241. Using Your Voice to Share Your Story with Shaunda Head
The Content Experiment Podcast
English - July 12, 2023 08:00 - 48 minutes - 67.6 MB - ★★★★★ - 31 ratingsMarketing Business Entrepreneurship contentstrategy onlinemarketing smallbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
You already know that your brand is so much more than your colors and logo. But have you done the work to ensure that your brand message is based on strategy and messaging? Your brand consists of your design, content, marketing, social media, and more. It all needs to work together with a strategy that incorporates every piece.
This week on the podcast, I’m chatting with Shaunda Head about voice, which is a big part of what you’re saying, how you’re saying it, and how people find and consume your content.
It can be really difficult to share your own ideas, especially if what you’re saying isn’t what everyone else is saying. But that’s precisely the point.
Shaunda talks about unlearning what you might have learned in school or corporate structures and how to speak up even when you might be afraid to so people know who you are and what you’re about.
Mentioned in This Episode
About Shaunda Head
Shaunda Head is an Atlanta-based brand strategist who helps online experts who have a hard time communicating with their audience, use their own unique voice to master their message and attract perfect-fit clients. She creates and implements strategies in marketing, brand building and copy to help her clients SHOW UP and drive higher connection with their true, dream clients. In addition to building strategies, Shaunda also teaches various workshops on aligning your branding and marketing in a way that benefits your full brand system.
Shaunda has over 20 years of experience, including brand design, marketing, communications and business development for global companies like the Centers for Disease Control and Prevention (CDC), UPS and E! Entertainment Television. She has also been featured on Essence.com, TIME.com, Sirius XM, Create & Cultivate, and Motherly. She now coaches and consults for experts who are moving from a traditional to an online business model, with past clients consisting of coaches, doctors, lawyers, stylists, therapists, non-profit founders, real estate agents, and more. You can find out more about Shaunda and her work at www.heyshaundahead.com.