Latest Cercone consulting Podcast Episodes
How to Maximize Your Appearances On Other Podcasts
Podcast Theory - March 08, 2021 10:00 - 8 minutes ★★★★★ - 36 ratingsThe Internet has completely changed. You look at some of the most popular networks - Facebook, Instagram, YouTube - and they’re completely overrun with advertisements, commercials, and "opportunities." It was only a matter of time that this became the norm, but we are living in it and living in ...
Pod Theory Q&A - Can a Podcast Fail By Trying Too Hard to Grow Too Quickly?
Podcast Theory - March 05, 2021 11:00 - 6 minutes ★★★★★ - 36 ratingsThis is the first installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways: TEXT: 412-965-8428 TWITTER: @jasoncercone EMAIL: jas...
Pros & Cons of Doing Podcast Seasons
Podcast Theory - March 04, 2021 10:00 - 11 minutes ★★★★★ - 36 ratingsRolling out your podcast content in season format has its advantages and disadvantages. While you're releasing a large bulk of content for your listeners to binge all at once, you also have to be cognizant of how you're going to keep them engaged in your podcast (and your brand) once the season ...
Pod Theory Condensed - 4 Simple Ways to Make Your Best Podcast
Podcast Theory - March 03, 2021 11:00 - 3 minutes ★★★★★ - 36 ratingsWelcome to the first installment of Pod Theory Condensed! In this quick lesson, I'm going to share four simple, easy-to-implement approaches to making your best podcast episode yet. Every time you release a new show, you should strive to do better than the episodes before it. Constantly challe...
What Content Should Your Brand Podcast Feature and What Should Be Left Out?
Podcast Theory - March 02, 2021 11:00 - 9 minutes ★★★★★ - 36 ratingsA brand podcast is a very strong way to amplify your brand message, reach your audience in a dynamic, innovative way, establish your authority within your niche, and bring more warm leads into your business. A podcast is no different than any other content strategy you've used up to this point. ...
How to Grow Your Podcast Without Spending a Dime On Ads
Podcast Theory - March 01, 2021 11:00 - 8 minutes ★★★★★ - 36 ratingsWith sites like Facebook, Instagram, and Linked In changing their algorithms on a constant basis, it can be hard to gain traction from an organic standpoint when using these platforms to build your podcast audience. It's practically a necessity to implement a paid advertising strategy to maximiz...
Two Changes Coming to Pod Theory...
Podcast Theory - February 28, 2021 02:00 - 3 minutes ★★★★★ - 36 ratingsFYI: A couple small changes coming to Pod Theory: Full episodes of the show (15 minutes or less as normal, long format on interview episodes every 30th installment) will release Monday, Tuesday, and Thursday On Wednesday, introducing Pod Theory Condensed - an even shorter offering (approximate...
New Episodes of Pod Theory Return Monday, March 1st!
Podcast Theory - February 15, 2021 13:00 - 2 minutes ★★★★★ - 36 ratingsTaking a brief hiatus to put my attention on two big projects for the next two weeks. But don't venture too far away - Pod Theory will be back with new episodes starting Monday, March 1st! In the mean time, please take this time to explore the show's archives and catch up on any episodes you ma...
How to Use Your Podcast to Create Brand Advocates
Podcast Theory - February 12, 2021 11:00 - 8 minutes ★★★★★ - 36 ratingsBRAND ADVOCATE: Someone who goes over and above for a company. They proactively tell the world about your brand with every conceivable platform at their disposal - email, text, word of mouth, social media, blogs. And they typically serves this role without any compensation other than their affec...
5 Secrets For Creating More Captivating Podcast Titles
Podcast Theory - February 11, 2021 11:00 - 13 minutes ★★★★★ - 36 ratingsIn a world dominated by grabby headlines, it's important to present something that will grab a reader's attention and draw them into the content of the article that headline leads. A podcast title works the same way. In order to grab a potential listener's attention, a podcast title should ser...
What Will Podcasting Look Like a Year From Now?
Podcast Theory - February 10, 2021 11:00 - 7 minutes ★★★★★ - 36 ratings2020 brought some big changes to the podcast space and many of those changes have spilled into 2021. A lot of what we've seen develop has been great for the podcast platform as a whole, with plenty more certain to unfold over the next 365 days. So, that said...what will podcasting look like a y...
4 Ways to Make (and Keep) Your Podcast Engaging
Podcast Theory - February 09, 2021 11:00 - 8 minutes ★★★★★ - 36 ratingsIn order for any podcast to get over with its audience, there has to be certain levels of quality, consistency, and engagement in play. If there is a disconnect between show and listener and/or host(s) and listener, the likelihood of retaining that listener for future episode releases is pretty ...
How to Deal with the Podcast Haters and Critics
Podcast Theory - February 08, 2021 11:00 - 9 minutes ★★★★★ - 36 ratingsIt's inevitable - as a podcaster/content creator, you're going to upset some people. It's the nature of the beast. There is simply no way to please 100% of your listening audience 100% of the time. Unfortunately, we live in a world where people are two to three times more likely to leave you a n...
How to Eliminate Burnout From Your Podcasting Efforts
Podcast Theory - February 05, 2021 11:00 - 35 minutes ★★★★★ - 36 ratingsBurnout is an ailment that impacts thousands of people and can cause severe mental and physical damage if not dealt with accordingly. According to helpguide.org: Burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. It occurs when you feel ove...
How to Conquer Burnout From Your Podcast
Podcast Theory - February 05, 2021 11:00 - 35 minutes ★★★★★ - 36 ratingsBurnout is an ailment that impacts thousands of people and can cause severe mental and physical damage if not dealt with accordingly. According to helpguide.org: Burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. It occurs when you feel ove...
Will Podcast Ads Ever Be As Big As Super Bowl Ads?
