Green Industry Leaders Network
172 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 2 ratingsThe Green Industry Leaders Network, presented by Corona Tools, is coalition of national organizations and brands sharing news and information from the leaders in the horticulture, tree care and landscape care.
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Episodes
Story of the Honeycrisp Apple
October 14, 2022 17:00 - 16 minutes - 7.47 MBDid you know that one of the most popular and most expensive apples, the Honeycrisp was developed back in the 1960s while only recently gaining its notoriety in the past decade? There is a reason why these apples are so good and more expensive than most apples you see in the market. In this discussion with Stacey Hirvela of Proven Winners shares the story of this apple, how it grows to be so large and sweet and why you pay a little extra to enjoy them. CONNECT WITH US Enjoy this episode or ...
Elevating the Green Industry
October 08, 2022 01:01 - 9 minutes - 4.53 MBICYMI, National Association of Landscape Professionals hosted landscape business owners and industry suppliers at the first Elevate Conference and Expo in Orlando, FL. On this episode Warren Gorowitz, director of corporate social responsibility at Hunter Industries shares his impressions of this new event and what makes this one of the best industry shows to attend. From educational sessions networking and trade show, Elevate is poised to become a must attend event for green industry profes...
The Garden Center Experience
October 08, 2022 00:49 - 10 minutes - 4.82 MBOn this episode Kate Spirgen, editor of Garden Center Magazine shares insights on what trends she's seeing at the garden centers. She shares that demand for plants is still high at garden centers among home owners, and garden center owners are find create way to bring them in. Such making it about the experience that shoppers what to share with family and friends as well becoming the next "plant daddy" on social media. CONNECT WITH US Enjoy this episode or have questions? We want to hear fr...
The Future of Water
September 16, 2022 23:18 - 12 minutes - 5.51 MBWe're starting to hear about drought and extreme drought in the west in the media as global temperatures become hotter. What's interesting is that conversations are not necessarily focusing on reversing this trend, but instead how we're going to cope with these changes. This week's guest, Richard Restuccia, Vice President of Water Management Solutions at Jain Irrigation, shares how the future looks for not just water and the lack there of, but how it's going to impact our daily lifestyle. ...
Smashing the Spotted Lanternfly
September 02, 2022 23:56 - 16 minutes - 7.69 MBYou may have heard about the Spotted Lanternfly, an invasive pest that showed up in Pennsylvania in 2014. The invasive pests ability to breed quickly and move west, is a grave concern to US agriculture and our trees. There is a somewhat controversial campaign going on to smash the pest in areas where the lanternfly is known to exist but some chose not to. In this discussion with Stacey Hirvela of Proven Winners shares what a big impact smashing them can do to help prevent them from spreading...
Success at the Garden Center Conference and Expo 22
August 26, 2022 23:52 - 10 minutes - 4.81 MBFor those of you in the industry the IGC Show in the Chicago was the biggest event for garden center owners to learn about what's new. With the show's closure in 2020, there was still a need for an event specific for IGC owners and so the Garden Center Conference Conference and Expo was formed. On this episode Kate Spirgen, editor of Garden Center Magazine shares highlights from the event and its plans for the future, including partnering with GardenComm, to create a mega, must-attend-event ...
How Ag is Dealing With Drought and Tech Solutions They're using to Help
August 06, 2022 00:13 - 14 minutes - 6.68 MBWe've shared a lot about water restrictions for urban water users, and this week we focus on how the drought is impacting agriculture. This week's guest, Richard Restuccia, Vice President of Water Management Solutions at Jain Irrigation, shares how the drought is effecting farms and how they are looking to technology to help with the lack of water. We also mentioned Richard's live presentation on 9/29 on the Green Industry Speaks, a free event that brings together some of the brightest mind...
Trees and Climate Change
July 15, 2022 17:53 - 12 minutes - 5.82 MBOn this episode, we chat with Dan Herms, vice president of research and development at the Davey Tree Institute. Dan shares how they are studying the effects of climate change on trees and their web page with more information. He also shares information on their SEED Campus which is Davey's state of the art training facility. The science and learning campus is being designed to ensure that Davey continues to attract and retain the most qualified, well-trained and engaged employees possible. ...
