Marketing Upheaval
80 episodes - English - Latest episode: 4 months ago - ★★★★★ - 31 ratingsOver the last few years, what’s changed in marketing? Everything. Marketing Upheaval is a bi-weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30-minute conversation with experts from different industries sharing their personal stories. Visit www.creativeouthouse.com/podcast. If your business is changing and you need creative that gets you noticed, we’re your people. www.creativeouthouse.com
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Episodes
Mat Mathews-Getting People To Embrace Digital Transformation
January 09, 2024 10:00 - 28 minutes - 19.6 MBMat Mathews, Chief Technology Officer and Vice President of Boys and Girls Clubs of America (BGCA), is guiding this 160-plus year old organization through a digital transformation. BGCA is wonderful organization that impacts children all over the world and technology is playing an ever expanding role in helping kids grown, learn and keeping them safe. As Mat says, "Everyone likes change until it has to happens to them." He talks about is approach and how he gets people onboard and motivate...
Brian Carr-Bringing people back to cities
September 27, 2023 04:00 - 39 minutes - 26.9 MBMidtown Atlanta, like all urban areas, took a huge hit during the pandemic. The move for people to work from home has also hurt the businesses and communities who = depend on the influx of daily visitors. Brian Carr, Director of Marketing and Communications for Midtown Alliance, and his team are creating new reasons to get people to come back to work in town and stay longer once they arrive. He discusses what's working and what isn't and how Midtown is helping people gain the one big thing ...
Brian Carr-Bringing people back to cities
September 24, 2023 13:00 - 39 minutes - 26.9 MBMidtown Atlanta, like all urban areas, took a huge hit during the pandemic. The move for people to work from home has also hurt the businesses and communities who depend on the influx of daily visitors. Brian Carr, Director of Marketing and Communications for Midtown Alliance, and his team are creating new reasons to get people to come back to work in town and stay longer once they arrive. He discusses what's working and what isn't and how Midtown is helping people gain the one big thing t...
Marketing When People Are On Edge
September 15, 2020 06:00 - 36 minutes - 25 MBOn this episode, Dr. Marni Bender, a clinical psychologist, talks about how fear and anxiety are driving the general public's behavior and what marketers can do to affect positive behavior change. Creative Outhouse specializes in behavior change and this episode shows how similar psychology and marketing can be. Well, anxiety has gone through the roof as you can imagine. For people who already had anxiety, it has been exacerbated tremendously— especially anxiety around health issues. With ...
Mind Blowing Insights About the Pharmaceutical Industry
June 24, 2020 07:00 - 33 minutes - 22.7 MBThis episode contains mind-blowing insights into the Pharmaceutical industry, targeting HR managers, personalized healthcare marketing vs. privacy and a new term for you, “Monkey Math.” Whether you’re in marketing or not, this episode will be eye opening about the medicines you take and the unnecessary costs. Hey everyone. This is Rudy Fernandez from Creative Outhouse. This conversation with Kyra Hagan is eye opening. For starters, she talks about how 25 – 30 cents of every dollar a compan...
Targeting Orthopedic Surgeons When Surgery is On Hold
June 17, 2020 06:00 - 28 minutes - 19.9 MBHey everyone. This is Rudy Fernandez from Creative Outhouse. At Creative Outhouse we create brilliant content and integrated marketing campaigns. Just go to Creative Outhouse.com and click on Creative Work if you don’t believe me. This episode with Kathryn Smith of MedShape is really enlightening. MedShape supplies foot and ankle surgeons with advanced devices for surgeries. Most ortho procedures were stopped for a few months. So who would have a better overall picture of how that’s starting...
The Future of Healthcare Marketing: Launching a New Series of Episodes
June 12, 2020 05:00 - 14 minutes - 9.89 MBHey, this is Rudy Fernandez from Creative Outhouse. This mini episode will launch our new healthcare series. We all know that the COVID crisis has been devastating to providers. We’re going to talk about that in these episodes, but the crisis has also accelerated some much needed change. We’re going to talk about that, too. Most importantly I’m going to talk about where marketing for providers has been and where it needs to go. Most providers have marketing departments full of expert strat...
The Secret to Public Health Campaigns: Behavior Change
May 07, 2020 14:00 - 34 minutes - 24 MBHealth messaging is part of every brand's communication now. So how do we develop campaigns with behavior change messaging to promote public health? How do we speak to people's minds and hearts? To get them to do what's best for them, even when they'd rather not? Learn more here. Hey folks, this is Rudy Fernandez from Creative Outhouse. With COVID-19, health messaging is part of every brand's communication now. So how do we develop messaging that encourages healthy behaviors? How do we sp...
How to Find the Story in Your Data
April 29, 2020 06:00 - 31 minutes - 21.6 MBHey folks, this is Rudy Fernandez from Creative Outhouse. So how you been? Yeah, me too. But hey, here’s a positive observation about the last two months. Look how fast the world took action. And not just leaders. But all of us. We united and took action together on a dime. Everyone’s behavior changed because it was the right thing to do. That’s just one of the observations from my guest, John J. Wall. He has some great insights into what we’re all experiencing. He also shared some secrets ...
Creative Marketing for Consumerism in Healthcare
April 22, 2020 06:00 - 27 minutes - 18.9 MBHey folks, this is Rudy Fernandez from Creative Outhouse. In this episode we're going to talk about consumerism in healthcare marketing. Here's how fast things have changed. Richard Schwartz, who's a brilliant healthcare strategist, told me that he often types in the beginning of statements into Google to see what people are searching for. Whenever he would type in the phrase "doctors are", he would get words like overpaid, overrated, quacks, lots of negative. Do that now, and the first opti...
Cannabis Marketing: Optimizing a Brand in a New Category
April 15, 2020 06:00 - 29 minutes - 20.5 MBHey folks, it’s another week of uncertainty and not great news. If ever we needed a holiday like April 20th, it would be this year. It's cannabis day. And even for those of us who don't partake, it may be a good day to just raise a glass or do whatever you do to relax just for a little while. The cannabis industry is truly unique is history, how it is regulated, the stigmas and perceptions. There's just nothing like it. Johnathan McFarlane has been a pioneer navigating these unexplored wat...
Create Better Content and a Better Brand
April 09, 2020 06:00 - 31 minutes - 21.4 MBWe're in another week of this paused world waiting to see what the future might bring. Today Jay Acunzo joins our show. Jay runs Marketing Showrunners and creates a lot of great content. It's especially appropriate now becuase none of us knows exactly what the "after" of all this will look like. And when you're in uncharted territory, that's when you need creative thinking. You need to ask the right questions that will inform smart decisions. And you need to remember and stay true to timeles...
Create Better Content and a Better Brand
April 09, 2020 06:00 - 31 minutes - 21.4 MBWe're in another week of this paused world waiting to see what the future might bring. Today Jay Acunzo joins our show. Jay runs Marketing Showrunners and creates a lot of great content. It's especially appropriate now becuase none of us knows exactly what the "after" of all this will look like. And when you're in uncharted territory, that's when you need creative thinking. You need to ask the right questions that will inform smart decisions. And you need to remember and stay true to timeles...
What is the future for Agencies, Consultancies and CMOs?
April 01, 2020 07:00 - 34 minutes - 23.8 MBHey everyone, I hope you're all saying healthy and safe. I'm thinking a lot about the people who are sick, and the people who are on the front lines. I also know a lot of healthcare workers and people who work at grocery stores who are on the front lines, and I'm reaching out to them daily to see if there's any way I can make their lives easier right now. And like you, were all sitting around wondering what the world is going to look like moving forward. So stay tuned for that. And this epis...
How to Support Nature and Boost Healthy Communities
March 25, 2020 06:00 - 37 minutes - 25.5 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. I hope everyone is staying healthy and safe. I’ve been trying to figure out what to compare this pandemic to some other event for context and I can’t find one. this new territory for all of us. And like you I don’t know what’s next or what the other side of this looks like. All I know to do is keep moving forward. Keep doing the things I know how to do and look for ways I can use what I do to make other people’s lives better. No,...
A Craft Cider Pivots and Finds Its Brand Voice
March 18, 2020 06:00 - 45 minutes - 31 MBJason Marraccini and Nicole Wheeler from Treehorn Cider join us to share their triumphs and setbacks of starting a hard cider business while keeping their marketing jobs. Their journey includes how they learned to pivot and uncover their true brand voice. Hey everyone, this is Rudy Fernandez from Creative Outhouse. I want to start by saying thank you to all our listeners. We have listeners in big cities like Atlanta, New York, San Francisco, but also St. Francis, Kansas and Boardman, Oregon...
