Latest Btec Podcast Episodes
The Fame and Flops in Creating Memorable Brands, with Melissa Rosenthal
SaaS Half Full - November 29, 2023 10:00 - 32 minutes ★★★★★ - 15 ratingsSaaS marketers understand the importance of a strong brand, but are you clear in your strategic narrative today? If “efficiency” is driving your narrative, this episode is for you (because, spoiler alert, “efficiency” ain’t it.) In this episode, Melissa Rosenthal, Chief Creative Officer at Click...
Livestream of Agi Drougas 17.Nov.2023
Agi Drougas - November 17, 2023 19:46 - 2 hoursListen to the livestream of Agi Drougas
Why It’s Time to Axe “Enterprise Marketing” with Sarah Emmott
SaaS Half Full - November 15, 2023 10:00 - 28 minutes ★★★★★ - 15 ratingsWhether you have added enterprise selling into a PLG motion or have always focused on the segment, SaaS marketers understand the different pain points and nuances of prospecting to the enterprise. But, should you literally market to “the enterprise?” According to Sarah Emmott, Head of Brand fo...
Livestream of Agi Drougas 31.Okt.2023
Agi Drougas - October 31, 2023 19:35 - 1 hourListen to the livestream of Agi Drougas
Navigating Audience Data for Early-Stage Marketers with Ryan Sonnenberg
SaaS Half Full - October 20, 2023 09:00 - 25 minutes ★★★★★ - 15 ratingsAre you an early-stage B2B SaaS marketer, or maybe you’re a seasoned marketer but have limited resources to uncover the audience data you need to succeed? In this episode of SaaS Half Full, Lindsey sits down with Ryan Sonnenberg, Director of Marketing at SavvyMoney, as he spills the tea on how...
Livestream of Agi Drougas 13.Okt.2023
Agi Drougas - October 13, 2023 19:10 - 1 hourListen to the livestream of Agi Drougas
Livestream of Agi Drougas 06.Okt.2023
Agi Drougas - October 06, 2023 18:50 - 1 hourListen to the livestream of Agi Drougas
How Modern PR Can Support an ABM Program with Lindsey Groepper
SaaS Half Full - October 04, 2023 09:00 - 14 minutes ★★★★★ - 15 ratingsPR and ABM…say what? Yes, there is a modern PR approach where these two strategies work together, adding more value to your PR investment. Our host, Lindsey Groepper, forgoes a guest this week to share her thoughts on this topic, including how to align your ABM targets with thought leadership ef...
Livestream of Agi Drougas 29.Sept.2023
Agi Drougas - September 29, 2023 18:37 - 1 hourListen to the livestream of Agi Drougas
Livestream of Agi Drougas 23.Sept.2023
Agi Drougas - September 23, 2023 17:43 - 1 hourListen to the livestream of Agi Drougas
Taking Marketing Risks in a Strained Economy with Emily Montgomery
SaaS Half Full - September 21, 2023 19:11 - 27 minutes ★★★★★ - 15 ratingsIf you’re a SaaS marketer who tends to be risk-averse, the last 12 months have not been your friend. Market volatility and “doing more with less” do not pair well with taking chances, but Emily Montgomery, VP of Professional Services at Xplor, believes there are still opportunities to take calcu...
Agi Drougas Tech-House / Dance MixTape Part 2
Agi Drougas - September 16, 2023 20:30 - 1 hourAgi Drougas DJ | Producer | Stuttgart | Germany
Threads, Mastodon, X, and More: A Look at Social Mayhem with Karri Carlson
SaaS Half Full - September 07, 2023 14:31 - 34 minutes ★★★★★ - 15 ratingsIt's been a minute since the social media industry has been in the spotlight, but the past six months have been poppin' off. Between the launch of Threads and Twitter rebranding to X, there's a wealth of new info to digest if social media falls under your purview (in-house or via an agency partn...
Agi Drougas Tech-House / Dance MixTape Part 1
Agi Drougas - September 02, 2023 19:30 - 2 hoursAgi Drougas DJ | Producer | Stuttgart | Germany
Bot Rising: AI’s Volume, Velocity & Variety with Pete Housley and Amanda (Elam) Cole
SaaS Half Full - August 09, 2023 09:00 - 38 minutes ★★★★★ - 15 ratingsBy now, we get it: AI is here to stay and makes marketing more efficient. But, what fears do marketers have around AI, how do you responsibly feed the board’s appetite for AI, and to what level do marketing leaders need to understand the technology? In this episode, we’re joined by Pete Housl...
CMOs Speak: CEOs Are Undervaluing Brand
SaaS Half Full - July 26, 2023 09:00 - 7 minutes ★★★★★ - 15 ratingsWhat do CMOs wish more CEOs understood about marketing? It’s the big question we ask our guests at the end of each episode, and through the first half of the year, many answers came back to one core topic - CEOs not valuing brand enough. In this episode, we’re bringing you a compilation of our...
Throwback Episode - Adding Growth Marketing to a PLG Brand with Rachel Hepworth
SaaS Half Full - July 12, 2023 09:00 - 28 minutes ★★★★★ - 15 ratingsPLG companies are in the spotlight again, being examined by media and analysts for their staying power in a recession. So, we’re pulling an episode off the top shelf this week which tackles PLG. Rachel Hepworth is now Head of Marketing at Notion, a PLG brand, but when this episode first aired,...
SERDAR ORS - UNDER ISTANBUL (GARDEN STAGE) LIVE 01.07.2023
Musical Journey - July 05, 2023 10:23 - 2 hours**SERDAR ORS - UNDER ISTANBUL (GARDEN STAGE) LIVE 01.07.2023** I was Played Under Istanbul Club (Garden Stage) 01.07.2023 pleasant listening, Music is the food of the soul **I DO NOT OWN OR MAKE CLAIM TO THE COPYRIGHTS TO THIS SONGS**. (Hiçbir telif hakkının ihlal edilmesi amaçlanmamıştır...
