Podcast Theory
168 episodes - English - Latest episode: 3 months ago - ★★★★★ - 36 ratingsWelcome to Podcast Theory! This show is dedicated to diving deep into the art and business of podcasting and helping seasoned and aspiring podcasters alike take their skills to new heights. Since this podcast's launch in 2020, it's undergone a couple of changes. Seasons 1 and 2 were known as Pod Theory, while Season 3 was dedicated to solo podcasting and aptly named Solo Podcasting Simplified. These episodes live on in the archives while new seasons of Podcast Theory are set to feature your host, Jason Cercone, joined by a new Featured Co-Host each season to cover various aspects of the world of podcasting. Season 4 of Podcast Theory is set to release in the Spring of 2024. Subscribe now so you'll be ready to consume! Podcast Theory is A Bombtrack Media Production.
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Episodes
What's Old Is New(ish) Again | An Introduction to Podcast Theory
February 01, 2024 10:00 - 5 minutes - 3.9 MBWelcome to Podcast Theory! This show has undergone some changes since its launch in 2021, including a couple rebrands, name changes, and format adjustments. But overall, the mission of providing content to help you become a better podcaster has remained in tact. Today, I am officially dubbing this show as Podcast Theory going forward. In this brief introductory episode, discover what's on tap for Podcast Theory as new seasons get set to go live. Podcast Theory will be produced in seas...
Solo Podcasting Simplified Season Wrap-Up
January 29, 2024 21:00 - 11 minutes - 7.77 MBIt's been a long time coming, but here's the official wrap-up to Solo Podcasting Simplified. In this episode, you'll find: An apology from me for not releasing this episode much sooner An explanation as to why I shifted course What's going to happen with this podcast (HINT: What's Old Is New Again...with a slight tweak) How content will be produced going forward through this podcast A brief intro to my new brand, Bombtrack Media Thank you for being part of the Podcast Theory experien...
New Episodes Return Tuesday, September 13th!
August 08, 2023 13:00 - 1 minute - 1010 KBThank you for listening and supporting the launch of Solo Podcasting Simplified! I am taking a brief break to make a few adjustments to this podcast going forward. Look for new episodes to return on Tuesday, September 13th, 2023. Until then, jump back in the archives and consume to the first 14 episodes of Solo Podcasting Simplified once again or for the first time. Thank you for being part of the Solo Podcasting Simplified experience! Watch the video version of this episode on YouTub...
Podcast Therapy: Why Do People Love Podcasts So Much?
August 03, 2023 08:00 - 9 minutes - 6.85 MBThe reasons why people love podcasts is pretty subjective. For starters, they could get attached to the host and tune in every episode just to hear what he or she has to say. Perhaps the podcast features valuable guests you don't want to miss. Maybe it's because every time they listen, they learn something new that can be implemented into their life on a personal or professional level. Hell, it could be because a podcast allows for an escape from their everyday life...even if for a few m...
How Important Is a Website For Your Solo Podcast?
August 02, 2023 08:00 - 14 minutes - 10.2 MBIf you listened to Episode 012 of Solo Podcasting Simplified, you know my guest, Mickey Anderson, and I spent our entire conversation unpacking strategies for leveraging a solo podcast within your brand. And by far, one of the most important aspects we focused on was utilizing your website to feature your podcast content. Or, building a separate website 100% dedicated to your podcast production. Why is this so important? We discussed a variety of reasons: The SEO benefits The value pod...
The Important Pieces of the Solo Podcasting Puzzle You Can't Ignore with Mickey Anderson
August 01, 2023 08:00 - 34 minutes - 23.6 MBHaving a podcast is great. The value it brings to your brand cannot be overlooked or ignored. The connection you build with current and potential clients is profound and each episode you publish provides further social proof that you're a true thought leader in your niche that people can learn from. You also have an amazing opportunity to connect with fellow like-minded professionals, thus amplifying your reach and expanding your network. A podcast serves as a consistent, reliable content...
Podcast Therapy: The Truth About Consistency In Podcasting Revealed
July 27, 2023 08:00 - 10 minutes - 7.33 MBConsistency is vital to success in podcasting. The more consistent you are with content creation, actively communicating with listeners, and having compelling, captivating conversations with guests (when and if you feature guests), the more well-rounded podcaster you'll become. You'll also develop and hone skills that transfer to other aspects of your life, including but not limited to how you communicate with friends, colleagues, clients, and loved ones, and how you present your message o...
