Meta Business, Innovation and Technology Podcast
79 episodes - English - Latest episode: 20 days ago - ★★★★★ - 1 ratingMeta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today.
Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities?
The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies.
On the show we cover 3 primary content tracks:
Growth - Learn how businesses can leverage Meta technologies to grow.
Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions.
Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact.
Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Creativity Re/Imagined: The Art of AI Storytelling
June 17, 2024 15:16 - 44 minutes - 41.8 MBOn this episode, Meta’s Vice President and Global Head of Creative Shop, Jimmie Stone, and VP Business Engineering, Global Business Group, Artur Souza, dive into the integration of creativity and AI in marketing. They explore how Meta's ecosystem connects billions of people and the role of AI in enhancing creativity and targeting. They also discuss the future of AI in marketing and the importance of sustainable energy for powering AI advancements. Key Takeaways: (05:00) Drawing c...
Performance Talks Special Edition: Women’s History Month
March 01, 2024 14:00 - 9 minutes - 19.1 MBOn this special episode celebrating International Women’s Day, we feature Alice Li, founder of First Day, and host Nicola Mendelsohn, Head of Global Business Group at Meta, as they dive into the challenges and triumphs of leveraging technology in female entrepreneurship. They explore the personal motivations behind First Day's inception and the pivotal role of AI in shaping marketing strategies. The conversation also touches on the importance of resilience, strategic planning, and the impact...
The Vision: Leading Marketing Into the Future with Alex McArthur of Kizik and Jimmie Stone of Meta
February 07, 2024 17:23 - 33 minutes - 63.5 MBOn our latest episode, Alex McArthur, Chief Marketing Officer at Kizik, and Jimmie Stone, Vice President and Global Head of Creative Shop at Meta, leaders in marketing innovation, delve into the transformative power of customer connection and AI in marketing. They share insights on Kizik's unique approach and the role of creativity in reaching diverse audiences. They look at the future of footwear marketing and how AI is reshaping creative strategies. Key Takeaways: (03:07) Kizi...
Agency Insights: Mastering Reels with Kevin Goodwin and Bianca Bradford
January 17, 2024 13:50 - 27 minutes - 26.2 MBOn the first episode of 2024, guests Kevin Goodwin, VP of Performance Marketing at New Engen, Inc., and Bianca Bradford, Director and Head of North American Agency at Meta, delve into the world of digital marketing with a focus on the power of Reels. They share valuable insights on leveraging Reels for enhanced engagement and digital marketing success. Key Takeaways: (01:23) Kevin introduces Reels as a crucial digital marketing tool. (03:47) Bianca discusses the algorithmic ben...
Unveiling the Power of Reels for Direct Response Marketing with Gamze Yılmaz of Delivery Hero
December 13, 2023 08:41 - 21 minutes - 41.4 MBOn this episode, hosts Jordan Rogers-Smith and Christine Lu are joined by Gamze Yılmaz, Head of Paid Social of Delivery Hero, as they delve into the dynamic world of Instagram and Facebook Reels. They explore its profound impact on digital marketing, highlighting Reels as a pivotal tool for driving Direct Response results through immersive short-form video content and consumer engagement. Key Takeaways: (04:09) Differentiation in using Reels for branding and advertising. (06:37...
Navigating Market Trends with Byron Sharp of the Ehrenberg-Bass Institute
November 15, 2023 07:58 - 25 minutes - 24.5 MBEdlynne Laryea, Head of Industry, CPG Food and Beverage at Meta, hosts this episode as we delve into the complexities of marketing strategy with Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, University of South Australia. Key Takeaways: (02:34) Attention as a questionable metric in advertising. (03:27) The significance of fleeting ad exposure. (04:24) Short ads can be effective. (04:40) Long-term impact of advertising over immedi...
Shaping Tomorrow: AI’s Role in Business with Cristina Fonseca and Shadi Copty
October 27, 2023 22:15 - 24 minutes - 23.7 MBIn an exploration of AI's influence on business operations and customer interactions, Cristina Fonseca, VP of Product at Zendesk, and Shadi Copty, Senior Director of Business Engineering at Meta, discuss the future of AI in the corporate landscape. Key Takeaways: (04:38) AI existing “off the shelf.” (09:04) AI's transformative role in customer service. (12:18) Initial skepticism faced by agents when introducing AI. (14:32) How AI assists new agents in remote working envir...
