Latest Advertising agency Podcast Episodes
The Wandering DP with Patrick O'Sullivan
Production Brief - September 22, 2020 05:00 - 49 minutesAnd we're back. Had a bit of a breather there as we headed into lockdown 3.0 here in Melbourne, but we've brushed the dust off our mics and recorded a new episode with Patrick O'Sullivan, aka The Wandering DP. Patrick gives us some great insight into the makings of his career as a commercial D...
The In House Advertising Agency - A Good Idea? | EP: 32
Advertising Stories - September 17, 2020 21:00 - 36 minutes ★★★★ - 17 ratingsWhat Is Up With The In House Agency? Advertising Stories talked with uber-experienced Steve Morvay (Ogilvy, Saatchi, HBO and on) about the why and why should a marketer go in-house with their marketing and advertising and content development and even media buying. Seems like a good idea. Is it?...
Marketing When People Are On Edge
Marketing Upheaval - September 15, 2020 06:00 - 36 minutes ★★★★★ - 31 ratingsOn this episode, Dr. Marni Bender, a clinical psychologist, talks about how fear and anxiety are driving the general public's behavior and what marketers can do to affect positive behavior change. Creative Outhouse specializes in behavior change and this episode shows how similar psychology and ...
A Most Experienced Executive Creative Director | EP: 31
Advertising Stories - September 11, 2020 12:00 - 37 minutes ★★★★ - 17 ratingsMost Experienced ECD? OK, One Of Them, Of course, you can argue with my description of Patrick (Pat) Peduto. But go ahead and argue with the following... ECD on accounts like Burger King, Toyota, AT&T, Nabisco. See the list at the bottom. Author of "I Wrote The Book On Advertising" Member of...
PPC with Sean Smith
Wild PPC Bunch - September 08, 2020 14:15 - 45 minutesWhat do you get when you combine Lazar (Sellers Alley), Brent (AMZ Pathfinder) and Sean Smith (PPC AMS Accelerator)? An explosion of really cool real life PPC examples mixed with lots of laughter. Listen to this episode to hear their opinions on current and future trends, keyword ranking and ad ...
Ad Placements on Amazon
Wild PPC Bunch - September 01, 2020 13:41 - 40 minutesAd placements are still a little bit unknown for sellers and advertisers so Lazar and Brent gave their best to solve some of the biggest ad position riddles. In this episode you will get the answers for different questions: What are the possible ad positions on Amazon? Where is your ad being sho...
The Art & Science Of Smart M&A | EP: 30
Advertising Stories - August 31, 2020 20:00 - 30 minutes ★★★★ - 17 ratingsM&A Expert Dominic Rinaldi Of Sun Acquisitions On How To Buy And Sell That Special Business I've bought and sold and created a few businesses. I know that there is a real art to M&A and Dominic Rinaldi of Sun Acquisitions is both an artist and an advisor. These deals do not result in success wi...
A Client Search Consultant Master On How To Win Advertising Agency New Business | EP: 29
Advertising Stories - August 25, 2020 16:00 - 42 minutes ★★★★ - 17 ratingsBrilliant, Actionable Thinking From A leading Advertising Agency Search Consultant I had the great pleasure of working with Michael Keeshan who was President, COO of Saatchi & Saatchi Advertising New York, global Cheif Strategic Officer of Saatchi and managing director of the agency search firm...
A Client Search Consultant Master On How To Win Advertising Agency New Business
Advertising Stories - August 25, 2020 16:00 - 42 minutes ★★★★ - 17 ratingsBrilliant, Actionable Thinking From A leading Advertising Agency Search Consultant I had the great pleasure of working with Michael Keeshan who was President, COO of Saatchi & Saatchi Advertising New York, global Cheif Strategic Officer of Saatchi and managing director of the agency search firm...
Sustainability on Set with Tanzy Owen
Production Brief - August 25, 2020 04:00 - 39 minutesIn Episode 13 we talk through sustainable practices on and off set with Tanzy Owen from Sustainable Screens. Tanzy sheds light on how we can champion the conversation around sustainability within advertising production. We talk low hanging fruit for those just starting to 'green up' and where ...