Here's Why I'm Breaking Up With Social Media (For Now)
July 26, 2023 08:00 - 16 minutes - 11.4 MBSocial media has woven itself into the fabric of society. At this point in time, is it even possible to imagine a world without it? The sheer connectivity networks like Facebook, Twitter, Instagram, TikTok, etc. have brought to our lives cannot be overlooked, overshadowed, or under-appreciated. I've been part of the social media vortex since the early 2000s since MySpace wasn't just a thing, it was the thing. Hell, if you go back into the late 90s (yes, I'm totally dating myself here), I...
What is the Ideal Length For a Solo Podcast Episode?
July 25, 2023 08:00 - 16 minutes - 11.7 MBHow long should a podcast episode be? If you've been looking for a question that has a myriad of answers, this is the one. When you look at the number of podcasts actively producing content today, it's hard to pinpoint a specific timeframe because all of them are so different. Some podcasts clock in around five minutes. Others go 2-3 hours. According to The Social Shepard website, the average podcast length is 20-40 minutes. OK, so how do you make sense of this wide range of times and ...
Podcast Therapy: Success In Podcasting Begins With Mindset
July 20, 2023 08:00 - 8 minutes - 6.06 MBWhy do so many podcasters fail? There are a number of factors that can contribute to a podcaster pulling the plug on their show in the very early stages. Many times, new podcasters enter the fray with unrealistic expectations about podcasting being easy and the whole world showing up to listen just because a new episode was published. In addition, new podcasters often get fixated on download metrics and believe this is the only way to gauge success for their show. Sometimes, podcasters g...
Niche Down 'til It Hurts: Why You Need to Be Laser-Focused With Your Content
July 19, 2023 08:00 - 16 minutes - 11.5 MBThe digital landscape you and I exist in today is filled with a plethora of answers and information as far as the eye can see. What's good about this is the fact that answers are always at our fingertips. What's bad is it can get incredibly difficult to filter through the minutia of content thrust upon us to find relevant information that resonates and brings game-changing wisdom into our lives. If you're a coach or consultant who's adding content to the mix in any capacity, it's incredib...
4 Impactful Ways Coaches Can Stand Out With a Solo Podcast
July 18, 2023 08:00 - 20 minutes - 14.1 MBIf you're a coach or consultant, you spend a great deal of time providing assistance, guidance, and motivation to your audience. And that audience most likely consists of people in your inner circle - the ones who've taken the step towards investing monetarily in your knowledge and expertise - as well as your those who are part of your ecosystem, but haven't yet made any sort of financial investment in your guidance. Both serve as tremendous assets to your brand and speaking to each entity...
An Inside Look At The Solo Podcaster's Mastermind
July 14, 2023 08:00 - 23 minutes - 16 MBWhat is a mastermind? If you've ever read Think and Grow Rich by Napoleon Hill, you're fully aware how much stock the great author and thought leader puts in mastermind groups. In fact, his belief in these groups is so strong, he feels anyone who strays from the power built within said mastermind is destined to fail. As the legend states: “Maintain perfect harmony between yourself and every member of your mastermind group. If you fail to carry out this instruction to the letter, you may ...
The Most Common Mistake Podcasters Make That You Can Avoid
July 13, 2023 08:00 - 22 minutes - 15.6 MBIt's inevitable that somewhere along the lines in your podcast journey, you're going to make some mistakes. None of us are immune to it and no one in this space has built anything with absolute perfection. And there's nothing wrong with that. Perfection is boring. Mistakes aren't a bad thing...as long as you learn and grow from them. But too often in the podcast space, those common mistakes are ones that lead to creators throwing in the towel far too soon. They let mistakes derail thei...
3 Bulletproof Ways to Speak With Confidence As a Solo Podcaster
July 12, 2023 08:00 - 21 minutes - 14.7 MBHow important is it to speak with confidence? Very. Confidence is everything! Think about it... When's the last time you bought something off someone who didn't have the confidence to fully explain what you were investing in? When's the last time you were persuaded by a public speaker who had no confidence in their ability to deliver their message? When's the last time you believed your kid when they told you with a shaky, unconfident voice they didn't eat the rest of the cookies when ...
Solo Content vs. Guest Content: Which Approach Is Better?