The Life of a CTO in the Age of AI with Lauri Tarkkala at Smartly.io
September 06, 2023 06:12 - 19 minutes - 18.5 MBWe’re living through times of great technological change, with emerging trends like AI shaping the way businesses and marketers operate on just about every level, and CTOs must be ready to adapt to these rapid transformations. On today’s episode, we’re joined by Lauri Tarkkala, Chief Technology Officer at Smartly.io. We talk about: - Lauri’s career path and where he is today. - A typical day in Lauri’s life as CTO. - The potential of AI in the fields of technology and marketi...
Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International
August 21, 2023 08:04 - 26 minutes - 49.9 MBOn today’s episode, we’re joined by Wesley Saraceni, Senior Director of Digital Commerce (E-Commerce and DTC) at Mondelēz International We talk about: - Wes’ background and what led him to his current role. - How direct-to-consumer (DTC) marketing brings brands and customers closer. - Some exciting ways Mondelēz International is using DTC to connect with its audiences. - What are some of the biggest challenges facing marketers today? - Thinking about privacy and security in a...
The AR Revolution in Advertising with Luke Hurd at VMLY&R
August 02, 2023 07:52 - 28 minutes - 26.9 MBOn today’s episode, we’re joined by Luke Hurd, Director of Experience Design (XR) at VMLY&R. Luke is here to discuss augmented reality and immersive spaces and what these concepts mean for today’s advertisers. We talk about: - What exactly is AR? - How can people discover and use AR? - How AR storytelling has evolved. - The importance of interaction when it comes to AR. - Using Instagram Reels in storytelling. Resources mentioned: Instagram Reels #innovation...
The Performance 5 Framework for Growth with Jake Bailey
July 12, 2023 16:50 - 28 minutes - 26.5 MBToday’s podcast features a talk from Jake Bailey, Senior Director, Head of Industry and VC Partnerships at Meta, which covers: - Performance 5 — five data-backed strategies to help marketers maximize performance. - How these five pillars have evolved and been refined. - The importance of account simplification. - How advertisers can succeed with automation. - How Meta’s Advantage tools can help tap into the power of automation. - How performance marketers have achieved great ...
AI and the Future of Performance with Matt Steiner
July 07, 2023 16:00 - 16 minutes - 15.1 MBToday’s episode features Matt Steiner, VP of Monetization Infrastructure, Ranking and AI Foundations at Meta. Matt discusses the impact of AI on performance marketing, how it works with Meta’s tools and what the future holds. Matt talks about: - Meta’s history of using AI and some recent changes. - Meta’s foundational AI infrastructure and technology. - Understanding Meta’s AI models and how they help marketers. - AI modeling and AI-powered ad experiences. - The power of...
How Marketers Can Embrace Meta and AI with Simon Whitcombe and Vatsal Mehta
June 02, 2023 16:00 - 35 minutes - 33.2 MBOn today’s episode, we’re joined by Simon Whitcombe, who leads a portion of Meta’s North American sales team, and Vatsal Mehta, Vice President of Business Engineering at Meta. We talk about: - Some key business updates across Meta’s platforms. - How Meta users can ensure they get the most out of Meta’s tools. - Brand advertising and how it works with performance marketing. - Key trends in omnichannel marketing. - How advertisers can continue to drive great performance in ...
How Marketers Can Embrace Meta and AI with Simon Whitcombe and Vatsal Mehta
June 02, 2023 16:00 - 35 minutes - 33.2 MBOn today’s episode, we’re joined by Simon Whitcombe, who leads a portion of Meta’s North American sales team, and Vatsal Mehta, Vice President of Business Engineering at Meta. We talk about: - Some key business updates across Meta’s platforms. - How Meta users can ensure they get the most out of Meta’s tools. - Brand advertising and how it works with performance marketing. - Key trends in omnichannel marketing. - How advertisers can continue to drive great performance in ...
