Around the Workstand

What data means to your business. Answering the questions your customers are asking in search.

June 25, 2024 15:00 - 13 minutes - 9.27 MB

As a fully remote company, Workstand teams try to get together in person once or twice yearly. This week is one of those times and our Client Services Team - Client Success, Catalog, and Business Development - will be meeting in Boulder, CO. We may be a little slower to respond than usual but it's for a good cause. Weeks such as these are always full of learning moments and great information that we take back to the clients we serve so we thank you for being patient during any inconvenience ...

Bicycle industry sales data and trends for May, NBDA Retailer Summit, and marketing tips for e-bike buyers

June 11, 2024 20:00 - 32 minutes - 22.5 MB

In this engaging episode, we dive into various topics from celebrating Pride Month to insights from the NBDA Retailer Summit. The conversation starts with a lively discussion about attending a drag show during Pride Month and the experience of embracing gender expression. The focus then shifts to the NBDA Retailer Summit, highlighting the successful collaboration between suppliers and retailers, with a key emphasis on financial competency and the importance of selling online. NBDA Retailer ...

Evaluating and understanding your website content for better SEO and increased sales

May 28, 2024 17:00 - 16 minutes - 11.5 MB

During the episode where we tried to answer some common questions in a straightforward manner, one of those questions concerned the idea of what makes a good website homepage. We’ve been thinking about that since the episode and today, we want to help boil that answer down to a base level so that everyone can have the tools to identify good content. This goes for websites, emails, and all sorts of marketing and communications really but the primary question to ask is ‘Am I answering a quest...

April data and trends with Ryan Atkinson, upgrade to product pages, and NBDA webinar

May 15, 2024 16:00 - 29 minutes - 20.3 MB

Look back at April data and help share some actionable items for helping retailers capture more business Ryan was back in Colorado last week and saw a lot of our team based out of there. We did a pinball happy hour on Thursday, a gravel ride on Friday, and went to the Supercross race in Denver on Saturday. We are stoked about the big software enhancement we released last week. The product detail pages now have a super modern visual interface for customers to select size and color variati...

Do you ever wish someone would give you a straightforward answer to your website and marketing questions? We will.

April 23, 2024 18:00 - 15 minutes - 10.7 MB

There are many things in life where clear-cut answers are difficult to come by. Websites and marketing certainly fall into this category. Do you ever wish someone would just tell you the answers? We will. Today, based on our own experience - even if you only consider us, Suzie and Mark, that is a combined 20 years here at Workstand working with bicycle retailers all over North America - and with as little bias as we can muster, we’ll just tell you the answers to some common yet confusing qu...

First quarter 2024 bicycle industry data, trends, and results with Ryan Atkinson

April 09, 2024 18:00 - 31 minutes - 21.4 MB

Ryan joins Suzie and Mark for our monthly industry update. This time around, it's also a quarterly update and we look at results and trends thus far in 2024. Ryan tells us about the Bicycle Leadership Conference (BLC) he recently attended and where his travels will take him in the coming months on behalf of all at Workstand. BLC 300 bicycle industry leaders in attendance Pragmatic about inventory and optimistic outlook Inventory situation, talking heads too critical of bike suppliers Stro...

Focusing on adding value to your customer's cycling lives will help win search and grow sales

March 26, 2024 14:00 - 15 minutes - 11 MB

We talk a lot about marketing and selling by way of great websites, Google Ads, email marketing, and more but this week is different. This week we want to point out that stores shouldn't hard sell all the time. One of the best things a store can do to build long-term value within their community is to meet consumers where they are and help them find value in bikes, riding, and being a part of a healthy and fun-oriented community. That means that in addition to catalog-enabled, commerce-focus...

A bicycle industry big picture conversation with Ryan Atkinson about inventory levels, trends, and growing sales

March 12, 2024 21:00 - 25 minutes - 17.9 MB

The band is back together! Ryan is back and will join us each month to share key takeaways from current inventory data, talk about big-picture topics in our industry, and answer your questions. Higher total sales amounts (by the dollar) in 2023 but lower total unit sales The most recent report from PeopleForBikes provided some summary information about 2023. Last year’s market value was nearly $1 billion over pre-pandemic markets. A lot of people rightly point to the dollar growth coming ...

