Worth Every Penny Joycast artwork

Worth Every Penny Joycast

227 episodes - English - Latest episode: 5 days ago -

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.joyofmarketing.com
www.instagram.com/sarah.petty
www.facebook.com/thejoyofmarketing

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Episodes

#70: Her Phone Stopped Ringing and She Needed Clients. Here's What She Did.

August 31, 2021 11:09 - 16 minutes - 26.5 MB

Which are you, friend? The tortoise or the hare? Over the years, I’ve learned that we all pretty much naturally identify as one or the other. So which is actually better if you're building a photography business? On today’s episode, I’m digging into what to do whether you’re the tortoise or the hare to keep your photography business moving forward without falling victim to comparison fatigue. Ready to dive in? Hit play!    RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://Joyo...

#69: Are You Using Family First as an Excuse?

August 24, 2021 13:15 - 18 minutes - 35.3 MB

When someone cancelled an appointment with me recently and blamed it on a lack of childcare, it got me thinking about what family first actually means when you are a parent running a business. Family first is one of those things that’s easy to say…but is harder to actually LIVE when you’re serious about growing a photography business. I have super strong feelings on what family first REALLY means…and when people are using it as an excuse in business. Here’s what family first means to me and ...

#68: Tortoise vs Hare. Which is Better for Your Photography Business?

August 17, 2021 11:21 - 9 minutes - 17.3 MB

Which are you, friend? The tortoise or the hare? Over the years, I’ve learned that we all pretty much naturally identify as one or the other. So which is actually better if you're building a photography business? On today’s episode, I’m digging into what to do whether you’re the tortoise or the hare to keep your photography business moving forward without falling victim to comparison fatigue. Ready to dive in? Hit play!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://www.Joyo...

#67: Her Husband Said It's Time to Get a Job. She Made $12,000 in 2 Months With Photography Instead with Tracy Lee Knuff

August 10, 2021 11:24 - 25 minutes - 43.2 MB

Have you ever wanted something SO badly, but it just doesn’t feel like it’s in the cards for you?  After being laid off, my student Tracy Lee Knuff decided to make Photography her main gig. But 6 months later, she’d photographed 22 sessions and made $0.  Tracy was working all the time…pumping money back into her business and that’s when her husband gave her a deadline. He said, “Tracy, make it work or find a new job.” What this remarkable woman did next will inspire you that anything i...

#66: My Baby Left For College: 4 Things I Did To Set Her Up for Independence

August 03, 2021 11:41 - 20 minutes - 38.1 MB

When I had my twins, I immediately knew I wanted another baby because all I could think about was them both leaving me for college at the same time! Last week, that THIRD baby packed up her car and headed from IL to Florida for college. As I wiped my tears, I realized that over the last 21 years, I spent an inordinate amount of time prepping my kiddos to leave the nest and to be independent and successful when their time comes. So here are 4 things I did a little differently because I’m an e...

#65: I Got Kicked Out of My Photography Studio. Here’s What I Did.

July 27, 2021 10:55 - 14 minutes - 26.5 MB

You definitely don’t need a photography studio to be a photographer and I’m living proof of that.  In my 23 years as professional photographer, I’ve been both with and without a studio. But when I got kicked out of my 3rd studio a few years ago, I definitely wasn’t expecting it.  Here’s what I did to stay in business when a big hurdle was thrown my way.  Today I’m sharing 4 steps I hope will help you when you find yourself in an unexpected and uncomfortable situation. Pop in your ear...

#64: Behind the Scenes of a $3,501.25 Portrait Order with Shalicia Johnson

July 20, 2021 11:57 - 26 minutes - 42.5 MB

Today we’re going behind the scenes with professional portrait photographer / early childhood educator, Shalicia Johnson, because she just got her first Julie – a $3,501.25 order!  You may be wondering what the heck is a Julie? In our community of professional portrait photographers, a Julie is a photography client who invests over $1,000 in printed portraits. And we celebrate like crazy when portrait photographers get their first Julie because we know if they can get one $1,000 portrait o...

#63: How to Use the Parking Lot Tool When Life Gets In the Way of Your Photography Business

July 13, 2021 12:49 - 12 minutes - 24.3 MB

Major life changes. Whether we’ve planned for them or never saw them coming, we all experience them. A job loss or career change. A cross-country move. A new baby. A health issue. We’ve all been there. And as photography business owners, we may need to put your business on the back burner to attend to these life changes. That’s why I developed the parking lot tool. Today I’m sharing how you can use this tool to get back to your photography business faster when life needed you to pull...

