Latest Cercone consulting Podcast Episodes
6 Podcasting Trends to Watch For In 2021
Podcast Theory - January 14, 2021 11:00 - 9 minutes ★★★★★ - 36 ratingsWith 2021 underway, we are already seeing a number of things unfolding that are sure to impact the landscape of the podcasting space. Amazon purchasing Wondery, a reported 1.7 million active podcasts and counting, more advertisers hopping on the podcast bandwagon. And that's merely scratching th...
How to Plan Your 2021 Podcasting Goals
Podcast Theory - January 13, 2021 11:00 - 6 minutes ★★★★★ - 36 ratingsThe turn of the calendar to a new year always brings about those exciting feelings of reflection, change, and action. Everyone gets all geared up to achieve their New Years Resolutions and, like clockwork, falls back into a familiar rut by February and never really makes any progress. It's a sto...
5 Things 2020 Taught Us About Podcasting
Podcast Theory - January 12, 2021 11:00 - 8 minutes ★★★★★ - 36 ratings2020 was an unprecedented year. 2020 was a dumpster fire. 2020 was so unpredictable. 2020 brought us a 'new normal.' And so on. And so on. We've heard all the cliches and, yes, I probably dropped a couple of them on this episode. But despite the fact that 2020 was something none of us ever expe...
Why It's Important to Back Up ALL of Your Content
Podcast Theory - January 11, 2021 11:00 - 6 minutes ★★★★★ - 36 ratingsLosing all of your content is not something you believe will happen to you. Until it does. And when it does, believe me...it sucks! I just recently experienced this as my website and email unexpectedly crashed and I lost years of work. Fortunately, SOME of my work was backed up and other pieces...
A Brief Announcement to Close 2020
Podcast Theory - December 28, 2020 20:00 - 6 minutes ★★★★★ - 36 ratingsOn this installment of Pod Theory, I will briefly tell you how I lost my website last week and will be using this week to rebuild it as much as I can. I will be back starting Monday, January 4th, 2021 with new episodes of Pod Theory. Until then, please hop back in the archives and catch up on ...
3 Reasons Why Consistency is Critical to Your Podcast
Podcast Theory - December 25, 2020 11:00 - 7 minutes ★★★★★ - 36 ratingsIf you've listened to any other episodes of Pod Theory, you know consistency is one of most talked about subjects on this show. Without it, nothing good will come from your efforts. If your audio quality is great one episode, then terrible the next, no one will know what you're going to bring th...
How Niching Down Your Content Will Help Your Podcast Grow
Podcast Theory - December 24, 2020 11:00 - 5 minutes ★★★★★ - 36 ratingsHave you ever come across a company that offers so many solutions, it's nearly impossible to determine what they actually specialize in? This is a common trap (one that I've fallen into before) and, despite it seeming logical to offer as many solutions as possible for a potential customer, it ac...
Why Podcasting is Not a Get Rich Quick Scheme
Podcast Theory - December 23, 2020 11:00 - 5 minutes ★★★★★ - 36 ratingsOne of the reasons people start podcasts is because they think it's some kind of fast money grab. If that's the case, damn, am I doing it wrong. The truth is, it's not a fast money grab. In fact, podcasting is nowhere near a get rich quick deal. It takes time, patience, and a lot of hard work t...
4 Things to Avoid When Recording a Podcast
Podcast Theory - December 22, 2020 11:00 - 7 minutes ★★★★★ - 36 ratingsCreating a high-quality final product is imperative to the success of your podcast. Poor audio quality, inconsistent content, background noise, and many other factors can easily derail your show and send listeners back to the search function of their favorite podcast app looking for a new show t...
How Many Co-Hosts is Too Many?
Podcast Theory - December 21, 2020 11:00 - 7 minutes ★★★★★ - 36 ratingsWhat is the right number of co-hosts to have on your podcast? There really isn't a right or wrong answer to this question. It boils down to how you choose to deliver your content and how many personalities it will take to make that happen effectively. When determining how many voices to featu...