Unlock Your Marketing Data’s Full Potential with Clive Henry and Jennifer Downes
May 24, 2023 21:47 - 22 minutes - 42.4 MBOn today’s episode, we’re joined by Clive Henry, Director of ISV Partnerships at Adobe, and Jennifer Downes, CMO of Global E-Commerce at Lenovo. They’re here to talk about the evolution of advertising and a powerful new integration from Meta and Adobe. We discuss: - How the advertising industry is evolving. - Meta Conversions API tool and how it works. - Adobe Real-Time CDP and how it works alongside Meta to support advertisers. - How Lenovo is using Meta Conversions API at...
The Evolution of Online Marketing for Consumer Packaged Goods Brands with Cristina Marinucci and Ana Golubovic
May 11, 2023 07:54 - 28 minutes - 53.5 MBOn today’s episode, we’re joined by Cristina Marinucci and Ana Golubovic. Cristina is the Global Head of Shopper - Sr. Director, Insights & Analytics at Mondelēz International, a multinational confectionery, food and beverage company. Ana is a designer at EyeSee, a full-service agency that works with consumer packaged goods brands, media, tech and healthcare companies. We talk about: - Some of the main issues consumer packaged goods companies (CPGs) are currently facing when it ...
The Power of Short-Form Video with Ralph Burns at Tier 11
April 04, 2023 22:01 - 32 minutes - 30.3 MBOn today’s episode, we’re joined by Ralph Burns. Ralph is the founder and CEO of Tier 11 and the host of Perpetual Traffic, a podcast about acquiring leads and sales for your business through paid traffic. We talk about: - Ralph’s background and how he got started. - The value of short-form video vs. paid media. - When does a short-form video become long-form? - Some powerful formulas used in video marketing. - How to use the call-to-action in short-form videos. - Ralp...
Supporting Black Women On Broadway with Danielle Brooks
March 27, 2023 23:39 - 20 minutes - 19.7 MBToday’s episode is the third in a three-part series where we share interviews and conversations from this year’s International Women’s Month event. Nicola Mendelsohn, VP of Global Business Group at Meta, is here to chat with actress and singer Danielle Brooks, best known for her role in Orange is the New Black and HBO Max’s Peacemaker, along with numerous other accolades. We talk about: - Danielle’s career and the wealth of different roles she’s played. - Danielle’s upc...
The Importance of Community, Belonging and Representation for Women
March 21, 2023 22:15 - 20 minutes - 48.9 MBThis is the second episode in a three-part series where we share interviews and conversations from this year’s International Women’s Month event. In today’s episode, Sam Stetson interviews Amanda Phingbodhipakkiya and Marley Dias. Amanda is a multidisciplinary artist, educator and activist whose work examines the unseen labor of women and affirms the depth, resilience and beauty of communities of color. Marley is an author, advocate and executive producer. We talk about: -...
Using Creators To Level Up Your Content with Jacs Wyatt at Samsung
March 16, 2023 21:18 - 18 minutes - 18.9 MBOn today’s episode, we’re joined by Jacs Wyatt, who is the MX Head of Social Media at Samsung Electronics America. Today, we’re going to talk about creators and the key role they play in driving customer engagement and conversions for businesses. We talk about: - How to define a creator. - Why supporting the creator economy is so important for Samsung. - What is the Team Galaxy Program? - Samsung’s partnership with Meta on their upcoming Galaxy Creator event. - How Samsun...
Diversity - The Importance of Equality for Girls with Aayati Dash Kar at WORLD WOMAN FOUNDATION
March 13, 2023 21:36 - 27 minutes - 27.8 MBToday’s episode is the first in a three-part series where we share interviews and conversations from this year’s International Women’s Month event. In this episode, Nicola Mendelsohn, VP of Global Business Group at Meta, starts off the panel with a great introduction, defining and discussing the challenges women are facing since the pandemic affected the timeline set for progress, and what we can do to enable us to push forward. In the first part of the series, Judy Toland, VP of...
From Influencer Marketing to Creator Management: Maximizing the Value of Creators with Brandon Brown at GRIN
March 01, 2023 11:19 - 26 minutes - 24.6 MBOn today’s episode, we’re joined by Brandon Brown. Brandon is the CEO and Co-Founder of GRIN, Inc, the pioneer behind the world’s first Creator Management platform. Brandon is here to talk about the key role of creators in driving engagement and providing valuable content to their communities, and what that means for advertisers. We discuss: - Brandon’s background and his journey to GRIN. - The difference between influencers and creators. - How brands can take advantage of cr...
Performance, Attribution and Private Lift with Anthony Scarpaci and Will Sargisson
January 27, 2023 10:48 - 25 minutes - 46.9 MBIn today’s episode, we’re joined by Anthony Scarpaci, VP of Growth at Acorns, and Will Sargisson, Marketing Science Manager at Meta. They’re here to dive into the idea of performance and attribution, and a ton of connected questions. We talk about: - How digital media has changed over time and how companies like Acorns have had to adapt. - How to choose measurement tools and methodologies in a privacy-centric landscape - The resurgence of media mix modeling (MMM), and how it fits w...
Growth - The Growing Significance of Business Messaging with Miku Jha and Vikas Bhambri
December 16, 2022 17:00 - 38 minutes - 53.5 MBOn today’s episode, we’re talking to Miku Jha, Director of Applied AI and Innovation: Business Messaging and Ads here at Meta and Vikas Bhambri, Director of Sales and CX at Kustomer, recently acquired by Meta. We talk about: - The growth of messaging as a preferred form of communication. - The shift to business messaging and what it will mean for companies that adopt it. - Cultural and global trends around how business messaging is evolving. - Why businesses should embrace...
Growth - The Growing Impact of Short-Form Video with Cassidy Lavin and Alex Watt
November 30, 2022 17:00 - 26 minutes - 36.4 MBOn today’s episode, we’re joined by Cassidy Lavin, SVP of Innovation at Smule, Inc., and Alex Watt, Strategic Partner Manager for Developer Partnerships here at Meta. They’re here to talk about how businesses like Smule are seeing growth from investments in video and how new Meta products can make this easier. We talk about: - How the rise of short-form video is impacting different industries. - The importance of audio in short-form video compared to traditional video content. ...
Growth - The Growing Impact of Short-Form Video with Cassidy Lavin and Alex Watt
November 30, 2022 10:30On today’s episode, we’re joined by Cassidy Lavin, SVP of Innovation at Smule, Inc., and Alex Watt, Strategic Partner Manager for Developer Partnerships here at Meta. They’re here to talk about how businesses like Smule are seeing growth from investments in video and how new Meta products can make this easier. We talk about: - How the rise of short-form video is impacting different industries. - The importance of audio in short-form video compared to traditional video content. ...
Leadership - Turning Audiences Into Businesses with Alvin Bowles, Kipp Bodnar and Piyush Mangalick
November 10, 2022 22:48 - 37 minutes - 52 MBTurning Audiences Into Businesses with Kipp Bodnar and Piyush Mangalick On today’s episode, Alvin Bowles at Meta is talking to Kipp Bodnar, CMO at HubSpot, and Piyush Mangalick, VP of Business Engineering for a Media & Community Partnerships team at Meta. We’re talking about: - How to get started building audiences and turning them into businesses. - The shift from trusting brands and media to trusting influencers and creators. - Tools and resources for turning audiences int...
How the Metaverse Is Changing the Face of E-Commerce with Jorie Waterman and Sarah-Anne Birdsell
November 02, 2022 11:35 - 28 minutes - 39.1 MBOn this episode, we’re joined by Jorie Waterman, Industry Manager at Meta, and Sarah-Anne Birdsell, Global Technology Solutions Lead at Meta. They discuss the future of shopping, how technology is driving changes in e-commerce, and the future of multi-dimensional shopping. Together we discuss: - What the future of shopping will look like from an end-user perspective. - How technologies like AI can make the online shopping experience more personalized and rewarding. - Bringin...
