Latest Brand message Podcast Episodes
Practitioner vs. Marketer: A Journey To Making Marketing Suck Less with Elise Enriquez
Make Marketing Suck Less for Expertise-Driven Solo Businesses - June 25, 2024 10:00 - 35 minutes ★★★★★ - 54 ratings“It was such a detour to go the whole social media, build a course, webinars, free webinars, pitch, cart closed route. The whole thing was such a detour for me. It seriously tanked my business.” So many business owners have gone down this path only to realize, “Hey. This isn't for me!...
3 Tell Tale Signs the 3 Word Rebellion is Right For Your Business
Make Marketing Suck Less for Expertise-Driven Solo Businesses - June 18, 2024 10:00 - 14 minutes ★★★★★ - 54 ratingsAnytime you decide to work on your marketing message, it's going to require you to dig deep and do some thought work around your business, who you want to serve and what you want to be known for. If you're like most people, by the time you find this podcast, you've already tried anoth...
How To Differentiate Your Expertise To Carve Your Unique Place In The Market
Make Marketing Suck Less for Expertise-Driven Solo Businesses - June 11, 2024 10:00 - 15 minutes ★★★★★ - 54 ratingsYour client has a lot of options when it comes to solving their problem. There's so much competition and competition for their time, energy, and financial resources. >>>How do you make sure that your business is the one they choose? >>>How do you show you're different from the web...
How a 3 Word Rebellion Transformed My Marketing from Sucky to Successful
Make Marketing Suck Less for Expertise-Driven Solo Businesses - June 04, 2024 10:00 - 20 minutes ★★★★★ - 54 ratings“How does having a 3 Word Rebellion make marketing suck less?” That's a question I got from a listener and it's a super smart question. To truly make marketing suck less: you have to know that the work you put in will actually pay off that it will make marketing easier and more ef...
Why Your 3-Word Rebellion Matters for Expertise-Driven Businesses
Make Marketing Suck Less for Expertise-Driven Solo Businesses - May 28, 2024 10:00 - 14 minutes ★★★★★ - 54 ratings“Hey! Look at me!” “Hey! Buy my program…Read my blog…Listen to my podcast!” “Smash that subscribe button!” “Hey, I've got the only foolproof way to solve your problem!” Let's face it. It's noisy out in the marketplace. On social media, it seems like everyone is hawking their wares,...
Communicate the Value of Your Expertise with the 3 Word Rebellion
Make Marketing Suck Less for Expertise-Driven Solo Businesses - May 21, 2024 10:00 - 16 minutes ★★★★★ - 54 ratingsDo you ever find yourself reading an Instagram post or listening to a podcast, and you're absolutely horrified by the advice being given? You shake your head and you think, “That's not how any of this works!” I know I've been there, and the reason is because experts can spot BS a mil...
Defying Anti-Expert Bias and Claiming Your Identity as an Expert
Make Marketing Suck Less for Expertise-Driven Solo Businesses - May 14, 2024 10:00 - 12 minutes ★★★★★ - 54 ratingsWhy is it so hard to claim your expertise? To own what makes you truly exceptional at your work. To own the capacity and the ability you uniquely have to guide your clients to results. Then why is it so hard to promote that? To tell people about it? And I get that marketing suck...
How To Stand Out In A Sea Of Marketing Clichés
Make Marketing Suck Less for Expertise-Driven Solo Businesses - May 07, 2024 10:00 - 14 minutes ★★★★★ - 54 ratingsIf everyone is saying the same thing to market their business, how do you— as an expert—stand out? How can you say something different that catches the attention of your right-fit clients so they pay attention to you and hire you and not your competition? Today we're doing something...
The Three Things You Control In Your Business
Make Marketing Suck Less for Expertise-Driven Solo Businesses - April 30, 2024 10:00 - 13 minutes ★★★★★ - 54 ratingsConfession. I'm a bit of a control freak. Control is something we are socialized to do. We are told that we are the masters of our destiny! the captains of our ship! and we can pull ourselves up by our bootstraps! And in reality - in a business - there are so many things that are ou...
