Worth Every Penny Joycast
227 episodes - English - Latest episode: 5 days ago -How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?
Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.
With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.
Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.
You can find Sarah Petty at:
www.joyofmarketing.com
www.instagram.com/sarah.petty
www.facebook.com/thejoyofmarketing
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Episodes
#119: When This Mom of 4 Lost Her Job, She Went All In With Photography.
August 09, 2022 09:00 - 15 minutes - 25.2 MBAfter losing her full-time job, mom-of-4 Keilynn White followed her husband’s advice and went ALL IN on her photography business. But a year later, her business still wasn’t making any money. She felt stuck, discouraged, and frustrated. Thankfully, that’s when something changed. (Something BIG.) Hit play to learn how my student Keilynn went from making zero money her first year to running a highly profitable boutique photography business! RESOURCES: WORTH EVERY PENNY JOY...
#118: 3 Ways To Grow Your Business While On Vacation
August 02, 2022 09:00 - 17 minutes - 32.7 MBI used to think that if I went on vacation, that meant taking time away from my business. It was so scary! But let me tell you something… As a photographer, you NEED to step away from the grind once in a while. It’s GOOD for you and your creative juices. Plus, there are actually some business-building things you can do on vacation that don’t feel like work AT ALL! Hit play to learn 3 ways to grow your business from anywhere in the world! RESOURCES: WORTH EVERY PENNY J...
#117: 4 Reasons Portrait Photographers Should Stop Using Online Galleries
July 26, 2022 09:00 - 13 minutes - 26.5 MBWhen I started my photography business, the last thing I wanted to be was pushy or salesy. So I sent my clients off on their own to decide what prints to order on their own time… they were busy mommas, and I thought that was serving them! But I was WRONG. If you’re using online galleries you’re doing what I was - causing decision fatigue for my clients and ruining any chance I had to make a meaningful income from my business. Yikes. After noticing a pattern of my clients lockin...
#116: From a Brownie Camera to Big-time Sales: How Dawn Turned Her Love of Photographing Teens Into an Income
July 19, 2022 09:00 - 11 minutes - 18.9 MBDecades after picking up her first camera at age 10, Dawn couldn’t shake her dream of finding a way to earn money with photography. So with her kids grown, she decided to give it a go. But after a few years of trying to figure it out on her own… her photography business was going nowhere. She was frustrated and struggling to trust her talent as a photographer (ever been there?) Thankfully, after getting the right systems in place, she turned everything around and landed her very fir...
From a Brownie Camera to Big-time Sales: How Dawn Turned Her Love of Photographing Teens Into an Income
July 19, 2022 09:00 - 11 minutes - 18.9 MBDecades after picking up her first camera at age 10, Dawn couldn’t shake her dream of finding a way to earn money with photography. So with her kids grown, she decided to give it a go. But after a few years of trying to figure it out on her own… her photography business was going nowhere. She was frustrated and struggling to trust her talent as a photographer (ever been there?) Thankfully, after getting the right systems in place, she turned everything around and landed her very fir...
#115: The Trick I Learned Purging My Garage That Can Help You Get Momentum This Summer
July 12, 2022 11:48 - 15 minutes - 29 MBMomentum is something we all want (and need). But where do you find it? Thankfully, I stumbled on the greatest momentum trick ever when cleaning out my garage! And that trick can help your photography business right now. Hit play to learn the two keys you need in order to generate consistent momentum as a boutique portrait photographer. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-115 BOUTIQUE BREAKTHROUGH – 8-WEEK WORK...
#114: What Photographers Can Learn from a Top-Secret Marketing Event I Attended With My Kids
July 05, 2022 09:00 - 30 minutes - 57.2 MBI am still flying high because of a top-secret marketing event I took my 3 kids and my college intern to last week. There were only 800 people at the event, but I snuck a few of my big takeaways out for you so that you can use them in your photography business right now. Hit play for all the secrets. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-114 BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough ...
#113: How a Homeschooling Mom of 3 Rescued Her Floundering Photography Business
June 28, 2022 09:00 - 17 minutes - 28.5 MBA homeschooling mom-of-three, Ashlie, started out as a crime scene photographer. But once her youngest became a toddler, she decided she was ready to go full-time with her own portrait photography business. Yet nothing was working. Ashlie wasn’t quite sure how to tell her husband about the hole she’d gotten herself into… And then it got interesting ;) Her husband started seeing $1000+ deposits streaming into their joint bank account. What did she do to turn h...
#112: How Do I Get People To Respect Me as a Photographer?
June 21, 2022 09:00 - 14 minutes - 26.7 MBWhen I was a brand-new photographer, it happened. When I told the father of one of my daughter’s friends that I was a professional photographer … HE SMIRKED. I was livid. Embarrassed. Ashamed. Has that ever happened to you? What I’ve figured out is that to some people, photography looks like a hobby, not a career. It’s not their fault. They just don’t know what career photographers put into our work! Hit play to hear what do I do now to command the respect I deserve as a p...
#111: The First Hire As You Grow Your Photography Business
June 14, 2022 09:00 - 13 minutes - 25.5 MBYou’re busy. And that’s AWESOME because that means you’re succeeding in what you love - photography! But at a certain point of busyness, you just have nothing left to give. Should you start taking fewer clients? It depends. If you’re so busy with great clients and want to keep growing so you can give your family all the little extras … (and treat yourself, too!) … It might be time to hire your first employee! I get it, hiring someone for your team/busin...
#110: Are You Too Old To Start a Photography Business?
June 07, 2022 09:00 - 13 minutes - 22.8 MBEver said to yourself, “Oh, I'm too old for that.” That’s what my student Cheryl told herself. Photography had become an expensive hobby as she chased her 4 kids around photographing their sports. Yet as the kids grew up, Cheryl found she had more time for herself. Was she too old to pursue a business as a photographer? Hit play to hear how Cheryl discovered her gift and a new career that satisfies her. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: ww...
# 109: New Headtrash Removal Hack I Just Taught My Coaching Students
May 31, 2022 13:38 - 21 minutes - 40.1 MBI don't know about you, but I know that when I don't hit my goals things in my head start to get messy and the bully in there gets vicious. So today, I have the solution to make you "psychologically bulletproof." If you're beating yourself up and you need a little protection from any bad experience you've had, press play. RESOURCES: BOOK: THE GAP AND THE GAIN WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-109 BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP ...
#108: From Struggling to $15,000 in 4 Months. How Cindy Turned Her Photography Business Around
May 24, 2022 09:00 - 17 minutes - 27.9 MBMy student Cindy had TONS of competition, or so she thought. So she was busting her butt for $300 orders. And totally burned out. “I thought I was serving my clients, but I wasn’t serving myself.” When she switched her business model to boutique, she was floored … $15K in 4 months??? With all that “competition?” Yes, yes YES!! Hit play to hear how she did it. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-108 BOUTIQ...
#107: Think It’s Not the Right Time to Grow Your Photography Business? Listen to this.
May 17, 2022 09:00 - 12 minutes - 23 MBThere’s a powerful exercise I love doing with my students when they get stuck in the buts. I’m not talking about anatomy here…this is a G rated podcast! The buts I’m talking about on this podcast are the buts that your mind comes up. You know you’ve got them. They are all the reasons why you tell yourself you can’t have what you want. Hit play to hear me doing this exercise with 600 students at my annual 3-day LIVE experience, Go Boutique Live, and can start removing the buts in your l...
#106: Here's What Happens When Photographers Visit My Photography Studio
May 10, 2022 08:30 - 15 minutes - 28.6 MBHave you ever wondered what it would be like to visit my photography studio in Springfield, Illinois? Twice a year I welcome a group of boutique photographers in for 2 days. And this week is the first time this year my students will be here. So what happens when they visit? Hit play for a sneak peek of what is about to happen for these 150 photographers when they come to town and to learn how you can visit, too. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/pod...
#105: How a Stay at Home Mom With a Photography Hobby Turned Her Photography Side Gig Into $3,000 Orders
May 03, 2022 09:00 - 15 minutes - 25.3 MBAngela was always “that mom with a camera.” A stay-at-home-mom, she did photography as a hobby, hoping she’d one day turn her side gig into a real business. She had a TON of equipment … But measly sales. And no idea how to “level up.” Her hubby told her if she wanted to make her photography into a real business, she’d have to just “figure it out.” She didn’t listen. And he was the FIRST person she called when she got her first $3,000 order - LOL! What changed? Liste...
#104: Christina Restarted Her Photography Business and Got 3 $1k+ Clients FAST. Here's What She Did
April 26, 2022 09:00 - 30 minutes - 49.9 MBChristina was a hard-working mom of five who had to put her photography business on hold because it was taking over everything. There was tension between her and her husband… There was never enough time for the kids… She was so stressed her hair was literally FALLING OUT. So she put her family first - and quit for 2 years! But she MISSED having a creative outlet. A purpose. A passion. She had to find a way to build a business that would work around her kids, not the other way aro...
