David Lemley, Founder of Retail Voodoo on retail and “Better For You” Brands

A pioneer in retail with a purpose, talks about the upsurge in healthier products and how to create a brand for long-term success.

Hey, thanks for listening. Before we begin the episode, I want to tell you all we have an affiliate partner, Buzzsprout. one of the first things we did when we started this podcast was sign up with Buzzsprout. It makes getting your podcast out into the world easy. Buzzsprout gets your podcasts on every major platform like Apple podcast, Spotify, Google Podcast, Stitcher, all the rest. And they also have videos and tips on improving and promoting your podcast. So if you're thinking shoot, if he can do a podcast I can too well, you're right. Go follow link on the show notes for this episode or on our website, and if you sign up with Buzzsprout through that link, you get a $20 Amazon gift card. So check out Buzzsprout if you're starting a podcast and you want the world to hear your voice. Buzzsprout will make that happen.

Hey everyone, this is Rudy Fernandez from Creative Outhouse. On this episode I spoke with David Lemley, the Founder and Chief Strategist at Retail Voodoo, the brand building firm that focuses on the Better For You category. It's a category that's just boomed over the last few years as consumers look for healthier ways of eating and living. David's worked with big brands like Starbucks and REI and Kind Bars to name a few. And he really digs in deep to figure out what it takes to build a strong and lasting brand. He outlines his systematic approach in his book, Beloved & Dominant Brands. It's a thoughtful analysis and process. You can find a link to it on our website with this podcast. So you're ready to learn some valuable stuff with David Lemley. Welcome to Marketing Upheaval. 

Rudy:

Welcome to Marketing Upheaval. My guest is David Lemley, president of Retail Voodoo, a retail brand building firm that focuses on the Better For You category. David has helped some well known brands become well, well known. He worked with a team to help Starbucks go from 800 stores to infinity.

He's worked with REI, Nike Town, Kind Bars and many others. Retail is one of those worlds where sales transactions are King. But David is a pioneer in retail with a purpose. He's an expert in retail brands that have great sales, but also improve lives. His book, beloved dominant brands touches on that and we're going to talk about today. So welcome, David.

David:

Thanks Rudy, that was a really great into, and I'm excited to be on the show.

For complete transcripts, images and detailed shownotes for this episode, click:

https://creativeouthouse.com/2020/02/05/david-lemley-founder-of-retail-voodoo-on-retail-and-better-for-you-brands/

Support the show (http://www.creativeouthouse.com/our-work)