![Meta Business, Innovation and Technology Podcast artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts114/v4/fe/ee/89/feee89d4-3421-888d-69fa-111ca3156011/mza_16372126018494177478.jpg/100x100bb.jpg)
The Performance 5 Framework for Growth with Jake Bailey
Meta Business, Innovation and Technology Podcast
English - July 12, 2023 16:50 - 28 minutes - 26.5 MB - ★★★★★ - 1 ratingTechnology Business businessinnovation messenger facebook instagram meta technology whatsapp Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today’s podcast features a talk from Jake Bailey, Senior Director, Head of Industry and VC Partnerships at Meta, which covers:
- Performance 5 — five data-backed strategies to help marketers maximize performance.
- How these five pillars have evolved and been refined.
- The importance of account simplification.
- How advertisers can succeed with automation.
- How Meta’s Advantage tools can help tap into the power of automation.
- How performance marketers have achieved great results with Advantage+ shopping campaigns.
- Why creative differentiation is so important.
- Using customer data and measuring results effectively.
Resources mentioned:
About Advantage+ shopping campaigns
#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing