Will Podcast Ads Ever Be As Big As Super Bowl Ads?
Podcast Theory
English - February 04, 2021 11:00 - 11 minutes - 7.66 MB - ★★★★★ - 36 ratingsMarketing Business Entrepreneurship jason cercone cercone consulting podcasting podcast marketing how to start a podcast podcasting tips podcasting strategies Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
As this episode of Pod Theory goes live, we are just a few days away from Super Bowl 55 featuring the Tampa Bay Bucs versus the Kansas City Chiefs. It should be a great game and, like always, the spectacle that is the Super Bowl will feature a lavish halftime show and entertaining commercials (at $5.6 MILLION for 30 seconds a clip).
There's no question that advertising has changed significantly over the years and the appeal of a Super Bowl advertisement (especially in a year where so many companies were impacted financially by COVID-19) with a lofty price tag has definitely decreased. Big brands whose ads were staples of the Super Bowl commercial slots for years will not be advertising this year, and it makes me wonder how many brands will covet this platform in years to come.
In Episode 89 of Pod Theory, I drop some commentary on whether podcast advertisements will ever reach the level of Super Bowl ads. Ads on podcasts reach a much more niche audience at a fraction of the cost. Will we one day see a podcast so big that running an ad on one of its episodes is equivalent to what we see during the BIG game? Only time will tell.
What is your all-time favorite Super Bowl commercial? Connect with me on Twitter and let me know!
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