Brett Bruen, President of Global Situation Room, former Obama Advisor on Crisis Management in Politics - Part 2

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Hey everyone, this is Rudy Fernandez from Creative Outhouse. In part two of my conversation with Brett Bruen, we talked about - what else -  politics and the upcoming 2020 elections. Brett worked for President Barack Obama as the head of Global Engagement and frequently speaks about politics and crises. Hearing his ideas and how candidates need to communicate was awesome. He gets into what President Trump does well, that has led to his success in politics. impeachment proceedings, notwithstanding that part for me coalesced so many different ideas about the president and his brand. Anyway, check this out. Welcome to Marketing Upheaval.

Transcript:
Rudy Fernandez  0:47  Brett, I wanted to take advantage of having you on the podcast to ask you about the upcoming political contest. This is going to be an enormous campaign season. So what are some basics every candidate ought to know in regards to crisis because you know, they're going to be encountering something.

Brett Bruen  1:05  Oh, absolutely, I think you should, first and foremost, have a pretty intrusive investigation into not only things that you may have said or did, but what could, as we've seen so many examples recently of videos or audio that has been sliced and diced to suggest that you said something or did something, even if in actual fact you didn't. Same goes for your cyber security. And we saw this play out in the French Presidential campaign where the Russians engaged in this kind of tactics. They hacked into the McCrone presidential campaign emails and you know, you will often see companies and we've got clients that have very high tech secure communication systems, but their employees are still sharing information on personal email and personal social media accounts on apps that is very insecure. And so understanding those vulnerabilities and not just building better security protocols and the like, but preparing for those eventualities where you might have to be in a situation where you're battling against truly fabricated information. And how you do that how you ensure that you're not on the defensive as I think the McCrone campaign was. It's a case study that U.S. candidates should really look closely at to glean some of the ways in which they anticipated and they prepared for that. I'd also say the challenge these days of the media environment being so intense and so occupied with whatever is the newest new news, and it's tough to get in there and it's tough to try a breakthrough. We've seen presidential candidates struggle with this. The old tactics, the old tradecraft of campaigning really does need to be rethought. And I think Elizabeth Warren is one example of, her sort of selfie political campaign strategy of, just getting as many selfies as you can. So you're spreading throughout this social network of all of the people who've attended your events. I think you got to get more creative.

Read the full transcript at: https://creativeouthouse.com/2019/10/23/brett-bruen-of-global-situation-room-on-crisis-management-in-politics-part-2/

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