Marketing Upheaval
80 episodes - English - Latest episode: 4 months ago - ★★★★★ - 31 ratingsOver the last few years, what’s changed in marketing? Everything. Marketing Upheaval is a bi-weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30-minute conversation with experts from different industries sharing their personal stories. Visit www.creativeouthouse.com/podcast. If your business is changing and you need creative that gets you noticed, we’re your people. www.creativeouthouse.com
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Episodes
Jeff Perkins, CMO of ParkMobile on growing a company and a category
October 16, 2019 11:00 - 34 minutes - 23.5 MBVisit www.creativeouthouse.com/podcast for show notes and images of every episode. Hey everyone. On this episode, I spoke with Jeff Perkins, the Chief Marketing Officer of ParkMobile. It's one of the fastest growing companies in the country. It's an app that if it hasn't already, it'll change the way you park your car. Just a really smart guy. And I learned a lot from our conversation, he introduced me to a concept called velocity marketing, which is already changing the way I approach a cl...
Velocity Marketing for Astonishing Growth for Your Brand
October 16, 2019 11:00 - 34 minutes - 23.5 MBHey everyone. On this episode, I spoke with Jeff Perkins, the Chief Marketing Officer of ParkMobile. It's one of the fastest growing companies in the country. It's an app that if it hasn't already, it'll change the way you park your car. Just a really smart guy. And I learned a lot from our conversation, he introduced me to a concept called velocity marketing, which is already changing the way I approach a client in new business. He talked about how CMOs can gain more support in the C-suite....
Opportunities to Connect with Your Audience Using Humor
October 09, 2019 11:00 - 24 minutes - 16.9 MBIn this episode, I spoke with Loren O'Brien. She's a comedian and owns a video production company. So we talked about humor, what makes something funny and when does funny become offensive? How does humor help brands connect with an audience? What brands are doing funny well and who falls short? Spoiler alert. She liked our humor reel, or at least she said she did. Check it out. Rudy: Welcome to Marketing Upheaval. My guest is Loren O'Brien, CEO of MO Video Production. Loren has s...
Loren O’Brien, Comedian and CEO of M-O Video Production on humor in marketing
October 09, 2019 11:00 - 24 minutes - 16.9 MBVisit creativeouthouse.com/podcast for complete show notes, photos and transcripts for each episode. Transcript: Rudy Fernandez: In this episode, I spoke with Loren O'Brien. She's a comedian and owns a video production company. So we talked about humor, what makes something funny and when does funny become offensive? How does humor help brands connect with an audience? What brands are doing funny well and who falls short? Spoiler alert. She liked our humor reel, or at least she sa...
Nora DePalma, President of of Dialogue Marketing on AI and new Martech
October 02, 2019 11:00 - 34 minutes - 23.8 MBThe founder of Dialogue Marketing talks about the explosive developments in AI in marketing—what it will mean for customer service, client relationships and marketing agencies. Rudy Fernandez: Hey everyone. This is Rudy Fernandez from Creative Outhouse. I had a great time speaking with Nora DePalma from Dialogue Marketing. She and I connect on several levels. We both own businesses, we're both very curious at a sort of nerd like level. So our talk about artificial intelligence an...
Takeaways on the Explosive Developments Emerging in AI and MarTech
October 02, 2019 11:00 - 34 minutes - 23.8 MBThe founder of Dialogue Marketing talks about the explosive developments in AI in marketing—what it will mean for customer service, client relationships and marketing agencies. Hey everyone. This is Rudy Fernandez from Creative Outhouse. I had a great time speaking with Nora DePalma from Dialogue Marketing. She and I connect on several levels. We both own businesses, we're both very curious at a sort of nerd like level. So our talk about artificial intelligence and marketing was fun. We ta...
Katie Kern, COO of Media Frenzy Global on diversity and inclusion in marketing
September 25, 2019 11:00 - 34 minutes - 23.5 MBThe COO of Media Frenzy Global offers some frank observations on the real and superficial changes in the marketing world’s push for more diverse and inclusive workplaces. Complete show notes and transcript at: https://creativeouthouse.com/2019/09/25/katie-kern-of-media-frenzy-global-on-diversity-and-inclusion/ Transcript Rudy: Hey everyone. I really enjoyed this conversation with Katie Kern who's a partner and COO of Media Frenzy Global. We talked about entrepreneurship and ...
