Latest Businessinnovation Podcast Episodes
Creativity Re/Imagined: The Art of AI Storytelling
Meta Business, Innovation and Technology Podcast - June 17, 2024 15:16 - 44 minutes ★★★★★ - 1 ratingOn this episode, Meta’s Vice President and Global Head of Creative Shop, Jimmie Stone, and VP Business Engineering, Global Business Group, Artur Souza, dive into the integration of creativity and AI in marketing. They explore how Meta's ecosystem connects billions of people and the role of AI in...
Performance Talks Special Edition: Women’s History Month
Meta Business, Innovation and Technology Podcast - March 01, 2024 14:00 - 9 minutes ★★★★★ - 1 ratingOn this special episode celebrating International Women’s Day, we feature Alice Li, founder of First Day, and host Nicola Mendelsohn, Head of Global Business Group at Meta, as they dive into the challenges and triumphs of leveraging technology in female entrepreneurship. They explore the persona...
The Vision: Leading Marketing Into the Future with Alex McArthur of Kizik and Jimmie Stone of Meta
Meta Business, Innovation and Technology Podcast - February 07, 2024 17:23 - 33 minutes ★★★★★ - 1 ratingOn our latest episode, Alex McArthur, Chief Marketing Officer at Kizik, and Jimmie Stone, Vice President and Global Head of Creative Shop at Meta, leaders in marketing innovation, delve into the transformative power of customer connection and AI in marketing. They share insights on Kizik's uniqu...
Agency Insights: Mastering Reels with Kevin Goodwin and Bianca Bradford
Meta Business, Innovation and Technology Podcast - January 17, 2024 13:50 - 27 minutes ★★★★★ - 1 ratingOn the first episode of 2024, guests Kevin Goodwin, VP of Performance Marketing at New Engen, Inc., and Bianca Bradford, Director and Head of North American Agency at Meta, delve into the world of digital marketing with a focus on the power of Reels. They share valuable insights on leveraging Re...
Unveiling the Power of Reels for Direct Response Marketing with Gamze Yılmaz of Delivery Hero
Meta Business, Innovation and Technology Podcast - December 13, 2023 08:41 - 21 minutes ★★★★★ - 1 ratingOn this episode, hosts Jordan Rogers-Smith and Christine Lu are joined by Gamze Yılmaz, Head of Paid Social of Delivery Hero, as they delve into the dynamic world of Instagram and Facebook Reels. They explore its profound impact on digital marketing, highlighting Reels as a pivotal tool for driv...
Navigating Market Trends with Byron Sharp of the Ehrenberg-Bass Institute
Meta Business, Innovation and Technology Podcast - November 15, 2023 07:58 - 25 minutes ★★★★★ - 1 ratingEdlynne Laryea, Head of Industry, CPG Food and Beverage at Meta, hosts this episode as we delve into the complexities of marketing strategy with Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, University of South Australia. Key Takeaways: (0...
Shaping Tomorrow: AI’s Role in Business with Cristina Fonseca and Shadi Copty
Meta Business, Innovation and Technology Podcast - October 27, 2023 22:15 - 24 minutes ★★★★★ - 1 ratingIn an exploration of AI's influence on business operations and customer interactions, Cristina Fonseca, VP of Product at Zendesk, and Shadi Copty, Senior Director of Business Engineering at Meta, discuss the future of AI in the corporate landscape. Key Takeaways: (04:38) AI existin...
The Life of a CTO in the Age of AI with Lauri Tarkkala at Smartly.io
Meta Business, Innovation and Technology Podcast - September 06, 2023 06:12 - 19 minutes ★★★★★ - 1 ratingWe’re living through times of great technological change, with emerging trends like AI shaping the way businesses and marketers operate on just about every level, and CTOs must be ready to adapt to these rapid transformations. On today’s episode, we’re joined by Lauri Tarkkala, Chief Techn...
Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International
Meta Business, Innovation and Technology Podcast - August 21, 2023 08:04 - 26 minutes ★★★★★ - 1 ratingOn today’s episode, we’re joined by Wesley Saraceni, Senior Director of Digital Commerce (E-Commerce and DTC) at Mondelēz International We talk about: - Wes’ background and what led him to his current role. - How direct-to-consumer (DTC) marketing brings brands and customers closer. ...
The AR Revolution in Advertising with Luke Hurd at VMLY&R
Meta Business, Innovation and Technology Podcast - August 02, 2023 07:52 - 28 minutes ★★★★★ - 1 ratingOn today’s episode, we’re joined by Luke Hurd, Director of Experience Design (XR) at VMLY&R. Luke is here to discuss augmented reality and immersive spaces and what these concepts mean for today’s advertisers. We talk about: - What exactly is AR? - How can people discover and use A...