Diversity - The Transformative Power of Ethical Media with Latarria Coy
October 20, 2022 17:41 - 26 minutes - 37.3 MBIn today’s episode, we’re joined by Latarria Coy, Head of Ethical Media - DEI Champion at Influential. Latarria is here to talk about ethical media and how companies can be more diverse, inclusive and fair. We talk about: Latarria’s story and what is involved in being a head of ethical media. What does DEI look like for younger generations? How can companies sustain DEI over time? How influencers can help brands reach more diverse audiences. How brands can reconcile from i...
How To Get the Most out of the Meta Sales Channel
September 20, 2022 20:44 - 28 minutes - 39.4 MBThis episode is all about making purchases directly on social platforms like Facebook and Instagram. Joining host Jordan Rogers-Smith for the discussion are Carlos Martinez Tuanama, Business Engineer, Commerce at Meta, and Link Walls, VP, Digital Marketing Strategy at ChannelAdvisor. They discuss: Why more and more users are buying on social platforms. Some best practices for showcasing products and services on those platforms. How on-platform checkout solves the perennial attribution...
Diversity - Welcome to True Self World: How Mastercard Brought Pride to the Metaverse
August 31, 2022 21:22 - 36 minutes - 50 MBYour True Self is Priceless. As a long-time LGBTQIA+ ally, Mastercard knows how important it is to build safe, inclusive and welcoming spaces. A leading technology company, Mastercard is uniquely positioned to drive the growth of new communities at the new frontier—the Metaverse. True Self World is an immersive, digital gathering place in the Metaverse for members of the LGBTQIA+ community and its allies. In this podcast, Finola Austin, Creative Strategist at Meta, and Gregg Weis...
Diversity - Welcome to True Self World: How Mastercard Brought Pride to the Metaverse
August 31, 2022 21:22Your True Self is Priceless. As a long-time LGBTQIA+ ally, Mastercard knows how important it is to build safe, inclusive and welcoming spaces. A leading technology company, Mastercard is uniquely positioned to drive the growth of new communities at the new frontier—the Metaverse. True Self World is an immersive, digital gathering place in the Metaverse for members of the LGBTQIA+ community and its allies. In this podcast, Finola Austin, Creative Strategist at Meta, and Gregg Weis...
Diversity - How Building With Empathy Positively Impacts All Stakeholders
August 09, 2022 15:46 - 36 minutes - 50.1 MBThis episode is all about empathy: what it is, how we can improve it, and the advantages it brings to everyone it touches. To discuss this topic, podcast host, Jessica Liao, is joined by Kate Brodock, CEO of Switch and General Partner of W Fund; Judith Martinez, Founder of InHerShoes Inc. and Social Impact Practitioner; and Corey Ponder, Creative, Curation, and Programs, Meta Content and Community Partnerships. Judith kicks off the discussion by outlining various types of empathy. She ...
Growth - Demystifying AI and ML and Understanding How They Can Accelerate Business
August 03, 2022 08:40 - 40 minutes - 56.4 MBThis episode dives into the strengths and weaknesses of machine learning (ML) and artificial intelligence (AI). Podcast host Jordan Rogers-Smith is joined by Miku Jha, Director of Applied Research and Development and Business Messaging at Meta and the Founder of AgShift, and Peter Wang, the Founder of Anaconda. The guests start the discussion by giving working definitions of AI and ML and what both can offer organizations at their best but also what their natural limits are. Miku under...
Growth - Marketing to the Gen Z Audience
July 11, 2022 13:13 - 18 minutes - 25.5 MBThis episode of the Business, Innovation and Technology podcast takes a research-based look at Gen Z and ways to better understand how to communicate with this cohort. Podcast host Jordan Rogers-Smith is joined by Meta colleagues Molly Anne Austin, Client Insights Lead, Entertainment, and Omar Zayat, Senior Director, Head of Industry - Entertainment. The guests discuss Gen Z’s use of multiple platforms and why brands should consider each platform’s “superpower” when deciding how to fra...