The Truth About Powerful vs. Superficial Diversity in Marketing
September 25, 2019 11:00 - 34 minutes - 23.5 MBThe COO of Media Frenzy Global offers some frank observations on the real and superficial changes in the marketing world’s push for more diverse and inclusive workplaces. Complete show notes and transcript at: https://creativeouthouse.com/2019/09/25/katie-kern-of-media-frenzy-global-on-diversity-and-inclusion/ Hey everyone. I really enjoyed this conversation with Katie Kern who's a partner and COO of Media Frenzy Global. We talked about entrepreneurship and creating a personal brand, but ...
The Most Successful Campaign Launch in Sports History
September 18, 2019 11:00 - 33 minutes - 23.3 MBTim Smith of Chemistry on AOR vs project work, the Atlanta United campaign launch The President of Chemistry, Atlanta talks about being named Ad Age’s small agency of the year - twice, the challenges with client agreements and the most successful campaign launch in professional sports history. Full shownotes and transcripts at www.creativeouthouse.com/podcast Transcript: Rudy Fernandez: Hey, this is Rudy Fernandez from Creative Outhouse. In this episode of Marketing Upheaval, I ...
Tim Smith President of Chemistry on AOR vs. project work, the Atlanta United campaign launch
September 18, 2019 11:00 - 33 minutes - 23.3 MBTim Smith of Chemistry on AOR vs project work, the Atlanta United campaign launch The President of Chemistry, Atlanta talks about being named Ad Age’s small agency of the year - twice, the challenges with client agreements and the most successful campaign launch in professional sports history. Full shownotes and transcripts at www.creativeouthouse.com/podcast Transcript: Rudy Fernandez: Hey, this is Rudy Fernandez from Creative Outhouse. In this episode of Marketing Upheaval, I ...
Expert Advice on the Dramatic Changes in Audio Brands
September 11, 2019 11:00 - 34 minutes - 23.4 MBHey everyone. This is Rudy Fernandez from Creative Outhouse, and this is a really neat episode with Warren Kurtzman, the president of Coleman insights. And we first learned about Coleman when we were doing some research on media trends. They have lots of terrific research on radio, podcasting, and music on their website. So I wanted to learn more about that. Now, even though Warren and I just met on this call, I can tell you he is a super nice man and a patient one because we had some online...
Warren Kurtzman, President of Coleman Insights on radio, podcasting and their audiences
September 11, 2019 11:00 - 34 minutes - 23.4 MBFull transcript and show notes are available at www.creativeouthouse.com/podcast. Transcript: Rudy Fernandez: Hey everyone. This is Rudy Fernandez from Creative Outhouse, and this is a really neat episode with Warren Kurtzman, the president of Coleman insights. And we first learned about Coleman when we were doing some research on media trends. They have lots of terrific research on radio, podcasting, and music on their website. So I wanted to learn more about that. Now, even thoug...
What is the best way to market parks?
September 04, 2019 11:00 - 34 minutes - 23.4 MBFull show notes and transcript available at: www.creativeouthouse.com/podcast Transcript: Rudy Fernandez: Hey, this is Rudy Fernandez, and my guest this episode is Michael Halicki, the Executive Director of Park Pride. It's a small nonprofit that's gaining national attention for its outreach efforts. Of course, we've talked about the importance of parks, but we also talked about how marketing professionals are playing a bigger role in nonprofits, not just as communicators, but as ...
What is the best way to market parks?
September 04, 2019 11:00 - 34 minutes - 23.4 MBFull show notes and transcript available at: www.creativeouthouse.com/podcast Transcript: Rudy Fernandez: Hey, this is Rudy Fernandez, and my guest this episode is Michael Halicki, the Executive Director of Park Pride. It's a small nonprofit that's gaining national attention for its outreach efforts. Of course, we've talked about the importance of parks, but we also talked about how marketing professionals are playing a bigger role in nonprofits, not just as communicators, but as ...
Michael Halicki, Executive Director of Park Pride, on communications professionals leading nonprofits and marketing parks
September 04, 2019 11:00 - 34 minutes - 23.4 MBFull show notes and transcript available at: www.creativeouthouse.com/podcast Transcript: Rudy Fernandez: Hey, this is Rudy Fernandez, and my guest this episode is Michael Halicki, the Executive Director of Park Pride. It's a small nonprofit that's gaining national attention for its outreach efforts. Of course, we've talked about the importance of parks, but we also talked about how marketing professionals are playing a bigger role in nonprofits, not just as communicators, but as ...
