Grow the Market 2021

If you own a landscape business, having access to quality information based on sound and meaningful research is a tremendous value. Like knowing what's important to customers, what services do they need help with, and whether demand for those services have increased or decreased over time. Having the right tools you need to make informed decisions can also highlight new opportunities to grow your business.

Joining us on this episode is Brian Horn, Editor of Lawn & Landscape Magazine. He shares his insights on a recent survey and report called Grow the Market. Released in the April 2021 issue, this report compares the data from the 2016 Grow the Market survey. Brian helps explain how you can use this report to make smart decisions about how you market your services to customers and where to focus your efforts.

Brian will also be presenting the survey at National Association of Landscape Professionals' Landscapes 21 session in a free-forum discussion format. It's an opportunity to explore the research directly and and engage with him on the report. Check the website for more details.

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