The AR Revolution in Advertising with Luke Hurd at VMLY&R
Meta Business, Innovation and Technology Podcast
English - August 02, 2023 07:52 - 28 minutes - 26.9 MB - ★★★★★ - 1 ratingTechnology Business businessinnovation messenger facebook instagram meta technology whatsapp Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Performance 5 Framework for Growth with Jake Bailey
On today’s episode, we’re joined by Luke Hurd, Director of Experience Design (XR) at VMLY&R. Luke is here to discuss augmented reality and immersive spaces and what these concepts mean for today’s advertisers.
We talk about:
- What exactly is AR?
- How can people discover and use AR?
- How AR storytelling has evolved.
- The importance of interaction when it comes to AR.
- Using Instagram Reels in storytelling.
Resources mentioned:
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing