Latest Btec Podcast Episodes
Dj Dreamwarrior & Agi Drougas
Agi Drougas - June 14, 2024 17:52 - 1 hourProg. House / Melodic & Techno
Challenging the Definition of CMO, with Sydney Sloan
SaaS Half Full - June 12, 2024 09:00 - 27 minutes ★★★★★ - 15 ratingsSydney Sloan is a Chief Market Officer - ditching the “ing” in marketing. Why? Because the role isn’t about the “doing,” it’s about knowing and owning the market. In this episode, Syndey discusses elevating your role as a CMO, the best strategy for board presentations, and advice for aspiring ...
Dj Dreamwarrior & Agi Drougas 31.Mai.2024
Agi Drougas - May 31, 2024 17:48 - 2 hoursProg. House / Melodic & Techno
How to Manage Search in the AI Era, with Greg Brooks
SaaS Half Full - May 29, 2024 09:00 - 32 minutes ★★★★★ - 15 ratingsSaaS marketers know by now that AI has—and will—impact search. But in an ever-changing sea of algorithms, what the heck does Google care about today (and in the future?), and how can marketers make moves now to stay ahead of where search is headed? Greg Brooks, partner and CMO at SearchTides, ...
Live On Air
Agi Drougas - May 10, 2024 19:39 - 1 hourAgi Drougas DJ | Producer | Stuttgart | Germany
Defining “Modern” PR & How to Nail It, with Kate Johnson
SaaS Half Full - May 08, 2024 09:00 - 29 minutes ★★★★★ - 15 ratingsDigital, modern, non-traditional…how do you define today’s PR? It has evolved, and brands who understand how to play in the current landscape are gaining mindshare. In this episode, Kate Johnson, VP of PR at BLASTmedia, dives into what has driven PR’s evolution, how brands should think differe...
Livestream Dreamwarrior/Agi Drougas
Agi Drougas - May 03, 2024 17:49 - 3 hoursAgi Drougas DJ | Producer | Stuttgart | Germany
Marketing Hires: The Potential Trap of Big Brands & High Titles, with Mark Donnigan
SaaS Half Full - April 24, 2024 09:00 - 24 minutes ★★★★★ - 15 ratingsWhether you are a SaaS founder looking to make your first marketing hire or a CMO building out your team, the rocky tech economy has created a surplus of marketing talent. VPs and Directors from big tech are free agents…fantastic hires, right? According to Mark Donnigan, virtual CMO and consul...
Livestream of Agi Drougas 20.Apr.2024
Agi Drougas - April 20, 2024 18:41 - 8 secondsListen to the livestream of Agi Drougas
Livestream of Agi Drougas 06.Apr.2024
Agi Drougas - April 06, 2024 19:48 - 1 hourListen to the livestream of Agi Drougas
Livestream of Agi Drougas 28.März.2024
Agi Drougas - March 28, 2024 19:36 - 1 hourListen to the livestream of Agi Drougas
Livestream of Agi Drougas 28.März.2024
Agi Drougas - March 28, 2024 19:36 - 1 hourListen to the livestream of Agi Drougas
SERDAR ORS - MAN.CITY UEFA CELEBRATION POOL PARTY ( SWITCH TERRACE ISTANBUL 11.06.2023)
Musical Journey - March 17, 2024 20:19 - 2 hoursI was Played Man. City Uefa Champions League Celebrations Fun Party 11.June.2023
What To Do When Your Best Clients Change Jobs, with Trinity Nguyen
SaaS Half Full - March 07, 2024 10:00 - 24 minutes ★★★★★ - 15 ratingsMost SaaS revenue leaders would agree that former clients (”Gems”) make amazing second clients. But, how can you track job changers and operationalize an outreach program at scale? Trinity Nguyen, VP of Marketing at UserGems, joins this episode to discuss this underutilized revenue stream and wa...
Livestream of Agi Drougas 01.März.2024
Agi Drougas - March 01, 2024 19:50 - 1 hourListen to the livestream of Agi Drougas
Live On Air Dj Dreamwarrior & Agi Drougas
Agi Drougas - February 23, 2024 19:07 - 1 hourAgi Drougas DJ | Producer | Stuttgart | Germany
The New Corporate Narrative That Buyers Demand, with Lindsey Groepper
SaaS Half Full - February 22, 2024 10:00 - 12 minutes ★★★★★ - 15 ratingsGen Y and millennials — who value purpose and meaning when choosing SaaS vendors — comprise most of today’s B2B decision-makers. So why are you still pushing narratives centered on products and features? Today's modern corporate narrative has evolved from CEO-driven, corporate talk tracks to m...
Livestream of Agi Drougas 09.Feb.2024
Agi Drougas - February 09, 2024 19:19 - 1 hourListen to the livestream of Agi Drougas
Surviving a New CEO Transition with Paige O’Neill
SaaS Half Full - February 07, 2024 10:00 - 28 minutes ★★★★★ - 15 ratingsYou’re a SaaS CMO and received the news that you are getting a new CEO. Super! Super? Super, right?! In this episode, Paige O’Neill, CMO of Seismic, shares her story of transitioning to a new CEO with her previous role. From what the first meeting should entail to the pressures of balancing ol...
Livestream of Agi Drougas 02.Feb.2024
Agi Drougas - February 02, 2024 19:39 - 1 hourListen to the livestream of Agi Drougas
Livestream of Agi Drougas 26.Jan.2024
Agi Drougas - January 26, 2024 20:41 - 1 hourListen to the livestream of Agi Drougas
Marketing’s Vital Role in Customer Expansion with Karen Budell
SaaS Half Full - January 24, 2024 10:00 - 27 minutes ★★★★★ - 15 ratingsFor most SaaS organizations, the customer success function has two players - the CS lead and the salesperson. But in this episode, Karen Budell, CMO of Totango, talks through a “three-legged stool” approach, with marketing as an equal leg. She believes the three functions should work together ...
It’s a Crapshoot: Category Creation & Positioning with April Dunford
SaaS Half Full - January 10, 2024 10:00 - 37 minutes ★★★★★ - 15 ratingsIn this episode, our host speaks with author and positioning expert April Dunford about the realities of creating a category and defining positioning to win in SaaS. Drawing from years of data and experience consulting SaaS companies, April surfaces the signals indicative of a positioning prob...
Livestream of Agi Drougas 29.Dec.2023
Agi Drougas - December 29, 2023 19:24 - 52 minutesListen to the livestream of Agi Drougas
The Art & Science of Freemiums & Free Trials with Krish Ramineni
SaaS Half Full - December 27, 2023 10:00 - 36 minutes ★★★★★ - 15 ratingsSaaS marketers know we’ve entered the era of the self-serve buyer, where prospects expect price transparency and free trials. While this might not work for complex enterprise deals, there are lessons to be taken from a PLG motion that most SaaS orgs should employ. Krish Ramineni, Co-founder an...
Livestream 22.12.2023 18:18
Agi Drougas - December 22, 2023 18:19 - 1 hourAgi Drougas DJ | Producer | Stuttgart | Germany
What Biden’s Order on AI Means for Marketers with Conor Bronsdon
SaaS Half Full - December 13, 2023 10:00 - 31 minutes ★★★★★ - 15 ratingsWith Biden’s recent executive order addressing the safe and secure development and use of AI, data privacy is even more mind top of mind for SaaS marketers. In this episode, Conor Bronsdon, Director of Marketing & Communications at LinearB, breaks down the order, discusses the new privacy demand...
Live On Air
Agi Drougas - December 01, 2023 19:02 - 1 hourAgi Drougas DJ | Producer | Stuttgart | Germany
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