#103: Want a Photography Studio? Here's What To Do First!
April 19, 2022 11:33 - 15 minutes - 28.4 MBAre you a photographer who dreams of having a photography studio? Go, you! My goal today is to save you from jumping into a studio before you’re ready. Hit play to learn what to do first to get your business ready for this next big step. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-103 FREE, 5 Day, Pain-Free Pricing Challenge April 18 – 22, 2022 www.joyofmarketing.com/pricingchallenge BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmark...
#102: 7 Planning Strategies So You Don’t Spend Tax Season In Tears
April 12, 2022 09:00 - 14 minutes - 27.2 MBTAX WEEK TAX WEEK. There is no way around paying taxes if you run a profitable business and you live in the United States of America. As my businesses have grown over the years and my income has gone up, I’ve come to dread this week. It’s the week where I can expect a call from the accountant telling me what I owe. Queue tears, panic, disappointment. In the early years of Sarah Petty Photography, I often owed money that I didn’t have. So whether you’ve been there or not, you likely will be i...
# 101: Can You Be a Boutique Photographer If You Have Severe Anxiety? Yes, You Can!
April 05, 2022 09:00 - 13 minutes - 22.9 MBJennifer Tobicoe is a Chicago-based mom of grown kids who wanted to make a career change after her divorce. The problem: she suffered from severe panic attacks. Gripped by fear even answering the phone when an unknown caller was on the other end, she wondered how she would ever be able to be a photographer. Today, Jennifer shares her inspiring story of how she gained confidence for the first time in her life and had two nearly $2,000 portrait orders. Press play to find out how Jennifer is bu...
#100: 7 Things I Would Do Differently If I Started My Photography Business Over
March 29, 2022 09:00 - 16 minutes - 31.5 MBI don’t remember ever thinking I’d own a portrait photography business when I grew up. But then I hit my 30’s, had twins and wanted the time freedom and income potential that starting a photography business could give me. I wanted to be the mom who had a career I loved AND be at everything my kids were involved in. Now, after over 2 decades of owning 2 businesses, I’ve learned a lot of lessons. So today, I’m sharing 7 things I would do differently if I started my photography business over. A...
#99: Raising Your Photography Prices: Will You Price Yourself Out of Working with Nice Clients?
March 22, 2022 09:00 - 18 minutes - 30.5 MBCarys Rouleau was a Canadian midwife who spent the last year and a half getting back into photography so that she could have better working hours and more time with her 4-year old son. Today she’s sharing her story of how she went from building her portfolio with free sessions to getting $3,400 client orders as a boutique photographer, and how she overcame her fear of pricing herself out of working with nice clients. Pop in your earbuds and press play! RESOURCES: WORTH EVERY PENNY JOY...
#98: From Creative to Career: How a Single Woman with a Painting Degree Fell Into an Accidental Career as a Portrait Photographer
March 15, 2022 07:45 - 26 minutes - 42.7 MBAfter earning a degree in painting from Northwestern University, Jill Liebhaber accidentally fell into a career as a portrait photographer. What started as a job working in a portrait studio turned into a love for photographing kids that led Jill to open her own boutique portrait studio in Chicago. Press play to hear Jill’s journey as a single woman who has supported herself on her income from Jookie, her boutique portrait photography studio, for 16 years. RESOURCES: WORTH EVERY PENNY J...
#97: How a Burned Out Tech Pro Quit His Job and Replaced His Salary When He Became a Boutique Photographer
March 08, 2022 09:31 - 20 minutes - 32.6 MBOne year ago, he hated his career at a tech firm so much that the Sunday Scaries had started on Saturday. He dreaded Mondays and the job that was sucking the life out of him. Every weekend, he’d squeeze in photography sessions, dreaming of what life as a career photographer would look like, but the math didn’t make sense. At $300-$500 per session, he couldn’t cover the mortgage. Now, a year later, Darren Elias is crushing it as a career photographer who has replaced his income from that full...
#96: Part 2: The Top Secrets to Reaching $100K in 2021 From My NEWEST Yay Award Winners
March 01, 2022 10:00 - 18 minutes - 35.9 MBIt’s no surprise that our first-time $100K Yay Award winners from 2021 had so many tips on how they broke the $100,000 in revenue using the boutique model that we had to turn this into a two part series. Friend, if you haven’t broken $100,000 in revenue in your portrait photography business and have made it your goal to get there in 2022, hit play for these hot tips. Then model what you learn in your own boutique portrait photography business. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW N...