#62: Are You Embarrassed By How Little You Make From Your Photography?

July 06, 2021 13:55 - 15 minutes - 28.6 MB

Dear photographer who is ashamed by how little you make right now from your photography.  I see the crazy hours you’re putting in.  I see you agonizing over your prices.  I see the gorgeous images you create for your clients.  And I also see things you don’t. I see you taking the risk of being in business for yourself and forgoing the guaranteed paycheck, benefits and vacation. And because of those risks, I FIRMLY believe, you are justified in earning a higher wage. If you are frustr...

#61: How to Take Your Clients' Photography Orders from $200 - $2,000

June 29, 2021 13:02 - 42 minutes - 65.3 MB

Sometimes the thing that gets you the most PUMPED and lights your pants on fire to TAKE ACTION is to hear how somebody JUST LIKE YOU really did it. And when I say really did it, I’m talking about one of my students who was a shoot and burn photographer who took her average client orders from $200 to over $2,000 working very part-time at her photography business. Her name is Andee Anderton and I'm so excited for you to meet her. Andee is a momma of 2 precious girls under 3, who’s growing ...

#60: I Stopped Making These 7 Excuses. Here's What Happened

June 22, 2021 12:10 - 45 minutes - 85.7 MB

I made so many excuses for why I couldn’t succeed in my photography business.  Over and over those first few years. And then I wondered why things weren’t working.  This was my story until I remembered something I picked up from my dad. Today, I’m taking you deep into what I learned from him and what happened when I stopped making 7 key excuses. I’ll show you how I broke through them one at a time, so you can, too. Hit play now!

#59: How This Photographer Turned Her Portraits Into a New Car (and you can, too) with Jill Daugherty

June 15, 2021 14:26 - 25 minutes - 45 MB

Oh my gosh, wait until you hear this conversation with my coaching student and six figure photography business owner, Jill Daugherty.  I invited Jill on the Joycast because I know her story is like so many of yours. As a portrait photographer with a lot of competition and four super active kids, Jill found herself constantly frazzled, doubting herself and stretching herself so thin. She realized she needed to find a different path for her business if she was going to be the mom, the wife a...

#58: How I do It: Boost Your Portrait Orders with These 4 Changes

June 08, 2021 11:33 - 18 minutes - 35.8 MB

Why do we keep shoving things that don’t fit into our lives as adults?  The harder we push, the worse it gets.  Like adding the wrong clients into the wrong model and hoping it will all fit into the way you dreamed your life and your photography business would look like.  If you wonder why you’re working all the time and not making any money…this episode is for you, friend. I’ll show you 4 changes you can make to your photography business to BOOST your portrait orders.

#57: Little Known Ways to Get Cash For Your Photography Business

June 01, 2021 11:01 - 22 minutes - 42.6 MB

What could you do with an extra $1,000? What about an extra $3,000? A lot, right?  There are times when you need cash for something you want in life and you don’t have a pile of money sitting there to make it happen.  Whether it’s a family vacation, school tuition for your kiddo, new gear, or an education opportunity to improve your skills, today I’m sharing a few of my favorite, little known ways to use your photography business, and even things you already HAVE, to generate the cash yo...

#56: 3 Aha’s From Photographers in Growth Mode

May 25, 2021 10:38 - 12 minutes - 23.7 MB

Eventually every photographer hits a ceiling and their photography business growth slows. It happens because our current skillset can only get us so far.  If you’re wondering: How can some people grow a bigger photography business than others? Why some photographers grow faster than others?  Why really talented photographers struggle to grow their business? Hit play now to hear three big aha’s from photographers who are in growth mode.

#55: How This Mom Doubled Her Salary (with Photography) When She Lost Her 9-5 Job

May 18, 2021 12:56 - 27 minutes - 45.7 MB

During the pandemic, Jean Lachat unexpectedly lost her well-paying 9-5 job with benefits and paid vacation. It was a really scary time. On this episode of the joycast, Jean joins me to share how she recovered and DOUBLED her salary by building a portrait photography business in suburban Chicago, Illinois (despite the world being shut down). If you are working for someone else and hating it, hit play to get inspired like nothing else.

