Latest Andrewsculthorpe Podcast Episodes
219: Perfecting page plans and a sour apple ad
SMC: School Marketing and Communications - June 05, 2024 19:00 - 26 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy and Vanessa Klomp In the episode of SMC, Charlie, Rita and Vanessa go square-eyed discussing screen time trends and what it means for school marketers when considering their paid media activity. In the Deep Dive, Vanessa sha...
218: How to fix your OOH ads
SMC: School Marketing and Communications - May 01, 2024 19:00 - 18 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan and Rita Kilroy In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a...
217: Boosting conversions and why so much advertising is a waste of money
SMC: School Marketing and Communications - April 08, 2024 02:29 - 25 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hund...
216: Is your post-tour process up to scratch?
SMC: School Marketing and Communications - March 06, 2024 18:00 - 28 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importanc...
215: Enrolment strategies and great recruitment ads
SMC: School Marketing and Communications - January 02, 2024 09:00 - 24 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most va...
214: Your Data Goldmine: unleashing the power of first-party insights for your school marketing
SMC: School Marketing and Communications - December 06, 2023 18:00 - 26 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss...
213: Fantastic surveys and where to find them
SMC: School Marketing and Communications - November 01, 2023 18:00 - 18 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, James Tindall and Sophia White In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketin...
212: Preparing your best media plan, and do you have a 'clustomer' problem?
SMC: School Marketing and Communications - October 04, 2023 18:00 - 27 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull ...
211: Engaging your alumni, out-of-home on the rise and the best and worst of the Women’s World Cup
SMC: School Marketing and Communications - September 06, 2023 19:00 - 24 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, James Tindall and Sophia White With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media an...
210: Perfect publications, Twitter or Threads and marketing to the mind’s eye
SMC: School Marketing and Communications - August 02, 2023 19:00 - 18 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy, Vanessa Klomp and Harrison Shearn Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta’s new platform ‘Threads’ in the Making News segment, alongside Charlie and...
209: How to grow marketing’s influence within your school
SMC: School Marketing and Communications - July 05, 2023 19:00 - 26 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan and Rita Kilroy Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Di...
208: The Google Analytics update you can’t ignore and the battle of radio versus podcast
SMC: School Marketing and Communications - May 31, 2023 21:00 - 27 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan and Rita Kilroy Tune in as Charlie and Rita Deep Dive into all things audio advertising, debating whether radio or podcasts are the best listening platform for school marketers to spend their hard-earned media budgets towards. In the Mak...
207: The other AI platforms you should be using and Pepsi's latest rebrand
SMC: School Marketing and Communications - May 04, 2023 01:30 - 31 minutes ★★★★★ - 1 ratingIn this episode, Charlie and Rita are once again joined in the studio by imageseven Digital Marketing Specialist Harrison Shearn. In the Making News segment, the trio review Meltwater’s 2023 ‘Marketing Trends to Watch’ and provide a half-term report on their plausible predictions so far, before ...
206: The skills that school marketers need, and do you know your hamburgers from kebabs?
SMC: School Marketing and Communications - April 05, 2023 19:00 - 19 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan and Rita Kilroy In this episode, hosts Charlie and Rita discuss oOh!media's profits, whose surging profits return to pre-pandemic levels, indicating a return to strength for out-of-home media. In the Question of the Week, they explore th...
205: ChatGPT – to be loved or feared by school marketers?
SMC: School Marketing and Communications - March 02, 2023 06:00 - 23 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan and Rita Kilroy In this episode, Charlie and Rita are joined by imageseven’s resident Digital Marketing Specialist, Harrison, to discuss all things Artificial Intelligence (AI) including ChatGPT, the latest (and extremely controversial) ...
204: 2022 Brilliance Awards
SMC: School Marketing and Communications - February 02, 2023 06:30 - 25 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan and Rita Kilroy Charlie and Rita are back to discuss all things school marketing and communications. In this first episode of 2023, the pair review the 2022 Brilliance Awards – presented by inspirED School Marketers – revealing their to...
203: Time to get off Twitter and onto TikTok?
SMC: School Marketing and Communications - December 01, 2022 08:11 - 27 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan and Rita Kilroy Charlie and Rita once again bring you several interviews to SMC. The pair are first joined by imageseven’s Digital Marketing Team — Alissa Cass and Harrison Shearn — to discuss the current situation at Twitter HQ and whe...
202: We’re back out-of-home and nailing your Instagram content strategy
SMC: School Marketing and Communications - November 17, 2022 03:00 - 16 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan and Rita Kilroy In a slightly different format, Charlie and Rita bring two interviews to you this episode. First, imageseven Account Manager, James Tindall, joins the pair to discuss out-of-home media – its post-COVID-19 resurgence and ...
201: Digital marketing updates and does your school need anti-personas?
