World of Marketing
241 episodes - English - Latest episode: 1 day ago - ★★★★★ - 10 ratingsThis Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
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Episodes
Episode 234: The Power of Boutique Law Firms in Digital Marketing
July 11, 2024 17:26 - 26 minutes - 61 MBSimone DeLoach is the marketing director for DeLoach, Hofstra & Cavonis, PA, a firm with three offices throughout the Tampa metropolitan area. Simone has worked directly with the Foster Web Marketing team since 2016. Under her management, DHC’s digital marketing has improved significantly—and it’s thanks to her dedication to multi-platform marketing, including newsletter communications, video marketing, website performance, and user experience. Her expertise in the field is a valuable asset ...
Episode 233: Calling in the CFOs With Brooke Lively
July 05, 2024 19:09 - 37 minutes - 84.8 MBBrooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:05 How CathCap Got Started 3:44 What Do Fractional CFOs Do? 8:05 Cat...
Episode 232: Keep Law Firm Growth Interesting With Stephanie Everett
June 27, 2024 21:28 - 27 minutes - 63.5 MBStephanie Everett is CEO of Lawyerist, a major league coaching program for lawyers that is dedicated to improving its members’ lives through growing and sustaining a healthy business. She also hosts the popular Lawyerist Podcast, which is geared toward improving the workflow of law firms. On top of this, Stephanie has co-authored the bestselling book, The Small Firm Roadmap Revisited. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:12 How Stephanie Got Started 4:10 Deciding...
Episode 231: Becoming “That” Lawyer With Steve Fretzin
June 20, 2024 20:36 - 34 minutes - 31.4 MBSteve Fretzin is driven, focused, and passionate about helping attorneys reach their full potential. Over the past 17 years, he has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice. Steve is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys. Here’s a Glimpse of What You’ll Learn 0:00 Introduction ...
Episode 230: Running a Law Firm That Lasts With Mark Powers
June 14, 2024 16:25 - 41 minutes - 56.4 MBMark Powers is the president and founder of Atticus, an organization focused on coaching attorneys to build long-lasting legal practices that operate as efficiently as possible. Mark has been at this for the past 35 years, providing the strong foundation of experience and wisdom he shares with lawyers around the country. He has also co-authored Time Management for Attorneys; How Good Attorneys Become Great Rainmakers; Hire Slow, Fire Fast; A Law Firm’s Guide to Building a Championship Team; ...
Episode 229: From Uninspired to Unstoppable With Sheila Murphy
June 07, 2024 21:19 - 36 minutes - 29 MBSheila Murphy is a former award-winning senior legal executive who is now a career business development coach. Sheila teaches her clients the power moves and mindsets to take their careers from uninspired and uncertain to unstoppable. She has 20 years of experience as a former senior legal officer at a Fortune 50 firm. She is also a certified coach with deep expertise in developing careers, businesses, and talent, as well as a champion of women and diversity in the workplace. Here’s a Glim...
Episode 228: The Power of Long-Tail Keywords in Legal Marketing With Kenneth Berger
May 31, 2024 03:41 - 47 minutes - 109 MBKenneth Berger (Kenny to friends) started The Law Offices of Kenneth Berger in Columbia, South Carolina, when he was just 29 years old. Most people said he was too young, and they doubted his future success. Many years later, though, he has proven all those naysayers wrong. Single-handedly, Kenny has built a personal injury firm that commands the respect of PI lawyers nationwide. Just this year, Kenny faced down a major corporation and won a settlement of $26 million for his client. This ...
Episode 198 REMASTERED: Achieving Victory in Sports Advocacy With Attorney Matt Kaiser
May 24, 2024 18:16 - 28 minutes - 38.8 MBWith the Olympics coming up, we took this week to re-release one of our favorite episodes featuring Attorney Matt Kaiser of Global Sports Advocates! Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally represents athletes at the highest level. He is an influential member of the Global Sports Advocates (GSA) team in Portland, Maine, and has been a ful...
Episode 178 REMASTERED: An Epic of Long-Term Success With Jason Abraham
May 17, 2024 12:30 - 23 minutes - 52.6 MBThis week, we are releasing a cleaned-up cut for one of our favorite episodes, which came out around this time last year. Enjoy Tom's conversation with Jason Abraham, the Owner and VP of the largest personal injury law firm in the Midwest! Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law firm. As a personal injury attorney, Jason has 30 years of experience in the legal field, earning numerous awards for his work. Jason earned a J...
Episode 200 REMASTERED: A Snowbird's Life & Law
May 11, 2024 03:04 - 28 minutes - 38.7 MBSandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity’s culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social, and governance (ESG) issues. She is on the Board of Directors for the non-profit ZERO Prostate Cancer based in Alexandria, Virginia, as well as ...
Episode 227: Showcasing Your Practice Through Podcasting With Robert Ingalls
May 04, 2024 00:55 - 49 minutes - 114 MBRobert Ingalls is a legendary podcast producer for those in the legal profession! A former trial attorney himself, Robert speaks the same language as his clients as they start their own law-focused podcasts. His business, LawPods, works with attorneys and law firms around the country to build their own series that reflect their unique backgrounds and perspectives as they pertain to practicing law. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:20 How LawPods Got Started 9:...
Episode 201 REMASTERED: The Reality and Essentialism of Video Production with Scott Duvall
April 26, 2024 14:30 - 41 minutes - 57.1 MBScott Duvall heads up the Video Production department here at Foster Web Marketing! He manages our in-house team of editors and interfaces with videographer contractors to bring a bit of video magic to our clients across North America. His team is behind virtually all the video content that comes out of Foster Web Marketing (including this podcast and our new web series covering the latest news in digital marketing). Scott has been with the company for over 2 years. He started out as Seni...
Episode 199 REMASTERED: Rebranding in Style With Jim Heininger
April 19, 2024 13:18 - 32 minutes - 44.8 MBThis week, we're remastering one of our favorite episodes from this time last year. Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by his team to facilitate corporate rebrands. His multi-pronged approach to branding is the secret sauce behind the successful shifts that every com...
Episode 226: Resilience in Business With Dr. Denis Cauvier and Dr. Nathalie Beauchamp
April 12, 2024 15:09 - 43 minutes - 99.7 MBDr. Denis Cauvier and Dr. Nathalie Beauchamp are a power duo! Authors of several books individually, they have teamed up to develop two books focused on empowering businesses to overcome adversity and increase focus and productivity through the principle of hormesis! If you’re unaware of the term “hormesis,” you’re certainly not alone. Check out this episode to discover what has been holding your practice back from reaching the next level. Here’s a Glimpse of What You’ll Learn 0:00 Intro...
Episode 225: Start Podiatry Video Marketing on the Right Foot With Dr. Andrew Schneider
April 05, 2024 13:14 - 48 minutes - 110 MBDr. Andrew Schneider is a podiatrist and the medical director of Tanglewood Foot Specialists in Houston, Texas. Not only that, he is a video marketer extraordinaire! His practice has grown significantly by way of his YouTube channel–—a channel he has built from the ground up through DIY video production in his office. Attracting patients from all over the world, Dr. Schneider and his team provide answers and explanations for many of podiatry’s mysteries with a little movie magic. Here’s a ...
Episode 224: Unlocking Your Email List With Josh Kropkof
March 29, 2024 13:44 - 31 minutes - 72.7 MBJosh Kropkof is a titan of email and SMS marketing in the eCommerce world. He and his brother Ben founded The Email Agency in 2018 after starting his online business journey as a law student at the University of Miami. Known as "the quiet kid" growing up, Josh found his voice as a close-up magician & talk radio host! Today, Josh has generated $50M+ in sales for eCommerce brands using email & SMS marketing, including brands such as Mixtiles, Craft Sportswear, and the Children’s Miracle Networ...
Episode 223: The Power of a System With John Fisher
March 22, 2024 14:07 - 48 minutes - 112 MBJohn Fisher is the founder of the New York Injury & Malpractice Law Firm, PC, limited to catastrophic injury law throughout New York State. He has been cited as a legal expert by numerous publications. He has frequently spoken to the New York State Bar Association, National Trial Lawyers, PILMMA, and other organizations concerning law practice management, trial skills, and law firm marketing. Beyond all this, he is also an alumnus of Foster Web Marketing's Marketing Services! He's a highly a...
Episode 222: From Kentucky National Guard to Law Firm Administration With Gary Brumley
March 15, 2024 14:46 - 48 minutes - 110 MBGary Brumley is an accomplished law firm administrator at Mallard Perez, PLLC, in Sarasota, Florida. He has over 13 years of human resources and management experience, which began during his time with the Kentucky National Guard. The Guard built his skill set within human resources management, finance, and victim advocacy—three areas of expertise he brings with him into the legal and administrative fields. Upon transitioning out of the military, Gary earned his MBA to expand upon his abiliti...
