Latest Bike shop marketing Podcast Episodes
April data and trends with Ryan Atkinson, upgrade to product pages, and NBDA webinar
Around the Workstand - May 15, 2024 16:00 - 29 minutes ★★★★★ - 3 ratingsLook back at April data and help share some actionable items for helping retailers capture more business Ryan was back in Colorado last week and saw a lot of our team based out of there. We did a pinball happy hour on Thursday, a gravel ride on Friday, and went to the Supercross race in Denver...
Do you ever wish someone would give you a straightforward answer to your website and marketing questions? We will.
Around the Workstand - April 23, 2024 18:00 - 15 minutes ★★★★★ - 3 ratingsThere are many things in life where clear-cut answers are difficult to come by. Websites and marketing certainly fall into this category. Do you ever wish someone would just tell you the answers? We will. Today, based on our own experience - even if you only consider us, Suzie and Mark, that is...
First quarter 2024 bicycle industry data, trends, and results with Ryan Atkinson
Around the Workstand - April 09, 2024 18:00 - 31 minutes ★★★★★ - 3 ratingsRyan joins Suzie and Mark for our monthly industry update. This time around, it's also a quarterly update and we look at results and trends thus far in 2024. Ryan tells us about the Bicycle Leadership Conference (BLC) he recently attended and where his travels will take him in the coming months ...
Focusing on adding value to your customer's cycling lives will help win search and grow sales
Around the Workstand - March 26, 2024 14:00 - 15 minutes ★★★★★ - 3 ratingsWe talk a lot about marketing and selling by way of great websites, Google Ads, email marketing, and more but this week is different. This week we want to point out that stores shouldn't hard sell all the time. One of the best things a store can do to build long-term value within their community...
A bicycle industry big picture conversation about inventory levels, trends, and growing sales
Around the Workstand - March 12, 2024 21:00 - 25 minutes ★★★★★ - 3 ratingsThe band is back together! Ryan is back and will join us each month to share key takeaways from current inventory data, talk about big-picture topics in our industry, and answer your questions. Higher total sales amounts (by the dollar) in 2023 but lower total unit sales The most recent repor...
A bicycle industry big picture conversation with Ryan Atkinson about inventory levels, trends, and growing sales
Around the Workstand - March 12, 2024 21:00 - 25 minutes ★★★★★ - 3 ratingsThe band is back together! Ryan is back and will join us each month to share key takeaways from current inventory data, talk about big-picture topics in our industry, and answer your questions. Higher total sales amounts (by the dollar) in 2023 but lower total unit sales The most recent repor...
Spring Marketing Playbook with Marketing Strategist Julie Walsh from our Marketing Agency Team
Around the Workstand - February 27, 2024 19:00 - 29 minutes ★★★★★ - 3 ratingsIn this engaging episode, we had a lively conversation with Julie Walsh, our marketing strategist at WorkStand, discussing the Spring Marketing Playbook. Julie shared insightful tips and tricks for preparing your business for the spring selling season. We delved into the importance of cleaning u...
Workstand presented at an NBDA P2 Group meeting. We talked websites, email marketing, and Google Ads
Around the Workstand - February 13, 2024 18:00 - 16 minutes ★★★★★ - 3 ratingsWorkstand was invited to present this week at the NBDA P2 Group meeting. We were both there along with Lauren Webb, our Agency Director, and Matt Viara, our Paid Search Team Manager, and we talked about ways to improve ecommerce performance. There were some great questions and conversations so w...
January is a great time to review your website and plan for sales growth in 2024. Here's a plan!
Around the Workstand - January 23, 2024 23:00 - 29 minutes ★★★★★ - 3 ratingsThe beginning of the New Year is always a time of reflection, goal setting, and transformation. It’s a great time to look at your website the same you may be looking at your life, career, fitness, etc. We can break this process down into 5 different phases: Step 1: Goal setting Step 2: Review...
How to limit fraud and protect your business while supporting sales and your team. Also, happy 2024!
Around the Workstand - January 09, 2024 23:00 - 18 minutes ★★★★★ - 3 ratingsWelcome to a new year! It’s the beginning of our 25th Anniversary as a company. Fraud is a constant topic of concern for our merchants. Just because Christmas has passed doesn’t mean there isn’t still potential for chargebacks related to those sales. Coming out of a heavy holiday sales season, ...