July 11, 2023 08:00 - 18 minutes - 12.5 MBDoes solo podcast content trump guest-driven content? It's the great debate. Which form of content creation is better: solo-based content that keeps the spotlight firmly secured on you and your expertise or guest-driven content where impactful conversations captivate listeners? Saying one is BETTER than the other without context is pretty difficult because each approach serves a purpose. For example, if you're brand new to your industry/space/niche and want to boost your notoriety, colla...
The Undeniable Benefits of Solo Podcasting
July 10, 2023 08:00 - 23 minutes - 15.9 MBOf the millions of podcasts currently in existence on planet earth (both active as well as no longer producing content), the vast majority of them were built with the popular format of hosts welcoming guests onto their show for impactful conversation. This approach, of course, has its benefits: Guests help split the dialogue so the host doesn’t have to do all the talking Guests bring a new layer of insight and perspective to each episode Guests give you an opportunity to tap into a new a...
Solo Podcasting Simplified Launch Week Announcement
July 06, 2023 17:00 - 2 minutes - 1.98 MBThe time is nearly upon us. They say good things come to those who wait and, if you've been looking for the best tips, strategies, and commentary about how to elevate your brand as a solo podcaster, my friend...that statement could not be more true. Solo Podcasting Simplified officially goes LIVE on Monday, July 10th, 2023 with the world premiere episode for your audible and visual consumption! SPS is the only show dedicated to tapping into the power of solo podcasting and each episode is...
From Pod Theory to Solo Podcasting Simplified: The Return (and Rebrand) of a Podcast
June 01, 2023 22:00 - 11 minutes - 7.69 MBLadies and gentlemen, boys and girls: We. Are. BACK! That's right, the podcast formerly known as Pod Theory is back with a fresh name and a simplified approach. This...is Solo Podcasting Simplified! And I'm dedicated to bringing you the very best in tips, strategy, and commentary to help you become the best solo podcaster in the game. Solo podcasting presents a number of benefits, including recording on your own schedule and shining the spotlight brightly on your expertise alone. This ...
From Pod Theory to Podcast Guesting Simplified: The Return (and Rebrand) of a Podcast!
May 12, 2023 14:00 - 8 minutes - 6.08 MBLadies and gentlemen...we are BACK, bay-bay! After a near 2-year hiatus, Pod Theory is alive and kicking once again. Well...sorta. You most likely realized there's been a couple changes. Going forward, this podcast will be known as Podcast Guesting Simplified! And just like the title suggests, we'll be putting a heavy emphasis on numerous aspects of podcast guesting. In this brief return episode, I share the vision for this podcast and what you can expect when new episodes go live. E...
Don't Miss My New Podcast - Evolution of Brand!
October 26, 2021 10:00 - 3 minutes - 2.52 MBEvolution of Brand is officially live! This podcast is dedicated to bringing you stories and strategies from successful entrepreneurs and professionals who’ve taken their brand to the next level. Hosted by Jason Cercone, each episode features the perfect blend of unparalleled inspiration combined with proven, actionable tips, ideas, and tactics that you can add to your arsenal today. These professionals have built their brands from the ground up and offer practical advice so you can do the ...
"My Podcast Will Suck If I Don't Invest In Expensive Equipment"
September 27, 2021 09:00 - 28 minutes - 18.9 MBHow much money do you need to spend on equipment to start your podcast? $50? $100? $1,000? The truth is, there is no exact number. But, if you really wanted to start a podcast this very second, you could do so for $0 with nothing but your smartphone. There's no rule that says you have to spend any money on equipment before you can bring a podcast to life. Yet many aspiring podcasters believe they need top-of-the-line equipment so they sound pristine and flawless before they release their fi...
What Should Your #1 Point of Focus Be With Your Podcast?
September 27, 2021 09:00 - 27 minutes - 18.7 MBWe've spent Season 2 of Pod Theory debunking myths and misconceptions in the podcast space that could potentially trip you up. Now, it's time to wrap up the season with a simple questions: What should your #1 point of focus be with your podcast? More than likely, you're probably thinking it could be a number of different aspects. And while there are several important factors to keep in play, nothing is more important than providing your audience with that one little word that will keep them...
"I Don't Have a Million Downloads. My Podcast Must Suck."
September 27, 2021 09:00 - 25 minutes - 17.2 MBBack on Episode 125 of Pod Theory, Travis Brown and I talked about vanity metrics and not getting consumed with download numbers. These stats can be deceiving and don't provide an accurate depiction of what's truly happening with your podcast. Still, we know this is something that many podcasters are focused on. In fact, many believe their podcast simply isn't any good if they don't have massive download numbers. And that's simply not the case. So Travis and I are heating up the mics once ...