Episode 221: From Army Cavalry to JAG to Estate Law and Asset Protection Attorney With Jack Grimes
March 08, 2024 14:32 - 43 minutes - 99.8 MBJack Grimes is an Army Cavalry soldier turned lawyer. Or, wait a minute—it’s actually the other way around! Jack has the unique experience of attending law school and THEN heading into the military. As he says, he had an itch he couldn’t scratch and knew the only way he would be able to rest is if he enlisted. Today, he has been commissioned as an Air Force JAG Corps Lieutenant Colonel while he runs his private practice in Northern Virginia. He’s a man that stands for upholding the law in ev...
Episode 220: From Army Medical Lab Tech to MedMal and Family Law Attorney With Diana Cupps
March 01, 2024 14:07 - 33 minutes - 77.6 MBDiana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. And, together, they bring Diana’s experience as a U.S. veteran into every aspect of their business. Here’s a Glimpse of What You’ll Learn 0:00 Introduction...
Episode 219: Building Upon Your Niche With Kevin Mottley
February 23, 2024 14:53 - 32 minutes - 74.9 MBKevin Mottley is THE guy to handle traumatic brain injury (TBI) cases in the state of Virginia. In fact, he is sought out by personal injury lawyers and auto accident victims as far out as California! His journey from defense attorney to leading TBI attorney illustrates his acumen not only as a lawyer, but as an entrepreneur. No wonder this is his fourth time being on the show! If you’re thinking about growing within a niche field of law, be sure to listen closely. Here’s a Glimpse of What...
Episode 218: From Marine to Consumer Financial Protection Attorney With Mike Cardoza
February 16, 2024 14:24 - 56 minutes - 128 MBMike Cardoza is a longtime client and friend of Foster Web Marketing. He is a unique lawyer—a California consumer financial protection attorney—who helps people regain control of their financial lives by getting the upper hand on creditors, debt collectors, and credit reporting agencies. He is also a former senior executive of a debt-buying company, a debt-collection agency, and a major regional high-volume debt-collection law firm. He now brings his experience and skill to exclusively help ...
Episode 187 REMASTERED: How to Build a Successful Niche Business With Kevin Mottley
February 09, 2024 19:22 - 38 minutes - 88.1 MBThis week we are remastering a favorite of ours from this time last year. Kevin Mottley is regarded as one of the top traumatic brain injury (TBI) attorneys in the state of Virginia. Based in Richmond, he handles the complex, life-altering cases that many lawyers are not equipped to handle. On top of that, he is connected with lawyers around the country to provide referrals to the right legal team for people’s cases. His journey to where he is today is one of grit and determination. If you...
Episode 217: Roadmaps to Success and the Power of Learning With Sean Campbell
February 02, 2024 15:02 - 40 minutes - 92.5 MBSean Campbell is a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top tier conferences around the world, and he has written extensively on technology and business topics. Sean has been a professional services firm owner for more than 20 years and is currently the CEO of Cascade Insights. His work has spanned consulting engagements with tech giants and startups you’ve heard of to the sale of his first company, as w...
Episode 216: Adaptability and Resilience in Podiatry With Nathan Ivey
January 26, 2024 15:31 - 47 minutes - 108 MBDr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle reconstruction, but he is also adept at using orthotics to correct issues that would otherwise require surgery. He is a business owner who is familiar w...
Episode 215: The Successful Entrepreneur’s Mindset With Dave Valentine
January 19, 2024 14:00 - 30 minutes - 68.9 MBDave Valentine is a visionary entrepreneur who owns seven businesses that have collectively generated more than one billion dollars for over 1000 clients, including major brands like Target, Time magazine, and American Express. Motivated by a health scare, he shifted his approach to scaling his businesses and now runs them from a serene mountain house by a river with three waterfalls. With a focus on conscious capitalism and investing in people, Dave aims to employ over 200,000 individuals a...
Episode 214: Mastering Media Marketing With Marco Salinas
January 12, 2024 14:18 - 22 minutes - 50.7 MBMarco Salinas is an author, a longtime student of marketing legend Dan Kennedy, and an all-around marketing guru in his own right. Hailing out of San Antonio, Texas, he is a media marketing consultant, a podcast producer, and a host at Business Innovators Radio Network. His influence has spread throughout Texas' major markets and beyond. When you listen to him, you're listening to experience, expertise, and a tried-and-true marketing genius. Here’s a Glimpse of What You’ll Learn 0:13 Int...
