It can be very easy to get wrapped up in the number of downloads your podcast receives. It's much like waiting anxiously for the number of likes your latest Facebook post gets or the number of retweets you get on Twitter. It validates that people like what you're putting out, right?

Well sometimes, the vanity metrics grab hold of our psyches and start to play crazy tricks with our heads...like telling us we aren't doing something right.

But I'm here to tell you the number of downloads you get (especially at the beginning of your podcasting journey) is not indicative of the work you're doing. It takes time and effort to build your audience and keeping too much of your focus on your download stats will keep you from pouring your attention into an important factor that will give your podcast strength and longevity.

In Episode 63, I'm going to tell you why your focus should not be on getting a million downloads for your podcast. Instead, it should be on........

Hit the play button to find out!


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Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Replays of daily livestreams that take place every weekday on YouTube

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