Latest Bike shop marketing Podcast Episodes
SmartEtailing 10-Minute Tuesday 8/15/2023: New landing page content and Colorado Retail Delivery Fee option
Around the Workstand - August 15, 2023 19:00 - 11 minutes ★★★★★ - 3 ratingsHard to believe we're already half way through August! We got lots of questions about our email last week! New electric bike content live in the library - E-bike accessories Really highlights the evolution of our complimentary content Update to the optional Colorado Retail Delivery Fee Trek...
SmartEtailing 10-Minute Tuesday 8/8/2023: Steps to marketing your business, NBDA webinar takeaways, and using multiple payment methods at checkout
Around the Workstand - August 08, 2023 17:00 - 16 minutes ★★★★★ - 3 ratingsHappy Tuesday! Look out for our email about some exciting news coming soon! We talk a lot about marketing, good content, etc but there are suggested steps that make a difference so let’s look at those so we don’t inadvertently encourage you to get ahead of yourself. Commerce-enabled website i...
SmartEtailing 10-Minute Tuesday 8/1/2023: Santa Cruz Stigmata marketing content, holiday planning even if it's only August, new features
Around the Workstand - August 01, 2023 21:00 - 9 minutes ★★★★★ - 3 ratingsIt's Tuesday and it's August! Plenty to get to today so let's go! Santa Cruz Stigmata launch today Complimentary marketing content - opt-in https://www.smartetailing.com/santa-cruz-stigmata-2023 Supplier Sync reminder It’s August…should you be thinking about the holidays? We recommend it S...
SmartEtailing 10-Minute Tuesday 7/25/2023: Free homepage makeover offer, Ibis and Santa Cruz work, Closeout vs Sale pricing
Around the Workstand - July 25, 2023 18:00 - 12 minutes ★★★★★ - 3 ratingsThere is a lot going on this week! Free Homepage Makeover email - wow, what a response! It's too late to get one for free but take an honest look at your homepage and if it isn't great, let us know! Ibis Cycles Summer Sale Homepage Banner Santa Cruz Supplier Sync https://www.smartetailing.c...
SmartEtailing 10-Minute Tuesday 7/18/2023: Team meetings, surveys for our Client Success Team, making your business more valuable, carrot cake
Around the Workstand - July 18, 2023 19:00 - 13 minutes ★★★★★ - 3 ratingsWe're trying out also offering 10-Minute Tuesdays as video now. Of course, if you like the audio-only version, it will still be here every week but if you'd like to see us talking, you can now find that on YouTube. This time with faces! We got to visit in person last week at the Client Success...
SmartEtailing 10-Minute Tuesday 7/11/2023: Big sales continue, Point of Sale pricing management, domain verification for email
Around the Workstand - July 11, 2023 15:00 - 8 minutes ★★★★★ - 3 ratingsThis week, the brand-level sales trend continues with new and existing sales being extended. We've got assets for many of these events so, if you haven't opt-in yet, check in the library (Content > Page Editor > Page Library) or let our Client Success team know you need a hand. There's more too!...
SmartEtailing 10-Minute Tuesday 6/27/2023: Direct mail, Google Analytics migration service, Site Manager Search, Home Screen tasks, and hot dogs
Around the Workstand - June 27, 2023 16:00 - 13 minutes ★★★★★ - 3 ratingsHappy 4th of July next week! There will be no 10-Minute Tuesday next week. Direct mail - Listen to the webinar with Lauren Webb, Marketing Agency Director at SmartEtailing, and Ryan Atkinson, President + Co-owner of SmartEtailing GA4 Paid Migration offering One-time $375 fee GA4 Migration B...
SmartEtailing 10-Minute Tuesday 6/20/2023: Juneteeth, Google GA4, POS management, HTML access points, gas station snack stops
Around the Workstand - June 20, 2023 17:00 - 17 minutes ★★★★★ - 3 ratingsWe have a lot to get to this week that should help manage your website so let's get to it. Also, snack talk ended up extending this episode, sorry (not). Welcome back after a long weekend - Juneteenth As a company, we’re donating to Black Girls Code https://wearebgc.org/ Provide black girls...
Brand and Supplier Services: How we work with the industry to grow sales for the local retail channel
Around the Workstand - June 14, 2023 18:00 - 29 minutes ★★★★★ - 3 ratingsFrom our founding in 1999 until 2011, SmartEtailing worked primarily with local bicycle retailers. In 2011, we added a feature called Supplier Sync and began working with brands and suppliers to allow local retailers to display warehouse inventory on their own, local websites. Supplier Fulfillme...
SmartEtailing 10-Minute Tuesday 6/13/2023: How to stay in touch with your bike shop's existing customers, Brand and Supplier services, Navigator Builder, and our favorite carbs
Around the Workstand - June 13, 2023 16:00 - 16 minutes ★★★★★ - 3 ratingsAfter a week off, we're back with 10-Minute Tuesday and we have a lot to get to so let's go! Having trouble getting folks who bought bikes over the past few years back in your store? How are you marketing to them/continuing to deliver customer service? Automated, relevant, actionable outreac...