Episode 213: Transforming Your Life and Changing Your Circumstances With Brad Chandler
January 05, 2024 14:00 - 19 minutes - 45 MBBrad Chandler has gone through a metamorphosis. In a previous life, Brad was a real estate investor with some suppressed childhood issues that he took control of in 2021. Today, he’s a life coach for those going through difficult times in their adult lives. Brad has overcome a life of drinking and smoking to reach a point of self-love, inner worth, and freedom. If you have ever looked in the mirror and said to yourself, “I thought it would be different by now,” this is the episode you’ve bee...
Episode 212: Connecting With Audiences Through Experience-Based Marketing With Carolyn Walker
December 26, 2023 17:47 - 48 minutes - 110 MBCarolyn Walker is the CEO & Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients’ reach into new markets by introducing new channels and opportunities to get the word out. She’s a champion of bold ideas, an...
Episode 211: The Value of Legal Marketing Masterminds With Ken Hardison
December 12, 2023 21:03 - 1 hour - 149 MBKen Hardison is a successful lawyer-turned-marketer. After selling two multimillion-dollar law firms and briefly giving retirement a go, he was inspired to form the Personal Injury Marketing & Management Association (PILMMA) to help lawyers learn the business skills they may not have gotten in law school. PILMMA’s format for educating members is through mastermind meetups, where attendees are able to share their insights and problems with one another. And it’s exactly this format that has he...
Episode 210: Music and Making Business Out of Art With Kevin Burnes
November 30, 2023 21:04 - 30 minutes - 3.39 MBKevin Burnes is a professional guitarist, sound engineer, and personal trainer. His backstory is one that will astound anyone who listens to this episode. From spending time recording and working with Don Dokken (yes! THAT Don Dokken) to several other rock and jazz outfits, Kevin has done it all. While this is not your average World of Marketing podcast episode, it certainly offers something special for our audience. Get into the mind of a creative, an artist, and a passionate worker in hi...
Episode 209: Harnessing Machine Learning for Digital Advertising With Alex Makarski
November 14, 2023 00:10 - 31 minutes - 71.9 MBAlex Makarski is the founder of Clickmakers.io and MeasureBit, an AI-powered digital advertising agency and a data integration and analytics company, respectively. Hailing from the former Soviet Union, Alex originally studied to be an engineer. However, he now splits his time between Canada and Mexico after successfully shifting his scientific training to the realm of digital marketing. Alex utilizes machine learning to improve the programmatic video, display, and search ads his clients r...
Episode 208: Modern Marketing for SMBs With Ben Lund
November 01, 2023 18:55 - 24 minutes - 55.2 MBBen Lund is the founder of Rise Marketing Group, based just outside of Boston, Massachusetts, in Dedham. His agency specializes in marketing for small-to-medium-sized businesses, ecommerce companies, and educational institutions. Ben himself is a veteran employee of Yahoo, RKG Ad Agency (acquired by Merkle), and Google. His experience and natural curiosity has led to a marketing career exploring the value of SEO, PPC, email, and social media to help his clients grow beyond expectation! Her...
Episode 207: Legal Marketing Done Right With Alexander Scott
October 18, 2023 21:59 - 36 minutes - 82.6 MBAlexander Scott is Foster Web Marketing’s Director of Marketing Services after a recent promotion from Senior Digital Marketing Strategist. This episode will explain why. Aside from treating his body well, he treats his clients with a first-class service that has resulted in tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes with his many clients in this episode of World of Marketing! Here’s a Glimpse of What You’ll ...
Episode 206: Local Visibility From Community-Based Marketing
September 18, 2023 20:24 - 30 minutes - 70.4 MBLen Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing to not only make a difference in his neighborhood, but make a name for himself both locally and throughout legal marketing circles across the country. Here’s a Glimps...
Episode 205: The Truth to Customer Service is Out There
September 04, 2023 11:00 - 22 minutes - 50.9 MBSarah Allen is a Partner Program Manager at Ruby, a Foster Web Marketing partner agency for virtual receptionist and 24/7 chat services. As a Partner Program Manager, she works with agencies such as ours to expand SMBs’ communication capacity for superior customer service and lead turnaround time. If you need an after-hours receptionist service or responsive chat functionality for your website, Ruby is a first-stop provider. On this episode, Sarah and Tom discuss Ruby’s new book, The X-Pec...
