218: How to fix your OOH ads

SMC: School Marketing and Communications

English - May 01, 2024 19:00 - 18 minutes - 34.6 MB - ★★★★★ - 1 rating
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Previous Episode: 217: Boosting conversions and why so much advertising is a waste of money

Next Episode: 219: Perfecting page plans and a sour apple ad

School marketing and communications with Charlie Maughan and Rita Kilroy

In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis of out-of-home effectiveness and what all school marketers can take away. Finally, they Rave about a fun (mini) out-of-home campaign for Cadbury Mini Eggs.

The Drum - For fakes' sake, let's talk about 'real ads' The Drum - 7 out of 10 OOH ads don't work. Here's why and how to fix them LinkedIn - Cadbury Mini Eggs

Got more questions for Charlie and the team? You can ask them via the following:

Email: [email protected] Survey: imageseven.typeform.com