Technologists and future-proofing creative teams
March 02, 2020 07:00 - 35 minutes - 24.3 MBHusani Oakley, Chief Technology Officer of Deutsch joins us to discuss how to create 21st century creative teams, the role of a technologist and how a diverse team is required for an agency’s survival. Deutsch’s newly-minted Chief Technology Officer, Husani Oakley joins Marketing Upheaval to talk about how to create truly innovative teams, the role of a technologist on creative teams and has a great internal communications case study for AB Inbev. Husani is a brilliant and engaging guy and ...
Protect your IP and Cover Your Company From Legal Issues
February 19, 2020 09:00 - 32 minutes - 22.4 MBHey, everyone, this is Rudy Fernandez from Creative Outhouse. If you're in marketing, Sharon Toerek is someone you want on your side. She's an attorney who specializes in legal challenges Marketing Agencies run into. For example, she talks about the kinds of legal documents you should have ready to go anytime you pitch or approach a new client, and where people in marketing make their biggest mistakes. This episode will make you ask questions like, “Hmm, if a freelancer does work for me, who...
Sharon Toerek of Legal + Creative on Intellectual Property
February 19, 2020 09:00 - 32 minutes - 22.4 MBHey, thanks for listening. Before we begin the episode, I want to tell you all we have an affiliate partner, Buzzsprout. one of the first things we did when we started this podcast was sign up with Buzzsprout. It makes getting your podcast out into the world easy. Buzzsprout gets your podcasts on every major platform like Apple podcast, Spotify, Google Podcast, Stitcher, all the rest. And they also have videos and tips on improving and promoting your podcast. So if you’re thinking shoot, if ...
David Lemley, Founder of Retail Voodoo on retail and “Better For You” Brands
February 05, 2020 09:00 - 29 minutes - 20.1 MBA pioneer in retail with a purpose, talks about the upsurge in healthier products and how to create a brand for long-term success. Hey, thanks for listening. Before we begin the episode, I want to tell you all we have an affiliate partner, Buzzsprout. one of the first things we did when we started this podcast was sign up with Buzzsprout. It makes getting your podcast out into the world easy. Buzzsprout gets your podcasts on every major platform like Apple podcast, Spotify, Google Podcast, ...
Voodoo: How to Launch a Better-for-You Brand
February 05, 2020 09:00 - 29 minutes - 20.1 MBDavid Lemley, founder of Retail Voodoo joins us to discuss retail and Better For You Brands. A pioneer in retail with a purpose, talks about the upsurge in healthier products and how to create a brand for long-term success. Hey everyone, this is Rudy Fernandez from Creative Outhouse. On this episode I spoke with David Lemley, the Founder and Chief Strategist at Retail Voodoo, the brand building firm that focuses on the Better For You category. It's a category that's just boomed over the las...
Katrin Zimmermann, Managing Director of TLGG on the future of our digital world.
January 22, 2020 12:00 - 35 minutes - 24.2 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. Katrin Zimmermann is the managing director of TLGG Consulting in New York, a strategic digital consulting agency. But more than that, she's someone who really understands the overall landscape of digitization. Our conversation was about what we can all expect to see in the ever-changing digital world. There are a couple of times in the conversation where I was just blown away, especially when she talked about privacy issues. We als...
Katrin Zimmermann, Managing Director of TLGG on Marketing Digitization
January 22, 2020 12:00 - 35 minutes - 24.2 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. Katrin Zimmermann is the managing director of TLGG Consulting in New York, a strategic digital consulting agency. But more than that, she's someone who really understands the overall landscape of digitization. Our conversation was about what we can all expect to see in the ever-changing digital world. There are a couple of times in the conversation where I was just blown away, especially when she talked about privacy issues. We als...
Expert Digital Strategist on the Future of Digitization
January 22, 2020 12:00 - 35 minutes - 24.2 MBKatrin Zimmermann, Managing Director of TLGG joins us to discuss the future of our digital world. Hey everyone, this is Rudy Fernandez from Creative Outhouse. Katrin Zimmermann is the managing director of TLGG Consulting in New York, a strategic digital consulting agency. But more than that, she's someone who really understands the overall landscape of digitization. Our conversation was about what we can all expect to see in the ever-changing digital world. There are a couple of times in the...
Rudy Fernandez - Host, Founder Creative Outhouse on 2020 Outlook
January 08, 2020 14:00 - 27 minutes - 19.2 MBThanks for joining us for Season 2 of Marketing Upheaval. In this episode our founder and host, Rudy Fernandez shares his point of view on the marketing landscape from the abundance of invisible creative to the over-thinking a brand. If you like what he has to say, drop us a line or contact us on our website - www.creativeouthouse.com Transcript Hey everyone, it's 2020. That's fun to say. Anyway, I hope you had a chance to listen to our guests from 2019. I can tell you I learned a lot from...
Stop Boring Creative and Over-Reaching With Brands
January 08, 2020 14:00 - 27 minutes - 19.2 MBThanks for joining us for Season 2 of Marketing Upheaval. In this episode our founder and host, Rudy Fernandez shares his point of view on the marketing landscape from the abundance of invisible creative to the over-thinking a brand. If you like what he has to say, drop us a line or contact us on our website - www.creativeouthouse.com Hey everyone, it's 2020. That's fun to say. Anyway, I hope you had a chance to listen to our guests from 2019. I can tell you I learned a lot from them. In fa...
Planable: Revealing Your Best Social Content Workflow
December 18, 2019 12:00 - 30 minutes - 20.7 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. What a pleasure it was to speak with Xenia Muntean, the CEO of Planable. It's a content review and marketing collaboration platform. She had some sharp insights into how companies need to rethink how they get their social media content done. Like let's face it, social media can continue to be handled in a loose way. It's officially reached the grownup stage and requires the same type of processes and review is more established medi...
Xenia Muntean, Founder & CEO of Planable
December 18, 2019 12:00 - 30 minutes - 20.7 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. What a pleasure it was to speak with Xenia Muntean, the CEO of Planable. It's a content review and marketing collaboration platform. She had some sharp insights into how companies need to rethink how they get their social media content done. Like let's face it, social media can continue to be handled in a loose way. It's officially reached the grownup stage and requires the same type of processes and review is more established medi...
Ed Farley, Global Brand Transformation Strategist
December 11, 2019 12:00 - 36 minutes - 25 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode we talked about creating a brand framework with Ed Farley. He knows a bit about that since he's lead branding for global brands like Anheuser Busch and Humana, United Way and Edelman Financial, four totally different industries. But the approach to create a strong global brand remains the same and eat, whether it's beer or insurance or financial services. He talks about creating a brand framework and how to balance ...
How to Build a Revolutionary, Purpose-Driven Brand
December 11, 2019 12:00 - 36 minutes - 25 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode we talked about creating a brand framework with Ed Farley. He knows a bit about that since he's lead branding for global brands like Anheuser Busch and Humana, United Way and Edelman Financial, four totally different industries. But the approach to create a strong global brand remains the same and eat, whether it's beer or insurance or financial services. He talks about creating a brand framework and how to balance ...
Timely, Effective Healthcare Marketing in a New Era
December 04, 2019 12:00 - 24 minutes - 16.9 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. This is Part Two with Sandra Mackey, the Chief Marketing Officer of Bon Secours Mercy Health, a large nonprofit hospital system that’s in seven states. We’re entering a whole new era of hospital business and hospital marketing. And these two episodes address them. In Episode Two, we talked about how hospitals can become the Center for Community Health, what competition from companies like Walmart will mean and how you can use marke...
Sandra Mackey, CMO of Bon Secours Mercy Health, Part 2: Effective Hospital Marketing
December 04, 2019 12:00 - 24 minutes - 16.9 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. This is Part Two with Sandra Mackey, the Chief Marketing Officer of Bon Secours Mercy Health, a large nonprofit hospital system that’s in seven states. We’re entering a whole new era of hospital business and hospital marketing. And these two episodes address them. In Episode Two, we talked about how hospitals can become the Center for Community Health, what competition from companies like Walmart will mean and how you can use marke...
How Can Hospitals Provide a Quality Continuum of Care?
December 04, 2019 11:00 - 24 minutes - 17.1 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. I love these two episodes with Sandra Mackey, the Chief Marketing Officer of Bon Secours Mercy Health, a large nonprofit hospital system that's in seven states. Now just for perspective, I read about healthcare, marketing and business for fun. So let that sink in for a minute. So for these two episodes, I recommend being late for work late picking up your kids, whatever you need to do to hear them. In this first episode, Sandra and...
Sandra Mackey, CMO of Bon Secours Mercy Health, Part 1: the state of the healthcare industry
December 04, 2019 11:00 - 24 minutes - 17.1 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. I love these two episodes with Sandra Mackey, the Chief Marketing Officer of Bon Secours Mercy Health, a large nonprofit hospital system that's in seven states. Now just for perspective, I read about healthcare, marketing and business for fun. So let that sink in for a minute. So for these two episodes, I recommend being late for work late picking up your kids, whatever you need to do to hear them. In this first episode, Sandra and...
