World of Marketing
233 episodes - English - Latest episode: 4 days ago - ★★★★★ - 10 ratingsThis Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
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Episodes
World of Marketing 35: Keeping Your Team Intact During Crisis With Jim Keller
April 15, 2020 20:31 - 45 minutes - 42.1 MBJim Keller, attorney and partner at Keller & Keller, says, “If you take care of your people, they’ll take care of your clients.” Jim and Tom discussed how he’s been able to keep all of his people employed at the firm’s three locations. During this time, Jim has seen leaders emerging within the firm. They’ve taken it upon themselves to step up and make sure all team members remain well-connected while working from home. Jim believes preparation is key, and he plans to be better and strong...
World of Marketing 34: It’s All About Your List With Brian Kurtz
April 10, 2020 19:38 - 49 minutes - 45.8 MBIn any relationship, communication should be a priority. And, as a business owner, you should be consistent and proactive in your messaging. You need to be sure you’re staying in constant contact with your list. Brian Kurtz, author and owner of Titans Marketing, says, “ignoring your list is like ignoring your family.” Brian and Tom talked about how every conversation is not a sale, but a chance to connect with clients on a more personal level. Brian believes in delivering value all the t...
World of Marketing 33: Thinking Outside the Box With Johnathan Grzybowski
April 09, 2020 19:35 - 24 minutes - 22.7 MBMany small businesses are struggling right now. But, many are also flourishing by focusing on their relationships with their communities and clients. Now’s the time to adapt or die. Johnathan Grzybowski, one of the co-founders of graphic design firm Penji, says, “don’t be afraid to do something unconventional to survive.” Johnathan and Tom discussed how real, meaningful relationships are critical. Johnathan says Penji will be launching a pay as you wish campaign to help more small busine...
World of Marketing 32: How to Manage Through Crisis With Jay Henderson
April 08, 2020 19:12 - 57 minutes - 53 MBAs a business owner, especially during a pandemic, you have no shortage of worries. It’s critical to stay mentally tough and maintain emotional control. Now’s the time to step back, readjust, and think things through. Jay Henderson, an executive coach and hiring expert, says to focus on things we can control, instead of worrying about the things we can’t. Jay and Tom talked about how the unfortunate number of job layoffs will lead to great hiring opportunities in the future. Jay also sha...
World of Marketing 31: How Helping Before Selling Works With Mike Capuzzi
April 07, 2020 18:20 - 48 minutes - 44.3 MBIn marketing, you always need to be thinking of ways to stand out from your competition. You must have strategies and assets in place to attract attention. One of the best ways to achieve this is by providing your potential clients with helpful info and letting them know what step to take next. Mike Capuzzi, founder of CopyDoodles and Bite Sized Books, studied the science of response to better understand direct response marketing, and he believes in the “helping before selling strategy.” ...
World of Marketing 30: Never Stop Marketing With Kellam T. Parks
April 06, 2020 21:09 - 44 minutes - 40.7 MBSome law firms have shut down because of the worldwide pandemic we’re facing. However, others are hiring more people and looking toward the future. Unfortunately, they don’t teach you how to run a business in law school, so firm owners are left to figure it out for themselves. Kellam Parks, managing member at Parks Zeigler Law Firm, thinks finding the best people to provide the best service to clients is key to success. Kellam and Tom talked about how his firm is offering drive-through es...
World of Marketing 29: Why Sharing Is Key With Ben Glass
April 02, 2020 22:15 - 36 minutes - 33.8 MBUnforeseen circumstances can help you take a step back and reevaluate the way you’re doing business. It’s up to you to decide whether you see it as a good thing or a bad thing. By choosing to be positive and adjusting your mindset, you can use this as an opportunity to test the systems you have in place. Ben Glass, owner of Ben Glass Law and Great Legal Marketing, believes now is the time to reach out to leaders in your community to collaborate and help each other. Ben and Tom talked abou...
World of Marketing 28: Adapting Your Marketing With Mischelle Davis
April 02, 2020 22:14 - 55 minutes - 50.6 MBSmall businesses react to a crisis in many different ways. Unfortunately, some see marketing as an unnecessary expense and cut it out of their budgets. However, it’s times like these when staying in touch with your clients and community becomes more important than ever. Mischelle Davis, wife of Attorney Chris Davis of Davis Law Group in Seattle, says this is a “MacGyver marketing moment.” Mischelle and Tom talked about not contributing to the doom and gloom by looking for ways to be posit...
World of Marketing 27: Behind the Scenes with Chris Abbott
March 20, 2020 15:15 - 26 minutes - 24.2 MBWhen it comes to web design and coding, things are continually changing and evolving. At FWM, we always keep our clients in mind as we determine the enhancements and updates we make to DSS. We rely on our development team to make our clients’ requests a reality. Chris Abbott, one of our senior front-end developers, has been working with FWM for nine years and understands the importance of putting the user first. Chris and Tom talked about how “your best work goes unnoticed,” when working...
World of Marketing 26: Back to Basics with Ian Waldron
March 12, 2020 19:06 - 29 minutes - 27.4 MBThese days, the field of digital marketing is full of distractions, but businesses that start with the basics—and are also willing to try new things—tend to be the most successful. It’s important to use the right mix of critical thinking and empathy to learn exactly what your clients need and want. Ian Waldron, marketing director for Davis Law Group, has been studying the right balance of these elements for almost 8 years. Ian and Tom discussed how he sees his curiosity as a blessing and a...
World of Marketing 25: The Art and Science of Marketing with Mischelle Davis
March 06, 2020 21:02 - 1 hour - 74.8 MBMarketing is a mix of art and science, and you have to learn how to balance both to be successful. Data is very helpful in determining what’s working and what isn’t, but the client relationships you develop are critical to maintaining a sustainable practice. The world of marketing is constantly changing, so you need to test and measure the effectiveness of your strategy on a regular basis. Mischelle Davis, the wife of Seattle Attorney Chris Davis, has been managing her husband’s ma...
World of Marketing 24: Kevin Mottley, the 7 Figure Man
February 20, 2020 17:46 - 37 minutes - 52.1 MBLawyers who focus on niche practice areas know that building relationships with other attorneys is critical to their success. Referrals connect lawyers and result in putting cases in the right hands. If you let others know the types of cases you specialize in and keep reminding them of that through your marketing, you set yourself up for potential success. Virginia Attorney Kevin Mottley recently settled a seven-figure traumatic brain injury case, which came to him through a referral from ...
World of Marketing 23: Live Chat, More Conversions With Ngage’s Alex Hambrick
February 04, 2020 21:24 - 25 minutes - 23 MBJust like doctors and lawyers, other small businesses need to find ways to differentiate themselves and stand out in their field. An excellent way to achieve this is by finding a niche market to specialize in and target with your marketing. Back in 2008, there wasn’t a live chat option specifically for lawyers, and Ngage Live Chat started specializing in the field. Vice President Alex Hambrick says chat is a way for potential clients to speak with a live person and find validation for the ...
World of Marketing 22: What Happens When You Find the Right Fit - With Todd Baldwin
January 27, 2020 20:02 - 31 minutes - 28.6 MBNo matter what type of business you run, relationships matter. If you want clients to keep returning to your business and referring you to others, you need to focus on what makes them happy. Passion and enthusiasm play a significant role in attracting and retaining clients. Todd Baldwin, owner of WT Clothiers, uses his lifelong love of clothing to help others look and feel better about themselves. Todd and Tom talked about how he doesn’t have to chase business anymore because of the succes...
World of Marketing 21: You Only Get One Shot, Take It
January 24, 2020 18:36 - 31 minutes - 29 MBAs you start your career, you pack in all the experiences you can to make yourself a more valuable employee. You might switch firms along the way, but you’re always learning and becoming more confident in your skills. But, life doesn’t always go the way you planned, and you may find yourself forced to make a life-changing career decision. Virginia Attorney Kevin Mottley used that turning point to open his own firm specializing in brain injury cases. Kevin and Tom talked about how he start...
World of Marketing 20: Putting a Cultural Spin on the Law with Antonio Gastelum
January 08, 2020 22:13 - 25 minutes - 23.3 MBWhere you come from and how you grew up often influence your path in life. You either embrace it and let it guide you or go in a completely different direction. Being exposed to two different cultures gives you a unique perspective, as well as the opportunity to serve a niche market. California attorney Antonio Gastélum and his wife, María Elia, have built a firm that focuses on helping Latin Americans with all of their international estate planning and business needs. Antonio and Tom talk...
World of Marketing 19: Beyond the Endzone With Brian Mitchell
December 20, 2019 15:26 - 32 minutes - 29.8 MBIn the game of life, the experiences you have early on can shape how you see the world. It is up to you to decide how you use what you have learned moving forward. It doesn’t matter where you start out, if you put in the hard work and dedication, you can do anything you want. Washington Redskins legend Brian Mitchell grew up in Louisiana, and was the youngest of seven children. He learned the value of working hard from the example set by his father. Brian and Tom talked about how he grew u...
World of Marketing 18: Kevin McManus - In Politics and Law, It’s All About Mindset
December 12, 2019 18:37 - 25 minutes - 35.3 MBThroughout your professional life, you have certain experiences that shape how you approach situations and what direction you take with your career. It also helps if you have a clear idea of what’s most important to you, and how to go after it. For some, it’s pretty simple to choose what their end goal is, but the path isn’t always clearly defined. Kansas City Attorney Kevin McManus has always liked the idea of helping people, whether it be through practicing law or in his political career...
World of Marketing 17: Adam Rossen - Real Life is Definitely Not Law & Order
December 05, 2019 19:01 - 35 minutes - 32.4 MBWhen you’re planning for your future, reality and what you envisioned it to be are sometimes quite different. You might have all these great ideas, but when it comes down to it, luck and opportunity are what really work. It’s really about planning ahead and taking what life hands you, and then adapting to make your practice what you want it to be. Florida Attorney Adam Rossen took advantage of criminal defense opportunities in law school to get a leg up on his classmates. Adam and Tom ...
World of Marketing 16: AJ Yolofsky - From Marine to a Star Estate Planner
November 14, 2019 16:54 - 34 minutes - 46.7 MBAs your career progresses, you get a feel for what you like to do and don’t like to do. You also learn what you would do differently if you went out on your own. So, you take the leap and start your own firm, but then you realize you really aren’t sure how you’re going to make money. Florida Attorney AJ Yolofsky knew litigation wasn’t at the top of his favorites list, so he decided to go into estate planning and corporate law. AJ and Tom talked about how he has developed his marketing and ...
World of Marketing 15: How Mike Monteforte Doubled His Site Visits In a Day
November 07, 2019 17:07 - 23 minutes - 32.4 MBWatch on Spotify or Apple Podcasts: When you start your own business, sometimes you dabble in a little bit of everything to make ends meet. Then, something happens in your personal life, and you decide to switch directions. It takes dedication and the willingness to learn something new. Massachusetts Attorney Mike Monteforte immersed himself in learning all about estate planning and elder care. He originally changed his focus to help his grandparents, but then realized there was a real ne...
World of Marketing 14: Big Ed Hits The Big Ideas
November 04, 2019 17:19 - 22 minutes - 30.7 MBNo matter what your goals are, discipline is required to achieve them. For some, that training starts at a young age and is practiced by the whole family. Taking those skills and applying them in another field is what sets people up for success. Ohio Attorney Ed Littlejohn started out writing marketing copy for his dad’s martial arts gym. He has adapted those skills, along with the coaching of Dan Kennedy and Ben Glass, to create a thriving estate planning business. Ed and Tom talked about...
World of Marketing 13: Your Life, Your Story, Your Book
November 01, 2019 18:12 - 26 minutes - 36.1 MBYou might start down one professional path, thinking you know what you’ll be doing for the rest of your life. But, sometimes you decide to take a detour and really follow your passion. The courage to go in a different direction can bring new success and make life more fulfilling. Nancy Erickson went from the high-tech corporate world to running a book coaching and publishing business. Tom and Nancy talked about how everyone has a story to tell, but it just may take a little coaching to tel...
World of Marketing 12: At Any Level, How You Put Clients First
November 01, 2019 17:38 - 39 minutes - 54.1 MBWhen you’re running a business, no matter what size, there is one key element you should focus on. In everything you do, whether it’s marketing or content, put your client first. You have to be able to put yourself in your client’s shoes. If you care, and do right by your customer, everything else will work out. Texas Attorney Bill Voss owns and runs a variety of businesses, from a property insurance claim law firm to a marketplace that sells guns and ammo. Bill and Tom talked about how Bi...
World of Marketing 11: Reaching Your Goals With The RIGHT People
October 15, 2019 15:16 - 51 minutes - 70.4 MBRunning a business is full of tough choices, which can ultimately lead to success or failure. Making sure you hire the right people to meet your goals is a critical piece of the puzzle. You have to establish goals for your business, and make sure all of your team members buy into those goals. Jay Henderson has developed a test employers can use to measure how people think and make decisions. Tom talked with Jay about how his test helps leaders learn more about their potential employees, an...
World of Marketing 10: From the Mind of a Mensa, A Journey
October 04, 2019 20:42 - 54 minutes - 74.8 MBAttorney Dave Frees believes real wealth comes from retaining relationships and valuing them. Tom and Dave discuss how direct mail, videos, and nurturing your list can lead to your success.
World of Marketing 9: From Shag Carpets to GLM Marketer of the Year
October 04, 2019 20:40 - 1 hour - 122 MBJust because you start small, doesn’t mean you have to stay that way. If you adapt a growth plan, consistently follow it, and stay on course, the possibilities are endless. South Dakota Attorney Scott Swier started with an office in a town with 600 people, a secretary, and some shag carpet. After he established his practice, he searched the Internet for marketing help. He found Great Legal Marketing, which led him to us. After years of surging success, Tom talked with Scott and his office ...
World of Marketing 8: From Small Beginnings to a Dominating Top Practice
October 04, 2019 20:36 - 29 minutes - 40.5 MBIf you own your own business, you know that relationship marketing is one of the most important things you should be doing. It's all about shared interests and connecting with people on a personal level, not just on a professional one. Life is a roller coaster, and no one knows that better than Dr. Marybeth Crane. She is a small-town girl from Rhode Island, who worked hard to combine her interests with the podiatry business she now runs in Texas. She started running competitively in 1979, ...
World of Marketing 7: What It Takes To Be A Top Practice
October 04, 2019 20:34 - 51 minutes - 70.4 MBAre you aiming to be a top practice? Have you ever found yourself struggling to understand, or implement, what it takes to accomplish that? If you haven’t already involved yourself with Rem Jackson in that effort, you have a chance now to absorb some of his knowledge. You could put a price on that, but we didn't.. Tom will interview Rem on how to build a Top Practice, and what it took for him to help the countless podiatrists achieve that goal in the face of heavy competition. Whether yo...
World of Marketing 6: 2 Biggest Attorney Mistakes and 3 Ways To Crush Them
August 20, 2019 20:09 - 1 hour - 67.2 MBFeel like you’re stuck on a marketing problem? You are out there implementing, but it feels like something is keeping your engine in neutral. It doesn’t matter if you have a big or small budget. This happens at multiple stages of growth for law firms. Fortunately, on this week’s World of Marketing, Charley Mann of Great Legal Marketing stopped by to poke around and find what is holding you back, including two huge mistakes that stop any lawyer from reaching success. (No amount of money can...
World of Marketing 5: The Legend of Bob Battle—the Original DIYer
August 08, 2019 17:31 - 56 minutes - 51.3 MBBob Battle has proved himself to be nothing short of a legend in the DUI attorney circle. He’s iconic; he’s funny; and most importantly, he’s a major success. He’s a prime example of how DIY attorneys can make it. Bob Battle has NO staff; it’s all him. Still, no one can compete with his tenacity, dedication, hard work—and amazing results! Check out this episode where Tom interviews Bob on how he’s managed to reach this level of success and how their relationship has been key to the both o...
World of Marketing 4: What’s Going on With SEO?
August 07, 2019 14:27 - 36 minutes - 33.5 MBIn this episode, Tom interviews our local SEO mastermind, Jamie Kelly, also known as “The Professor.” Tom and Jamie discuss the nature of SEO, its history, and its future. Here are just a few of the topics they cover: Why is a web presence still essential when you've been surviving? How is Google changing, and where is it going? Why is having guides so important for your SEO? What are some ways to optimize your content and drive traffic? You can also watch the video here.
