5 Ways to Add Value to Your Brand With a Podcast
Podcast Theory
English - March 18, 2021 09:00 - 10 minutes - 7.06 MB - ★★★★★ - 36 ratingsMarketing Business Entrepreneurship jason cercone cercone consulting podcasting podcast marketing how to start a podcast podcasting tips podcasting strategies Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The brands that are leading the pack in today's noisy, competitive, crowded market are the ones that understand that the power leading with value. There are many organizations that are sales-first and sales-only and haven't caught on that people just don't respond to that approach the way they used to.
Today's consumer is much more informed than years past because they have the means of finding out a ton of information about anything they want to invest in. Reviews, recommendations from friends, videos, podcasts, you name it...it's all at your fingertips.
A podcast is a great vehicle for driving value from your brand to consumers. Your listeners can learn a lot from you because you have a lot to offer. Whenever they learn something, their trust gets deeper. The more they learn, the more they trust. And when it comes time to invest in what you offer, they'll turn to you because you've already brought a ton of value to their lives through your podcast.
In Episode 109 of Pod Theory, I'm sharing five ways you can add value to your brand using a podcast as the means to deliver the message. Each strategy focuses on important aspects of your brand and will help you get the most from your podcast initiatives.
This episode also features another installment of PodDeck Pandemonium! If you haven't checked out PodDecks yet, you need to. AND, because you're a loyal listener of Pod Theory, you can save 10% on your order of any physical PodDecks products at poddecks.com. Just use promo code 'podtheory' at checkout!
Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!
MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: The Debut Season of Podcast Theory - COMING SPRING 2024!
Get hands-on, comprehensive assistance with your podcast efforts. From developing your ideas to taking production off your plate, we've got you covered at Bombtrack Media! Click here to learn more
Current Theme Music courtesy of Alex Grohl via pixabay.com
Podcast Theory is A Bombtrack Media Production