Performance, Attribution and Private Lift with Anthony Scarpaci and Will Sargisson
Meta Business, Innovation and Technology Podcast
English - January 27, 2023 10:48 - 25 minutes - 46.9 MB - ★★★★★ - 1 ratingTechnology Business businessinnovation messenger facebook instagram meta technology whatsapp Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In today’s episode, we’re joined by Anthony Scarpaci, VP of Growth at Acorns, and Will Sargisson, Marketing Science Manager at Meta. They’re here to dive into the idea of performance and attribution, and a ton of connected questions. We talk about:
- How digital media has changed over time and how companies like Acorns have had to adapt.
- How to choose measurement tools and methodologies in a privacy-centric landscape
- The resurgence of media mix modeling (MMM), and how it fits with attribution testing
- Acorns’ success testing private lift and plans for continuous measurement in the future
- Advice for advertisers getting started on their own journey with measurement and attribution.
#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing