Latest Cercone consulting Podcast Episodes
The Best Way to Grow Your Audience That Most Podcasters Ignore
Podcast Theory - September 27, 2021 09:00 - 29 minutes ★★★★★ - 36 ratingsOne of the biggest things podcasters are concerned about is growth. No matter how many listeners you may have, chances are...you want more. And why is that? Mainly because we believe the bigger the audience, the better the chance for monetization. Landing a big sponsor or advertiser is linked to...
"My Podcast Will Suck If I Don't Invest In Expensive Equipment"
Podcast Theory - September 27, 2021 09:00 - 28 minutes ★★★★★ - 36 ratingsHow much money do you need to spend on equipment to start your podcast? $50? $100? $1,000? The truth is, there is no exact number. But, if you really wanted to start a podcast this very second, you could do so for $0 with nothing but your smartphone. There's no rule that says you have to spend ...
The Official Season 2 Kickoff Show
Podcast Theory - September 20, 2021 09:00 - 10 minutes ★★★★★ - 36 ratingsSeason 2 of Pod Theory is here! Did you miss me? As Pod Theory makes the transition to a season format, I am pleased to introduce a new concept: a Featured Co-Host! For the duration of each season, I will be joined on every episode by the same personality as we collaborate to bring you the very...
Live From Podcast Movement 2021 w/ Jason Cercone & Travis Brown
Podcast Theory - August 12, 2021 09:00 - 27 minutes ★★★★★ - 36 ratingsWe came. We saw. We recorded a podcast. Podcast Movement 2021 is officially in the history books and it was a great event! Originating from Nashville, Tennessee, this year's installment brought us some killer content, exceptional networking, and an opportunity to reconnect with real live humans...
Mindset Mastery: Podcaster's Edition w/ Travis Brown of PodDecks
Podcast Theory - May 14, 2021 09:00 - 1 hour ★★★★★ - 36 ratingsWhat do you focus on the most when it comes to your podcast? If you said "Download numbers!" you're not unlike many, many podcasters in the world today. For whatever reason, podcast producers get hung up on getting this big number of downloads thinking it's going to bring the answer to all pro...
Mindset Mastery: Podcasters Edition w/ Travis Brown of PodDecks
Podcast Theory - May 14, 2021 09:00 - 1 hour ★★★★★ - 36 ratingsWhat do you focus on the most when it comes to your podcast? If you said "Download numbers!" you're not unlike many, many podcasters in the world today. For whatever reason, podcast producers get hung up on getting this big number of downloads thinking it's going to bring the answer to all pro...
Pod Theory Q&A - What Important Info Should Podcast Ads Contain?
Podcast Theory - May 13, 2021 09:00 - 4 minutes ★★★★★ - 36 ratingsIt's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways: TEXT: 412-965-8428 TWITTER: @jasoncercone EMAIL:...
Pod Theory Condensed - Why You Should Tell EVERYONE About Your Podcast
Podcast Theory - May 13, 2021 03:00 - 3 minutes ★★★★★ - 36 ratingsBuilding solid relationships is one of the most important things you can do in your life, both personally and professionally. This will help expand your network and get the word spreading faster about your podcast. Why should you tell EVERYONE about your podcast? Because, believe it or not, wor...
Can a Brand Podcast Improve Internal Communications?
Podcast Theory - May 11, 2021 14:00 - 6 minutes ★★★★★ - 36 ratingsWhether you're just getting your company started or have been operating for a long period of time, you know that communication throughout your organization is critical. We've seen what happens to companies that don't communicate well. Complete and utter chaos. One department doesn't know what ...
The Biggest Reason You Need To Be Active In Your Communities
Podcast Theory - May 10, 2021 16:00 - 6 minutes ★★★★★ - 36 ratingsRegardless of what type of community environment you choose to build for your podcast or join to network with other podcasters, it's incredibly important that you be an active member of these communities. The opportunities that can be found within these communities is very powerful and could lit...
The Stone Cold Truth About Overediting w/ Britany Felix
Podcast Theory - April 30, 2021 09:00 - 1 hour ★★★★★ - 36 ratingsOverediting may be one of the most polarizing subjects in the podcasting space. There are many that firmly believe that removing um, uh, like, y'know, lip smacks, and other inaudibles makes the conversation sound less natural, while others believe it's the job of a good podcast editor to remove ...
Pod Theory Q&A - How Soon Should You Monetize Your Podcast?
Podcast Theory - April 29, 2021 09:00 - 5 minutes ★★★★★ - 36 ratingsIt's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways: TEXT: 412-965-8428 TWITTER: @jasoncercone EMAIL:...
Pod Theory Condensed - Resources For Podcast News & Information
Podcast Theory - April 28, 2021 09:00 - 3 minutes ★★★★★ - 36 ratingsThe podcasting landscape continues to evolve and there is news, information, and insights being delivered daily to help you keep up. On today's installment of Pod Theory Condensed, I'm sharing some of the resources I turn to to stay in the loop so you can keep your podcast knowledge as sharp a...
How Many Podcasts Are You Really Competing Against?
Podcast Theory - April 27, 2021 09:00 - 8 minutes ★★★★★ - 36 ratingsAccording to Podcast Insights, we officially hit 2 MILLION podcasts as of April 2021. Not that I'm any sort of Nostradamus, but I totally called that back in January and everything. Anyway..... With so many podcasts out there, it becomes easy to work yourself into a mental paradox of whether th...
4 1/2 Podcasts For Improving Your Podcast
Podcast Theory - April 26, 2021 09:00 - 8 minutes ★★★★★ - 36 ratingsAs a podcaster, you should always be looking for ways to improve your show. The podcasting world is still the wild wild west and there are always new developments, technologies, and platforms hitting the scene that can bring more value to your production. Additionally, you should never stop look...