Podcast Theory - February 04, 2021 11:00 - 11 minutes ★★★★★ - 36 ratingsAs this episode of Pod Theory goes live, we are just a few days away from Super Bowl 55 featuring the Tampa Bay Bucs versus the Kansas City Chiefs. It should be a great game and, like always, the spectacle that is the Super Bowl will feature a lavish halftime show and entertaining commercials (a...
How Important is Hydration As a Podcaster?
Podcast Theory - February 03, 2021 11:00 - 6 minutes ★★★★★ - 36 ratingsIt may not be something you think about, but proper hydration can lead to a more successful podcast. Keeping yourself well-hydrated throughout the day, every day, will lead to a much healthier voice. And that voice will lend itself to a better overall production. As a podcaster, your voice is y...
6 Valuable Habits That Will Make You a Better Podcaster
Podcast Theory - February 02, 2021 11:00 - 9 minutes ★★★★★ - 36 ratingsOn a daily basis, you should be focusing on developing good habits that improve your life. Whether it be habits that help you on a personal level or a professional level, committing to daily action will help those actions become habits. According to the book The One Thing, forming a solid habi...
5 Ways to Generate Leads From Your Podcast
Podcast Theory - February 01, 2021 11:00 - 7 minutes ★★★★★ - 36 ratingsA brand podcast has a ton of built-in value. Within your industry, you have the ability to connect with your audience on a medium that's gaining new listeners by the day. You also have the ability to establish authority and trust - two of the biggest components a brand needs to succeed. That aut...
Don't Expect Results Without Putting In the Work
Podcast Theory - January 29, 2021 11:00 - 8 minutes ★★★★★ - 36 ratingsThe Internet has a funny way of making us believe that goals can be reached without putting in the hard work it takes to accomplish them. Well...maybe you need to hear this and maybe you don't, but I'm using this platform to say...that's complete bullsh*t! There is no better feeling of accompli...
3 Ways to Get Noticed As a Podcaster
Podcast Theory - January 28, 2021 11:00 - 9 minutes ★★★★★ - 36 ratingsBecoming a great podcaster doesn't happen overnight. You have to commit, you have to work hard, and you have to realize what you're working towards. If you are looking to stand out and get noticed, it won't happen without a dedicated effort to honing your skill set and without going beyond the w...
The Best Podcasters Are...
Podcast Theory - January 27, 2021 11:00 - 6 minutes ★★★★★ - 36 ratingsThe best podcasters in the game possess certain qualities that help them continue to master their craft and up their podcasting game. And if you want your show and your brand to be seen in a similar light, it's important you harness the power of these qualities as effectively as you can. In Epi...
How to Interview a Celebrity or VIP
Podcast Theory - January 26, 2021 11:00 - 6 minutes ★★★★★ - 36 ratingsLanding a VIP, celebrity, musician, athlete, or any person who is considered a big deal in your niche is a pretty big accomplishment. Clearly, this person saw some value in what you're doing and is willing to spend time with you on your show. Congratulate yourself, that's good stuff! Now...stop...
How to Stay Focused On Podcast Preparation
Podcast Theory - January 25, 2021 11:00 - 6 minutes ★★★★★ - 36 ratingsTime management is one of the most important elements in your life and, if you're like most people, you have a hard time maximizing the minutes in your day. It's understandable. We live in a world filled with distractions and interruptions, all pulling us in different directions and taking our a...
Can Shorter, More Frequent Podcasts Bring You Better Results?
Podcast Theory - January 22, 2021 11:00 - 7 minutes ★★★★★ - 36 ratingsWhen you're laying out the initial plans for your podcast, one of the big components you need to decide on is the format and approximate length of your episodes. You don't want to be all over the map with your format and absolutely do not want to produce episodes that are five minutes in length ...
How to Repurpose Other Recorded Content For Your Podcast
Podcast Theory - January 21, 2021 11:00 - 5 minutes ★★★★★ - 36 ratingsRepurposing podcast content is a great way to work smarter, not harder. You can use audio clips from your podcast to share across the web. You can make video of your podcast recordings and use those on YouTube. OR you can reshoot your podcast content as a full-fledged video from scratch. Your re...
5 Ways to Get Reviews For Your Podcast
Podcast Theory - January 20, 2021 11:00 - 6 minutes ★★★★★ - 36 ratingsReviews help you gain credibility for your podcast. The positive ones reinforce that you are an authority on your subject matter and give new listeners some insight on what they'll gain by listening to your podcast. And the negative reviews, while not always popular, can help you look at your po...
Stop Spamming the Podcast Community. Do This Instead.
Podcast Theory - January 19, 2021 11:00 - 5 minutes ★★★★★ - 36 ratingsSpam sucks. It sucks when you get it and it sucks worse when you're supplying it to your community and you don't even know it. If you are constantly in a habit of selling yourself, your brand, and/or your podcast to people while never providing value, guidance, and advice to those you're commu...
You've Podfaded. Now, How Do You Bounce Back?
Podcast Theory - January 18, 2021 11:00 - 6 minutes ★★★★★ - 36 ratingsPodfading - when your podcast disappears without warning. It can happen for a variety of reasons, such as not building a solid content plan and sticking to it, major life events taking place, losing passion for your podcast, or simply running out of ideas for new episodes. Podfading is somethin...
Why 2021 Will Be 'The Year of the Podcast'
Podcast Theory - January 15, 2021 11:00 - 6 minutes ★★★★★ - 36 ratingsWith the incredible growth podcasting saw in 2020, it's hard to envision 2021 delivering an encore performance. Or is it? A lot may have happened last year, but podcasting in 2021 has confidently said 'Hold my beer.' Will we hit 3 million active podcasts? Can we exceed 120 million monthly pod...
Related Cercone consulting Topics