A bicycle industry big picture conversation about inventory levels, trends, and growing sales

March 12, 2024 21:00 - 25 minutes - 17.9 MB

The band is back together! Ryan is back and will join us each month to share key takeaways from current inventory data, talk about big-picture topics in our industry, and answer your questions. Higher total sales amounts (by the dollar) in 2023 but lower total unit sales The most recent report from PeopleForBikes provided some summary information about 2023. Last year’s market value was nearly $1 billion over pre-pandemic markets. A lot of people rightly point to the dollar growth coming ...

Spring Marketing Playbook with Marketing Strategist Julie Walsh from our Marketing Agency Team

February 27, 2024 19:00 - 29 minutes - 20.3 MB

In this engaging episode, we had a lively conversation with Julie Walsh, our marketing strategist at WorkStand, discussing the Spring Marketing Playbook. Julie shared insightful tips and tricks for preparing your business for the spring selling season. We delved into the importance of cleaning up your website, updating settings, and ensuring a fresh, spring-like feel to attract customers. Recommendations included activating the shopping cart feature and utilizing Google Local Shopping Ads to...

Workstand presented at an NBDA P2 Group meeting. We talked websites, email marketing, and Google Ads

February 13, 2024 18:00 - 16 minutes - 11.6 MB

Workstand was invited to present this week at the NBDA P2 Group meeting. We were both there along with Lauren Webb, our Agency Director, and Matt Viara, our Paid Search Team Manager, and we talked about ways to improve ecommerce performance. There were some great questions and conversations so we thought we’d hit the highlights of that meeting today. Custom Websites - it’s about more than just design Content Planning Organic Search Paid Search Destination Sales metric improvements Aver...

January is a great time to review your website and plan for sales growth in 2024. Here's a plan!

January 23, 2024 23:00 - 29 minutes - 20 MB

The beginning of the New Year is always a time of reflection, goal setting, and transformation. It’s a great time to look at your website the same you may be looking at your life, career, fitness, etc. We can break this process down into 5 different phases: Step 1: Goal setting Step 2: Review Step 3: Plan Step 4: Train Step 5: Promote Goal setting Look over your sales, marketing, processes, and important areas of your business to set attainable goals for 2024/2025. Sales growth, ca...

How to limit fraud and protect your business while supporting sales and your team. Also, happy 2024!

January 09, 2024 23:00 - 18 minutes - 12.8 MB

Welcome to a new year! It’s the beginning of our 25th Anniversary as a company. Fraud is a constant topic of concern for our merchants. Just because Christmas has passed doesn’t mean there isn’t still potential for chargebacks related to those sales. Coming out of a heavy holiday sales season, let’s look at how you can protect your business without losing too many sales going forward. How can you document your processes and support your team in a way that ensures the best chance of dealing ...

Workstand Client Success Team Manager, Barbara Wiesner joins to talk about the past, the present, and how her team helps Workstand merchants everyday

December 19, 2023 17:00 - 28 minutes - 19.9 MB

Barbara Wiesner has been with Workstand for nearly 18 years. She knows more of our clients and more of our clients know her than anyone else who works at Workstand. Barbara has done a little bit of everything at the company, from the relatively early SmartEtailing days until today, she is a leader who is adept at helping both our teams and our clients succeed. Remember all those meetings at Interbike? Barbara does. She met with clients for years and helped wrangle all that trade show madnes...

Final run into the holiday shopping season. Get your website ready for last minute shoppers.

December 12, 2023 18:00 - 15 minutes - 10.6 MB

Suzie got a new bike and other completely expected events. We're in the final days before the big holiday. Be sure your website is ready for last-minute shoppers. I bought a bike from my local bike shop! Happy holidays to me. Just like Workstand, I don’t play favorites… https://workstand.com/request-a-brand Other brand updates in our monthly update blog + quarterly brands and supplier newsletter Final holiday push ideas Last minute gifts Gifts in store and ready to pick up today St...

SEO/Organic Search and SEM/Paid Search tips for your Workstand website - it's not so complicated!

December 05, 2023 16:00 - 16 minutes - 11.6 MB

Inventory visibility online - a quick primer - What is SEO and Organic Search and what is SEM and paid search? When we work with merchants to help grow sales, we think about two high-level ideas concerning website traffic - Organic/SEO and Paid Search/SEM Organic/SEO is working on the website’s content in order to be an attractive option for a search engine to choose when someone searches for a particular topic. It’s what the website does to draw in traffic. Quality content What represen...

How’s the holiday selling season going? This is a good time to assess your success and make changes if needed.

November 28, 2023 20:00 - 13 minutes - 9.51 MB

How’s the holiday selling season going? This is a good time to assess your success so far and make changes if needed. Feeling great! Sales have been strong. Perhaps no further sales or discounts are in order Keep the website up to date, use a gift guide or homepage sections to call out what’s available, but hold pricing Hold all proactive marketing as is - do not decrease that activity as it’s likely a large part of why things have gone well so far Be sure all external marketing has cle...

Actionable steps to win search and convert holiday shoppers. Take Action Now!

November 22, 2023 15:00 - 19 minutes - 13.2 MB

This week, we are discussing the upcoming holiday season and the importance of retailers preparing for it. We mention holidays such as Thanksgiving, Black Friday, Cyber Monday, and Small Business Saturday. It's crucial for businesses to take action during this time, as there is a higher sales volume compared to other months. We highlight the high intent to buy during this season and the potential for increased conversion rates and revenue per session. To effectively prepare for the holiday ...

Websites are the cornerstone of modern retail marketing. We can help you get it right and grow your sales.

November 14, 2023 21:00 - 14 minutes - 10 MB

Let’s get to the basics Around the Workstand - your website, what you’re presenting to the shopping public, why it matters (search, conversion, credibility) Your website is the cornerstone of your marketing, the first thing most new customers see about your business, and how it is presented determines to a large extent what you will sell (or not sell) online AND in your store. Get it right! If you aren’t displaying what matters to you, what value proposition your store offers, what service...

Product Team Manager, Alex Slocum talks POS features, ecommerce, being a builder, and Halloween!

October 31, 2023 17:00 - 28 minutes - 19.5 MB

This week we’re joined by our Product Team Manager, Alex Slocum. Alex tells us about how he got into the world of bicycles and technology and how he ended up here at Workstand with us. We learn what a Product Team does and what the roles are in our Product Team along with how the team interacts with other parts of the company such as Development, Client Success, Marketing, and of course, our Leadership Team. Alex is a key figure in the development of our new Point of Sale features and in th...

Marketing Agency Director, Lauren Webb joins us to talk about our agency team and holiday marketing!

October 24, 2023 17:00 - 19 minutes - 13.2 MB

We have a guest this week with us Around the Workstand. Lauren Webb, our Marketing Agency Director, is here to talk about her history working with bike shops, her team of 16 folks and the work they do with more than 400 Workstand merchants, and how local businesses can get ready for the holiday shopping season and thrive amongst all the choices choppers have at their disposal. Lauren advises listeners to start planning their direct mailers and creating a gift guide on their websites. We of...

Supplier Fulfillment, aka Drop Shipping, marketing, and our Ride with GPS collaboration

October 17, 2023 19:00 - 7 minutes - 5.08 MB

There is a lot going on Around the Workstand this week. Holiday marketing planning, Supplier Fulfillment, aka Drop Shipping, reminders, our partnership with Ride with GPS, and more! Fulfillment is included in all Professional subscriptions Holiday marketing - just a little preview for our conversation with Lauren, director of our Agency team https://marketing.smartetailing.net/articles/2023-premium-holiday-marketing-packages-pg256.htm Complementary content in the library now - Holidays O...

Snow sports catalog and marketing content, NBDA webinar, unique homepage tools

October 10, 2023 18:00 - 8 minutes - 5.93 MB

Winter is coming! Need marketing content to promote your snow sports categories? Let us know! New xc content up (came from a client request) - https://libpreview2.smartetailing.net/page.cfm?pageid=5134&contentType=1&preview=1 Content available right now - Website > Page editor > Page Library > Snow Sport Content Speaking of Snow, remember that we offer a snow sports catalog Demo website with snow products NBDA webinar with Ryan and Alex tomorrow - https://nbda.com/#!event/register/2023...

Point of Sale for all bike shops, NBDA and PeopleForBikes podcasts, Google Merchant Center alignment

October 03, 2023 20:00 - 13 minutes - 9.59 MB

It’s still us! Same company, same team members - just a new name to match our growing capabilities. We've gotten some questions that suggest we weren't as clear as we could be about what changed and what didn't. Our Point of Sale offering is aimed at stores with no POS solution or with an outdated system. It’ll certainly expand quickly over time but for the many stores with no or a poor POS system, get in touch with us now! Ryan has been out and about talking about our evolution as a com...

Schedule your POS demo, Fall marketing content, ebike safety, upcoming guests from our product development and marketing agency teams

September 26, 2023 21:00 - 13 minutes - 9.21 MB

It's getting to be fall here Around the Workstand and we've got lots to talk about today related to fall marketing, new POS features, and upcoming guests from around Workstand, the company not the podcast. :) So, let's get to it! All POS features will be available to everyone in January 2024, until then, we’re inviting a few merchants to be early entrants and beta testers You can still schedule your demo even if you just have some general questions, with no commitments For existing Workst...

Excitement about our new name, Workstand, and our new point of sale features has continued!

September 19, 2023 17:00 - 10 minutes - 7.37 MB

The response to our new company name has been wonderfully positive since we made the big announcement last week. We've scheduled dozens of demos of our new point of sale features with existing Workstand ecommerce merchants and brand new folks who don't work with us in any capacity ...yet! We've had some press in BR&IN. Blog post with our announcement video. Our Help Center has been updated. Remember, if you're curious about what we're doing, we would love to meet and show you our new POS...

Workstand: The future of SmartEtailing

September 14, 2023 15:00 - 32 minutes - 22.4 MB

We have exciting news to share. SmartEtailing has undergone a significant transformation and is now known as Workstand. Along with this name change, we have launched a new point-of-sale system that is aimed at the many bike shops with no point-of-sale or an outdated POS. Our new point-of-sale system is available on its own for in-store use and is also included in our existing e-commerce packages. This development addresses a gap in the market, where many shops either lack a point-of-sale sy...

SmartEtailing 10-Minute Tuesday 9/5/2023: Holiday Shopping, Fraud Watch, Order Workflow, and Waffles

September 05, 2023 17:00 - 14 minutes - 9.81 MB

There's no denying here in Colorado, that the seasons are changing and fall is on its way. End-of-season sales are happening and other, not-so-pleasant things may be on the way as well. Be mindful of fraud. Criminals know that merchants can't pay as close attention to processes during the holiday season when it's hectic and many are employing seasonal workers. Double down on your processes and training to protect your business from this increased risk of fraud. Agency team check-in! Our Ma...

SmartEtailing 10-Minute Tuesday 8/29/2023: Buy Local Now, free website reviews, and using URL directories

August 29, 2023 15:00 - 15 minutes - 10.4 MB

This week, we have a few topics we don't talk about very often but they are none the less quite helpful. Buy Local Now Yes, this is free to any bike shop - no SmartEtailing subscription required Why do we offer this for free - is there a catch? Why should a retailer use the service? Compatible POS Systems Did you know we will do a free website review for you? Just fill out this form and our Client Success team will take it from there. Audit the site and provide a list of suggested...

SmartEtailing 10-Minute Tuesday 8/22/2023: Santa Cruz Skitch launch, Google Calendar integration, risk review notification, and southern food

August 22, 2023 19:00 - 9 minutes - 6.69 MB

Sorry about the little bit of static toward the end. New Santa Cruz bike launch today - complimentary content available, fill out the form and we’ll update your website for you https://www.smartetailing.com/santa-cruz-skitch-2023 Snow sports? You’re probably receiving this product now - start making a plan for your website Homepage update, services, email + social marketing Consider our Snow Sports Catalog if you aren’t already subscribing Tech Tip: Google Calendar integration - the 4...

SmartEtailing 10-Minute Tuesday 8/15/2023: New landing page content and Colorado Retail Delivery Fee option

August 15, 2023 19:00 - 11 minutes - 7.94 MB

Hard to believe we're already half way through August! We got lots of questions about our email last week! New electric bike content live in the library - E-bike accessories Really highlights the evolution of our complimentary content Update to the optional Colorado Retail Delivery Fee Trek Supercaliber content live in the library We worked with Trek to create the content, although it did not become a trek connect retail marketing campaign, we do have it available for retailers to ins...

SmartEtailing 10-Minute Tuesday 8/8/2023: Steps to marketing your business, NBDA webinar takeaways, and using multiple payment methods at checkout

August 08, 2023 17:00 - 16 minutes - 11.5 MB

Happy Tuesday! Look out for our email about some exciting news coming soon! We talk a lot about marketing, good content, etc but there are suggested steps that make a difference so let’s look at those so we don’t inadvertently encourage you to get ahead of yourself. Commerce-enabled website in place and dialed Website actively managed - updated regularly, information helpful to your customers This is when the content we so often speak of first comes in Help your customers shop the way ...

SmartEtailing 10-Minute Tuesday 8/1/2023: Santa Cruz Stigmata marketing content, holiday planning even if it's only August, new features

August 01, 2023 21:00 - 9 minutes - 6.38 MB

It's Tuesday and it's August! Plenty to get to today so let's go! Santa Cruz Stigmata launch today Complimentary marketing content - opt-in https://www.smartetailing.com/santa-cruz-stigmata-2023 Supplier Sync reminder It’s August…should you be thinking about the holidays? We recommend it Staff Picks Premium Content Great durable content - easy to update, great for SEO, fun way to showcase your team’s expertise Excellent link destination for marketing year-round Tech Tip: New Featu...

SmartEtailing 10-Minute Tuesday 7/25/2023: Free homepage makeover offer, Ibis and Santa Cruz work, Closeout vs Sale pricing

July 25, 2023 18:00 - 12 minutes - 8.7 MB

There is a lot going on this week! Free Homepage Makeover email - wow, what a response! It's too late to get one for free but take an honest look at your homepage and if it isn't great, let us know! Ibis Cycles Summer Sale Homepage Banner Santa Cruz Supplier Sync https://www.smartetailing.com/santa-cruz Communicating in-store pickup times and setting appropriate expectations https://blog.smartetailing.com/order-pickup-communications Post order notices Shopping Cart Page Message ...

SmartEtailing 10-Minute Tuesday 7/18/2023: Team meetings, surveys for our Client Success Team, making your business more valuable, carrot cake

July 18, 2023 19:00 - 13 minutes - 9.31 MB

We're trying out also offering 10-Minute Tuesdays as video now. Of course, if you like the audio-only version, it will still be here every week but if you'd like to see us talking, you can now find that on YouTube. This time with faces! We got to visit in person last week at the Client Success Summit That team is always working to get better After-ticket surveys are important and appreciated How can we help you move your in-store inventory? Built-in tools Enable your shopping cart P...

SmartEtailing 10-Minute Tuesday 7/11/2023: Big sales continue, Point of Sale pricing management, domain verification for email

July 11, 2023 15:00 - 8 minutes - 5.96 MB

This week, the brand-level sales trend continues with new and existing sales being extended. We've got assets for many of these events so, if you haven't opt-in yet, check in the library (Content > Page Editor > Page Library) or let our Client Success team know you need a hand. There's more too! Big sales continue - QBP brands et al An emerging issue - more email providers such as Google, Apple/iCloud, are beginning to require domain verification records to be included in DNS settings. ...

SmartEtailing 10-Minute Tuesday 6/27/2023: Direct mail, Google Analytics migration service, Site Manager Search, Home Screen tasks, and hot dogs

June 27, 2023 16:00 - 13 minutes - 9.22 MB

Happy 4th of July next week! There will be no 10-Minute Tuesday next week. Direct mail - Listen to the webinar with Lauren Webb, Marketing Agency Director at SmartEtailing, and Ryan Atkinson, President + Co-owner of SmartEtailing GA4 Paid Migration offering One-time $375 fee GA4 Migration Build out of standard reporting GA4 tracking code added to your SmartEtailing website 1 hr meeting with agency ads team member for a tutorial and basic tips on using GA4 Site Manager Search will mak...

SmartEtailing 10-Minute Tuesday 6/20/2023: Juneteeth, Google GA4, POS management, HTML access points, gas station snack stops

June 20, 2023 17:00 - 17 minutes - 11.7 MB

We have a lot to get to this week that should help manage your website so let's get to it. Also, snack talk ended up extending this episode, sorry (not). Welcome back after a long weekend - Juneteenth As a company, we’re donating to Black Girls Code https://wearebgc.org/ Provide black girls with computer programming and technology education Migrate to GA4 reminder Migration guide for beginners This isn't a SmartEtailing thing, but rather a Google thing. From the Client Success te...

Brand and Supplier Services: How we work with the industry to grow sales for the local retail channel

June 14, 2023 18:00 - 29 minutes - 20.6 MB

From our founding in 1999 until 2011, SmartEtailing worked primarily with local bicycle retailers. In 2011, we added a feature called Supplier Sync and began working with brands and suppliers to allow local retailers to display warehouse inventory on their own, local websites. Supplier Fulfillment - aka drop shipping - soon followed allowing merchants to send orders from their websites to suppliers to be picked, packed, and shipped on their behalf. Buy Local Now and a MAP Protection Service ...

SmartEtailing 10-Minute Tuesday 6/13/2023: How to stay in touch with your bike shop's existing customers, Brand and Supplier services, Navigator Builder, and our favorite carbs

June 13, 2023 16:00 - 16 minutes - 11.5 MB

After a week off, we're back with 10-Minute Tuesday and we have a lot to get to so let's go! Having trouble getting folks who bought bikes over the past few years back in your store? How are you marketing to them/continuing to deliver customer service? Automated, relevant, actionable outreach Brands and Supplier Services MAP protection, Supplier Sync, Supplier Fulfillment, Buy Local Now, Partner Pages Dedicated team working with brands and suppliers to encourage participation and inve...

SmartEtailing 10-Minute Tuesday 5/30/2023: Post holiday weekend website updates, World Bicycle Relief, Tech Tip for better communication

May 30, 2023 16:00 - 11 minutes - 7.69 MB

We hope everyone's Memorial Day weekend went well. Happy Tuesday?? What day is it?? There will be no 10-Minute Tuesday next week. We'll see you on June 13th! Lil post-holiday website maintenance Summer content, school’s out, gear up for your next adventure, sale items World Bicycle Relief - Pedal to empower https://www.pedaltoempower.com/fundraisers/smartetailing2023 https://libpreview2.smartetailing.net/page.cfm?pageID=5047&contentType=1&preview=1 Find it in Page Library > Communit...

SmartEtailing 10-Minute Tuesday 5/23/2023: Summer is here, NBDA webinar, Bike Coop collaboration, Alternative Page Settings

May 23, 2023 16:00 - 9 minutes - 6.55 MB

Happy Tuesday! The unofficial start of summer kicks off this weekend - is your website ready? Direct mail webinar w/ NBDA and the Bike Coop coming up June 6th https://nbda.com/events/#!event/2023/6/6/direct-mail-marketing-a-winning-summer-strategy Speaking of the Bike Coop - we worked together to create free website content for Bike Coop members to promote their Freedom to Ride financing Simply opt-in and a member of the SmartEtailing team will update your website for you https://www...

SmartEtailing 10-Minute Tuesday: 5/16/2023 National bike to work day, Square POS integration, our latest blog posts, and Tuesday Tech Tip

May 16, 2023 16:00 - 8 minutes - 5.82 MB

Suzie and Mark, the sidetrack wonders, attempt to get back on track with 10-Minute Tuesday not being more (or at least not much more) than 10 actual minutes. Friday is National Bike to Work Day! Share you plans with your customers Staff tips on commuting Post on social Square POS integration Latest blog posts Social media by Julie PeopleForBikes Report takeaways from Ryan Tech tip: catalog page/section sort by Be sure to email your questions to [email protected]. We read all...

SmartEtailing 10-Minute Tuesday: 5/9/2023 Plan ahead for Memorial Day weekend, promote openings in your service schedule, drop shipping, and tech tips

May 09, 2023 18:00 - 12 minutes - 8.32 MB

Plan ahead for Memorial Day weekend Fun marketing idea - promote your service appointment openings email main topic, sub topic and maybe weekly social post Google Local Inventory Ads We can handle the setup We can help with ads Use Supplier Sync and Fulfillment to broaden your offering and delegate some of your fulfillment to your suppliers Suppliers are very interested in how merchants interact with orders and fulfillment Tech Tip: Mega Menus Sometimes you want to rearrange the s...

SmartEtailing 10-Minute Tuesday: 5/2/2023 Happy National Bike Month! Service and repairs are strong, update Google and your socials, Supplier Sync tech tip

May 02, 2023 15:00 - 12 minutes - 8.53 MB

Happy National Bike Month! How are you celebrating? Sweet Library Content - Content > Page Editor > Library Pages Even Sweeter Premium Content Package - email [email protected] to sign up for this package Capitalize on service department success Based on People for Bikes reports this remains a bright spot in the industry right now - up 10% in February Think about how many people bought bikes from you in 2020/2021…are they coming back in for repairs/maintenance? Maybe there is ...

SmartEtailing 10-Minute Tuesday: 4/25/2023 National Bike Month content, Square Point of Sale integration, Discounts Deadline, and a bit about how pricing works

April 25, 2023 16:00 - 9 minutes - 6.88 MB

National Bike Month is coming up! The bestest National Bike Month premium content Library content - Seasonal Content > Spring > National Bike Month 2023 Square POS integration Free to SmartEtailing and Square users Windows application Help center: https://www.smartetailing.com/help/square-pos-integration DISCOUNTS - Make it happen or we will and soon! More sale prices… Custom prices vs promotional prices vs POS pricing Pricing Troubleshooting Be sure to email your questions t...

SmartEtailing 10-Minute Tuesday: 4/18/2023 New HLC warehouse, electric bike survey results, why marketing matters, and of course, cake

April 18, 2023 15:00 - 16 minutes - 11.7 MB

HLC opens a new distribution center in Texas which is now available as an option in your site manager settings - Settings > Suppliers > Supplier Sync Our Supplier Fulfillment/drop-ship partners are up to 5 US suppliers - Trek, Specialized, QBP, J&B, and HLC and 2 Canadian suppliers, Live to Play Sports and HLC. Are you taking advantage of those? We got quite a few responses to our electric bike survey, thank you! We'll be taking action on many topics in the coming months. Consistent mar...

SmartEtailing 10-Minute Tuesday: 4/11/2023 eBike brands, Busy Season Maintenance promo, Automated Emails, $329/mo Marketing Managers, and donuts

April 11, 2023 16:00 - 13 minutes - 9.17 MB

We're sending out an Electric Bike Survey to find out more about the brands that matter to our merchants. Please fill it out so that we can better serve your business needs. Beyond the electric bike pages you'll find in the Page Library, we also build Premium Content pages. Here are a couple related to electric bikes. Get Charged Up Everything You Need to Know About Electric Bikes Learn about our Automated Email Campaigns Can you hire a Marketing Manager for $329/mo? You can with us. An...

SmartEtailing 10-Minute Tuesday: 4/4/2023 National sales extended, Tax Jar integration enhanced, Busy Season Special for Maintenance program, Direct Mail works!

April 04, 2023 17:00 - 13 minutes - 9.04 MB

There is a lot going on this week in the SmartEtailing world. Let's get to it! TrekFest extended Our team took care of installs based on a list we received from Trek Updated landing page live in the page library - Sales and Promotions folder How To: Holiday Library Content - find, preview, and install holiday content - this works for any library content in Page Editor Santa Cruz factory sale extended Pricing - if you want to maintain the sale price on your website, make sure your POS ...

Around the Workstand

Episodes