It's Spring Break! Join Me On Clubhouse...
Podcast Theory - March 29, 2021 09:00 - 2 minutes ★★★★★ - 36 ratingsSpring is officially here! I'll be taking a few week hiatus from Pod Theory to focus on my new Clubhouse room that will be going live for the first time on Monday, April 12th at 12:00pm EST. If you are on Clubhouse, follow me @jasoncercone and join ClubPod to gain access to the enormous amount o...
Pod Theory Q&A - Will Apple Using 'Follow' Instead of 'Subscribe' Impact the Podcasting World?
Podcast Theory - March 26, 2021 09:00 - 4 minutes ★★★★★ - 36 ratingsIt's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways: TEXT: 412-965-8428 TWITTER: @jasoncercone EMAIL:...
What Are the Best Ways to Monetize Your Podcast?
Podcast Theory - March 25, 2021 09:00 - 9 minutes ★★★★★ - 36 ratingsFinding a way to generate revenue from your podcast is one of the big motivators for podcast creators. However, it’s important to understand that podcasting is not a get rich quick scheme. Like so many digital initiatives, some people think this is possible. And when it doesn’t happen quick, the...
Pod Theory Condensed - The #1 Thing to Consider When Starting a Podcast
Podcast Theory - March 24, 2021 09:00 - 3 minutes ★★★★★ - 36 ratingsThere is a laundry list of things that you'll want to think about when you decide to start a podcast for your brand. I've covered many of these on past episodes of Pod Theory. Show name, content theme, release frequency, how much time you can dedicate to your show's production each week, marketi...
How to Raise Brand Awareness with a Podcast
Podcast Theory - March 23, 2021 09:00 - 6 minutes ★★★★★ - 36 ratingsIn addition to positioning yourself as a thought leader, putting a creative outlet into the world for amplifying your brand message, and turning listeners into customers, a brand podcast is a great tool for raising overall brand awareness. Brand awareness, of course, is the extent to which consu...
4 Negatives of Podcasting You Need to Hear Today
Podcast Theory - March 22, 2021 09:00 - 9 minutes ★★★★★ - 36 ratingsPodcasting is great. It's a medium that's taken the world by storm and continues to prove itself as a platform capable of delivering results. I've gone all in on podcasting and, in addition to producing my own podcast that you're listening to this very moment, I also do podcast consulting, podca...
Pod Theory Q&A - Will Clubhouse Be a Competitor to Podcasting?
Podcast Theory - March 19, 2021 09:00 - 4 minutes ★★★★★ - 36 ratingsIt's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways: TEXT: 412-965-8428 TWITTER: @jasoncercone EMAIL:...
5 Ways to Add Value to Your Brand With a Podcast
Podcast Theory - March 18, 2021 09:00 - 10 minutes ★★★★★ - 36 ratingsThe brands that are leading the pack in today's noisy, competitive, crowded market are the ones that understand that the power leading with value. There are many organizations that are sales-first and sales-only and haven't caught on that people just don't respond to that approach the way they u...
Pod Theory Condensed - What is a Credibility Catalyst?
Podcast Theory - March 17, 2021 09:00 - 3 minutes ★★★★★ - 36 ratingsIn today's installment of Pod Theory Condensed, I'm going to share some insight on what I've dubbed a 'credibility catalyst.' A credibility catalyst is something you can refer to that showcases the reliability of an individual or brand. It gives you clarity on what life will be like if you open...
A Podcast Lesson Discovered In Think and Grow Rich
Podcast Theory - March 16, 2021 09:00 - 8 minutes ★★★★★ - 36 ratingsGetting what you want from life is all about developing the proper mindset. Mindset will literally make or break anything you want to accomplish. Visualizing what you want and having the desire to go after it regardless of how many times you may fail and suffer setbacks along the way is what tru...
Are You Building Your Podcast Like a Business?
Podcast Theory - March 15, 2021 09:00 - 7 minutes ★★★★★ - 36 ratingsWhen you set out to launch a brand or business, there are some critical items you need to address. Your name, your idea, your marketing strategy, your competition, your target demographic, whether you're offering a product, service or both...these items just scratch the surface, but you would ne...
Pod Theory Q&A - What Hosting Service Would You Recommend and Why?
Podcast Theory - March 12, 2021 10:00 - 4 minutes ★★★★★ - 36 ratingsIt's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways: TEXT: 412-965-8428 TWITTER: @jasoncercone EMAIL:...
3 Actions to Execute When Your Podcast Efforts Plateau
Podcast Theory - March 11, 2021 10:00 - 9 minutes ★★★★★ - 36 ratingsIt happens to the best of us. Your podcast has positive momentum, you've got new listeners coming in every week, and it looks like big things are on the not-so-distant horizon. Then....it all just levels off. Your download numbers are pretty much the same every time you release a new show, your ...
Pod Theory Condensed - A Simple Hack For Appreciating Your Audience Size
Podcast Theory - March 10, 2021 10:00 - 3 minutes ★★★★★ - 36 ratingsIn today's installment of Pod Theory Condensed, I'm going to share a simple hack that will help you appreciate your audience size...no matter how many people your audience may contain. Make peace with this fact right now: the world is not going to come running just because you started a podcast...
How to Generate Sales With Your Podcast
Podcast Theory - March 09, 2021 10:00 - 6 minutes ★★★★★ - 36 ratingsYou may look at your brand podcast as a fantastic way to build your brand, market your products, and communicate with your audience. And without question, your podcast can do all that and more, with tactical precision, if you do things right. But did you know that your podcast can help you gen...
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