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ICYMI - Free Educational Online Resources

Green Industry Leaders Network - January 15, 2022 00:37 - 7 minutes ★★★★★ - 2 ratings
When you can't be outdoors in the cold winter months, it's a great time to take advantage of free educational session. ICYMI, we chatted with Warren Gorowitz, director of corporate social responsibility at Hunter Industries, who discussed their online training program which counts for CEUs.   We...

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Is the Green Industry Ready for In-Person Events

Green Industry Leaders Network - January 08, 2022 02:10 - 28 minutes ★★★★★ - 2 ratings
Happy New Year and thank you for tuning into the first weekly ICYMI episode in 2022! We're talking with Tchukki Andersen, staff arborist at Tree Care Industry Association, about the industry's spring shows. February kicks off show season and with the Omicron variant spreading like wildfire and C...

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December 2021 - ICYMI

Green Industry Leaders Network - December 31, 2021 21:07 - 28 minutes ★★★★★ - 2 ratings
Thank you for tuning into the last ICYMI episode in 2021. I spoke with some of my favorite industry colleagues who helped me close out the year. Each offering some interesting perspectives on things you might have missed or hadn't thought about that effect the green industry. We've received fav...

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ICYMI November 2021

Green Industry Leaders Network - November 26, 2021 19:05 - 27 minutes ★★★★★ - 2 ratings
There is so much going on in the green industry this month, here are some important updates in case you missed them. Underestimating the Drought in the Western US - Richard Restuccia, VP of Water Management Solutions at Jain Irrigation State of the Industry Report- Garden center owners provide...

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October ICYMI

Green Industry Leaders Network - October 29, 2021 17:00 - 29 minutes ★★★★★ - 2 ratings
There is so much going on in the green industry this month, namely it's now fall and that means our industry is hard at work with its fall season plans. Garden centers are featuring one-stop fall decor bundles for homeowners - Kate Sprigen, editor at Garden Center Magazine Challenges irrigatin...

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GILN- ICYMI September 2021

Green Industry Leaders Network - September 24, 2021 22:46 - 32 minutes ★★★★★ - 2 ratings
There is so much going on in the green industry this month, namely it's now fall and that means our industry is hard at work with its fall season plans. Garden centers are making it easy for consumers to select plants - Kate Sprigen, editor at Garden Center Magazine New Turf removal incentives...

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GILN - ICYMI AUGUST 2021

Green Industry Leaders Network - August 27, 2021 21:22 - 37 minutes ★★★★★ - 2 ratings
There's always plenty going on in the green industry and ICYMI helps provide some insights on what these industry leaders are paying attention to. This month on the Green Industry Leaders Network - ICYMI episode: Cannabis Conference 21 - Clayton Tharrington, Pro Channel Manager at Corona Tools,...

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ICYMI - They're Back

Green Industry Leaders Network - July 30, 2021 22:07 - 20 minutes ★★★★★ - 2 ratings
Thank you for tuning in to another ICYMI episode on the Green Industry Leaders Network. These episodes are all about interesting stories, information and insights that have an impact on the industry. Given the general demand for all of our products and services these days, the Green Industry Lea...

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ICYMI - Mega Drought and Extreme Temperatures

Green Industry Leaders Network - June 25, 2021 21:19 - 11 minutes ★★★★★ - 2 ratings
Extreme heat and drought discussions are blanketing the news headlines, from predictions of dangerous fire seasons in the western US, to reservoirs like Lake Mead falling to historically low levels and could trigger an official shortage declaration for the first time. In the Pacific Northwest, ...

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Principles of Topiary and Espalier

Green Industry Leaders Network - June 18, 2021 23:39 - 30 minutes ★★★★★ - 2 ratings
Look in any high-end home design magazines, or visit lavish gardens and properties and you will no doubt, see skillfully manicured topiaries flanking each side or a stately entrance. As well as shapes like animals and geometric patterns that give any garden a formal look and feel. It's something...

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Best Shrubs for the New Homeowner

Green Industry Leaders Network - June 11, 2021 23:29 - 54 minutes ★★★★★ - 2 ratings
Since Covid first began and work from home became a part of everyday life, the US has seen a surge in new homeowners. Many have fled higher-priced areas with smaller spaces in search of larger homes with more space and property. For those who have moved into new homes, over 55% did work in their...

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ICYMI In-Person Events Are Back in the Green Industry

Green Industry Leaders Network - May 28, 2021 19:15 - 9 minutes ★★★★★ - 2 ratings
As a green industry professional, it's important to keep up with everything that is effecting our businesses on a day to day basis. We subscribe to numerous industry newsletters, setup Google alerts, read industry reports and research, and network with peers peers and colleagues to learn about n...

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Grow the Market 2021

Green Industry Leaders Network - May 14, 2021 23:12 - 27 minutes ★★★★★ - 2 ratings
If you own a landscape business, having access to quality information based on sound and meaningful research is a tremendous value. Like knowing what's important to customers, what services do they need help with, and whether demand for those services have increased or decreased over time. Havin...

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Beyond Smart Controllers

Green Industry Leaders Network - May 07, 2021 22:35 - 40 minutes ★★★★★ - 2 ratings
In a recent news, the western US has possibly entered into a megadrought, verging on a permanent drought. Annual snow pack and rainfall are at historic lows which means there is less and less natural irrigation and water is in shorter supply. We've been discussing drought and smart water managem...

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Awarding Communication Excellence in the Green Industry

Green Industry Leaders Network - April 02, 2021 23:55 - 48 minutes ★★★★★ - 2 ratings
Our guest host on this episode of the Green Industry Leaders network podcast is David Ellis the  American Horticultural Society Director of Communications and editor of The American Gardener magazine. Since 1953, they have been recognizing excellence in communications for individuals who are eff...