World of Marketing 3: Expanding Your Practice The Right Way
August 01, 2019 20:37 - 43 minutes - 40.3 MBSee the interview here. Tom interviews GLM and attorney mastermind, Ben Glass, to discuss expanding your practice, why you should, and how you can. A lot of you might have considered doing this already, and even more of you might need to consider doing this as well. Ben and Tom can help you do this the right way. If you know Ben Glass, you know he’s not only a legend in his practice but also in his marketing expertise. He is the founder of GLM, and mentor to Tom. Not to mention the main...
World of Marketing 2: Killing It With Re-Engagement
July 23, 2019 20:46 - 48 minutes - 44.7 MBIn our second episode of World of Marketing, Tom interviews David Waiter, one of our SEO experts. Listen to find out how David Waiter helped a law firm take advantage of their email list, resulting in a boost in revenue. You can also watch it here.
World of Marketing 1: Celebrity Video with Jim Folliard
June 14, 2019 15:19 - 33 minutes - 31 MBIn our first episode of World of Marketing, Tom interviews Jim Folliard. Jim is an expert on video and photography, and runs gearshift.tv Listen as Jim and Tom go through the history and future of video marketing. Watch on Youtube: https://youtu.be/tMVcXD9toIU
How to Expand Into a New Practice Area
April 23, 2019 18:39 - 17 minutes - 16.3 MBIf you’re trying to expand into a new practice area, you’re going to need a systematic approach. Getting into a new practice area—or generating more leads for an existing practice area—requires more than a page on your website. Check out this month’s webinar recording to learn how to create a marketing campaign that drives traffic, generates leads, establishes your authority, and attracts the clients you want to work with. Moving into a new practice area is a lot of work. We can help! Chec...
Emails That Convert
February 20, 2019 15:02 - 15 minutes - 2.74 MBEmail marketing is an excellent way to generate engagement with your audience, and the ROI can be immense. Learn about some of the best email marketing strategies to get your emails opened and leads converted! Check out this month's recording where Molly shares simple, yet effective tactics for email marketing
Building Your Referral Network
January 24, 2019 14:55 - 1 hour - 60.6 MBFor most attorneys and physicians, referrals are a huge source of revenue. These leads won’t just fall in your lap, though—you have to put in the legwork to build a quality network of referral sources. Charley Mann, Chief Marketing Officer of Great Legal Marketing, joined us to talk about building and maintaining a referral network that offers consistent, valuable leads.
Giving Thanks to Market Yourself in the New Year
November 28, 2018 13:32 - 25 minutes - 23.3 MBLearn how to stay top of mind just by saying “thanks!” in this month’s webinar. Gratitude can build relationships and drive loyalty, but it must be authentic. Watch the recording where Aly Klush and Molly McCormick talk about strategies, ideas, and tactics, and learn how some of our clients are seeing real results by showing their appreciation!
Scary Marketing Strategies to Avoid
October 24, 2018 17:25 - 39 minutes - 54.9 MBSome marketing strategies will result in steady, long-term growth, while others result in fiasco. With so many marketing “experts” sharing information on the internet, how can you know who to trust? Check out the recording of the October 2018 Monthly Marketing Webinar to learn about Scary Marketing Strategies to Avoid, and what you should do instead!
How to Leverage Your Perfect Client Information in Your Marketing
September 04, 2018 13:08 - 50 minutes - 45.9 MBWhen the phone rings, how often is your ideal client on the other end of the call? Chances are, you’re spending too much time talking to and working with people who are not the right fit for your practice. Identifying your perfect client is a critical first step for getting more of the cases and patients you want, but it’s what you do with that information that matters. Check out the August 2018 Webinar recording where Tom Foster and Molly McCormick show you how to put that information to...
How to Improve SEO With Offline Marketing Efforts
August 08, 2018 18:14 - 1 hour - 82.4 MBSEO is primarily seen as a digital marketing focus, but your offline efforts can have a big impact on your online presence! In this webinar turned podcast, Jamie Kelly and Tom Foster show you how to capitalize on offline marketing efforts to keep the momentum going after your message has been delivered. Billboards, promo items, and commercials are great ways to get your name in front of a large audience, but the impact should not stop there! Learn how to develop the right strategy and i...
SEO For Super Excellent Organizers
April 26, 2018 14:31 - 44 minutes - 20.6 MBIn this webinar, Zach Stone talks about some more advanced SEO tactics to help you stand out from your competition. Get the slides to follow along. SEO has many levels, but at its core, it’s all about organization. The images above show a messy, chaotic closet that is transformed into a much more organized closet—although there is still room for improvement. These closet images are a metaphor for SEO, which can help you to organize your website so users and search engines can easily fi...
Building Relationships That Last
April 02, 2018 18:33 - 29 minutes - 47.1 MB VideoZach Stone’s family owns a bed and breakfast, so he grew up in the hospitality industry where relationship building is the lifeblood of their business’ success. Lindsey Daher’s mom manages a medical practice where relationships are the lifeblood of a successful business. Attorneys can learn a lot from how businesses in other industries build long-lasting relationships. It isn’t about doing one thing right, but doing everything well for the lifespan of a client. In our March 2018 webina...
Tom Talks with Dr. Brandt Gibson: The Importance of Balancing Your Practice With Your Life
March 08, 2018 16:26 - 13 minutes - 31.8 MBMany business owners struggle to achieve the perfect balance between faith, family, work, and community; at times, this balance may seem unattainable. But believe it or not, you can run a very successful business and still have time to enjoy family and do the things you love. Dr. Brandt Gibson of Mountain West Foot & Ankle Institute has found the way—or at least gotten very close. Recently, he sat down with Tom and discussed his approach to work-life balance. Tune into our newest Tom Tal...
How to Standout in a Skippable World
February 04, 2018 10:00 - 36 minutes - 49.8 MBCheck out our December webinar where we discussed the 3 things users want in today’s skippable world: “Wow me everywhere.” Consumers are looking for help—help answering a question, help meeting a need, help finding information. “Help me faster.” Users demand fast, relevant, and frictionless experiences across all web properties. “Know me better.” Google and other companies are providing better, more accurate tracking solutions to give even more sophisticated advertising options. We hop...
What You Need to Do in 2018 to Crush Your Competition
January 28, 2018 10:00 - 47 minutes - 109 MBCheck out this month's Marketing Webinar as Tom Foster and Ben Glass discuss: What it takes to make the maximum impact on your practice and your life: Being smart about the business side of your law practice Taking responsibility for your weaknesses How to progress to the top, no matter where your firm is today by: Developing the components of a strong foundation Refining processes and operational systems Delivering better services while making more money and working less
TOM Talks with Ben Glass: 7 Mistakes Attorneys Made in 2017
January 22, 2018 19:03 - 21 minutes - 49.4 MBIt is a new year, and you are starting with a clean slate. However, it is important to examine what went right and what went wrong last year, so you can learn from your mistakes. During this Tom Talks episode, I speak with Ben Glass about the “Seven Mistakes Attorneys Made in 2017”: Mistake #1: No clear goals, no clarity of mission, unrealistic expectations, boredom, restlessness Mistake #2: Not putting in the required effort or not providing enough resources to achieve the very goals yo...
TOM Talks with Mike Mogill: Entrepreneurial Approach to Standing Out With Your Video Production
December 27, 2017 15:06 - 29 minutes - 67.4 MBIn this episode of Tom Talks, Mike Mogill and Tom discuss the significance of video in your marketing efforts. Mike tells us how he found his passion, and how his entrepreneurial motivations led him to the success he has today. Tom and Mike discuss some key points about how to handle your business in a way that is inherently beneficial for all parties—something that drives many of us in our industries.
How to Make the Most of Your Holiday Season Marketing
December 15, 2017 20:59 - 31 minutes - 73 MBWhile we all need to take some time to rest during the holiday season, marketing does not take breaks. Marketing cannot take breaks, but that’s not a bad thing. The lull of your competitors provides you with a perfect opportunity to ensure people are seeing you at a time when they are on social media the most. People are on Facebook, Instagram, and Twitter more during the holidays than any other time of year. And while engagement is lower during this season, it’s a great time to reinforce ...