Alan Wilson Founder of Tripwire on gaming, creating and fierce customer loyalty
August 28, 2019 11:00 - 34 minutes - 23.9 MBComplete show notes and transcript available at www.creativeouthouse.com/podcast. Transcript Rudy Fernandez: Hey, this is Rudy Fernandez. My guest this episode is Alan Wilson, co-founder and co-owner of Tripwire Interactive. It's a gaming company that's grown to millions of users in a really short amount of time. Tripwire gamers are fiercely loyal to the games and to the brand itself. We talked about how Tripwire does that. We also talked about how gaming companies give fans a voi...
Gaming and How to Create Unsurpassed Customer Loyalty
August 28, 2019 11:00 - 34 minutes - 23.9 MBHey, this is Rudy Fernandez. My guest this episode is Alan Wilson, co-founder and co-owner of Tripwire Interactive. It's a gaming company that's grown to millions of users in a really short amount of time. Tripwire gamers are fiercely loyal to the games and to the brand itself. We talked about how Tripwire does that. We also talked about how gaming companies give fans a voice in designing mods for their product. Also, we talked about shooting stuff. Welcome to Marketing Upheaval. Complete s...
How Strong Brands Fulfill a Customer's Mission
August 21, 2019 11:00 - 30 minutes - 21.2 MBHey, this is Rudy Fernandez from Creative Outhouse. On this episode I talked with Leigh George, the founder of Freedom marketing, a strategic branding firm in Washington DC. Leigh and I talked about what's not working with existing agency models and we talked about design thinking and evolving a brand and how brands need to fulfill a customer's mission and not the other way around. It's a great conversation about branding and really knowing your customers. Check it out. Welcome to Marketing ...
Leigh George President of Freedom Marketing on creating an un-agency and new ways to look at a branding
August 21, 2019 11:00 - 30 minutes - 21.2 MBVisit www.creativeouthouse.com/podcast for full episode details and show notes. Rudy: Hey, this is Rudy Fernandez from Creative Outhouse. On this episode I talked with Leigh George, the founder of Freedom marketing, a strategic branding firm in Washington DC. Leigh and I talked about what's not working with existing agency models and we talked about design thinking and evolving a brand and how brands need to fulfill a customer's mission and not the other way around. It's a gre...
Part 2 - Pete Heid ECD on a creative atmosphere and collaboration with younger team members.
August 14, 2019 11:00 - 20 minutes - 14.4 MBIn Part 2 of our conversation with Pete Heid, we discuss a positive creative atmosphere and collaboration with younger team members. Transcript: Rudy Fernandez: In part two of my conversation with Pete Heid, he talks about a really cool internal process called collaborative journalism. We talk about stuff like fried chicken, pool floats and how to collaborate with younger team members and to prove it, he brings in a couple of younger team members to help him answer some questions. Welcome t...
Part 1 - Pete Heid, ECD on building a modern creative department and switching to PR
August 14, 2019 11:00 - 28 minutes - 19.8 MBIn Part 1 of our interview with Pete Heid, Creative Director of Edelman in Atlanta, he talks about making the jump from a long career in advertising to a PR agency, how to spot a great idea and how to build a modern-day creative department. Transcript Rudy Fernandez: Hey, this is Rudy Fernandez from Creative Outhouse, and on this episode of Marketing Upheaval, I talked with Pete Hyde, the creative director of Edelman in Atlanta, and actually we made this two episodes. He had a lot of insig...
What You Need to Know About Fostering a Creative Atmosphere
August 14, 2019 11:00 - 20 minutes - 14.4 MBIn Part 2 of our conversation with Pete Heid, we discuss a positive creative atmosphere and collaboration with younger team members. Transcript: Rudy Fernandez: In part two of my conversation with Pete Heid, he talks about a really cool internal process called collaborative journalism. We talk about stuff like fried chicken, pool floats and how to collaborate with younger team members and to prove it, he brings in a couple of younger team members to help him answer some questions. Welcome t...