How to Build an Optimal Podcast Listener Profile
Podcast Theory - December 18, 2020 11:00 - 6 minutes ★★★★★ - 36 ratingsWhat is an Optimal Podcast Listener Profile? It's a way of determining the exact person you want listening to your podcast by drilling down to characteristics that allow you to connect and engage in a seemingly 1:1 fashion. Building an optimal listener profile allows you to identify components ...
Why Every Podcast You Publish Needs a Call To Action
Podcast Theory - December 17, 2020 11:00 - 5 minutes ★★★★★ - 36 ratingsIf your podcast doesn't have a Call To Action, you're missing a HUGE opportunity to connect with your audience on a deeper level. Podcast listeners are some of the most loyal and engaged people on earth and if you provide them value in your content, they know you'll provide value when you point ...
Don't Fixate On Getting a Million Downloads. Focus On This...
Podcast Theory - December 16, 2020 11:00 - 5 minutes ★★★★★ - 36 ratingsIt can be very easy to get wrapped up in the number of downloads your podcast receives. It's much like waiting anxiously for the number of likes your latest Facebook post gets or the number of retweets you get on Twitter. It validates that people like what you're putting out, right? Well somet...
Don't Sell Your Product or Service On Your Podcast. Sell This Instead.
Podcast Theory - December 15, 2020 11:00 - 6 minutes ★★★★★ - 36 ratingsOne of the greatest things the Internet has given us and continues to give us is connection to options. No matter what you're looking for, whether it be a product, service, brand or company, podcast, blog post, video, or general information, everything you need is right at your fingertips. But ...
5 Solid Non-Podcast Podcasting Resources
Podcast Theory - December 14, 2020 11:00 - 7 minutes ★★★★★ - 36 ratingsResources for helping you with any and all aspects of your podcasting plight are easy to find. At your fingertips, you have books, videos, webinars, blogs, and, of course, podcasts - all geared towards helping you master your craft and unleash the very best podcast episodes onto the world. In E...
Podcasting and COVID-19: A Roundtable Discussion
Podcast Theory - December 11, 2020 11:00 - 1 hour ★★★★★ - 36 ratingsThe coronavirus pandemic has rendered one of the most significant impacts on society in the last century. The results of this impact have seen businesses close, processes change, and, unfortunately, hundreds of thousands of people die. COVID-19 has forced us into home schooling, working from ho...
The Most Successful Podcasters Do This...
Podcast Theory - December 10, 2020 11:00 - 5 minutes ★★★★★ - 36 ratingsA successful podcast doesn't just happen. It's the result of thought, strategy, execution, and a ton of hard work. As a podcaster, you'll learn that each episode you produce comes with its own set of challenges, including but not limited to finding a guest, preparing questions, researching topic...
4 Ways to Avoid Podfade
Podcast Theory - December 09, 2020 11:00 - 9 minutes ★★★★★ - 36 ratingsWhat the hell is "podfade," you ask? Well, up until just recently, I never realized it was a term. But the definition of the term is exactly why I started this podcast and shifted the efforts of my business to helping professionals produce a better podcast. On Episode 58 of Pod Theory, I'm brea...
The Biggest Mistake I Made When I Began Podcasting
Podcast Theory - December 08, 2020 11:00 - 6 minutes ★★★★★ - 36 ratingsWhen it comes to podcasting, mistakes happen. No matter what point you're at on the podcast experience timeline, chances are excellent you coughed up the ball at some point along the way. And that's OK. It happens to all of us! Mistakes are learning experiences. When you make one, it's up to yo...
4 Ways to Develop a Deeper Connection With Your Audience
Podcast Theory - December 07, 2020 11:00 - 8 minutes ★★★★★ - 36 ratingsPodcasts allow you to establish a strong connection with your listeners. The stronger that connection, the more trust they establish with you. The more trust they have, the more they'll recommend your podcast to others, leave reviews for your podcast, answer calls to action, and support your bra...