Robotics in Tree Care
July 09, 2022 23:42 - 9 minutes - 4.19 MBOn this episode, we chat with staff arborist, Tchukki Andersen at the Tree Care Industry Association who shares some insights on the latest in robotics for tree care. Advancements in technology like the Sarcos Guardian XT, makes it possible for an arborist to control robotic arms while being safely on the ground. It could revolutionize tree trimming and worker safety for the net generation tree care professional. See the technology in action on the Sarcos website. CONNECT WITH US Enjoy this...
Marketing in a Cookieless Society
July 01, 2022 23:29 - 8 minutes - 3.87 MBThe idea that we're becoming a cookie-less society isn't necessarily news to marketers but it does make digital marketing and reaching your ideal audience, much harder. If your audience and community isn't in your email database, you should start developing this now before it's too late. As we move closer to Web 3, your audience will have to find you and provide you with access to their personal data. It's a great topic and discussion with Stacey Hirvela of Proven Winners. CONNECT WITH US ...
Water - Making More With Less
June 17, 2022 21:09 - 15 minutes - 6.91 MBGiven the new watering restrictions in the west, it's essential that water customers can conserve more by making simple changes. This week's guest, Richard Restuccia, Vice President of Water Management Solutions at Jain Irrigation, shares why positive reinforcement helps people want to conserve and know that they are having a positive impact. There is a lot we can do by making more with less and Richard offers to great solutions in this episode. CONNECT WITH US Enjoy this episode or have qu...
High Tech Communications in Tree Care
June 10, 2022 20:44 - 10 minutes - 10.1 MBTree care crews rely on effective communication when at the job site. On this episode, we chat with staff arborist, Tchukki Andersen at the Tree Care Industry Association who shares some insights on the latest tech aborists use to communicate at th job site. It's important for tree care crews to be in constant communication so teams on the ground know what's happening with the crew high up in the tree canopy. Tchukki shares some of the latest and greatest tech and how it helps crews stay saf...
Understanding New Water Restrictions Webinar
May 27, 2022 20:27 - 10 minutes - 9.4 MBICYMI, we shared news about new statewide water restrictions in California on week 5/17. Expanding on how the restrictions will be implemented, is Warren Gorowitz, director of corporate social responsibility at Hunter Industries. They have teamed up with National Association of Landscape Professionals, Irrigation Association, California Association of Landscape Contractors to put on a webinar on 6/6/22, to help interpret the new restrictions, what they meant and answer attendee questions. A...
Creating Renewable Energy from Organic Waste
May 20, 2022 16:49 - 16 minutes - 7.7 MBIn case you missed it, Kore Infrastructure located in Los Angeles, CA has developed a closed-loop system to convert organic waste in to fuel for cars with zero emissions. In the process of creating this fuel, the residual of the waste becomes biochar that has been proven useful in agriculture and landscaping to reduce the amount of water needed. Kore Infrastructure Vice President of Business Development, Steve Wirtel explains the process and its many benefits. It's a fascinating process and ...
Extreme Water Restrictions Are Here
May 17, 2022 23:47 - 9 minutes - 4.31 MBAs of June 1, 2022, new watering restrictions are going into effect in an effort to save water here in the west. This week's guest, Richard Restuccia, Vice President of Water Management Solutions at Jain Irrigation, shares why these restrictions aren't the ideal solution. Not only for the West but across the country. Tune into find out more about these restrictions and how we can address this issue on a national level. CONNECT WITH US Enjoy this episode or have questions? We want to hear fr...
2022 Houseplant Report
May 06, 2022 18:05 - 8 minutes - 3.76 MBOn this episode, Kate Sprigen, editor at Garden Center Magazine, shares her insights from their 2022 Houseplant Report in the from April 2022 issue. The houseplant market is still thriving and you can check out the trends and more on this growing opportunity for homeowners and the green industry. CONNECT WITH US Enjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
Root Crown Excavations
April 29, 2022 18:46 - 9 minutes - 4.46 MBA perfect topic for the 150th Arbor Day celebration, we're discussing tree root crown excavation with staff arborist, Tchukki Andersen at the Tree Care Industry Association. When trees have yellowing leaves but no apparent signs of overwatering, drainage or pest issues, the answer could be below the surface. When all options have been explored, it may be necessary to bring in a professional to excavate the soil from the roots of the tree to test for any deceases or pathogens that may be affe...