#54: How Developing an Athlete’s Mindset Will Fast Track Your Growth as a Photographer

May 11, 2021 10:00 - 19 minutes - 36.8 MB

You may not know, but I played college volleyball at Memphis State (now the University of Memphis). What I didn’t realize until recently since I have been spending so much of my time watching my daughters play volleyball, is how much the mindset I developed as a college volleyball player impacted how quickly I was able to grow my photography business.  So today, I’m going to share 3 tips to help you develop an athlete mindset (like I did) so you can get your photography business on the gro...

#53: What Your Photography Clients Actually Want

May 04, 2021 10:49 - 16 minutes - 31.8 MB

If only you could read your photography clients’ minds, am I right?  Well, with a few easy tweaks to how you talk about what you do as a professional photographer, you will not only know exactly what your photography clients want, but you’ll find it gets easier and easier to book them for sessions and sell your products, too.  Today I’m sharing 4 things you can do to help your photography clients get what they want (photos of the people and pets they love) and you can get what you need (...

#52: The Ulti-Mutt Slow Season Portrait Promotion

April 27, 2021 12:18 - 30 minutes - 51.8 MB

What the heck are you supposed to when your photography business is slow? Well here’s a hot idea. How about a Pooch Playoff? Earlier this year, several my Peak Performance coaching students kicked off a pet photography promotion to raise money for pet charities while growing their photography businesses at the same time. Collectively these professional photographers have photographed over 100 sessions, generated tens of thousands of dollars in income and donated thousands of dollars to t...

#51: How to Overcome Your "Creepy Photographer" Fear

April 20, 2021 12:59 - 17 minutes - 29.7 MB

Does approaching and marketing to a potential photography client who you'd love to photograph make you feel creepy? Marketing in your senior photography business can be hard. Darren, one of my Peak Performers shared with me his struggles of starting conversations with high school seniors without feeling creepy on a recent laser coaching call for my Peak Performance coaching students. Whether you're a guy, or an introverted photographer who doesn't feel confident starting a conversation, ...

#50: 4 Steps to Have the Best Day Ever

April 13, 2021 12:04 - 12 minutes - 23.2 MB

Today I’m talking about something every single photographer in the world can benefit from….can you guess? It’s how to make today the best day ever.  I first shared these 4 steps in my opening program at Go Boutique Live, my 3-day live, business event for portrait photographers and it was a hands down favorite. So whether your photography business is stuck in neutral or it’s got momentum and is starting to take off, click play to hear the 4 steps to help make today your best day ever.

#49: How to Recover from a Large Unexpected Expense

April 06, 2021 11:24 - 18 minutes - 35.3 MB

Has this ever happened to you, photographer?  >> An unexpected, HUGE expense that you don’t know how you are ever going to pay for.  It’s one of the most terrifying experiences an entrepreneur faces. Since I’ve had a photography business for 23 years now, it’s definitely happened to me a few times. So today I’m talking about how you can recover when it happens to you. Click play to tune in!

#48: The 5 Biggest Takeaways from Go Boutique Live

March 30, 2021 12:13 - 20 minutes - 36.9 MB

I want to welcome all my photographer friends back from my 3-day event for portrait photographers, Go Boutique Live, with a special recap show. In case you weren’t at the event, it was INTENSE, INSANE inspiration and growth! But to boil down 400 slides into a short podcast episode felt pretty impossible. So I asked the 1200 photographers who were there to give me their biggest life-changing lessons from the event. And here they are! From my community to you….here are the crème-de-a-crème Joy...

#47: Photography Studio Manager Confessions: a Conversation with Andria, My Studio Manager

March 23, 2021 11:46 - 36 minutes - 64.6 MB

For the last 15 years, I’ve worked side-by-side with Andria, my studio manager. She started with me as a photography intern while she was finishing up college. Once she graduated, I didn’t let her leave! So what does she do now as the studio manager of Sarah Petty Photography? How do we work together? What do her days look like? That’s what this confessions episode is all about.   Hit play to listen in.

#46: How Debra Sold $10k of Portraits in 45 Days During a Pandemic

March 16, 2021 11:38 - 28 minutes - 50.6 MB

Before the pandemic, she was shooting 550 sessions a year and running a $100k+ photography business. But what Debra wanted more than anything was time with her growing family. She’d been a professional photographer for years and was burned out by the late nights, long hours and weekend sessions. How could she cut back to spend more time with her family, without sacrificing her income? On today’s podcast, I sat down with Peak Performer of the year, Debra Lawrence. You’ll hear her story ...