Growth - Ecommerce Basics and Omnichannel Strategy for Businesses
June 15, 2022 04:00 - 29 minutes - 40.9 MBThis episode of the Meta Business, Innovation and Technology podcast focuses on shifting trends and ecommerce and what companies need to do to respond to these trends. Podcast host Jordan Rogers-Smith is joined by Varun Puri, Director of Commerce Business Engineering at Meta, and Sharon Gee, VP Revenue Growth - GM Omnichannel at BigCommerce. Varun notes that discovering and purchasing products from brands and creators that people love is a fundamental human activity. But before you ca...
Growth - How Performance Marketers Are Adjusting to a Privacy-Focused Future
June 01, 2022 17:14 - 41 minutes - 57 MBThis episode of the Meta Business, Innovation and Technology Podcast gives a wide-angle perspective of changes that the iOS 14.5 update accelerated in marketing and how marketers focused on driving performance are adapting quickly to constant industry changes. Meg Youngblood and Arian Ashworth, Client Partners, have a wide-ranging discussion with Nandita Rao, Business Engineer. In particular, Meg notes that advertisers are no longer able to optimize minute-to-minute performance. Inste...
Diversity - Powering the Growth of Diverse-Owned Businesses
May 18, 2022 15:18 - 21 minutes - 29.5 MBThis episode of the Meta Business, Innovation and Technology podcast highlights the importance of diverse-owned businesses and what Meta is doing to identify and promote such businesses on the platform. Podcast host and Global Partnerships Marketing Manager Cecilia Green is joined by Brittany Campbell, Strategic Audience Partnerships, in conversation with Savvy Co-Founders and Managing Directors David Chang and Raymond Koo. Savvy is one of the companies that Meta has partnered with in ...
Growth - Business and Educational Opportunities in the Developing Metaverse, Part 2
May 04, 2022 08:50 - 25 minutes - 35.5 MBThis episode of the Business, Innovation and Technology podcast focuses on the different ways the Metaverse continues to develop, continuing a conversation from a previous episode about opportunities for businesses in the Metaverse. Podcast host Jordan Rogers-Smith is joined by Pim de Witte, CEO of Medal.tv; Elizabeth Kiehner, VP of Enterprise Transformation at Capgemini Invent; and Ziad Traboulsi, Director of Business Engineering at Meta. The guests discuss the impact that millennial...
Growth - Business and Educational Opportunities in the Developing Metaverse, Part 1
May 04, 2022 04:00 - 25 minutes - 34.8 MBThis episode of the Business, Innovation and Technology podcast is the first part of two episodes on business opportunities in the Metaverse. Podcast host Jordan Rogers-Smith is joined by Pim de Witte, CEO of Medal.tv, Elizabeth Kiehner, VP of Enterprise Transformation at Capgemini Invent, and Ziad Traboulsi, Director of Business Engineering at Meta. The guests discuss why the Metaverse is making such progress and its implications for consumers, employees, and businesses. Platforms li...
Leadership - Digital Transformation for the B2B Customer Experience, Part 2
April 28, 2022 04:05 - 22 minutes - 31 MBThis episode of the Business, Innovation and Technology podcast is a continuation of the previous episode, focusing on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is once again joined by Ben Howell, VP of Global Brand Media at Salesforce; Julie Cullinane, B2B Industry Manager at Meta; and Ish Davis, Business Engineer at Meta. The guests discuss changing consumer expectations, including the rise of the “microwave customer,” as well as overcom...
Leadership - Digital Transformation for the B2B Customer Experience
April 28, 2022 04:00 - 19 minutes - 26.5 MBThis episode of the Business, Innovation and Technology podcast focuses on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is joined by Ben Howell, VP of Global Brand Media at Salesforce; Julie Cullinane, B2B Industry Manager at Meta; and Ish Davis, Business Engineer at Meta. The guests discuss various ways in which businesses are adapting themselves to serve B2B customers better. Those ways can run from using messaging apps like Slack instead o...
Growth - Building the Future Through Technology Partnerships
April 26, 2022 15:53This episode of the Business, Innovation and Technology podcast looks at different approaches to building the Metaverse. Podcast host Jonathan Kratz, Director and Head of Industry of Technology, Mobile, and Creativity at Meta has two conversations, one with Ralph Pardo, CEO of OMG NA, the other with Janet Lee, SVP and CMO of Mobile Experience at Samsung Electronics America. Ralph shares why he thinks society is ready to go “all in” on the Metaverse: the incremental change we have seen ...
