Growth - The Growing Significance of Business Messaging with Miku Jha and Vikas Bhambri
Meta Business, Innovation and Technology Podcast
English - December 16, 2022 17:00 - 38 minutes - 53.5 MB - ★★★★★ - 1 ratingTechnology Business businessinnovation messenger facebook instagram meta technology whatsapp Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On today’s episode, we’re talking to Miku Jha, Director of Applied AI and Innovation: Business Messaging and Ads here at Meta and Vikas Bhambri, Director of Sales and CX at Kustomer, recently acquired by Meta.
We talk about:
- The growth of messaging as a preferred form of communication.
- The shift to business messaging and what it will mean for companies that adopt it.
- Cultural and global trends around how business messaging is evolving.
- Why businesses should embrace messaging now and not later.
- Customer expectations around business messaging vs. traditional channels.
- Advice for companies experimenting with business messaging.
- The most important concepts to keep in mind when adopting business messaging.
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