SmartEtailing 10-Minute Tuesday 5/30/2023: Post holiday weekend website updates, World Bicycle Relief, Tech Tip for better communication
Around the Workstand - May 30, 2023 16:00 - 11 minutes ★★★★★ - 3 ratingsWe hope everyone's Memorial Day weekend went well. Happy Tuesday?? What day is it?? There will be no 10-Minute Tuesday next week. We'll see you on June 13th! Lil post-holiday website maintenance Summer content, school’s out, gear up for your next adventure, sale items World Bicycle Relief ...
SmartEtailing 10-Minute Tuesday 5/23/2023: Summer is here, NBDA webinar, Bike Coop collaboration, Alternative Page Settings
Around the Workstand - May 23, 2023 16:00 - 9 minutes ★★★★★ - 3 ratingsHappy Tuesday! The unofficial start of summer kicks off this weekend - is your website ready? Direct mail webinar w/ NBDA and the Bike Coop coming up June 6th https://nbda.com/events/#!event/2023/6/6/direct-mail-marketing-a-winning-summer-strategy Speaking of the Bike Coop - we worked toget...
SmartEtailing 10-Minute Tuesday: 5/16/2023 National bike to work day, Square POS integration, our latest blog posts, and Tuesday Tech Tip
Around the Workstand - May 16, 2023 16:00 - 8 minutes ★★★★★ - 3 ratingsSuzie and Mark, the sidetrack wonders, attempt to get back on track with 10-Minute Tuesday not being more (or at least not much more) than 10 actual minutes. Friday is National Bike to Work Day! Share you plans with your customers Staff tips on commuting Post on social Square POS integrat...
SmartEtailing 10-Minute Tuesday: 5/9/2023 Plan ahead for Memorial Day weekend, promote openings in your service schedule, drop shipping, and tech tips
Around the Workstand - May 09, 2023 18:00 - 12 minutes ★★★★★ - 3 ratingsPlan ahead for Memorial Day weekend Fun marketing idea - promote your service appointment openings email main topic, sub topic and maybe weekly social post Google Local Inventory Ads We can handle the setup We can help with ads Use Supplier Sync and Fulfillment to broaden your offering a...
SmartEtailing 10-Minute Tuesday: 5/2/2023 Happy National Bike Month! Service and repairs are strong, update Google and your socials, Supplier Sync tech tip
Around the Workstand - May 02, 2023 15:00 - 12 minutes ★★★★★ - 3 ratingsHappy National Bike Month! How are you celebrating? Sweet Library Content - Content > Page Editor > Library Pages Even Sweeter Premium Content Package - email [email protected] to sign up for this package Capitalize on service department success Based on People for Bikes reports th...
SmartEtailing 10-Minute Tuesday: 4/25/2023 National Bike Month content, Square Point of Sale integration, Discounts Deadline, and a bit about how pricing works
Around the Workstand - April 25, 2023 16:00 - 9 minutes ★★★★★ - 3 ratingsNational Bike Month is coming up! The bestest National Bike Month premium content Library content - Seasonal Content > Spring > National Bike Month 2023 Square POS integration Free to SmartEtailing and Square users Windows application Help center: https://www.smartetailing.com/help/squa...
SmartEtailing 10-Minute Tuesday: 4/18/2023 New HLC warehouse, electric bike survey results, why marketing matters, and of course, cake
Around the Workstand - April 18, 2023 15:00 - 16 minutes ★★★★★ - 3 ratingsHLC opens a new distribution center in Texas which is now available as an option in your site manager settings - Settings > Suppliers > Supplier Sync Our Supplier Fulfillment/drop-ship partners are up to 5 US suppliers - Trek, Specialized, QBP, J&B, and HLC and 2 Canadian suppliers, Live to Pl...
SmartEtailing 10-Minute Tuesday: 4/11/2023 eBike brands, Busy Season Maintenance promo, Automated Emails, $329/mo Marketing Managers, and donuts
Around the Workstand - April 11, 2023 16:00 - 13 minutes ★★★★★ - 3 ratingsWe're sending out an Electric Bike Survey to find out more about the brands that matter to our merchants. Please fill it out so that we can better serve your business needs. Beyond the electric bike pages you'll find in the Page Library, we also build Premium Content pages. Here are a couple re...
SmartEtailing 10-Minute Tuesday: 4/4/2023 National sales extended, Tax Jar integration enhanced, Busy Season Special for Maintenance program, Direct Mail works!
Around the Workstand - April 04, 2023 17:00 - 13 minutes ★★★★★ - 3 ratingsThere is a lot going on this week in the SmartEtailing world. Let's get to it! TrekFest extended Our team took care of installs based on a list we received from Trek Updated landing page live in the page library - Sales and Promotions folder How To: Holiday Library Content - find, preview, ...