Growth - Building the Future Through Technology Partnerships
April 26, 2022 15:53This episode of the Business, Innovation and Technology podcast looks at different approaches to building the Metaverse. Podcast host Jonathan Kratz, Director and Head of Industry of Technology, Mobile, and Creativity at Meta has two conversations, one with Ralph Pardo, CEO of OMG NA, the other with Janet Lee, SVP and CMO of Mobile Experience at Samsung Electronics America. Ralph shares why he thinks society is ready to go “all in” on the Metaverse: the incremental change we have seen ...
Diversity - NFTs — The New Frontier for Social Impact, Part 2
March 24, 2022 00:54 - 36 minutes - 50.1 MBWhat do we still need to make Web3 and NFTs more accessible to new creators and participants? In this episode of the Meta Business, Innovation and Technology podcast, host Jessica Liao returns with guests Maliha Abidi, Founder and Artist at Women Rise NFT; Elissa Maercklein, Advisor; and Meta’s Madeline Lieber and Renfei Zou to continue their discussion on NFTs. Looking to the future, the panel explains several factors that will be critical for increasing accessibility and adoption, in...
Diversity - NFTs — The New Frontier for Social Impact
March 24, 2022 00:37 - 34 minutes - 48 MBHow can NFTs advance social justice? Jessica Liao, Business Engineering Manager for Meta, hosts this special episode of the Meta Business, Innovation and Technology podcast featuring Maliha Abidi, Founder and Artist at Women Rise NFT and Elissa Maercklein, Advisor. Program Manager Madeline Lieber and Business Engineer Renfei Zou of Meta also join the discussion. The panel talks about how NFTs offer a way for women and other underrepresented groups to learn about Web3 and blockchain, le...
Leadership - Making the Metaverse: What Does the Future Hold?
March 17, 2022 18:29In an interview for CoinGeek, Artur Souza, VP of Business Engineering for Global Business Group at Meta, takes us into the Metaverse in this episode of the Meta Business, Innovation and Technology podcast. CoinGeek Editor Patrick Thompson asks the questions on everyone’s mind, from curious beginners to everyday users. Artur shares the basic premise of the Metaverse: to bring the real world and the digital world together. He explains what attracts people to the Metaverse, how we can acc...
Leadership - Making the Metaverse: What Does the Future Hold?
March 17, 2022 18:29In an interview for CoinGeek, Artur Souza, VP of Business Engineering for Global Business Group at Meta, takes us into the Metaverse in this episode of the Meta Business, Innovation and Technology podcast. CoinGeek Editor Patrick Thompson asks the questions on everyone’s mind, from curious beginners to everyday users. Artur shares the basic premise of the Metaverse: to bring the real world and the digital world together. He explains what attracts people to the Metaverse, how we can acc...
Growth - How I Built a Business on Meta feat. Ralph Burns, Founder and CEO of Tier 11
March 08, 2022 18:59 - 38 minutes - 53 MBTier 11 Agency’s true aim is to unlock the online business potential of purpose-driven companies. This episode of the Meta Business, Innovation, and Technology podcast, hosted by Jordan Rogers-Smith, features Ralph Burns, Founder and CEO of Tier 11. Ralph shares the story of how his sales blog side project led to building a business on Meta. In the early 2010s, the marketing industry pivoted from web-first to mobile-first. Jordan and Ralph discuss how this change created momentum for T...
Growth - First-Party Data Governance: Perspectives From Digital Advertising
February 16, 2022 05:00 - 35 minutes - 49.1 MBAdrian Nash, Head of Strategy for Customer Experience at SAP, joins podcast host Jordan Rogers-Smith and Sean Bedford, Business Engineer at Meta on this episode of the Business, Innovation and Technology podcast. They discuss changing expectations and regulations around consumer data privacy and the innovative technologies that result. Adrian and Sean begin with an overview of data privacy as it relates to digital marketing. They discuss the shift away from third-party and toward first...