Latest Contentstrategy Podcast Episodes
Big Opportunity for Content Marketing Acquisitions (412)
This Old Marketing - January 26, 2024 09:00 - 1 hour ★★★★★ - 163 ratingsNetflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we learn from their strategy? Sports Illustrated is "mostly" dead. Here's a big opportunity for a ...
254. Balancing Your Evergreen and Trending Content
The Content Experiment Podcast - January 24, 2024 06:00 - 22 minutes ★★★★★ - 31 ratingsImagine constantly feeling like you have to create something for your business: a new podcast episode, a video, emails, opt-ins, blog posts, social media posts… All because you either don’t have a content strategy or plan or because you want to stay on top of timely topics and post on the fly. ...
Apple Plays Havoc with Podcast Industry (411)
This Old Marketing - January 19, 2024 09:00 - 1 hour ★★★★★ - 163 ratingsBig news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B? Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbers. Ah...rented land. And OpenAI launche...
253. Mastering Your Content Strategy & Calendar
The Content Experiment Podcast - January 17, 2024 06:00 - 18 minutes ★★★★★ - 31 ratingsPosting content on the fly might feel like freedom, but I think what you’re really doing is creating more stress for yourself and confusion for your audience. Consistency is a huge part of growing and nurturing an audience and when you disappear for weeks or months because you don’t have the e...
The Water Polo-Playing Squirrels Episode (410)
This Old Marketing - January 12, 2024 09:00 - 1 hour ★★★★★ - 163 ratingsIf you don't get the title, stay until the end. In this episode, Joe and Robert discuss what's happening at CES, including the role of the creator/influencer inside a media company. Netflix, Instagram and Amazon all make major streaming cutbacks. Is this just "right sizing" the business, or ...
252. Content Ideas that Stick for Your Audience (& You!)
The Content Experiment Podcast - January 10, 2024 06:00 - 24 minutes ★★★★★ - 31 ratingsStruggling with content ideas for your business? In order to develop a quality marketing strategy, you need to know what you’re going to talk about and create content around. And no, everything hasn’t already been done. This week on the podcast, we’re sharing how to generate ideas for your con...
Digital Is Crowdy [The Search for Differentiation] (409)
This Old Marketing - January 05, 2024 09:00 - 1 hour ★★★★★ - 163 ratingsJoe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness. In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of-date content? Fidelity lowers X's valuation even more. Is a turnaround to come? Time appoi...
251: Content Strategy Foundations: Building a Solid Base
The Content Experiment Podcast - January 03, 2024 06:00 - 16 minutes ★★★★★ - 31 ratingsYour business isn’t one-size-fits-all; the way you market shouldn’t be either. We’re constantly inundated with year-long marketing plans and lists of content ideas that “everyone” can use. But really, your business, clients, and offers are incredibly unique… the way you market your business shou...
Content Marketing Confessions and Pet Peeves [Special Episode] (408)
This Old Marketing - December 29, 2023 09:00 - 58 minutes ★★★★★ - 163 ratingsJoe and Robert take time out of their regular programming to talk about key marketing career challenges and how they overcame them. In addition, the boys do a speed round on content marketing pet peeves. This week's links: Sahil Bloom's Annual Review This week's sponsors: Hubspot's Campa...
2024 Content Marketing Predictions Show [Special Episode] (407)
This Old Marketing - December 22, 2023 09:00 - 59 minutes ★★★★★ - 163 ratingsIt's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict: A social media collapse - TikTok and YouTube see big surges as the waves of the strike Tsunami hit. AI goes mainstream and actual...
Short-Form Video Is the New Marketing Gateway Drug (406)
This Old Marketing - December 15, 2023 09:00 - 1 hour ★★★★★ - 163 ratingsThe latest social media usage results by Pew are out and...surprise, surprise...almost half of all teenagers are on social media "literally all the time." It seems that short-form videos are ruling the day on nearly all platforms. Mega-publisher Axel Springer does a deal with ChatGPT to includ...
Will Gemini Be Google's Search Savior? (405)
This Old Marketing - December 08, 2023 09:00 - 1 hour ★★★★★ - 163 ratingsGoogle makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google's stalling search business? Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opportunity. Spotify announces some big layoff...
Is Elon Destroying X on Purpose? (404)
This Old Marketing - December 01, 2023 09:00 - 1 hour ★★★★★ - 163 ratingsElon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar. Synthetic (AI) content is on the rise. Google is having major probl...