The Performance 5 Framework for Growth with Jake Bailey
Meta Business, Innovation and Technology Podcast - July 12, 2023 16:50 - 28 minutes ★★★★★ - 1 ratingToday’s podcast features a talk from Jake Bailey, Senior Director, Head of Industry and VC Partnerships at Meta, which covers: - Performance 5 — five data-backed strategies to help marketers maximize performance. - How these five pillars have evolved and been refined. - The importance ...
AI and the Future of Performance with Matt Steiner
Meta Business, Innovation and Technology Podcast - July 07, 2023 16:00 - 16 minutes ★★★★★ - 1 ratingToday’s episode features Matt Steiner, VP of Monetization Infrastructure, Ranking and AI Foundations at Meta. Matt discusses the impact of AI on performance marketing, how it works with Meta’s tools and what the future holds. Matt talks about: - Meta’s history of using AI and some r...
How Marketers Can Embrace Meta and AI with Simon Whitcombe and Vatsal Mehta
Meta Business, Innovation and Technology Podcast - June 02, 2023 16:00 - 35 minutes ★★★★★ - 1 ratingOn today’s episode, we’re joined by Simon Whitcombe, who leads a portion of Meta’s North American sales team, and Vatsal Mehta, Vice President of Business Engineering at Meta. We talk about: - Some key business updates across Meta’s platforms. - How Meta users can ensure they get t...
How Marketers Can Embrace Meta and AI with Simon Whitcombe and Vatsal Mehta
Meta Business, Innovation and Technology Podcast - June 02, 2023 16:00 - 35 minutes ★★★★★ - 1 ratingOn today’s episode, we’re joined by Simon Whitcombe, who leads a portion of Meta’s North American sales team, and Vatsal Mehta, Vice President of Business Engineering at Meta. We talk about: - Some key business updates across Meta’s platforms. - How Meta users can ensure they get t...
Unlock Your Marketing Data’s Full Potential with Clive Henry and Jennifer Downes
Meta Business, Innovation and Technology Podcast - May 24, 2023 21:47 - 22 minutes ★★★★★ - 1 ratingOn today’s episode, we’re joined by Clive Henry, Director of ISV Partnerships at Adobe, and Jennifer Downes, CMO of Global E-Commerce at Lenovo. They’re here to talk about the evolution of advertising and a powerful new integration from Meta and Adobe. We discuss: - How the advertisi...
The Evolution of Online Marketing for Consumer Packaged Goods Brands with Cristina Marinucci and Ana Golubovic
Meta Business, Innovation and Technology Podcast - May 11, 2023 07:54 - 28 minutes ★★★★★ - 1 ratingOn today’s episode, we’re joined by Cristina Marinucci and Ana Golubovic. Cristina is the Global Head of Shopper - Sr. Director, Insights & Analytics at Mondelēz International, a multinational confectionery, food and beverage company. Ana is a designer at EyeSee, a full-service agency that work...
The Power of Short-Form Video with Ralph Burns at Tier 11
Meta Business, Innovation and Technology Podcast - April 04, 2023 22:01 - 32 minutes ★★★★★ - 1 ratingOn today’s episode, we’re joined by Ralph Burns. Ralph is the founder and CEO of Tier 11 and the host of Perpetual Traffic, a podcast about acquiring leads and sales for your business through paid traffic. We talk about: - Ralph’s background and how he got started. - The value of ...
Supporting Black Women On Broadway with Danielle Brooks
Meta Business, Innovation and Technology Podcast - March 27, 2023 23:39 - 20 minutes ★★★★★ - 1 ratingToday’s episode is the third in a three-part series where we share interviews and conversations from this year’s International Women’s Month event. Nicola Mendelsohn, VP of Global Business Group at Meta, is here to chat with actress and singer Danielle Brooks, best known for her role in ...
The Importance of Community, Belonging and Representation for Women
Meta Business, Innovation and Technology Podcast - March 21, 2023 22:15 - 20 minutes ★★★★★ - 1 ratingThis is the second episode in a three-part series where we share interviews and conversations from this year’s International Women’s Month event. In today’s episode, Sam Stetson interviews Amanda Phingbodhipakkiya and Marley Dias. Amanda is a multidisciplinary artist, educator and activis...
Using Creators To Level Up Your Content with Jacs Wyatt at Samsung
Meta Business, Innovation and Technology Podcast - March 16, 2023 21:18 - 18 minutes ★★★★★ - 1 ratingOn today’s episode, we’re joined by Jacs Wyatt, who is the MX Head of Social Media at Samsung Electronics America. Today, we’re going to talk about creators and the key role they play in driving customer engagement and conversions for businesses. We talk about: - How to define a crea...