How to Build an Innovative Creative Department at a PR Agency
August 14, 2019 11:00 - 28 minutes - 19.8 MBIn Part 1 of our interview with Pete Heid, Creative Director of Edelman in Atlanta, he talks about making the jump from a long career in advertising to a PR agency, how to spot a great idea and how to build a modern-day creative department. Hey, this is Rudy Fernandez from Creative Outhouse, and on this episode of Marketing Upheaval, I talked with Pete Heid, the Creative Director of Edelman in Atlanta, and actually we made this two episodes. He had a lot of insights and I love talking abou...
Part 1: Alicia Thompson on food brands, crisis and women leaders
August 07, 2019 11:00 - 23 minutes - 16.3 MBPart 1 of our interview with Alicia Thompson, President of Signature Leadership and experienced PR and Ad leader discusses how brands like Wendy’s are reinventing themselves, crisis management and great women leaders. Transcript: Rudy: Hey, this is Rudy Fernandez from Creative Outhouse. Coming up on this episode of Marketing Upheaval is a great discussion with Alicia Thompson. Alicia has such brilliant insights, and maybe it's because she's worked in PR and advertising. She'...
The Secrets to Crisis Communications and Food Brands
August 07, 2019 11:00 - 23 minutes - 16.3 MBPart 1 of our interview with Alicia Thompson, President of Signature Leadership and experienced PR and Ad leader discusses how brands like Wendy’s are reinventing themselves, crisis management and great women leaders. Hey, this is Rudy Fernandez from Creative Outhouse. Coming up on this episode of Marketing Upheaval is a great discussion with Alicia Thompson. Alicia has such brilliant insights, and maybe it's because she's worked in PR and advertising. She's been on client and agency sides...
Part 2: Alicia Thompson on self-reinvention after a job loss and bad PR.
August 07, 2019 11:00 - 19 minutes - 13.7 MBIn Part 2, Alicia Thompson discusses how to prepare for and bounce back from losing a job and why PR has such bad PR.. Transcript Rudy: Hey, this is Rudy Fernandez from Creative Outhouse. In part two of my conversation with Alicia Thompson we talk about the biggest professional upheaval any of us can experience, losing your job. How do you bounce back from that and how do you prepare for it? Alicia also shares her thoughts on why PR has such bad PR. And lastly, we talked about...
Bad PR and How to Reinvent Yourself After a Job Loss
August 07, 2019 11:00 - 19 minutes - 13.7 MBIn Part 2, Alicia Thompson discusses how to prepare for and bounce back from losing a job and why PR has such bad PR.. Hey, this is Rudy Fernandez from Creative Outhouse. In part two of my conversation with Alicia Thompson we talk about the biggest professional upheaval any of us can experience, losing your job. How do you bounce back from that and how do you prepare for it? Alicia also shares her thoughts on why PR has such bad PR. And lastly, we talked about the qualities of people who ar...
Pioneering Purpose: What Happened to Corporate Culture?
July 31, 2019 11:00 - 31 minutes - 21.4 MBOn our first episode of Marketing Upheaval, CEO of Porter Novelli, Brad MacAfee joins us to talk about the role of a global purpose consultancy, new technologies in marketing and how millennials are changing corporate culture. Marketing Upheaval is created and produced by Creative Outhouse in Atlanta, Georgia. Hey, this is Rudy Fernandez from Creative Outhouse, and my guest this episode of Marketing Upheaval is Brad MacAfee, who was the CEO of Porter Novelli. Brad and I talked about the ro...
Brad MacAfee, CEO of Porter Novelli on Purpose and Evolving Client Needs
July 31, 2019 11:00 - 31 minutes - 21.4 MBOn our first episode of Marketing Upheaval, CEO of Porter Novelli, Brad MacAfee joins us to talk about the role of a global purpose consultancy, new technologies in marketing and how millennials are changing corporate culture. Marketing Upheaval is created and produced by Creative Outhouse in Atlanta, Georgia. Visit us at www.creativeouthouse.com. Transcript: Rudy: Hey, this is Rudy Fernandez from Creative Outhouse, and my guest this episode of Marketing Upheaval is Brad Mac...
It's the Marketing Upheaval Trailer!
July 23, 2019 14:00 - 1 minute - 875 KBJoin Rudy Fernandez, founder of Creative Outhouse, and hear marketing leaders talk about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30 minute conversation with experts from different industries and their personal stories. Looking for a guest with marketing expertise? Our host, Rudy, is available as a podcast guest. Press Kit: https://creativeouthouse.com/contact-us Show notes, images and episode transcripts at: www.creativeouthouse.com/podca...