The Mess at OpenAI (403)
This Old Marketing - November 24, 2023 09:00 - 1 hour ★★★★★ - 163 ratingsNote: This was recorded before Sam Altman was reinstated at OpenAI. Go figure! Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators. X sees another exodus of advertisers. Is this the end of the road for the former blue bird? An...
AI Is Becoming Normalized. That's a Problem. (402)
This Old Marketing - November 17, 2023 09:00 - 1 hour ★★★★★ - 163 ratingsThe new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announcements. In other news, YouTube has ad blo...
Grading Our 2023 Content Marketing Predictions [Special Episode] (401)
This Old Marketing - November 10, 2023 08:00 - 54 minutes ★★★★★ - 163 ratingsA very special episode where Joe and Robert review their content and marketing predictions from the previous year. Do they make the grade? You need to judge for yourself. TikTok will be banned. Netflix will merge with another streaming platform. LinkedIn will rise to the top. First part...
AI & The Melting of Truth (400)
This Old Marketing - November 03, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsA special 400th episode of This Old Marketing. And yes, the boys are getting up there! Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, it needs to be working from a correct set ...
Meta Chooses Profits Over Kids (399)
This Old Marketing - October 27, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsBreaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover? Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeatedly misled the public about the dangers of being on their platform. Joe and Robert discuss the...
X Makes First Major Move to Payments Platform (398)
This Old Marketing - October 20, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsThis week the all-knowing Elon announced their "everyone gets charged a dollar" plan. Musk made this sound like it was a "bots" move. Joe and Robert know it's something completely different. Tucker Carlson makes his well-telegraphed move to media company (we called this). What can creators and...
AI Chatbots Run Amok (397)
This Old Marketing - October 13, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsThe boys ramp up the show talking about Kendall Jenner's new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely. Social media sites have been making changes for years that are hurting traffic to media and brand sites. The latest data will bring chills to your web a...
The Painful Death of X: The Everything App (396)
This Old Marketing - October 06, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsThe boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions. X CEO Linda Yaccarino does the company no favors with her interview at Vox's CODE conference. Ads are down. Usage is down. The only thing that can save X might be Linda's couch pants. ...
Surviving a Content Marketing World [Special Episode] (395)
This Old Marketing - September 29, 2023 08:00 - 54 minutes ★★★★★ - 163 ratingsA special Content Marketing World week episode where Joe and Robert break down their talks from the big event. Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa? Joe goes through 20+ points about how a content marketer can make the transition to...
A Media Business Dumpster Fire (394)
This Old Marketing - September 22, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsCan anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators. Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid? Scribe Media is not dead (as reported). Good news? ...
Amazon Evicts More Creators (393)
This Old Marketing - September 15, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsIs Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower. The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators? And Amazon dec...
250. Celebrating Episode 250 with a Change
The Content Experiment Podcast - September 13, 2023 08:00 - 6 minutes ★★★★★ - 31 ratingsA lot can happen in 4 years and 250 episodes. I’m thrilled to be here and in awe at how much things have changed over the years. This week, I’m announcing a little change that’s going to happen here at The Content Experiment, the podcast, as I look toward how The Content Experiment, the bu...
AI Continues To Eat Media Business Models (392)
This Old Marketing - September 08, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsDisney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter. At the same time, OpenAI launches their new enterprise product. And Gannett (and others) backtracks on their usa...
249. The Must-Do's in Your Business
The Content Experiment Podcast - September 06, 2023 08:00 - 12 minutes ★★★★★ - 31 ratingsThere’s a lot on your plate and it can feel like you’re simply spinning plates, instead of growing your business. But we don’t have to do it all. And honestly, we shouldn’t. That said, there are still things that every business owner should do on a regular basis, both for their marketing a...
The Next Thing in Content, Amazing Cases, and "If We Had a Job" - Office Hours Special Episode (391)
This Old Marketing - September 01, 2023 08:00 - 56 minutes ★★★★★ - 163 ratingsA very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as: Which marketing trend died out faster than expected, and which one will come back? Which company/organization is doing content best today? Other than AI, what ...
248. How to Take Time Away (Without the Stress)
The Content Experiment Podcast - August 30, 2023 08:00 - 11 minutes ★★★★★ - 31 ratingsIf you’re a business owner, taking time away from work can feel really challenging. And if you’re a service provider with regular deliverables for your clients, it might feel impossible. That’s not the case, especially with some careful planning and a good amount of communication with your...
Is the Advertising Crisis Over? (390)
This Old Marketing - August 25, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsThe marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss. Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end? Threads web version is "finally" here. Is it t...
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