5 More Myths & Misconceptions About Podcasting
September 27, 2021 09:00 - 34 minutes - 23 MBAs Season 2 of Pod Theory rolls on, we wanted to keep the myth and misconception debunking going strong. In that spirit, we decided to bring you a list of five more myths and misconceptions podcasters hear about in their plight to create the best possible show. In Episode 134, Travis Brown and I drop some insights on podfading, competition, perfectionism, and much, much more. This is an episode you don't want to miss. Hit that play button now and, if you like what you hear, be sure to reco...
Podcasting Is ONLY About Monetization
September 27, 2021 09:00 - 43 minutes - 29.4 MBBuilding a quality podcasts can result in a lot of great gains. One of those gains, naturally, is monetization. When you create a value-driving machine, it can bring you solid financial (and non-financial as well) returns if you do things properly. The problem is this: some podcasters think monetization is a podcast's only purpose. And if monetization doesn't happen fast, they get discouraged and abandon their podcast before it ever had a chance to take off and serve its purpose. A podcast...
"My Podcast Has Been Live For a Month. Why Aren't I Famous Yet?!"
September 27, 2021 09:00 - 21 minutes - 14.9 MBThroughout Season 2 of Pod Theory, we've talked about various myths and misconceptions that plague podcasters in their attempts to bring the very best podcast content to life. At the same time, we've shared some tips, strategies, and advice for overcoming said myths and misconceptions and pointed you towards aspects that will truly drive the success of your production. Episode 133 is no different, because there are many people who start a podcast and expect fame to fall at their feet. SPOIL...
The Best Way to Grow Your Audience That Most Podcasters Ignore
September 27, 2021 09:00 - 29 minutes - 20.1 MBOne of the biggest things podcasters are concerned about is growth. No matter how many listeners you may have, chances are...you want more. And why is that? Mainly because we believe the bigger the audience, the better the chance for monetization. Landing a big sponsor or advertiser is linked to audience size, so it makes sense. The funny thing is we get so consumed with getting more listeners who haven't shown up to listen yet that we neglect the ones who already have. It's crazy...and def...
"Landing a Celebrity or VIP Guest Will Make My Podcast Blow Up!"
September 27, 2021 09:00 - 30 minutes - 20.4 MBOne of the big misconceptions in podcasting is that landing a celebrity or VIP guest is going to be the ticket to huge growth and EVERYONE discovering your podcast. The truth is, while having a celebrity guest on your podcast can be a lot of fun and bring a ton of value to your audience, it's not going to make your show explode. There are several factors in play and it's important to manage your expectations when you land someone big for your podcast. In Episode 130 of Pod Theory, Travis ...
"I Don't Have Enough Time to Podcast"
September 27, 2021 09:00 - 29 minutes - 20.1 MB86,400 seconds. 1,440 minutes. 24 hours. These three numbers are something each and every one of us has in common. This is how much time we have any given day to make big things happen. Yet, despite all of us having the same amount of time to work with each day, some people struggle to accomplish big things. They make excuses for why. They don't want to own up to the fact that they're spending their time on time-wasting activities instead of finding a better way to manage (and maximize) th...
"I Need to Be Active On EVERY Social Media Platform For My Podcast to Grow"
September 27, 2021 09:00 - 29 minutes - 20.2 MBSeveral years ago, before social media companies changed their algorithms and made it increasingly difficult to gain traction through organic strategies, it was not uncommon to hear that posting multiple times a day across various platforms was the best way to build your presence. Be present everywhere so people can find you everywhere, right? Today, it's a little different. As I said, gaining traction from an organic standpoint on social media platforms is all but dead. Plus, there are so ...
"Podcasting Will Make Me Rich Overnight"
September 27, 2021 09:00 - 19 minutes - 13.2 MBSeason 2 of Pod Theory is dedicated to debunking some of the common myths and misconceptions floating around the podcast ecosystem. And to do this debunking in grand fashion, I am welcoming the show's first-ever Featured Co-Host for the entire season - Travis Brown, podcaster extraordinaire and Founder of PodDecks. In this season premiere, we tackle a very common misconception heard in podcast circles all the time: that having a podcast will make you rich overnight. This myth exists becaus...