Crushing It in the B2B Creator Economy, with Ali Fazal
SaaS Half Full - June 28, 2023 09:00 - 36 minutes ★★★★★ - 15 ratingsOur circle of influence has fundamentally changed. Whereas we used to follow brands, we now follow people. While B2C companies were quick to invest in online influencers, B2B marketers are finally vibin’ with the creator economy. In this episode, Ali Fazal, VP of Marketing at GRIN, digs into h...
Crushing It in the B2B Creator Economy with Ali Fazal
SaaS Half Full - June 28, 2023 09:00 - 36 minutes ★★★★★ - 15 ratingsOur circle of influence has fundamentally changed. Whereas we used to follow brands, we now follow people. While B2C companies were quick to invest in online influencers, B2B marketers are finally vibin’ with the creator economy. In this episode, Ali Fazal, VP of Marketing at GRIN, digs into h...
The Elusiveness of Inclusive Marketing, with Sarah Reynolds
SaaS Half Full - June 14, 2023 09:00 - 36 minutes ★★★★★ - 15 ratingsHey guys! Nope, scratch that. Hey friends! While most SaaS marketers agree on the importance of inclusive marketing, achieving inclusivity is still a work in progress. In this episode, Sarah Reynolds, CMO of HiBob, discusses the importance of establishing an authentic culture of inclusivity, d...
The Elusiveness of Inclusive Marketing with Sarah Reynolds
SaaS Half Full - June 14, 2023 09:00 - 36 minutes ★★★★★ - 15 ratingsHey guys! Nope, scratch that. Hey friends! While most SaaS marketers agree on the importance of inclusive marketing, achieving inclusivity is still a work in progress. In this episode, Sarah Reynolds, CMO of HiBob, discusses the importance of establishing an authentic culture of inclusivity, d...
The Growing Bench of CMO Free Agents with Nirosha Methananda
SaaS Half Full - May 31, 2023 09:00 - 29 minutes ★★★★★ - 15 ratingsWe’re gonna need a bigger bench. The list of available SaaS CMOs is growing, with many finding themselves free agents for the first time, involuntarily. In this episode, Lindsey connects with Nirosha Methananda, a senior marketing leader on the bench, about what she’s learned during her transiti...
Back to Basics: Escaping Today’s Marketing Inferno with Bhaskar Roy
SaaS Half Full - May 17, 2023 09:00 - 30 minutes ★★★★★ - 15 ratingsLooking back on 2021 and early 2022, it was heaven for many marketers. Big budgets, sky-high valuations, and VC dollars are pouring in. Today? “Do more with less” has become the most-hated phrase among SaaS marketers. Bhaskar Roy, Head of Marketing at Workato, urges marketers to get back to th...
The Art & Science Behind Pricing & Packaging with Dan Balcauski
SaaS Half Full - May 03, 2023 09:00 - 36 minutes ★★★★★ - 15 ratingsWho is in charge of pricing decisions at your SaaS org? For nearly 60% of companies, it’s the CEO or an opinion-filled decision amongst the entire C-suite. But who should own it? Dan Balcauski, the founder of Product Tranquility, answers the question in this episode, breaking down the art and ...
SERDAR ORS-26th EMMIT INT.TOURISM & TRAVEL EXHIBITION PEAK HOTEL STAGE 14-04-2023 (CUT)
Musical Journey - April 25, 2023 13:57 - 1 hour**SERDAR ORS-26th EMMIT Int. 14.04.2023 PEAK OTEL STAGE** (CUT) I was on the peak hotel stage at the 26th Emmit international tourism fair, pleasant listening, Music is the food of the soul **I DO NOT OWN OR MAKE CLAIM TO THE COPYRIGHTS TO THIS SONGS.** (Hiçbir telif hakkının ihlal edilmesi ...
Quit Pointing Fingers: It's About Brand & Demand Balance with Palmer Houchins
SaaS Half Full - April 19, 2023 09:00 - 33 minutes ★★★★★ - 15 ratings"Do more with less" is this year's most-hated phrase for marketers. And for brand marketers, this means a direct hit to budgets responsible for a company's reputation. On this episode of SaaS Half Full, Lindsey talks with Palmer Houchins, Head of Marketing at G2, about the lopsided finger-poin...
The Great Divide Between Corp Comms & Marketing with Grace Williams
SaaS Half Full - April 05, 2023 09:00 - 27 minutes ★★★★★ - 15 ratingsGone are the days of internal-only communication. Every internal message is now at the risk of being shared externally, creating more pressure to skilfully craft statements surrounding economic, societal, or company impact events (RIFs, outage, data breach, etc.). As a result, the role of Corpor...
Why Hidden Pricing is Enemy #1 with Allyson Havener
SaaS Half Full - March 22, 2023 09:00 - 30 minutes ★★★★★ - 15 ratingsDespite data supporting the case for creating a more self-serve buying process, many SaaS revenue teams are still operating in a way that is legit the opposite of what today's buyer wants. New report data from more than 2,000 B2B tech buyers reveals what self-serve looks like in practice - and i...
What You Can Learn From a B2B Mystery Shopper with Gracey Cantalupo
SaaS Half Full - March 08, 2023 10:00 - 28 minutes ★★★★★ - 15 ratingsWho here is guilty of building and running a marketing and sales playbook, then delaying changing it because it took so damn long to implement? Often, the paralysis is due to not knowing where to start. Gracey Cantalupo, CMO at MentorcliQ, says to begin with being a good buyer first and go ba...
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