2 for 1 trRECYCLING
April 22, 2022 22:14 - 12 minutes - 5.58 MBOn this episode, @Kurtthearborist, aka tree care professional and business owner, Kurt Stenberg, some his new venture to plant 2 tree for every 1 tree cut down. Some times tree removal is necessary and sometimes homeowners just want the tree taken out. Kurt's new program Atmos, ads a small recycling fee to customers removing trees and plants 2 trees in the world. To learn more about connect with Kurt on Instagram @atmostreeorg. CONNECT WITH US Enjoy this episode or have questions? We want ...
What's new from CAST 22
April 15, 2022 22:24 - 7 minutes - 7.1 MBOn this episode, Kate Sprigen, editor at Garden Center Magazine, shares some trends and some stand out plants from the California Spring Trials. Returning to an in-person event in spring, this event brings plant producers together to share their new plants and varieties. CONNECT WITH US Enjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
Best Practices for Spring Garden Cleanup
April 02, 2022 01:10 - 9 minutes - 8.65 MBWhen it comes to doing spring cleanup in the garden, many homeowners have the best of intentions to support pollinators and provide them a suitable habitat during the cold winter months. But often times they miss the best practices for this and remove pollinators During spring cleanup before beneficial pollinators have emerged. Therefore, it's essential to know the how, when and why for spring clean up and Stacey Hirvela, marketing specialist with Proven Winners, shares everything you need ...
4 Shocking Water Surprises From The IPCC Report On Climate Change
March 26, 2022 01:00 - 10 minutes - 9.54 MBThe Intergovernmental Panel on Climate Change released a 3,600+ page report outlining global challenges we are facing. Richard Restuccia, Vice President of Water Management Solutions at Jain Irrigation, joins us to share four shocking takeaways from this report related to water scarcity in the western US and its impact. Check out Jain Irrigation's blog post on this topic, CONNECT WITH US Enjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona...
Understanding How Consumers Purchase Plants
March 18, 2022 18:52 - 7 minutes - 6.99 MBOn this episode, Kate Sprigen, editor at Garden Center Magazine, explains what drives a consumer's purchasing decision for plants in the garden center. It offers some insights into the research, how consumers made purchases and how the garden center owner can leverage this to sell more plants. CONNECT WITH US Enjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
2022 National Collegiate Landscape Competitions
March 11, 2022 23:52 - 8 minutes - 7.79 MBICYMI, one of the industry's best event is set to take place next week. We chatted with Warren Gorowitz, director of corporate social responsibility at Hunter Industries, who discussed the National Collegiate Landscape Competitions. The event put on by National Association of Landscape Professionals, is where horticultural universities and schools come together to compete for scholarships and interview for careers in the horticulture, landscaping and tree care professions. It's the must att...
Time for Late Winter Pruning
March 05, 2022 01:11 - 7 minutes - 7.13 MBDepending on where you are in the country, ICYMI, it may be time for late-winter pruning. Tchukki Andersen, staff arborist at Tree Care Industry Association, talks about when the ideal time to prune and benefits of caring for your trees. Whether you're pruning for shape or maximizing your yield, pruning at the right time of year is essential. CONNECT WITH US Enjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and...
Ready for Crypto in the Green Industry
February 25, 2022 23:38 - 6 minutes - 6.31 MBThis week I'm discussing things I am looking into like Crypto and how it can be applied to the green industry. It's my new shiny object that has captured my attention and I'm learning about it my spare time. It's not a matter of if it will make its way into the green industry, but when. I discovered a new podcast called Crypto Business with host Michael Stelzner of Social Media Examiner. If you are curious about what it is and how you can apply it to your business its worth the listen. Also...