The Official Season 2 Kickoff Show
September 20, 2021 09:00 - 10 minutes - 7.21 MBSeason 2 of Pod Theory is here! Did you miss me? As Pod Theory makes the transition to a season format, I am pleased to introduce a new concept: a Featured Co-Host! For the duration of each season, I will be joined on every episode by the same personality as we collaborate to bring you the very best in podcasting tips, strategies, commentary, and value so you can navigate your podcasting journey with a little more confidence...and a lot more knowledge. For Season 2, I'm welcoming back my m...
Live From Podcast Movement 2021 w/ Jason Cercone & Travis Brown
August 12, 2021 09:00 - 27 minutes - 19.1 MBWe came. We saw. We recorded a podcast. Podcast Movement 2021 is officially in the history books and it was a great event! Originating from Nashville, Tennessee, this year's installment brought us some killer content, exceptional networking, and an opportunity to reconnect with real live humans that were, up until this point, 3D images living inside our computers and smartphones. Myself and Travis Brown of PodDecks took advantage of the 30-minute slot I booked at Hubspot's Podcast Pavilion...
Mindset Mastery: Podcasters Edition w/ Travis Brown of PodDecks
May 14, 2021 09:00 - 1 hour - 53.3 MBWhat do you focus on the most when it comes to your podcast? If you said "Download numbers!" you're not unlike many, many podcasters in the world today. For whatever reason, podcast producers get hung up on getting this big number of downloads thinking it's going to bring the answer to all problems. And that's simply not the case. Building a podcast is an art form. It's SUPPOSED to be fun. Can it generate revenue? Absolutely. But there's a number of ways to make that happen that doesn't r...
Mindset Mastery: Podcaster's Edition w/ Travis Brown of PodDecks
May 14, 2021 09:00 - 1 hour - 53.3 MBWhat do you focus on the most when it comes to your podcast? If you said "Download numbers!" you're not unlike many, many podcasters in the world today. For whatever reason, podcast producers get hung up on getting this big number of downloads thinking it's going to bring the answer to all problems. And that's simply not the case. Building a podcast is an art form. It's SUPPOSED to be fun. Can it generate revenue? Absolutely. But there's a number of ways to make that happen that doesn't r...
Pod Theory Q&A - What Important Info Should Podcast Ads Contain?
May 13, 2021 09:00 - 4 minutes - 3.03 MBIt's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways: TEXT: 412-965-8428 TWITTER: @jasoncercone EMAIL: [email protected] Today's question comes from Julianna and she asks "What important info should my podcast ads contain?" Thank you for the question, Julianna. Click that play button to hear my ...
Pod Theory Condensed - Why You Should Tell EVERYONE About Your Podcast
May 13, 2021 03:00 - 3 minutes - 2.4 MBBuilding solid relationships is one of the most important things you can do in your life, both personally and professionally. This will help expand your network and get the word spreading faster about your podcast. Why should you tell EVERYONE about your podcast? Because, believe it or not, word of mouth is still the most effective form of advertising today. In Episode 123 of Pod Theory, I'm going to deliver a condensed version of why you shouldn't hesitate to tell everyone you connect wi...
Can a Brand Podcast Improve Internal Communications?
May 11, 2021 14:00 - 6 minutes - 4.42 MBWhether you're just getting your company started or have been operating for a long period of time, you know that communication throughout your organization is critical. We've seen what happens to companies that don't communicate well. Complete and utter chaos. One department doesn't know what its counterpart is doing, team members start blaming others for items that fall through the cracks, morale dips to record lows, and no one know what needs to get done...so nothing gets done. This typi...
The Biggest Reason You Need To Be Active In Your Communities
May 10, 2021 16:00 - 6 minutes - 4.66 MBRegardless of what type of community environment you choose to build for your podcast or join to network with other podcasters, it's incredibly important that you be an active member of these communities. The opportunities that can be found within these communities is very powerful and could literally change the face of your brand. Being active in said communities only raises your stock in the eyes of your audience members. Plus, it allows you to find new listeners that can find value from...
The Stone Cold Truth About Overediting w/ Britany Felix
April 30, 2021 09:00 - 1 hour - 46.8 MBOverediting may be one of the most polarizing subjects in the podcasting space. There are many that firmly believe that removing um, uh, like, y'know, lip smacks, and other inaudibles makes the conversation sound less natural, while others believe it's the job of a good podcast editor to remove fillers that waste the listener's time whenever necessary. In Episode 120 of Pod Theory, the goal is to bring you the truth about overediting and provide some clarity on what should be removed during...