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
Make Marketing Suck Less for Expertise-Driven Solo Businesses - April 23, 2024 10:00 - 12 minutes ★★★★★ - 54 ratingsYou are the business owner who gets results for your clients. You're masterful at what you do and yet so many times you are passed over and overlooked for someone with half the expertise and experience. What is the deal with that? I wish we lived in a world where the people who ar...
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
Make Marketing Suck Less for Expertise-Driven Solo Businesses - April 16, 2024 10:00 - 18 minutes ★★★★★ - 54 ratingsDo you feel like an overlooked expert? Have you ever thought, “I am great at what I do! So, why don't more people know about me?” I'll be honest. I have asked myself this question and I've become a little obsessed with figuring out the answer to it. In my business, I am so lucky th...
How to Keep Your Messaging Relevant During a Turbulent Economy
Make Marketing Suck Less for Expertise-Driven Solo Businesses - April 02, 2024 10:00 - 14 minutes ★★★★★ - 54 ratingsCan we talk about how batshit bananas the current economic climate is? Online business is undergoing a major correction right now. Sales cycles take longer. Trust is at an all time low. And all of those business owners who were touting their “Big Teams!” and “7 Figure Success!” ...
Expert Enough: Navigating the 3 Stages of Expertise
Make Marketing Suck Less for Expertise-Driven Solo Businesses - March 26, 2024 10:00 - 14 minutes ★★★★★ - 54 ratings“I don't know if I'm expert enough.” “Oh, really?” As soon as I hear this phrase, I always ask, “So tell me about your experience.” And then I am regaled by a list of certifications, education, experience on the job, transferable skills, developing their own frameworks and working w...
Expertise Matters: Defying Marketing Topes In Online Business
Make Marketing Suck Less for Expertise-Driven Solo Businesses - March 19, 2024 10:00 - 18 minutes ★★★★★ - 54 ratingsHave you ever thought that one of the reasons that you're hesitant to market and put your expertise out there is because of the way we're taught to market in the online space. Because what we're taught is not for you, especially if you are an expertise-based business that's been doing...
Why Doing Good Work Isn't Enough
Make Marketing Suck Less for Expertise-Driven Solo Businesses - March 14, 2024 19:26 - 3 minutes ★★★★★ - 54 ratingsWouldn’t it be lovely if people recognized your expertise and hired you on the spot? Unfortunately, good work doesn’t speak for itself, and getting great results for your clients is not enough. Rebel Truth: Good work is never enough. You’ve got to advocate for your work. You’ve got to speak...
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Make Marketing Suck Less for Expertise-Driven Solo Businesses - March 12, 2024 10:00 - 13 minutes ★★★★★ - 54 ratings“I wish I didn't have to market. Why can't people just see I'm an expert and hire me on the spot?” I can't tell you how many times I've heard this very thing and I get why. Experts think because we are damn good at what we do, that people should just recognize that and give us their ...
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
Make Marketing Suck Less for Expertise-Driven Solo Businesses - March 05, 2024 11:00 - 17 minutes ★★★★★ - 54 ratingsThis is gonna get awkward. There's always a time in marketing when you reach this awkward transition point. Where you go from empathizing, providing value, and giving your potential clients an “ah-ha” that makes them think to asking them to work with you. And let's face it. It's a...
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
Make Marketing Suck Less for Expertise-Driven Solo Businesses - February 27, 2024 11:00 - 17 minutes ★★★★★ - 54 ratingsThis anniversary really snuck up on me. I realized the other morning that it has been five years since I first published the 3 Word Rebellion. Then when I sat down and added up the numbers, I realized that I had now sold over 5,000 copies of the book, which blew me away. I can't even...
The Missing Puzzle Piece in Your Marketing Message
Make Marketing Suck Less for Expertise-Driven Solo Businesses - February 20, 2024 08:00 - 9 minutes ★★★★★ - 54 ratingsYour marketing message is a bit like a puzzle. There are multiple pieces that come together in a unique way that form a compelling and persuasive story about why your right-fit clients would choose to work with you. But too many times, business owners are missing a piece of the pu...
Dispelling Messaging Myths: The Power of Misconceptions
Make Marketing Suck Less for Expertise-Driven Solo Businesses - February 13, 2024 08:00 - 13 minutes ★★★★★ - 54 ratingsNo one understands your work quite like you do. What you consider common knowledge, your potential clients don't even know about - it is not on their radar. And this is part of the curse of expertise. What we think as experts is universally understood - it's not. And what yo...