Wil Power | The Most Powerful Man In African American Marketing | EP: 28
Advertising Stories - August 19, 2020 14:00 - 19 minutes ★★★★ - 17 ratingsTotally Unignorable African-American Ad Agency. L.A. Style. Wil Shelton runs L.A.'s Wil Power Integrated Marketing, a major force in African-American advertising and marketing. Here is just one not-ordinary thing that they do: "Wil Power Integrated Marketing is positioned in more than 40 urban...
Auto campaigns - their real value
Wild PPC Bunch - August 14, 2020 13:08 - 30 minutesThis episode is about the auto campaigns which are easiest to set up and optimize. This type of campaign is a great start if you want to advertise new products or catch relevant keywords which you can use for manual campaigns. Dive into this new PPC adventure and get some useful tips and practi...
Kamala Harris Could Not Get A Job In Advertising | EP: 27
Advertising Stories - August 12, 2020 22:00 - 19 minutes ★★★★ - 17 ratingsWho better to discuss the appalling lack of diversity within advertising and marketing universe than Wil Shelton, the CEO/Founder of L.A.'s advertising agency Wil Power Integrated Marketing. Wil Power is a unique independent African-American market expert agency. The power of Wil Power comes fro...
Kamala Harris Could Not Get A Job In Advertising
Advertising Stories - August 12, 2020 22:00 - 19 minutes ★★★★ - 17 ratingsWho better to discuss the appalling lack of diversity within advertising and marketing universe than Wil Shelton, the CEO/Founder of L.A.'s advertising agency Wil Power Integrated Marketing. Wil Power is a unique independent African-American market expert agency. The power of Wil Power comes fro...
Expert Advice On How To Grow Your Marketing & Advertising Agency | EP: 26
Advertising Stories - August 09, 2020 22:00 - 29 minutes ★★★★ - 17 ratingsSo, You Want To Grow Your Advertising Agency - Much Faster. This just might be one of the smarter interviews about how to grow your business I've listened to (and I am less than 1/2 of the conversation). I interview Joe Koufman of Setup an Atlanta based marketing consultancy that is all about...
Should You Podcast? Critical Podcasting Information From Podnews | EP: 25
Advertising Stories - August 09, 2020 13:00 - 2 minutes ★★★★ - 17 ratingsPodcasting News - Some Go or No Go Podcast Information. Hi, I am Sara, Peter's AI assistant. I want to share some podcasting information from Podnews, the leading podcast news resource, and its author James Cridland. Critical questions you should be asking... Should you (podcast? Why should yo...
Cutting during Covid with Mr Fox
Production Brief - August 07, 2020 00:00 - 32 minutesIn episode 12 we chat to Andrew Stalph from post production studio Mr Fox about the challenges and opportunities of editing during a crisis. Andrew talks about how the role of an editor has changed over his 20 years in the industry, how he approaches collaboration with producers and directors,...
Jon MacDonald | How To Sell More Stuff On The Internet. How To Use Your Noodle To Get The Job Done. | EP: 23
Advertising Stories - August 05, 2020 15:00 - 24 minutes ★★★★ - 17 ratingsJon MacDonald Of the CRO Consultancy The Good On How To Sell More Stuff By Using Science, Data, And Some Common Sense. The Good are masters at conversion rate optimization. Need a definition of conversion rate optimization? Here you go: conversion rate optimization (CRO) is a system for increas...
Jon MacDonald | How To Sell More Stuff On The Internet. How To Use Your Noodle To Get The Job Done. | EP: 24
Advertising Stories - August 05, 2020 15:00 - 24 minutes ★★★★ - 17 ratingsJon MacDonald Of the CRO Consultancy The Good On How To Sell More Stuff By Using Science, Data, And Some Common Sense. The Good are masters at conversion rate optimization. Need a definition of conversion rate optimization? Here you go: conversion rate optimization (CRO) is a system for increas...
Advertising and Marketing School | Find That Groovy Life After Advertising | EP: 23
Advertising Stories - August 03, 2020 11:00 - 2 minutes ★★★★ - 17 ratingsIs There Life After Advertising? Yes. Many. Here are some thought starters to get those next stage juices flowing. Head over here to read how Tim Ferris and Noah Kagan think that you can start a million-dollar business. LOL, yes this weekend. Want to run a "passive income" business? Well, Pa...
When to give up on keywords?
Wild PPC Bunch - July 31, 2020 11:16 - 31 minutesHow can proper way of managing keywords help you with your PPC advertising? How to structure your campaign when it comes to keywords? Listen to this episode and learn more about handling keywords and making them your best tool for increasing sales! Oh, don't forget to visit our website and foll...
Michaela Alexis | Learn From A LinkedIn Trainer And Her Over 170,000 Connections | EP: 22
Advertising Stories - July 30, 2020 13:00 - 32 minutes ★★★★ - 17 ratingsMichaela Alexis Millennial LinkedIn Trainer and Coach + Espresso Fuelled LinkedIn Learning Instructor + Helping Businesses and Audiences Shine on LinkedIn + Solopreneur = A Super Star LinkedIn coach and guide, even Guru. Oh, and those K-Swiss sneakers named after her. Plus some delightful con...
Priscilla McKinney | How To Market Your Podcast | EP: 021
Advertising Stories - July 27, 2020 12:00 - 42 minutes ★★★★ - 17 ratingsPriscilla McKinney is the CEO of Little Bird Marketing and the host of the popular Ponderings From The Perch podcast. Priscilla is a podcasting veteran who gets it. Hear how Pricilla built a podcast program based on having clear business objectives and knowing what her audience wants and needs....
Advertising And Marketing School | Google Page Speed Tests | EP: 20
Advertising Stories - July 26, 2020 16:00 - 2 minutes ★★★★ - 17 ratingsTest Your Website Page Speed. Fast Is Good. Here are three tools. There will be more tools and tips coming in Advertising Stories' new section 'advertising and marketing school.' Google PageSpeed Insights. Google’s Mobile-Friendly Test. If you are like me, over 20% of your website visitors a...
Cathy Taylor | How GM's Chevrolet Tahoe Failed At Consumer Generated Media | EP: 19
Advertising Stories - July 24, 2020 11:00 - 16 minutes ★★★★ - 17 ratingsCathy Taylor Discusses How Chevy's Tahoe Totally Screwed Up A Very Early Consumer-Generated Program. Hear how Cathy, of Adweek, discusses this mighty digital fail. Yes, we are going all the way back to a podcast interview I did in 2006 when Chevy made its mess. Here is a New York Times article...
Cathy Taylor | Back In 2006 An ADWEEK Editor About How Google Had Plans To Dominate The Advertising World | EP: 18
Advertising Stories - July 21, 2020 12:00 - 15 minutes ★★★★ - 17 ratingsCathy Taylor Predicted The Future Of Google Advertising In This 2006 Podcast Interview. She was right. Cathy talks about the digital ad world as it was in 2006. Do you think that you know where Google came from? Think again. Cathy has been a writer on the ad world for, get this: ADWEEK, Adver...
Sponsored Brands - Deep Dive
Wild PPC Bunch - July 20, 2020 07:58 - 38 minutesWhy you should use Sponsored Brand ads and how they affect your sales? In this episode Lazar and Brent go way back and talk about the early beginnings of these ads and how they transformed till now. You will also hear some cool tips and tricks how to use them and get your sales skyrocket. Enjoy...
Peter Levitan | How To Name Your Advertising Agency Using Science | EP: 17
Advertising Stories - July 17, 2020 13:00 - 17 minutes ★★★★ - 17 ratingsA company or brand name, especially for an advertising agency name, can make or break you at your launch or over time. This podcast explains how to name a brand. Company and brand naming is both science and art. The right brand name adds value and drives sales. Here is a blueprint based on nam...
Russ Stoddard | How A Boise Agency Went Global Via Purpose Driven Marketing | Ep: 016
Advertising Stories - July 14, 2020 11:00 - 29 minutes ★★★★ - 17 ratingsRuss Stoddard is president of Oliver Russell a branding agency that elevates the impact of companies striving to do good for people and our planet. Hear him talk about how his agency went global by doing very good stuff. A perfect podcast for today's world. If you are one of the first five to...
Most Important PPC Metrics
Wild PPC Bunch - July 10, 2020 10:40 - 34 minutesLazar and Brent are pretty sure that you will completely relate to this episode. ACoS, TACoS, CTR, CPC? Which metric is the most important one? Should you focus on some of them or always have the bigger picture in mind? Listen to the third episode ,,Most Important PPC Metrics" to find out the an...
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