Diversity - The Importance of Equality for Girls with Aayati Dash Kar at WORLD WOMAN FOUNDATION
Meta Business, Innovation and Technology Podcast - March 13, 2023 21:36 - 27 minutes ★★★★★ - 1 ratingToday’s episode is the first in a three-part series where we share interviews and conversations from this year’s International Women’s Month event. In this episode, Nicola Mendelsohn, VP of Global Business Group at Meta, starts off the panel with a great introduction, defining and di...
From Influencer Marketing to Creator Management: Maximizing the Value of Creators with Brandon Brown at GRIN
Meta Business, Innovation and Technology Podcast - March 01, 2023 11:19 - 26 minutes ★★★★★ - 1 ratingOn today’s episode, we’re joined by Brandon Brown. Brandon is the CEO and Co-Founder of GRIN, Inc, the pioneer behind the world’s first Creator Management platform. Brandon is here to talk about the key role of creators in driving engagement and providing valuable content to their communities, a...
Performance, Attribution and Private Lift with Anthony Scarpaci and Will Sargisson
Meta Business, Innovation and Technology Podcast - January 27, 2023 10:48 - 25 minutes ★★★★★ - 1 ratingIn today’s episode, we’re joined by Anthony Scarpaci, VP of Growth at Acorns, and Will Sargisson, Marketing Science Manager at Meta. They’re here to dive into the idea of performance and attribution, and a ton of connected questions. We talk about: - How digital media has changed over time...
Growth - The Growing Significance of Business Messaging with Miku Jha and Vikas Bhambri
Meta Business, Innovation and Technology Podcast - December 16, 2022 17:00 - 38 minutes ★★★★★ - 1 ratingOn today’s episode, we’re talking to Miku Jha, Director of Applied AI and Innovation: Business Messaging and Ads here at Meta and Vikas Bhambri, Director of Sales and CX at Kustomer, recently acquired by Meta. We talk about: - The growth of messaging as a preferred form of communicat...
Leadership - Turning Audiences Into Businesses with Alvin Bowles, Kipp Bodnar and Piyush Mangalick
Meta Business, Innovation and Technology Podcast - November 10, 2022 22:48 - 37 minutes ★★★★★ - 1 ratingTurning Audiences Into Businesses with Kipp Bodnar and Piyush Mangalick On today’s episode, Alvin Bowles at Meta is talking to Kipp Bodnar, CMO at HubSpot, and Piyush Mangalick, VP of Business Engineering for a Media & Community Partnerships team at Meta. We’re talking about: - How ...
Implementing Sustainable Practices as a Facilities Manager With Scott Lewis Judkins of C&W Services
Watching Paint Dry - November 03, 2022 06:00 - 56 minutesScott Lewis Judkins is the Head of Facilities Management for Fortinet’s Global Head Quarters at C&W Services, a leading integrated facility services provider. Fortinet is the global leader of cybersecurity solutions and services. As a highly accomplished construction and facilities executive, Sc...
How the Metaverse Is Changing the Face of E-Commerce with Jorie Waterman and Sarah-Anne Birdsell
Meta Business, Innovation and Technology Podcast - November 02, 2022 11:35 - 28 minutes ★★★★★ - 1 ratingOn this episode, we’re joined by Jorie Waterman, Industry Manager at Meta, and Sarah-Anne Birdsell, Global Technology Solutions Lead at Meta. They discuss the future of shopping, how technology is driving changes in e-commerce, and the future of multi-dimensional shopping. Together we dis...
Diversity - The Transformative Power of Ethical Media with Latarria Coy
Meta Business, Innovation and Technology Podcast - October 20, 2022 17:41 - 26 minutes ★★★★★ - 1 ratingIn today’s episode, we’re joined by Latarria Coy, Head of Ethical Media - DEI Champion at Influential. Latarria is here to talk about ethical media and how companies can be more diverse, inclusive and fair. We talk about: Latarria’s story and what is involved in being a head of ethica...
How To Get the Most out of the Meta Sales Channel
Meta Business, Innovation and Technology Podcast - September 20, 2022 20:44 - 28 minutes ★★★★★ - 1 ratingThis episode is all about making purchases directly on social platforms like Facebook and Instagram. Joining host Jordan Rogers-Smith for the discussion are Carlos Martinez Tuanama, Business Engineer, Commerce at Meta, and Link Walls, VP, Digital Marketing Strategy at ChannelAdvisor. They disc...
Diversity - How Building With Empathy Positively Impacts All Stakeholders
Meta Business, Innovation and Technology Podcast - August 09, 2022 15:46 - 36 minutes ★★★★★ - 1 ratingThis episode is all about empathy: what it is, how we can improve it, and the advantages it brings to everyone it touches. To discuss this topic, podcast host, Jessica Liao, is joined by Kate Brodock, CEO of Switch and General Partner of W Fund; Judith Martinez, Founder of InHerShoes Inc. and So...
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