Dealing with Mega Drought in the West
February 19, 2022 00:41 - 8 minutes - 7.76 MBIt's no secret that the West is in a mega drought. Even with record snowfall earlier this winter, water levels are at a 1,200 year low, while temperatures continue to set records every year. Water is getting more expensive for us all and Richard Restuccia, Vice President of Water Management Solutions at Jain Irrigation, suggests ideas we should all implement to make every drop count. CONNECT WITH US Enjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese...
Garden Centers and Local Partnerships
February 12, 2022 00:42 - 5 minutes - 5.16 MBLocal businesses, artisans and suppliers are partnering with garden centers to broaden their reach to new audiences. With the record number of new gardeners and DIYers, Kate Sprigen, editor at Garden Center Magazine, explains how garden centers are partnering together in very unique ways. For the business owners, they know there is a big interest in plants and gardening, and garden centers are getting plants and accessories out in front of those supporting their local businesses. CONNECT WI...
Every Plant Deserves a Podcast on ICYMI
February 04, 2022 23:52 - 8 minutes - 7.61 MBWith so many plant varieties and species, it's hard to know everything about a particular plant. Which is why Stacey Hirvela, marketing specialist with Proven Winners, and her team created a new podcast, Every Plant Deserves a Podcast. Each episode she provides a layman's explanation about the plants themselves and interesting facts about them. It's a great way to learn about them, how they are used and more. This podcast is for the insatiably curious and people who love to learn something...
New Water Laws for 2022
January 29, 2022 00:17 - 10 minutes - 9.7 MBIt's a new year which always ushers in new laws in every state. ICYMI, there are a couple of new water laws on the books and Richard Restuccia, Vice President of Water Management Solutions, with Jain Irrigation. He shares insights on what these new laws are and ways you can help save water. For more resources check out the Jain Irrigation Blog. CONNECT WITH US Enjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook a...
Garden Center Trends for 2022
January 21, 2022 21:41 - 5 minutes - 5.36 MBWhile no one has a crystal ball into the minds of the consumer, it's helpful for garden centers to know what trends to watch for. Kate Sprigen, editor at Garden Center Magazine, share her insights on what's hot in plants for consumers both inside and outside. People are incorporating more edibles in their traditional landscapes as fresh food supplies are more expensive and uncertain availability. There is also new demand for smaller indoor plants that has many going smaller and easy to grow....
ICYMI - Free Educational Online Resources
January 15, 2022 00:37 - 7 minutes - 7.28 MBWhen you can't be outdoors in the cold winter months, it's a great time to take advantage of free educational session. ICYMI, we chatted with Warren Gorowitz, director of corporate social responsibility at Hunter Industries, who discussed their online training program which counts for CEUs. We also shared a professional series webinar coming out next month on Echo Means Business, a thriving community of landscape professionals. CONNECT WITH US Enjoy this episode or have questions? We want...
Is the Green Industry Ready for In-Person Events
January 08, 2022 02:10 - 28 minutes - 25.7 MBHappy New Year and thank you for tuning into the first weekly ICYMI episode in 2022! We're talking with Tchukki Andersen, staff arborist at Tree Care Industry Association, about the industry's spring shows. February kicks off show season and with the Omicron variant spreading like wildfire and Covid rates on the rise, is the green industry ready to get back to in-person events? Shows are scheduled to happen but it's anyone's guess as to what travel and attendance will be like. And whether or...
December 2021 - ICYMI
December 31, 2021 21:07 - 28 minutes - 25.7 MBThank you for tuning into the last ICYMI episode in 2021. I spoke with some of my favorite industry colleagues who helped me close out the year. Each offering some interesting perspectives on things you might have missed or hadn't thought about that effect the green industry. We've received favorable feedback about these ICYMI episodes through conversations within my network, and they have encouraged me to return to a weekly schedule with this podcast. Our resolution for the new year, is to...
ICYMI November 2021
November 26, 2021 19:05 - 27 minutes - 25.4 MBThere is so much going on in the green industry this month, here are some important updates in case you missed them. Underestimating the Drought in the Western US - Richard Restuccia, VP of Water Management Solutions at Jain Irrigation State of the Industry Report- Garden center owners provide insights into their businesses - Kate Sprigen, editor at Garden Center Magazine Women in Tree Care - Tchukki Andersen, staff arborist at Tree Care Industry Association Preparing for the Irrigatio...
October ICYMI
October 29, 2021 17:00 - 29 minutes - 26.8 MBThere is so much going on in the green industry this month, namely it's now fall and that means our industry is hard at work with its fall season plans. Garden centers are featuring one-stop fall decor bundles for homeowners - Kate Sprigen, editor at Garden Center Magazine Challenges irrigating water-loving cannabis crops - Richard Restuccia, VP of Water Management Solutions at Jain Irrigation SEO: Why backlinks have made a comeback and why they're important - Stacey Hirvela, Marketing S...
GILN- ICYMI September 2021
September 24, 2021 22:46 - 32 minutes - 29.8 MBThere is so much going on in the green industry this month, namely it's now fall and that means our industry is hard at work with its fall season plans. Garden centers are making it easy for consumers to select plants - Kate Sprigen, editor at Garden Center Magazine New Turf removal incentives and more - Richard Restuccia, VP of Water Management Solutions at Jain Irrigation Flower farmers are becoming the next big thing - Stacey Hirvela, Marketing Specialist at Proven Winners Color Choice...
GILN - ICYMI AUGUST 2021
August 27, 2021 21:22 - 37 minutes - 34.8 MBThere's always plenty going on in the green industry and ICYMI helps provide some insights on what these industry leaders are paying attention to. This month on the Green Industry Leaders Network - ICYMI episode: Cannabis Conference 21 - Clayton Tharrington, Pro Channel Manager at Corona Tools, attended the event and provides some insights on what happened at the event, state of the industry and more. Communicating the value of plants to new gardeners with Stacey Hirvela, Marketing Special...
ICYMI - They're Back
July 30, 2021 22:07 - 20 minutes - 18.6 MBThank you for tuning in to another ICYMI episode on the Green Industry Leaders Network. These episodes are all about interesting stories, information and insights that have an impact on the industry. Given the general demand for all of our products and services these days, the Green Industry Leaders Network is taking a pause from publishing an episode each week and focusing on the a monthly ICYMI episode. Our goal is to get back to a weekly episode at some point, however we may cover a topic...
ICYMI - Mega Drought and Extreme Temperatures
June 25, 2021 21:19 - 11 minutes - 10.8 MBExtreme heat and drought discussions are blanketing the news headlines, from predictions of dangerous fire seasons in the western US, to reservoirs like Lake Mead falling to historically low levels and could trigger an official shortage declaration for the first time. In the Pacific Northwest, not only is this week scheduled to break more than 300 temperature records, the federal government is trying to preserve scarce water resources in the Klamath River Basin. They want to ensure the surv...
Principles of Topiary and Espalier
June 18, 2021 23:39 - 30 minutes - 28.1 MBLook in any high-end home design magazines, or visit lavish gardens and properties and you will no doubt, see skillfully manicured topiaries flanking each side or a stately entrance. As well as shapes like animals and geometric patterns that give any garden a formal look and feel. It's something that doesn't require a tremendous amount of skill to do but with the proper tools and plants, you too, can make your home entry look stately also. In addition to artistic topiaries, many home owners...
Best Shrubs for the New Homeowner
June 11, 2021 23:29 - 54 minutes - 50.3 MBSince Covid first began and work from home became a part of everyday life, the US has seen a surge in new homeowners. Many have fled higher-priced areas with smaller spaces in search of larger homes with more space and property. For those who have moved into new homes, over 55% did work in their landscape. Whether to put in a new landscape from scratch, update an existing one or just adding a few touches to make it their own. When it comes to the workhorse of the landscape, the plants that ...
ICYMI In-Person Events Are Back in the Green Industry
May 28, 2021 19:15 - 9 minutes - 8.67 MBAs a green industry professional, it's important to keep up with everything that is effecting our businesses on a day to day basis. We subscribe to numerous industry newsletters, setup Google alerts, read industry reports and research, and network with peers peers and colleagues to learn about new things going on. It's nearly impossible to stay on top of everything. Especially when you need to track many segments across the green industry. Like news and events in horticulture, landscape, ir...