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Helping New Gardeners Grow Successfully

Green Industry Leaders Network - March 26, 2021 21:30 - 19 minutes ★★★★★ - 2 ratings
In 2020 there were and estimated 16-20 million new gardeners in the US who took up the activity for the first time. We saw an explosive demand for plants and supplies from home-bound residents who wanted to be active outside, grow fresh food and take advantage of time spent at home to work on pr...

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Floratopia - Creating Your Own Floral Haven

Green Industry Leaders Network - March 19, 2021 23:53 - 30 minutes ★★★★★ - 2 ratings
There is something to be said for colorful flowers in a landscape. A punch of color, being a focal point, attracting bees, butterflies and other wildlife. Flowers can be incorporated in every garden, big and small and the provide a homeowner with seasonal beauty in their yard. If you are a new h...

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Promoting Kids Gardening

Green Industry Leaders Network - March 05, 2021 23:12 - 27 minutes ★★★★★ - 2 ratings
Without a doubt we saw many people turning to gardening this past pandemic year as a way to deal with stress and growing their own food. That also included a lot of families, who made gardening a family pastime with the kids, which translates into a lot of kids experiencing the activity. Having...

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Video Content Strategies

Green Industry Leaders Network - February 26, 2021 20:52 - 43 minutes ★★★★★ - 2 ratings
Without a doubt, video plays a vital role in today's content strategy. As someone who needs to create branded videos like how-tos, product demo videos and live video formats such as Instagram and Facebook, there is a lot of planning, preparation and editing that goes into it. All to create a vid...

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Creating Engagement With Your Content

Green Industry Leaders Network - February 19, 2021 18:30 - 17 minutes ★★★★★ - 2 ratings
We continue our strategy focus on this episode with a look at creative ways to get your audience to engage with your content. Things like special promotions, giveaways or creating games to tap into your audience's competitive nature. While you are creating fun and excitement that your audience w...

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Optimizing Your SEO Strategies

Green Industry Leaders Network - February 12, 2021 19:30 - 53 minutes ★★★★★ - 2 ratings
This episode is part two in a series of strategy topics geared towards taking advantage of seasonal down time in the green industry. For many there may never be a downtime, however these are critical functions we should be doing daily, especially when it comes to creating content for digital med...

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Understanding Your Website Analytics

Green Industry Leaders Network - February 05, 2021 20:34 - 15 minutes ★★★★★ - 2 ratings
As a marketers, many use Google Analytics for basic monthly reports like  traffic and general sales data to measure their website. However it also provides insights on how they are getting there, what they are viewing, how they are moving through your site and what they are looking for. It helps...

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Importance of Horticultural Therapy

Green Industry Leaders Network - January 23, 2021 00:28 - 34 minutes ★★★★★ - 2 ratings
Throughout the past year, we've been sharing how gardening is an ideal way to relieve stress and anxiety. Now approaching a year-long pandemic, many people have suffered greatly causing lasting stress on their bodies and minds. Getting out and gardening is certainly a way to help, but horticultu...

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New Year, New Strategies for the Green Industry

Green Industry Leaders Network - January 16, 2021 00:28 - 10 minutes ★★★★★ - 2 ratings
The beginning of a new year is often a time when we reflect on the past but also look to the future with enthusiasm for things we can change. In the midst of a pandemic year, this is an excellent opportunity to evaluate what's working, what's not and learning new technologies that can better gui...

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New Plants for the New Year

Green Industry Leaders Network - January 08, 2021 22:18 - 28 minutes ★★★★★ - 2 ratings
It's a new year which is already off to a rough start, yet it somehow feels a little different than 2020.  Many are optimistic that we will see a sense of normalcy in the coming months and perhaps travel to 1-2 industry events later in the year. All signs are indicating that late-winter and spri...

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What it Takes to Go Virtual

Green Industry Leaders Network - December 26, 2020 00:15 - 39 minutes ★★★★★ - 2 ratings
As we close out 2020, there is hope on the horizon that we will eventually return to in-person industry events. Across all channels, these events were either canceled, postponed or in some cases, went virtual. As you will learn on this episode, taking an annual in-person event virtual, is no sm...

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Green Industry is Ready for a New Year

Green Industry Leaders Network - December 21, 2020 14:08 - 47 minutes ★★★★★ - 2 ratings
This is a special year-end episode of the Green Industry Leaders Network podcast. In this historic and pandemic year, we've overcome so much and ready to face whatever comes next. We've learn a lot over the past 9 months as will continue to do into the new year, but there is a light at the end o...

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Best of GILN

Green Industry Leaders Network - December 11, 2020 22:58 - 13 minutes ★★★★★ - 2 ratings
While we have some really great things coming up on this podcast, if you are a new listener, you may not have taken the time to browse some of the many great episodes we've done over the years. We are grateful for all of our listeners tuning in to hear topics from great guests and partners like...

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Farewell to a Green Industry Leader

Green Industry Leaders Network - November 27, 2020 22:47 - 10 minutes ★★★★★ - 2 ratings
Abana Jacobs was a friend to gardening and passionate about getting people outdoors. Always teaching others about sustainability, giving back to the community and connecting other leaders who could bring about change. On 11/23/20, Abana passed away from complications due to Covid 19. On this Th...

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Keeping New Gardeners Engaged

Green Industry Leaders Network - November 14, 2020 00:35 - 22 minutes ★★★★★ - 2 ratings
It's the middle of November, almost the end of 2020 and a it's been a year that most will not forget, anytime soon. When we look back at all the things that have happened, we'll be telling these stories for many years to come. Including how the green industry was fortunate to see a surge in the ...

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