#45: 6 Ways to Grow Thicker Skin When You Worry About Every Scenario

March 09, 2021 12:42 - 15 minutes - 28.6 MB

Ever find yourself worrying about every possible outcome? Recently, a photographer asked me How to grow thicker skin so she could stop worrying so much. I think it’s something that many of us struggle with personally. But in a professional setting, with the pressure of selling your photos to someone, it amplifies all of the feelings (cue the tears). It hurts when we mess up or someone criticizes our photography business. We put so much of ourselves into it that it FEELS personal, even if it ...

#44: The Top Secrets to Reaching $100K From My Yay Award Winners (Part 2)

March 02, 2021 09:39 - 17 minutes - 33.9 MB

How the heck did they do it? Here’s part 2 of our advice series with my $100k Yay Award Winning boutique photographers. You’ll hear directly from them their #1 piece of advice for getting to $100k a year in your portrait photography business.  I believe one of the most powerful things to see is ordinary people doing extraordinary things. These photographers are just like you– juggling life, family, studio rent, bills with a love for making photos and wanting time freedom and flexibility to...

#43: The Top Secrets to Reaching $100K From My Yay Award Winners (Part 1)

February 23, 2021 13:09 - 21 minutes - 40.7 MB

As you’re listening to this episode, I’m in Charlotte, NC getting ready to step on stage in front of 1200 boutique photographers for our once a year, 3-day event, Go Boutique Live. One of my favorite parts of the event is when we get to honor boutique photographers with the YAY awards. We give awards for a lot of things – from you first one thousand dollar client (a Julie) to raising $1k for charity, reaching $10k in sales for the year and $50k in sales for the year. But the highest honor a ...

#42: From Losing Her House to Selling $45,000 of Photography 3 Months. Here’s How.

February 16, 2021 10:30 - 49 minutes - 93.6 MB

As if it wasn’t bad enough that her husband left her for another woman, COVID hit and Colleen Carlson was stuck with a huge mortgage, back taxes and had to return $20,000 in wedding and mitzva deposits. All while raising 2 teenagers on her own who were hurting, too. With a failing photography business as her only income source, Colleen took a leap of faith. In 3 months, she’d sold $45,000 of her photography. On today’s podcast, you’ll hear a very personal story from a woman who will inspire ...

#41: How I Find Amazing Interns

February 09, 2021 16:06 - 32 minutes - 59.7 MB

If I were to credit a key decision that has helped my business grow, it would be the decision to hire interns.  I’ve always loved mentoring teenagers, especially teenage girls. Back in my ad agency days, the owners would always assign the interns to me because they knew it was my jam. Now, two of my first-ever interns, Andria and Erin, help run my companies.  So today, I’ve asked my two current interns, Marley and Sam, to join me. We’re talking about what makes a good intern, how to find int...

#40: How Allison Rebuilt Her Photography Business After Losing 75% of Her Clients

February 02, 2021 15:28 - 33 minutes - 54.5 MB

When Allison Gallagher made the switch from digital files to boutique, she lost 75% of her clients and the rejection and self-doubt floodgates swung open. She wanted so badly to be a good example to her 9-year old daughter as a business owner and felt like she was failing at that. Over the last 3 years, Alison and I have been on a rollercoaster together. In this conversation, we’ll chat about how she pushed through all the no’s and opened her first photography studio and how her relationship...

#39: How to Set the Timeline for a Boutique Portrait Order

January 26, 2021 10:00 - 15 minutes - 29.8 MB

I have often heard from photographers that they feel tremendous pressure to turn their client artwork around quickly. It seems like you are overserving your clients the faster you deliver their photos, doesn’t it? Well…not exactly. If you’re feeling the pressure to turn your orders around faster, you don’t want to miss this episode. I’ll reposition how you look at the timeline of a boutique client so that you can stop feeling so stressed and set realistic expectations for YOU and YOUR client...

#38: How to Turn Your Struggles Into a Gift

January 19, 2021 13:49 - 10 minutes - 19.8 MB

It’s been a hard go of it for so many people in our world these last 10 months, our photography community included. There are days when we look around and all we see is chaos and uncertainty, making it hard to get out of our own heads to dream of what our photography business could be. It’s times like these when you need a story to lean on for hope and I’ve got one for you. Meet my student, Tracey Beer. Tracey was at a really low point in 2020. Her husband had just lost his job. She was at a...

#37: Is Your World Spinning Out of Control? Do This.