Grow the Market 2021
May 14, 2021 23:12 - 27 minutes - 25.5 MBIf you own a landscape business, having access to quality information based on sound and meaningful research is a tremendous value. Like knowing what's important to customers, what services do they need help with, and whether demand for those services have increased or decreased over time. Having the right tools you need to make informed decisions can also highlight new opportunities to grow your business. Joining us on this episode is Brian Horn, Editor of Lawn & Landscape Magazine. He sha...
Beyond Smart Controllers
May 07, 2021 22:35 - 40 minutes - 37.2 MBIn a recent news, the western US has possibly entered into a megadrought, verging on a permanent drought. Annual snow pack and rainfall are at historic lows which means there is less and less natural irrigation and water is in shorter supply. We've been discussing drought and smart water management for over a decade since we began #landscapechat back in 2010. Yet somehow, news stories like this makes smart water management more dire and crucial than ever before. On this episode, our guest i...
Awarding Communication Excellence in the Green Industry
April 02, 2021 23:55 - 48 minutes - 44.7 MBOur guest host on this episode of the Green Industry Leaders network podcast is David Ellis the American Horticultural Society Director of Communications and editor of The American Gardener magazine. Since 1953, they have been recognizing excellence in communications for individuals who are effective and inspire others to participate in horticulture. David join us to share some insights on this prestigious award and introduces the 2021 BY Morrison award winner, Perla Sofía Curbelo-Santiago...
Helping New Gardeners Grow Successfully
March 26, 2021 21:30 - 19 minutes - 17.9 MBIn 2020 there were and estimated 16-20 million new gardeners in the US who took up the activity for the first time. We saw an explosive demand for plants and supplies from home-bound residents who wanted to be active outside, grow fresh food and take advantage of time spent at home to work on projects. With all those new gardeners and DIY homeowners, many enjoyed it but weren't necessarily sure what to do or had the skills to be successful. Seeing there was a need on a national level for qu...
Floratopia - Creating Your Own Floral Haven
March 19, 2021 23:53 - 30 minutes - 27.5 MBThere is something to be said for colorful flowers in a landscape. A punch of color, being a focal point, attracting bees, butterflies and other wildlife. Flowers can be incorporated in every garden, big and small and the provide a homeowner with seasonal beauty in their yard. If you are a new homeowner just starting out or need some inspiration for ideas to plant, our guest on this episode literally wrote the book on it. Award-winning author and landscape designer, Jan Johnsen joins me to ...
Promoting Kids Gardening
March 05, 2021 23:12 - 27 minutes - 25.3 MBWithout a doubt we saw many people turning to gardening this past pandemic year as a way to deal with stress and growing their own food. That also included a lot of families, who made gardening a family pastime with the kids, which translates into a lot of kids experiencing the activity. Having more children exposed to gardening at an early age can help develop a keen interest and a love for working outdoors and in the soil. It's one reason we are such big supporters of kids gardening. Hopi...
Video Content Strategies
February 26, 2021 20:52 - 43 minutes - 40 MBWithout a doubt, video plays a vital role in today's content strategy. As someone who needs to create branded videos like how-tos, product demo videos and live video formats such as Instagram and Facebook, there is a lot of planning, preparation and editing that goes into it. All to create a video that people will watch and engage with. On this episode we invited back, YouTuber and back yard orchardist, Cameron Akrami, aka The Busy Gardener. His growing channel has nearly 9K subscribers, ov...
Creating Engagement With Your Content
February 19, 2021 18:30 - 17 minutes - 16 MBWe continue our strategy focus on this episode with a look at creative ways to get your audience to engage with your content. Things like special promotions, giveaways or creating games to tap into your audience's competitive nature. While you are creating fun and excitement that your audience wants to participate in, it's also a great way to create awareness for your brand and to learn about your products or services. On this episode, we've invited Natalie Carmolli, Advertising and PR Spec...