How To Address Pain Points Without Being A Jerk
Make Marketing Suck Less for Expertise-Driven Solo Businesses - February 06, 2024 08:00 - 12 minutes ★★★★★ - 54 ratingsDo you hate the idea of pressing on people's pain points? Agitating the pain so that the only solution to make it stop is by giving you money? I do too. It's gross. It's icky, and, unfortunately, it works. But there's another way to talk about your clients' struggles and chall...
Wanna Break Up with Social Media 💔
Make Marketing Suck Less for Expertise-Driven Solo Businesses - February 01, 2024 08:00 - 2 minutes ★★★★★ - 54 ratingsA special invite to the Make Marketing Suck Less Virtual Event? Social media feels like a 20-lb weight choking all the joy out of my business. All the "shoulds." All the rules. All the head trash around having the "perfect" hook." Maybe you feel it, too? Here's the deal: you don't ...
Tapping Into The Customer Awareness Spectrum To Market With Intention
Make Marketing Suck Less for Expertise-Driven Solo Businesses - January 30, 2024 08:00 - 14 minutes ★★★★★ - 54 ratingsWho are you talking to? And I don't mean just your right-fit client. You probably know that you're talking to moms, other business owners, or women in tech looking to make a career change. But who are you talking to in relationship with your business? Have they been following y...
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Make Marketing Suck Less for Expertise-Driven Solo Businesses - January 23, 2024 08:00 - 18 minutes ★★★★★ - 54 ratingsThe foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners. This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience. ...
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Make Marketing Suck Less for Expertise-Driven Solo Businesses - January 16, 2024 08:00 - 12 minutes ★★★★★ - 54 ratingsHappy 2024, Expert! I'm noticing something that I never thought I would see in online business. Messaging is finally having its moment. While I'm thrilled that messaging is getting the attention it deserves, there is a catch, my friend. Most of the business coaches and mar...
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Make Marketing Suck Less for Expertise-Driven Solo Businesses - December 19, 2023 08:00 - 17 minutes ★★★★★ - 54 ratingsWe made it. This has been quite a year. It's been unlike any year that I have seen in business before. As we wrap up 2023, I wanted to take a moment to celebrate and also take you behind the scenes of my business for an honest look at what 2023 was really like, what I'm proud of,...
Marketing Reality Check: The “Underpants Gnome Strategy”
Make Marketing Suck Less for Expertise-Driven Solo Businesses - December 12, 2023 08:00 - 10 minutes ★★★★★ - 54 ratingsThere's a famous episode of South Park where gnomes are stealing the kids' underpants. The kids go on a quest to find out why the gnomes are stealing underpants. The reason? It's capitalism. You see, the gnomes have a plan: Step 1, Steal underpants Step 2, I don't know??? Step 3, ...
The Challenges of Overmarketing: How To Do Less But Better
Make Marketing Suck Less for Expertise-Driven Solo Businesses - December 05, 2023 08:00 - 1 hour ★★★★★ - 54 ratingsIf you scroll through social media, there are a heck of a lot of marketing experts all screaming at you about how they have the way, the proven formula that will help you book more business overnight. Much of that advice is conflicting, and it also leaves you feeling like you need t...
The Art of Tweaking and Evolving Your Marketing & Messaging Strategy
Make Marketing Suck Less for Expertise-Driven Solo Businesses - November 28, 2023 08:00 - 11 minutes ★★★★★ - 54 ratingsAll-or-nothing thinking is a scourge when it comes to messaging and marketing for your business. What I see i sfar too often business owners spend a ton of time, energy, and even money creating a new marketing asset. Let's say you create a new lead magnet to grow your email commu...
The Dangers of Under Marketing: A roundtable chat with Bev Feldman and Laura Gatsos Young
Make Marketing Suck Less for Expertise-Driven Solo Businesses - November 21, 2023 08:00 - 52 minutes ★★★★★ - 54 ratingsDo you ever feel like you're not marketing enough? You know what you should be doing, but the thought of doing it sucks the life force out of you. You'd much rather work with your clients or do almost anything else, including cleaning your cat's litter box, than market your busine...
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