January 12, 2021 10:30 - 14 minutes - 27.2 MB

I’ve got a question for you. Do you ever feel like your world is spinning out of control? That there’s more on your to do list to get done than you could finish in a lifetime? If you’re looking around at all the piles and feeling shaky about where to even start, this episode is for you. Hit play to learn my favorite tool for getting things to calm down around me and to feel like I’m in control again.

#36: 7 Things to Do in January to Make Next Year Better

January 05, 2021 09:30 - 19 minutes - 35.7 MB

Each year, I spend the first week of the year throwing everything in my life under the microscope and getting real about what went well, what didn’t go as planned and what really sucked. Nothing is off the table – relationships, health, photography business, team, house, family. I feel like when I’m in it, I put my head down and get through it. But when my photography business slows down in January, I can be more honest with myself. I want to take our time together today to REALLY encoura...

#35: Should You Rebrand Your Photography Business?

December 29, 2020 14:05 - 15 minutes - 26.9 MB

Thinking about a rebrand for your photography business? If a new logo or changing your business name has been on your mind friend, I’ve got you.  On this episode, I’m letting you listen in on a recent coaching session with one of my super successful Peak Performance coaching students, Jenn Kerfeld. Jenn was questioning whether now was a good time for a rebrand.  You’ll hear the questions I ask her to help her decide if rebranding a successful studio is the right move. Here’s your chance ...

#34: This is Why You Haven’t Been Successful Yet with Bart Miller

December 22, 2020 10:00 - 18 minutes - 34.3 MB

I’ve never met a man as extreme about his goals as my friend Bart Miller. He and his wife, Sunny, are among the top 1% of Amazon resellers in the world, together they run the largest online make up school in the world, and he’s made it to the elite levels of body-building, cycling and calf roping. ALL 3! He’s ‘that’ guy. Inspiring doesn’t even cut it … he’s AMAZING!!!   This past year, I asked Bart to come on stage at my event for boutique photographers, Go Boutique Live, to show photog...

This is Why You Haven’t Been Successful Yet with Bart Miller

December 22, 2020 10:00 - 18 minutes - 34.3 MB

I’ve never met a man as extreme about his goals as my friend Bart Miller. He and his wife, Sunny, are among the top 1% of Amazon resellers in the world, together they run the largest online make up school in the world, and he’s made it to the elite levels of body-building, cycling and calf roping. ALL 3! He’s ‘that’ guy. Inspiring doesn’t even cut it … he’s AMAZING!!!   This past year, I asked Bart to come on stage at my event for boutique photographers, Go Boutique Live, to show photog...

#33: Are You Making these Common Photography Website Mistakes?

December 15, 2020 12:41 - 22 minutes - 42.7 MB

What should my domain name be? How many images do I choose? Do I need a logo or just my business name in a font? What color palette should I use? Should I buy a template or get a custom site built? What’s a good tagline? Do I include all my prices? What the heck do I do about SEO? AHHHHHH. Does thinking about your photography website stress you out? If so, then this episode is for you, friend. I’ve jammed it full of the dos and don’t of building a website for your photography business. And t...

32: How to Break Away From Your Parent's Definition of Success

December 08, 2020 09:56 - 27 minutes - 45.8 MB

Friend, have you ever wondered if the way you grew up is holding you back from becoming your authentic self and succeeding in your business? Today, I’m chatting with my student, Connie Lynch about that and so much more. Connie’s father was a driven businessman who wasn’t home much.  When her father’s version of success rubbed off on her, Connie was afraid that if she was successful with her photography business, she wouldn’t be around for her family.    I wish I could bottle Connie up and ...

#32: How to Break Away From Your Parent's Definition of Success

December 08, 2020 09:56 - 27 minutes - 45.8 MB

Friend, have you ever wondered if the way you grew up is holding you back from becoming your authentic self and succeeding in your business? Today, I’m chatting with my student, Connie Lynch about that and so much more. Connie’s father was a driven businessman who wasn’t home much.  When her father’s version of success rubbed off on her, Connie was afraid that if she was successful with her photography business, she wouldn’t be around for her family.    I wish I could bottle Connie up and ...

#31: Why Having a Successful Photography Business is HUGE for Your Children!

December 01, 2020 16:27 - 16 minutes - 30.5 MB

It doesn't matter if success in your photography business means 6 figures a year or just a little extra cash to take a vacation or make things not so tight all the time. If you’ve got kids, you want THEM to go for THEIR biggest, boldest goals and create a life even more amazing than yours. But what kind of example are you setting for them? If you want to SHOW your kiddo that if you can go for your dreams, they can go for their dreams, I’ve got 4 tips for you today so press play. Your kiddos ...

31: Why Having a Successful Photography Business is HUGE for Your Children!

December 01, 2020 16:27 - 16 minutes - 30.5 MB

It doesn't matter if success in your photography business means 6 figures a year or just a little extra cash to take a vacation or make things not so tight all the time. If you’ve got kids, you want THEM to go for THEIR biggest, boldest goals and create a life even more amazing than yours. But what kind of example are you setting for them? If you want to SHOW your kiddo that if you can go for your dreams, they can go for their dreams, I’ve got 4 tips for you today so press play. Your kiddos ...

#30: How to Grow Your Brain to Be A Better Marketer with Annie Grace

November 24, 2020 10:22 - 22 minutes - 38.8 MB

Author, researcher, mom, wife, inventor, coach, CEO…these are just a few of the roles my friend, Annie Grace, plays each day. You may have seen Annie on Good Morning America or in People Magazine because what she does is really revolutionary. And that’s why I asked her to speak at my 2 day event for boutique photographers, Go Boutique Live, last February. I wasn’t surprised when her program was one of the highest-rated, so I asked Annie if I could share some of the highlights on the podca...

#29: The Value of Photography Business Events

November 17, 2020 10:11 - 12 minutes - 24.2 MB

It’s been 9 months since we hosted our first ever LIVE, in person conference for boutique portrait photographers who dream of something bigger. It was amazing. The energy was infectious. The community was full of camaraderie. Watching 300 photographers come together in one room, believe in themselves, set goals for their business, and leave with a plan was EXACTLY what the photography industry needs more of right now. But how do we do that in the middle of a global pandemic?   More than...

#28: Should You Do a Black Friday Sale in Your Photography Business?

November 10, 2020 18:44 - 14 minutes - 26.7 MB

Hey I hear you. 2020 has been a dumpster fire for everything you planned. So you might be thinking, what do I have to lose? I’ll have a black Friday sale in my photography business to try to recover. I mean who doesn’t love BLACK FRIDAY, right? Especially when you can score a $850 tv for 200 bucks. ! So why not jump in on it to the doorbuster dash and grab some of the money being thrown around for your photography business? And that really is a logical argument, especially this year, but t...

#27: She Stopped Doing Mini-Sessions. Here’s What Happened.

November 03, 2020 10:58 - 19 minutes - 32.4 MB

An action plan for managing mini-sessions right now. What happens if you say no to photography mini-sessions during the busy holiday portrait season? Jen Pisani is one of my students who did just that. If you’re a photographer who relies on mini-sessions to keep busy this time of year, hit play now. Jen has joined me for this episode to chat about what it’s like to say no to something your clients expect you to do and how to create space and time for your family without sacrificing your p...

#26: How to Avoid Feeling Guilty About Money

October 27, 2020 15:39 - 18 minutes - 34.9 MB

Money. As soon as you hear it do you feel Icky? Greedy? Shameful? Materialistic? Maybe you feel like you have to hide the fact that you make so little money in your photography business, so you spend money you don’t have to look like you make more. Or, maybe you think you make too much money, so you try to hide THAT! As a society, there’s this belief that rich people are BAD. Heck, even in Hollywood, the star of the movie is usually the evil, wealthy entrepreneur so that adds to the guilt an...

#25: 25 Unexpected Lessons for Photographers Who Want More

October 20, 2020 11:54 - 21 minutes - 41.1 MB

Now, for today’s podcast, I’ve got a little twist for you. If you’ve been listening for a while, you know that 10 years ago I applied for the trademark for this joycast. But friends, it took me TEN years to put this show out into the world for your ears to hear. Needless to say, my team and I are pretty stoked to make it to 25 episodes given how long it took to get this launched. I’ve heard the average podcast doesn’t make it to 15 episodes, so to celebrate this little milestone, I’m sharing...

#24: This is Why Your Photography Business Card Doesn't Work

October 13, 2020 12:09 - 19 minutes - 36.5 MB

I see you over there blowing up Google with questions about your photography business card. What should my business card say? Should it have one photo or many photos? Or maybe I’ll just have my phone number and email on thick paper or ooh, even wood? STOP. There’s a reason why your business card hasn’t magically sprinkled sessions all over your calendar. And that’s what I’m going to share with you on this episode of the Joycast. Let’s do this!