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Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International
Meta Business, Innovation and Technology Podcast
English - August 21, 2023 08:04 - 26 minutes - 49.9 MB - ★★★★★ - 1 ratingTechnology Business businessinnovation messenger facebook instagram meta technology whatsapp Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On today’s episode, we’re joined by Wesley Saraceni, Senior Director of Digital Commerce (E-Commerce and DTC) at Mondelēz International
We talk about:
- Wes’ background and what led him to his current role.
- How direct-to-consumer (DTC) marketing brings brands and customers closer.
- Some exciting ways Mondelēz International is using DTC to connect with its audiences.
- What are some of the biggest challenges facing marketers today?
- Thinking about privacy and security in a new era of digital marketing.
- How Mondelēz International is thinking about performance marketing.
- How Meta’s platforms can help with performance marketing.
- Predictions for digital commerce over the next decade.
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing