Brand and Supplier Services: How we work with the industry to grow sales for the local retail channel

From our founding in 1999 until 2011, SmartEtailing worked primarily with local bicycle retailers. In 2011, we added a feature called Supplier Sync and began working with brands and suppliers to allow local retailers to display warehouse inventory on their own, local websites. Supplier Fulfillment - aka drop shipping - soon followed allowing merchants to send orders from their websites to suppliers to be picked, packed, and shipped on their behalf. Buy Local Now and a MAP Protection Service came next and these days, we're even working with brands to create professional marketing assets to support product launches and sales.

We thought it would be a good time to ask Matt Lolli and Jess Meyer from our Brand and Supplier Services team to join us to discuss those services, how they benefit both the brand and merchant, and how to get involved from both the supplier and retailer side. If you're a brand or supplier with questions about these services, reach out to Jess Meyer or Matt Lolli and they'll get you pointed in the right direction.

Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

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Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...