Workstand Client Success Team Manager, Barbara Wiesner joins to talk about the past, the present, and how her team helps Workstand merchants everyday
Around the Workstand - December 19, 2023 17:00 - 28 minutes ★★★★★ - 3 ratingsBarbara Wiesner has been with Workstand for nearly 18 years. She knows more of our clients and more of our clients know her than anyone else who works at Workstand. Barbara has done a little bit of everything at the company, from the relatively early SmartEtailing days until today, she is a lead...
Final run into the holiday shopping season. Get your website ready for last minute shoppers.
Around the Workstand - December 12, 2023 18:00 - 15 minutes ★★★★★ - 3 ratingsSuzie got a new bike and other completely expected events. We're in the final days before the big holiday. Be sure your website is ready for last-minute shoppers. I bought a bike from my local bike shop! Happy holidays to me. Just like Workstand, I don’t play favorites… https://workstand.com/...
SEO/Organic Search and SEM/Paid Search tips for your Workstand website - it's not so complicated!
Around the Workstand - December 05, 2023 16:00 - 16 minutes ★★★★★ - 3 ratingsInventory visibility online - a quick primer - What is SEO and Organic Search and what is SEM and paid search? When we work with merchants to help grow sales, we think about two high-level ideas concerning website traffic - Organic/SEO and Paid Search/SEM Organic/SEO is working on the website’...
How’s the holiday selling season going? This is a good time to assess your success and make changes if needed.
Around the Workstand - November 28, 2023 20:00 - 13 minutes ★★★★★ - 3 ratingsHow’s the holiday selling season going? This is a good time to assess your success so far and make changes if needed. Feeling great! Sales have been strong. Perhaps no further sales or discounts are in order Keep the website up to date, use a gift guide or homepage sections to call out what’s...
Actionable steps to win search and convert holiday shoppers. Take Action Now!
Around the Workstand - November 22, 2023 15:00 - 19 minutes ★★★★★ - 3 ratingsThis week, we are discussing the upcoming holiday season and the importance of retailers preparing for it. We mention holidays such as Thanksgiving, Black Friday, Cyber Monday, and Small Business Saturday. It's crucial for businesses to take action during this time, as there is a higher sales vo...
Websites are the cornerstone of modern retail marketing. We can help you get it right and grow your sales.
Around the Workstand - November 14, 2023 21:00 - 14 minutes ★★★★★ - 3 ratingsLet’s get to the basics Around the Workstand - your website, what you’re presenting to the shopping public, why it matters (search, conversion, credibility) Your website is the cornerstone of your marketing, the first thing most new customers see about your business, and how it is presented det...
More holiday marketing and new content from Trek, Santa Cruz, and Specialized
Around the Workstand - November 07, 2023 19:00 - 13 minutes ★★★★★ - 3 ratingsWelcome back to our regular programming! If you haven’t checked out our last 2 episodes with our guests Lauren and Alex, please do. They are fun and informative. Who would you like to hear from next? Which part of Workstand are you curious about? We’ll do our best to get a guest to match. Con...
Product Team Manager, Alex Slocum talks POS features, ecommerce, being a builder, and Halloween!
Around the Workstand - October 31, 2023 17:00 - 28 minutes ★★★★★ - 3 ratingsThis week we’re joined by our Product Team Manager, Alex Slocum. Alex tells us about how he got into the world of bicycles and technology and how he ended up here at Workstand with us. We learn what a Product Team does and what the roles are in our Product Team along with how the team interacts ...
Marketing Agency Director, Lauren Webb joins us to talk about our agency team and holiday marketing!
Around the Workstand - October 24, 2023 17:00 - 19 minutes ★★★★★ - 3 ratingsWe have a guest this week with us Around the Workstand. Lauren Webb, our Marketing Agency Director, is here to talk about her history working with bike shops, her team of 16 folks and the work they do with more than 400 Workstand merchants, and how local businesses can get ready for the holiday ...
Supplier Fulfillment, aka Drop Shipping, marketing, and our Ride with GPS collaboration
Around the Workstand - October 17, 2023 19:00 - 7 minutes ★★★★★ - 3 ratingsThere is a lot going on Around the Workstand this week. Holiday marketing planning, Supplier Fulfillment, aka Drop Shipping, reminders, our partnership with Ride with GPS, and more! Fulfillment is included in all Professional subscriptions Holiday marketing - just a little preview for our conv...