SmartEtailing 10-Minute Tuesday: 3/28/2023 J&B Drop Shipping is live, limited use discounts, changes to site manager, and Spring Sales are being extended
Around the Workstand - March 28, 2023 22:00 - 7 minutes ★★★★★ - 3 ratingsJ&B Drop Shipping is live! If you don't already have a SmartEtailing website, use this form to get started with a special promotion. If you have a SmartEtailing website but are NOT at the Professional package level, email Client Success to upgrade to Pro, it's required to use J&B Drop Shipping....
Google Ads and Local Inventory Feeds: Sales growth for local bicycle merchants
Around the Workstand - March 21, 2023 16:00 - 30 minutes ★★★★★ - 3 ratingsPaid Google Ads are perhaps the most effective way to reach new customers and engage existing customers expressing the intent to purchase. We have our own three-person team in our marketing agency who manage paid ads campaigns for SmartEtailing retailers. The leader of that team, Matt Viara, joi...
SmartEtailing 10-Minute Tuesday: 3/21/2023 Google local inventory, spring sales, and Discounts migration
Around the Workstand - March 21, 2023 16:00 - 9 minutes ★★★★★ - 3 ratingsGoogle Ads is often a key strategy for bicycle retailers with sales growth goals. We have our own three-person team in our marketing agency who manage paid ads campaigns for SmartEtailing retailers. The leader of that team, Matt Viara, joins Up Next today to talk about his work and how Google L...
SmartEtailing 10-Minute Tuesday: 3/14/2023 Rental bike fleets return, service department wins, automated emails, and Buy Local Now
Around the Workstand - March 14, 2023 16:00 - 12 minutes ★★★★★ - 3 ratingsWe talked about the return, of sorts, of rental bike fleets and mentioned our Integrations page. You'll find rental management apps and much more there. Automated emails can turn existing customers into repeat buyers more often with less effort. What is in your POS system that isn't on your we...
SmartEtailing 10-Minute Tuesday: 3/7/2023 Payment options, catalog sections, and keeping your catalog healthy
Around the Workstand - March 07, 2023 17:00 - 10 minutes ★★★★★ - 3 ratingsHaving good payment options for your customers at checkout can increase conversions. Start with WePay and add PayPal and Klarna for maximum versatility. Catalog health matters and it starts with good POS Sync management. Let Supplier Sync do its thing rather than manually importing catalog ite...
SmartEtailing 10-Minute Tuesday: 2/28/2023 Direct mail, big brands promotions, ensuring accurate pricing
Around the Workstand - February 28, 2023 17:00 - 9 minutes ★★★★★ - 3 ratingsWe've got an excellent direct mail program going and it's seeing success. We are working with the Bike Coop and NBDA so if you're interested in using direct mail to grow your sales, reach out to your agency rep (if you're using our Maintenance, Marketing, or Partner level marketing programs) or ...
SmartEtailing 10-Minute Tuesday: 2/21/2023 Shipping methods, Discounts migration reminder, spring sales, and tough love for your website
Around the Workstand - February 21, 2023 17:00 - 11 minutes ★★★★★ - 3 ratingsShipping Methods can become complicated. Let us know if you need help configuring yours. Changes to Discount methods are coming so take a few minutes and get your Discounts migrated. Learn more about using new Discounts. Spring sales are coming. Learn more about using Supplier Promotions. Be ...
SmartEtailing 10-Minute Tuesday: 2/14/2023 Quotes and Orders new internal note, turning on shopping carts, Discounts, and Home Screen
Around the Workstand - February 14, 2023 17:00 - 10 minutes ★★★★★ - 3 ratingsHappy Valentine's Day! We released an enhancement to Orders and Quotes that allow for internal notes to be added. You can see the updated options for both customer-facing and internal notes in any order and as you create new quotes. The Discounts function has been updated and we're reaching o...
SmartEtailing 10-Minute Tuesday: 2/7/2023 Internal links, referral credits, custom website projects, and shopping starts online
Around the Workstand - February 07, 2023 17:00 - 10 minutes ★★★★★ - 3 ratingsThere is a lot going on this week! Internal links on ecommerce websites can be effective in helping your customers find what they want and in helping search engines see the value you are providing to shoppers. It isn't uncommon for an ecommerce website to have hundreds or even thousands of page...
SmartEtailing 10-Minute Tuesday: 1/31/2023 Email tips, pre-designed library pages, and other website admin notes
Around the Workstand - January 31, 2023 20:00 - 9 minutes ★★★★★ - 3 ratingsWe've got some great tips for email marketing, using our pre-designed library content, handling returns and refunds, and making changes to your SmartEtailing account options. Happy Tuesday! If you send out regular or even sporadic email newsletters, it's a good idea to send a test email first t...
SmartEtailing 10-Minute Tuesday: 1/24/2023 WePay, Drop Shipping, Promo Pricing, and Shop Dogs
Around the Workstand - January 24, 2023 17:00 - 12 minutes ★★★★★ - 3 ratingsThere was an issue with WePay payment processing yesterday. It's been resolved but it brought up a thought about having a backup option available. As suppliers have more inventory in their warehouses, drop shipping, what we call Supplier Fulfillment becomes an even more valuable feature. If you...
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