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Google Ads and Local Inventory Feeds: Sales growth for local bicycle merchants

Around the Workstand

English - March 21, 2023 16:00 - 30 minutes - 20.7 MB - ★★★★★ - 3 ratings
Marketing Business workstand smartetailing bike shop websites bike shop marketing bicycle retailer ecommerce Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


Paid Google Ads are perhaps the most effective way to reach new customers and engage existing customers expressing the intent to purchase. We have our own three-person team in our marketing agency who manage paid ads campaigns for SmartEtailing retailers. The leader of that team, Matt Viara, joins Up Next today to talk about his work and how Google Local Inventory ads can be a game changer for local retailers.

That is what's Up Next!

Google Merchant Center Setup
Google Shopping

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Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...