#95: The Top Secrets to Reaching $100K in 2021 From My NEWEST Yay Award Winners
February 22, 2022 11:02 - 24 minutes - 46 MBA record number of my portrait photography coaching students hit $100K in 2021. Yep, in the middle of a global pandemic. Ever wonder how they make it rain Julies ($1k clients) … to the tune of nearly $10K a month? Wonder no longer! Today on the podcast, I’ve gathered up my newest group of $100K Yay! Award winners to share their best tips with YOU! If they can do it - YOU CAN, TOO! Hit play to start. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/ep...
#94: Can You Make It When You're In A HUGE City Crowded With Photographers?
February 15, 2022 10:00 - 15 minutes - 25.5 MBLos Angeles is the City of Angels…and former actress Kendra felt like she needed a miracle to get her photography business off the ground. LA has almost as many photographers as actors, so Kendra was trying to out-discount her competition to stay in business. Things had gotten so bad, she couldn’t even pay herself! But THEN, something happened that changed everything - and she got her first $6,300 client! How’d she do it? That’s what we’re talking about today. Listen now. RESOURC...
#93: 10 Areas Photographers Overlook That Keep Them From Getting Bigger Orders
February 08, 2022 10:35 - 19 minutes - 30.1 MBIf things aren’t going as quickly or as smoothly as you’d like in your photography business, it might be because you aren’t 100% boutique in all 10 of these areas in your photography business. Today we’re going to walk through an assessment so you can score yourself on where your opportunities for improvement are. Be sure to DM me on Instagram @Sarah.Petty after this episode with your final score so I can see where you ended up! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: ...
#92: The Tool I Use to Keep Me From Making the Same Mistakes Again
February 01, 2022 10:32 - 13 minutes - 25.5 MBEver feel like you are re-living the same low paying, work all the time life in the name of being able to have time with your family? That was me in the first few years of my business. I felt like I was stuck in Ground Hog Day, the movie. I ended each year SO empty. Exhausted. Tired. Cranky. And disappointed at my profits. Even as my revenue went up, I was STILL working all the time. I was learning so many lessons the hard way. OVER. And OVER. And OVER. Today, I’m sharing the magic tool th...
#91: Here’s What Happened When a 15-Year Veteran Photographer Stopped Selling Digital Files
January 25, 2022 12:14 - 30 minutes - 51.5 MBOne of my favorite things to do is share stories of what my students have overcome to inspire you to keep going. I can't wait for you to meet Lindsey Linhoff, a working photographer of 15 years who had always offered her clients digital files. In October, she decided to go all in on the boutique model. And within a few short weeks, she had 12 bookings and a $5,000 order! Hit play now to hear Lindsey’s journey. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podca...
#90: Tackling Self-Doubt (How I Got It Wrong)
January 18, 2022 13:42 - 10 minutes - 20 MBHere we sit at the beginning of the year and you might have some frustration from how last year ended. Wondering if how much you worked or how much of your heart and soul you put into your business was even worth it? Or maybe you are wondering if you are cut out for a life as a photographer or wondering where the proof is that this will work. I got that wrong for many years, and I want to straighten it out for you. Pop in your earbuds and let me explain. RESOURCES: FREE 5 DAY CHA...
#89: How To Know If It's Time to Raise Your Photography Prices
January 11, 2022 10:00 - 19 minutes - 36.7 MBIt seems like at the start of a new year, everyone you do business with raises their prices. From your hair salon, to your trainer to your physical therapist and even your subscriptions. So as a photographer, should you raise your prices, too? Hit play today for some photography pricing tips for you. RESOURCES: FREE 5 DAY CHALLENGE www.joyofmarketing.com/challenge WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-89 Go Boutique Live TICKETS ON SALE – 3 Da...
#88: Part 2: The 5 Phases of Growing a Photography Business That Fits Your Life
January 04, 2022 14:23 - 31 minutes - 59.1 MBWelcome back for part two of the two part series: 5 Phases of growing a photography business that fits your life. In part one, I shared what those early phases of a boutique photography business look like, especially when you have a growing family. Now it’s time for part two where I’m an open book about how Sarah Petty Photography and my life shifted as my family grew. If you’re curious about what a two decade career as a professional photographer can look like for your boutique photo...
#87: The 5 Phases of Growing a Photography Business That Fits Your Life
December 28, 2021 14:21 - 27 minutes - 52.8 MBBalancing a business and a family, while super rewarding, is never easy. It is even harder when you have major life changes, like a pandemic, a new baby, or for me this year, my youngest child going off to college. Today, I want to share the 5 phases my photography business has gone through over the last 2 decades and what to pay attention to, no matter what phase you are in. You can have a photography business that fits your life, no matter what your family life currently looks like. Hit pl...
#86: How to Talk to Your Family About Your Business Over the Holidays!
December 21, 2021 11:19 - 14 minutes - 27.1 MBThe holidays mean family time. Catching up with people you don't see every day, lots of food, fun, and sometimes drama. Your family wants to know what’s going on with your business. So what should you share? And what should you keep to yourself? Today I’ve got some tips for how you can not only talk to your family about your business, but also get them cheering for you! Pop in your earbuds and let’s do this! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/pod...
#85: Do this HOT Marketing Idea Before Christmas
December 14, 2021 12:54 - 17 minutes - 32.2 MBOh my goodness the holidays get expensive. And the last thing I want for any of us, is to go into debt for this. So today, I’m sharing one simple thing photographers can do before Christmas gets here to bring in extra revenue to cover all those last minute expenses. Even if you have a LOT on your plate right now and no time to shoot any sessions. The best part - it takes maybe 15 minutes. You ready? Let’s do it RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podc...
#84: Are You Taking Advantage of These Tax Write Offs for Photographers?
December 07, 2021 13:11 - 14 minutes - 27.6 MBTax write offs, really? What even does that mean? Entrepreneurs are always talking at the end of the year about writing things off. Today, I am gonna dig into what it is and what it means for a photographer. And I’ll go through 4 categories of tax write offs that you may have overlooked. Press play now and get ready to save some money! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-84 BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing...
#83: How 3 Photographers Raised Money For Charity in 2021 While Building Their Businesses.
November 30, 2021 09:23 - 33 minutes - 54.2 MBEver you wish you could do more for the causes and charities that deeply move you? Do you long to make a bigger impact? I bet you do, friend. Because you’re a photographer, and I know that photographers have the biggest hearts on the planet. No matter what you’ve been through yourself, your heart is tugged to do more for others. So on today’s episode, I’m highlighting three of my students who are lifting up their favorite charities and causes as they grow their photography businesses. Press ...
#82: How a Stay-At-Home Mom of 5 Overcame Her Fear of What Her Friends Would Say About Her Prices & Got a $5,000 Order
November 23, 2021 08:03 - 19 minutes - 32.2 MBOne of my favorite things to do is to share stories of what my students have overcome and their wins to inspire you to keep going. So today that’s what I’m doing. You’ll meet Samantha Hardcastle, a small town stay-at-home mom of 5 kids who officially opened her business in January and within months had a $5,000 order and is now building her own home studio! Say what? Press play to hear what Samantha’s journey has looked like from hobby photographer to profitable photographer-extraordinaire. ...
#81: 4 Completely Free Ways to Build Your Photography Business As You Do Your Holiday Shopping
November 16, 2021 10:06 - 14 minutes - 28 MBIt is the holidays and it is the time of year when we all go shopping, whether we like it or not. I want to change how you look at shopping this holiday season and share 4 COMPLETELY FREE Ideas for how you can start to build relationships and help local businesses you love. Hit play now to jingle and mingle! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-81 FREE GRAPHICS: DM me the word Local on Instagram @sarah.petty I’ve got some fun free g...
#80: The Shortcut I Take A Few Times Every Year to Accelerate My Businesses
November 09, 2021 09:30 - 17 minutes - 33.7 MBAs a mom and a photography business owner, I love when I can slip into auto-pilot. It’s the mode that gets me through MANY hours when there is so much coming at me that it wouldn’t be humanly possible to get everything done without it. But here’s what I know happens when I spend too many of my days in auto-pilot in my business. It keeps me stuck, with little to no growth. So I’m going to share the shortcut I take a few times a year, when I notice my business is stalling.
#79: How a Former Dance Studio Owner Created a Career as a Pet Photographer
November 02, 2021 08:57 - 24 minutes - 42.8 MBLast year, my student Andrea Fleury, was a stay at home mom, feeling a little burnt out and needed something to spice things up to help find herself again. After a few failed attempts at photography, she’d convinced herself that it just wasn't meant for this lifetime. Then she decided to pick up her camera again. What happened next will amaze you. Tune in to hear how this dance studio owner turned pet photographer built a photography business she loves. RESOURCES: WORTH EVERY PENNY JOYCA...
#78: 9 Price List Improvements Photographers Must Make to Become Boutique
October 27, 2021 22:38 - 21 minutes - 26.2 MBCreating a really good photography price list can be complicated when you’re trying to figure it out on your own. You can try to copy another photographers’ prices, but what you don’t see are the DOZENS of little hinges that make a big difference in how much your photography clients invest with you. Little things that there’s no way you can understand about pricing unless you’ve spent years pouring over the strategy of pricing photography. Over the years I’ve critiqued THOUSANDS of photograp...
#77: How a Mom of 3 Quit Her Career & Became a Boutique Photographer
October 19, 2021 08:00 - 31 minutes - 57.8 MBWhen the career she thought she wanted turned out to be less than she’d imagined, my student Erin Lackey, slammed the brakes. This summer, she took a hard left once she realized that saying ‘yes’ to being an X-ray tech is less money than saying ‘yes’ to a photography client!” What she did about it will blow your mind. If you’re chained to a career that’s leaving you feeling ‘meh’ hit play now. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-77 ...
#76: It’s Not Too Late if You Feel Like You’re Made for More with Bari Baumgardner
October 12, 2021 11:08 - 37 minutes - 67.8 MBIf you’ve ever felt like you were meant for more in life, friend, this episode is for you. Event planner to big names like Tony Robbins, Bari Baumgardner spent most of her life trying to avoid sales. When she finally overcame her head trash around selling, she was able to build the company of her dreams. I asked Bari to come on stage at my 3-Day event for boutique photographers, Go Boutique Live, and hundreds of photographers told me this was their FAVORITE presentation of the entire 3 day...
#75: What Photographers Can Learn From My Experience Sharing the Stage with Tony Robbins
October 05, 2021 09:38 - 20 minutes - 39.6 MBTony Robbins, arguably the biggest motivational speaker who ever lived, was the closing speaker at the four-day business and marketing conference I spoke at last week. Yes, little old me, mama of three college kids who's just a photographer, got asked to speak on the same stage as Tony Robbins. How amazing is that? Friend, if you're in a season where you're feeling stuck right now, here are five powerful shifts you can make today so that you can create the photography business you want for y...
#74: How to Decide Which Mentor or Coach Is Right For You
September 28, 2021 11:09 - 14 minutes - 26.9 MBThere is an elephant in the room and I don’t want to tippy toe around this anymore. There’s a reason why the people you look up in business to have gotten to the top. And it’s because they picked the right mentor or coach for them. Along the way, I’ve chosen wrong and learned some expensive lessons. So I’ve developed a framework for choosing the right mentor and I hope you can use it to save time and money in choosing the right leader for where you are in your business right now. RESOURCES...
#73: What Kind of Marketing Should You Be Doing to Get Photography Clients?
September 21, 2021 11:02 - 14 minutes - 28.1 MBLiterally, I bet you could ask every photography business owner what their biggest challenge is and they would say, “oh, my biz is good – I just need more customers.” If that’s you, I am going to tackle this one head on today. And I’m pretty sure what I have to say is going to surprise you. So hit play now to learn what kind of marketing you should be doing if you’re a boutique portrait photographer and what marketing you need to stop doing right now. RESOURCES: WORTH EVERY PENNY JOY...
#72: How I Got to $100k/Year, the Year After I Opened My First Photography Studio
September 14, 2021 11:59 - 8 minutes - 15.8 MBWhen you’re a photographer trying to grow your business, it means a LOT of taking one step forward and then 2 steps back when life I happens. It’s kind of like trying to climb up a hill that’s covered with a greasy slip and slide! There’s a lot of guessing, stumbling, building up head trash, questioning yourself, working alone and trying to stay pumped up about the dream. So today, I’m sharing a SIMPLE solution for how I grew my business quickly. It will seem so obvious when you hear it, but...
#71:Why Introverts Actually Have an Advantage as Photographers
September 07, 2021 11:07 - 12 minutes - 23.2 MBDo you ever feel like you just don’t have the right personality to get clients? Are you constantly overthinking what you say to clients, feeling insecure that you’re going to mess it all up? Well you’re not the only photographer who feels this way. If you identify with being more introverted than extroverted, you’re going to love what I’ve got for you today. After coaching photographers for over a dozen years, I’ve found that introverts can actually do BETTER at business than extrove...