Pod Theory Q&A - How Soon Should You Monetize Your Podcast?
April 29, 2021 09:00 - 5 minutes - 3.63 MBIt's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways: TEXT: 412-965-8428 TWITTER: @jasoncercone EMAIL: [email protected] Today's question comes from Andrew and he asks "How soon should I monetize my podcast?" Thank you for the question, Andrew. Click that play button to hear my thoughts! Buzzsp...
Pod Theory Condensed - Resources For Podcast News & Information
April 28, 2021 09:00 - 3 minutes - 2.44 MBThe podcasting landscape continues to evolve and there is news, information, and insights being delivered daily to help you keep up. On today's installment of Pod Theory Condensed, I'm sharing some of the resources I turn to to stay in the loop so you can keep your podcast knowledge as sharp as possible, too. What resources do you use for podcasting news and information? Please share with me on Twitter or by shooting me a quick email. Buzzsprout: Podcasting's #1 Hosting Site Click Here t...
How Many Podcasts Are You Really Competing Against?
April 27, 2021 09:00 - 8 minutes - 5.65 MBAccording to Podcast Insights, we officially hit 2 MILLION podcasts as of April 2021. Not that I'm any sort of Nostradamus, but I totally called that back in January and everything. Anyway..... With so many podcasts out there, it becomes easy to work yourself into a mental paradox of whether the medium is right for you because the competition seems so great. But today, I'm going to squash some of those beliefs before they ever have a chance to take control of your thinking. Yes, there may ...
4 1/2 Podcasts For Improving Your Podcast
April 26, 2021 09:00 - 8 minutes - 5.84 MBAs a podcaster, you should always be looking for ways to improve your show. The podcasting world is still the wild wild west and there are always new developments, technologies, and platforms hitting the scene that can bring more value to your production. Additionally, you should never stop looking for inspiration from other podcasters, as well as TV and radio personalities. Studying these figures and absorbing how they deliver their message will help you pick up new approaches for how to co...
It's Spring Break! Join Me On Clubhouse...
March 29, 2021 09:00 - 2 minutes - 2.03 MBSpring is officially here! I'll be taking a few week hiatus from Pod Theory to focus on my new Clubhouse room that will be going live for the first time on Monday, April 12th at 12:00pm EST. If you are on Clubhouse, follow me @jasoncercone and join ClubPod to gain access to the enormous amount of knowledge that's being shared each and every day by various thought leaders in our space. It's definitely worth your while. I'll be back with all-new episodes of Pod Theory starting Monday, April 2...
Pod Theory Q&A - Will Apple Using 'Follow' Instead of 'Subscribe' Impact the Podcasting World?
March 26, 2021 09:00 - 4 minutes - 3.06 MBIt's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways: TEXT: 412-965-8428 TWITTER: @jasoncercone EMAIL: [email protected] Today's question comes from Josie and she asks "Will Apple using 'follow' instead of 'subscribe' impact the podcasting world?' Thank you for the question, Josie. Click that pl...
What Are the Best Ways to Monetize Your Podcast?
March 25, 2021 09:00 - 9 minutes - 6.68 MBFinding a way to generate revenue from your podcast is one of the big motivators for podcast creators. However, it’s important to understand that podcasting is not a get rich quick scheme. Like so many digital initiatives, some people think this is possible. And when it doesn’t happen quick, these people move on to something else and try the same thing...and get the same result. It’s a vicious cycle. All of that said, there are definitely ways to generate revenue with your podcast. There ar...
Pod Theory Condensed - The #1 Thing to Consider When Starting a Podcast
March 24, 2021 09:00 - 3 minutes - 2.31 MBThere is a laundry list of things that you'll want to think about when you decide to start a podcast for your brand. I've covered many of these on past episodes of Pod Theory. Show name, content theme, release frequency, how much time you can dedicate to your show's production each week, marketing strategy - just to name a few. But above and beyond all of those items and the many more that you'll need to consider, the #1 thing you have to take into consideration when you start a podcast is...
How to Raise Brand Awareness with a Podcast
March 23, 2021 09:00 - 6 minutes - 4.72 MBIn addition to positioning yourself as a thought leader, putting a creative outlet into the world for amplifying your brand message, and turning listeners into customers, a brand podcast is a great tool for raising overall brand awareness. Brand awareness, of course, is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand and the products and services they feature. With your brand podcast, you take center stage and the floor is yours to do...