Snow sports catalog and marketing content, NBDA webinar, unique homepage tools
Around the Workstand - October 10, 2023 18:00 - 8 minutes ★★★★★ - 3 ratingsWinter is coming! Need marketing content to promote your snow sports categories? Let us know! New xc content up (came from a client request) - https://libpreview2.smartetailing.net/page.cfm?pageid=5134&contentType=1&preview=1 Content available right now - Website > Page editor > Page Library ...
Point of Sale for all bike shops, NBDA and PeopleForBikes podcasts, Google Merchant Center alignment
Around the Workstand - October 03, 2023 20:00 - 13 minutes ★★★★★ - 3 ratingsIt’s still us! Same company, same team members - just a new name to match our growing capabilities. We've gotten some questions that suggest we weren't as clear as we could be about what changed and what didn't. Our Point of Sale offering is aimed at stores with no POS solution or with an outd...
Schedule your POS demo, Fall marketing content, ebike safety, upcoming guests from our product development and marketing agency teams
Around the Workstand - September 26, 2023 21:00 - 13 minutes ★★★★★ - 3 ratingsIt's getting to be fall here Around the Workstand and we've got lots to talk about today related to fall marketing, new POS features, and upcoming guests from around Workstand, the company not the podcast. :) So, let's get to it! All POS features will be available to everyone in January 2024, u...
Excitement about our new name, Workstand, and our new point of sale features has continued!
Around the Workstand - September 19, 2023 17:00 - 10 minutes ★★★★★ - 3 ratingsThe response to our new company name has been wonderfully positive since we made the big announcement last week. We've scheduled dozens of demos of our new point of sale features with existing Workstand ecommerce merchants and brand new folks who don't work with us in any capacity ...yet! We've...
Workstand: The future of SmartEtailing
Around the Workstand - September 14, 2023 15:00 - 32 minutes ★★★★★ - 3 ratingsWe have exciting news to share. SmartEtailing has undergone a significant transformation and is now known as Workstand. Along with this name change, we have launched a new point-of-sale system that is aimed at the many bike shops with no point-of-sale or an outdated POS. Our new point-of-sale s...
SmartEtailing 10-Minute Tuesday 9/5/2023: Holiday Shopping, Fraud Watch, Order Workflow, and Waffles
Around the Workstand - September 05, 2023 17:00 - 14 minutes ★★★★★ - 3 ratingsThere's no denying here in Colorado, that the seasons are changing and fall is on its way. End-of-season sales are happening and other, not-so-pleasant things may be on the way as well. Be mindful of fraud. Criminals know that merchants can't pay as close attention to processes during the holid...
SmartEtailing 10-Minute Tuesday 8/29/2023: Buy Local Now, free website reviews, and using URL directories
Around the Workstand - August 29, 2023 15:00 - 15 minutes ★★★★★ - 3 ratingsThis week, we have a few topics we don't talk about very often but they are none the less quite helpful. Buy Local Now Yes, this is free to any bike shop - no SmartEtailing subscription required Why do we offer this for free - is there a catch? Why should a retailer use the service? Comp...
SmartEtailing 10-Minute Tuesday 8/22/2023: Santa Cruz Skitch launch, Google Calendar integration, risk review notification, and southern food
Around the Workstand - August 22, 2023 19:00 - 9 minutes ★★★★★ - 3 ratingsSorry about the little bit of static toward the end. New Santa Cruz bike launch today - complimentary content available, fill out the form and we’ll update your website for you https://www.smartetailing.com/santa-cruz-skitch-2023 Snow sports? You’re probably receiving this product now - start...
SmartEtailing 10-Minute Tuesday 8/15/2023: New landing page content and Colorado Retail Delivery Fee option
Around the Workstand - August 15, 2023 19:00 - 11 minutes ★★★★★ - 3 ratingsHard to believe we're already half way through August! We got lots of questions about our email last week! New electric bike content live in the library - E-bike accessories Really highlights the evolution of our complimentary content Update to the optional Colorado Retail Delivery Fee Trek...
SmartEtailing 10-Minute Tuesday 8/8/2023: Steps to marketing your business, NBDA webinar takeaways, and using multiple payment methods at checkout
Around the Workstand - August 08, 2023 17:00 - 16 minutes ★★★★★ - 3 ratingsHappy Tuesday! Look out for our email about some exciting news coming soon! We talk a lot about marketing, good content, etc but there are suggested steps that make a difference so let’s look at those so we don’t inadvertently encourage you to get ahead of yourself. Commerce-enabled website i...
Related Bike shop marketing Topics