Where is Your Money Best Spent On Your Podcast?
Podcast Theory - December 04, 2020 11:00 - 7 minutes ★★★★★ - 36 ratingsAt some point in your podcasting plight, money will need to be invested in your efforts. Whether it be on recording equipment, advertising, voice-overs, art, hosting, or other aspects that bring your show to life, you can't make your podcast come together without spending SOME money. The good n...
3 Great Places to Network With Other Podcasters
Podcast Theory - December 03, 2020 11:00 - 7 minutes ★★★★★ - 36 ratingsWith over a million podcasts going strong in today's podcast space, there are millions of people for you to connect with, learn from, and support. Every one of us is doing something different with our podcasting approaches. And learning from each other is going to help us all grow and thrive in ...
How to Produce a Quality Podcast Outro
Podcast Theory - December 02, 2020 11:00 - 3 minutes ★★★★★ - 36 ratingsAs your podcast episode reaches its conclusion, the most important thing for you to do is give your listener something to do. Something that keeps them connected to you and your brand. Something that enhances your efforts. This is called a Call to Action, or CTA. On Episode 53 of Pod Theory, I'...
How to Structure Your Podcast Episodes
Podcast Theory - December 01, 2020 11:00 - 11 minutes ★★★★★ - 36 ratingsStructure isn't always the sexiest subject to cover. But when you think about it, if we didn't live in a world with some semblance of structure, life would be chaos. Likewise, a podcast without structure will come off as chaotic to your audience. Listeners come to depend on a certain level of p...
How to Produce a Quality Podcast Intro
Podcast Theory - November 30, 2020 11:00 - 8 minutes ★★★★★ - 36 ratingsHow do you make a first impression on your listener? From a visual standpoint, your podcast art, show title, and show description should paint a pretty clear picture of what a listener is about to experience as they dive into your show. From an audio standpoint, your podcast intro is the first ...
Why You Can Never Stop Learning as a Podcaster
Podcast Theory - November 27, 2020 11:00 - 4 minutes ★★★★★ - 36 ratingsSelf-education is a quality you should be practicing in all areas of your life, both personally and professionally. I dedicate 30 minutes a day to educating myself on various aspects of podcasting, business, mindset, marketing, entrepreneurship - subjects that captivate me and drive my practices...
Viral is Not as Good as Consistent
Podcast Theory - November 26, 2020 11:00 - 5 minutes ★★★★★ - 36 ratingsGetting content to go viral can be exciting and generate some buzz around your podcast, social media, website, etc. But in the grand scheme of things, viral content is not an approach you can bank on. You can't control whether something will go viral... ...but what you can control is consistent...
Why Building Your Audience Outside of Social Media Is Critical...Now More Than Ever
Podcast Theory - November 25, 2020 11:00 - 11 minutes ★★★★★ - 36 ratingsThere's no question social media has changed. Organic reach is all but over and networks like Facebook and Instagram are pay to play. This significantly impacts the role social media plays in your efforts and furthers the belief that building an audience outside of social media is crucial to you...
The Undeniable Connection Between Social Media and Your Podcast
Podcast Theory - November 24, 2020 11:00 - 5 minutes ★★★★★ - 36 ratingsSocial media and podcasting seemingly go hand in hand. If you've built a strong social media following, you're going to use those platforms to communicate with your audience and let them know you have a podcast. Likewise, on your podcast, you're going to encourage your listeners to follow you on...
How Did COVID-19 Change Podcasting?
Podcast Theory - November 23, 2020 11:00 - 6 minutes ★★★★★ - 36 ratingsThe coronavirus pandemic has rendered one of the most significant impacts on society in the last century. The results of this impact have seen businesses close, processes change, and, unfortunately, hundreds of thousands of people die. COVID-19 has forced us into home schooling, working from ho...
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