SMC: School Marketing and Communications - October 06, 2022 03:00 - 22 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan and Rita Kilroy In this episode, Charlie and Rita are joined by imageseven Digital Marketing Executive, Harrison Shearn, to update school marketers on the ever-evolving world of digital marketing and share exactly what school marketers n...
200: School marketing and communications bonanza!
SMC: School Marketing and Communications - September 01, 2022 03:59 - 58 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan and Rita Kilroy It’s Episode 200! In this milestone episode, Charlie and Rita are joined by several wonderful team members from imageseven to discuss all things school marketing and communications. We hope you enjoy this special episode!...
199: Combating low consumer confidence and what the Kardashians did next
SMC: School Marketing and Communications - August 03, 2022 17:00 - 20 minutes ★★★★★ - 1 ratingCharlie and Rita start this episode discussing the news that social media juggernauts Kylie Jenner and Kim Kardashian have taken aim at Instagram amid the platform’s latest changes to compete with TikTok. With a combined follower base north of 685 million followers, this is no laughing matter – ...
198: Is the school newsletter dying?
SMC: School Marketing and Communications - July 06, 2022 17:00 - 25 minutes ★★★★★ - 1 ratingIn this episode, Charlie and Rita discuss the implications of Elon Musk buying Twitter and what the impact might be for school marketers. They Deep Dive into an article that considers whether the death knell has sounded for fortnightly school newsletters, then have a Rant about a piece in The Ed...
197: Maximising your school’s anniversary and how to reposition your brand
SMC: School Marketing and Communications - June 01, 2022 17:00 - 21 minutes ★★★★★ - 1 ratingThis week Charlie is joined in the studio by special guest and former SMC host, Scully, to discuss SMJ podcast’s latest milestone. They consider ways that schools can maximise their own anniversaries and give some tips for school marketers to manage their Heads! In the Deep Dive, the pair get ri...
196: Sonic branding, the meaning of colour and optimum blog length
SMC: School Marketing and Communications - May 04, 2022 17:00 - 21 minutes ★★★★★ - 1 ratingCharlie and Rita go sonic! In this episode, they get and give the lowdown on sonic branding and discuss whether schools are (or should be) ready for it. They share their insights on the optimum length of blogs to maximise your school’s SEO before heading into Rants and Raves, discussing the mean...
195: Google Analytics updates and a new way to buy out-of-home advertising
SMC: School Marketing and Communications - April 06, 2022 17:00 - 24 minutes ★★★★★ - 1 ratingCharlie and Rita get straight into Making News, unpacking updates to Google Analytics and what school marketers need to do to avoid losing their website data. In an interview with Stephen Wruck, Head of Marketing and Enrolments at Queensland’s King’s Christian College, they discuss his experienc...
194: Purple cows and your school on TikTok
SMC: School Marketing and Communications - March 02, 2022 15:00 - 25 minutes ★★★★★ - 1 ratingCharlie and Rita begin this episode with a review of the Oscars of Advertising, the Super Bowl LVI advertisements. They choose their favourites and unpack what school marketers can learn from the multi-million dollar spots. In the Deep Dive, the pair discuss marketing guru Seth Godin’s 'Purple C...
193: Planning your media spend and the next big social media platform?
SMC: School Marketing and Communications - February 02, 2022 15:00 - 21 minutes ★★★★★ - 1 ratingThis episode, Charlie and Rita get stuck into all things media by starting with a review of the Global Ad Spend trends for 2021-22. They then discuss the important role that mobile can play in enhancing out of home advertising before discussing what could perhaps be the next big social media pla...
192: Top marketing trends in 2022
SMC: School Marketing and Communications - December 01, 2021 15:00 - 23 minutes ★★★★★ - 1 ratingThis episode, Charlie and Rita review the top marketing trends for 2022, as presented by HubSpot. They review which trends make the cut and which should be left behind in 2021. From experiential marketing to influencer marketing and chatbots, our hosts cover off a year’s worth of content in one ...
191: Why your school needs negative reviews
SMC: School Marketing and Communications - November 03, 2021 15:00 - 23 minutes ★★★★★ - 1 ratingThis episode, Charlie and Rita start the episode in Making News by discussing a contentious media lawsuit brewing in London over ad placements. They Deep Dive into negative online reviews and how to use them as a force for good, then answer a listener’s question about newsletter platforms. Final...
190: TikTok – can school marketers still afford to ignore it?
SMC: School Marketing and Communications - October 06, 2021 15:00 - 21 minutes ★★★★★ - 1 ratingThis episode, Charlie and Rita are joined by imageseven’s resident social media expert Alissa to discuss TikTok … should it now have a place in a school's communications plan or is it still too much of a risk? In Making News they consider the future of managing Facebook comments after a recent H...
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