How to Survive the Upheaval: Ask Terrific Questions
November 27, 2019 12:00 - 6 minutes - 4.29 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. It's Thanksgiving and we know a lot of our listeners will be enjoying time with their families, or if not enjoying at least you're spending time with your families. Anyway, you can hear our next guest next week. It's Sandra Mackey, Chief Marketing Officer of Bon Secours Mercy Health, a hospital, it's in seven states. And we really get into the future of healthcare and hospital marketing. So whether you're in healthcare, marketing, ...
Thanksgiving Mini Episode One thing that hasn't changed...
November 27, 2019 12:00 - 6 minutes - 4.29 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. It's Thanksgiving and we know a lot of our listeners will be enjoying time with their families, or if not enjoying at least you're spending time with your families. Anyway, you can hear our next guest next week. It's Sandra Mackey, Chief Marketing Officer of Bon Secours Mercy Health, a hospital, it's in seven states. And we really get into the future of healthcare and hospital marketing. So whether you're in healthcare, marketing, ...
Jonathon Halbesleben, PhD, Dean at the University of Alabama and Expert on Workplace Contentment
November 20, 2019 12:00 - 30 minutes - 21.1 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode, I spoke with Dr. Jonathon Halbesleben about two areas at critical points of change. The first is the university system and how people are accessing it, and the other is a completely new way to view work life balance. Jonathon is the Dean of a very successful college, the College of Continuing Studies at the University of Alabama. Nationally, distance education has grown 14% while traditional admissions have shrunk ...
The Growth of Distance Learning and Professional Contentment
November 20, 2019 12:00 - 30 minutes - 21.1 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode, I spoke with Dr. Jonathon Halbesleben about two areas at critical points of change. The first is the university system and how people are accessing it, and the other is a completely new way to view work life balance. Jonathon is the Dean of a very successful college, the College of Continuing Studies at the University of Alabama. Nationally, distance education has grown 14% while traditional admissions have shrunk ...
Rob Kischuk, CEO of Converge on data reporting, digital trends and his successful podcast.
November 13, 2019 12:00 - 31 minutes - 21.9 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode I spoke with Rob Kischuk, CEO of Converge. It’s pretty amazing technology that automates your digital marketing reporting. First time I saw it, I thought, whoa, this changes things. Rob gave us some deep insights into which digital channels are working, how they’re working, and how best to make use of the flood of data marketers have access to these days. Rob is also the host of the popular Marketing Agency Leadersh...
High Tech Data Reporting and a Successful Business
November 13, 2019 12:00 - 31 minutes - 21.9 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode I spoke with Rob Kischuk, CEO of Converge. It’s pretty amazing technology that automates your digital marketing reporting. First time I saw it, I thought, whoa, this changes things. Rob gave us some deep insights into which digital channels are working, how they’re working, and how best to make use of the flood of data marketers have access to these days. Rob is also the host of the popular Marketing Agency Leadersh...
The Magic of Audio and How it Makes You Feel
November 06, 2019 12:00 - 33 minutes - 23.2 MBHow much do artists promote and get paid for their music? How does Elton John write a song? Matt talks about the music industry from a creative’s POV. Visit www.creativeouthouse.com/podcast for complete shownotes and transcripts of every episode. Hey everyone, this is Rudy Fernandez from Creative Outhouse. And this episode I spoke with Matt Still, a Grammy Award winning engineer and music producer. Matt has worked with people like Elton John, Stevie Wonder, Santana. He's worked with OutKast...
Matt Still, Grammy Winning Audio Engineer and Producer on artist compensation, Elton John and the music industry
November 06, 2019 12:00 - 33 minutes - 23.2 MBHow much do artists promote and get paid for their music? How does Elton John write a song? Matt talks about the music industry from a creative’s POV. Visit www.creativeouthouse.com/podcast for complete shownotes and transcripts of every episode. Hey everyone, this is Rudy Fernandez from Creative Outhouse. And this episode I spoke with Matt Still, a Grammy Award winning engineer and music producer. Matt has worked with people like Elton John, Stevie Wonder, Santana. He's worked with OutKast...
Can a 125-Year-Old Brand Stay Cutting Edge?
October 30, 2019 11:00 - 26 minutes - 18.5 MBHow does a 125-year-old brand stay cutting edge? Kathy talks about UL’s purpose and structure to keep up in dozens of vertical B2B markets. Check out all our all episodes: www.creativeouthouse.com/podcast Hey everyone, this is Rudy Fernandez from Creative Outhouse. I had a great conversation with Kathy Seegebrecht, the Chief Marketing Officer of UL or what used to be known as Underwriters Laboratories. It's the largest independent testing laboratory in the world. They test for safety, secu...
Kathy Seegebrecht, CMO of UL (Underwriters Laboratories) on brand legacy
October 30, 2019 11:00 - 26 minutes - 18.5 MBHow does a 125-year-old brand stay cutting edge? Kathy talks about UL’s purpose and structure to keep up in dozens of vertical B2B markets. View complete shownotes and transcripts at: www.creativeouthouse.com/podcast Hey everyone, this is Rudy Fernandez from Creative Outhouse. I had a great conversation with Kathy Seegebrecht, the Chief Marketing Officer of UL or what used to be known as Underwriters Laboratories. It's the largest independent testing laboratory in the world. They test for ...
Brett Bruen, President of Global Situation Room, former Obama Advisor on Crisis Management in Politics - Part 2
October 23, 2019 11:00 - 17 minutes - 12.3 MBVisit www.creativeouthouse.com/podcast for complete show notes, transcripts and images from all of our episodes. Hey everyone, this is Rudy Fernandez from Creative Outhouse. In part two of my conversation with Brett Bruen, we talked about - what else - politics and the upcoming 2020 elections. Brett worked for President Barack Obama as the head of Global Engagement and frequently speaks about politics and crises. Hearing his ideas and how candidates need to communicate was awesome. He gets ...
Brett Bruen, President of Global Situation Room, former Presidential Advisor on Crisis Management in Politics - Part 2
October 23, 2019 11:00 - 17 minutes - 12.3 MBVisit www.creativeouthouse.com/podcast for complete show notes, transcripts and images from all of our episodes. Hey everyone, this is Rudy Fernandez from Creative Outhouse. In part two of my conversation with Brett Bruen, we talked about - what else - politics and the upcoming 2020 elections. Brett worked for President Barack Obama as the head of Global Engagement and frequently speaks about politics and crises. Hearing his ideas and how candidates need to communicate was awesome. He gets ...
Crisis Management and Opportunities for Success in Politics
October 23, 2019 11:00 - 17 minutes - 12.3 MBVisit www.creativeouthouse.com/podcast for complete show notes, transcripts and images from all of our episodes. Hey everyone, this is Rudy Fernandez from Creative Outhouse. In part two of my conversation with Brett Bruen, we talked about - what else - politics and the upcoming 2020 elections. Brett worked for President Barack Obama as the head of Global Engagement and frequently speaks about politics and crises. Hearing his ideas and how candidates need to communicate was awesome. He gets...
Brett Bruen, President of Global Situation Room, former Presidential Advisor on Crisis Communications - Part 1
October 23, 2019 10:00 - 23 minutes - 16.2 MBCheck out images, show notes and transcripts of all of our episodes at www.creativeouthouse.com/podcast. Hey everyone, this is Rudy Fernandez from Creative Outhouse. Thanks for listening. I got a lot out of my conversation with Brett Bruen, President of the Global Situation Room. In fact, we had so much great stuff, we made this two episodes. Brett was the Director of Global Engagement under President Barack Obama. And he's worked as a diplomat in Africa, the Middle East. And he's advised o...
Brett Bruen, President of Global Situation Room, former Obama Advisor on Crisis Communications - Part 1
October 23, 2019 10:00 - 23 minutes - 16.2 MBCheck out images, show notes and transcripts of all of our episodes at www.creativeouthouse.com/podcast. Hey everyone, this is Rudy Fernandez from Creative Outhouse. Thanks for listening. I got a lot out of my conversation with Brett Bruen, President of the Global Situation Room. In fact, we had so much great stuff, we made this two episodes. Brett was the Director of Global Engagement under President Barack Obama. And he's worked as a diplomat in Africa, the Middle East. And he's advised o...
Risk Management: Your Edge is a Reservoir of Goodwill
October 23, 2019 10:00 - 23 minutes - 16.2 MBHey everyone, this is Rudy Fernandez from Creative Outhouse. Thanks for listening. I got a lot out of my conversation with Brett Bruen, President of the Global Situation Room. In fact, we had so much great stuff, we made this two episodes. Brett was the Director of Global Engagement under President Barack Obama. And he's worked as a diplomat in Africa, the Middle East. And he's advised on various topics, including national security. So he knows about crises and had some really brilliant idea...