Episode 204: Knowing Your Audience With Empathic Marketing
August 21, 2023 17:25 - 29 minutes - 66.9 MBMike Caldwell has done it all. He is a former paramedic turned marketing coach through his company The Marketing Medic. Mike has worked with a number of big names including Russell Brunson and Todd Brown. Through his successes across the United States, he has developed a keen system for helping businesses of all kinds develop marketing strategies that work! Get to know Mike (AKA the Marketing Medic) in this week’s episode to learn how you can use empathic marketing to grow your business toda...
Episode 203: Bring the Disney XPerience to Your Clients
August 07, 2023 13:30 - 32 minutes - 73.8 MBVance Morris is a former leader at Walt Disney World where he rose through the ranks across the company’s different resorts. Upon leaving, he took his knowledge of Disney’s customer service to find a way to bring it into outside industries. He now works as a business coach operated through his business, Deliver Service Now. The company provides tours of Disney World to business owners looking to improve the user experience they provide clients and customers through their own businesses. Whet...
Episode 202: Reaching Your Firm's Ultimate Level with Kristina Schneider
July 28, 2023 17:56 - 35 minutes - 80.6 MBKristina Schneider is a Practice Success Coach with The Ultimate Estate Planner. She and Attorney Philip J. Kavesh guide estate planning professionals such as attorneys, CPAs, financial advisors, and more to reach their firm's greatest potential in the market today. She provides insights and resources to clients in the program for building a stronger, more sustainable business and marketing strategy. She has taught some of the most important topics for building a firm, including but not limi...
Episode201: The Reality and Essentialism of Video Production
June 14, 2023 20:08 - 41 minutes - 57.1 MBScott Duvall heads up the Video Production Department here at Foster Web Marketing! He manages our in-house team of editors and interfaces with videographer contractors to bring a bit of video magic to our clients across North America. His team is behind virtually all of the video content that comes out of Foster Web Marketing (including this podcast and our new web series covering the latest news in digital marketing)! Scott has been with the company for over 2 years. He started out as a Se...
Episode200: A Snowbird’s Life & Law
May 15, 2023 19:23 - 28 minutes - 38.7 MBSandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity’s culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social, and governance (ESG) issues. She is on the Board of Directors for the non-profit ZERO Prostate Cancer based in Alexandria, Virginia, as well as ...
Rebranding in Style with Jim Heininger
April 22, 2023 21:10 - 32 minutes - 44.8 MBJim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by his team to facilitate corporate rebrands. His multi-pronged approach to branding is the secret sauce behind the successful shifts that every company wants to see when faced with a need to adapt. Here’s a Glimpse of What You’ll L...
Achieving Victory in Sports Advocacy with Matt Kaiser
April 14, 2023 16:36 - 28 minutes - 38.8 MBMatthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally represents athletes at the highest level. He is an influential member of the Global Sports Advocates (GSA) team in Portland, Maine, and has been a full-time sports attorney since 2017. Before working at GSA, he was a student in the International Sports Law Master’s program at the Instituto Superior d...
The True Value of Honest PPC Work with expert Craig Weatherly, FWM's Senior Digital Marketing Strategist
April 06, 2023 18:30 - 25 minutes - 35.7 MBThe True Value of Honest PPC Work Featuring Craig Weatherly Craig started his journey in 2001 at New Horizons Computer Center, a local technical institute with a direct focus on web design and SEO. He brings his SEO and digital marketing experience which was spent in competitive markets such as automotive and tourism. Craig has a passion for helping business owners achieve their goals with ever-changing digital platforms. Here’s a glimpse of what you’ll learn: How an SEO expert cho...
Tom Learns How To Predict the Perfect Price on Amazon With Profasee’s Truly Brilliant CEO Chad Rubin
March 31, 2023 06:00 - 24 minutes - 22.9 MBSerial entrepreneur Chad Rubin is the Founder and CEO of Profasee, a dynamic platform designed to help brands on Amazon predict the perfect price for their products. Chad’s career in e-commerce has allowed him to develop key SaaS skills while learning how to capitalize on opportunities and build stable futures for brands and companies alike. He graduated with a Bachelor of Business Administration from the University of Massachusetts Amherst and has since been on a mission to help brands recl...
Jessica Taveras Is the Marketing Coach for Our Most Successful Doctors: How She Helps Them Succeed!
March 24, 2023 06:00 - 23 minutes - 21.9 MBJessica Taveras is the Digital Marketing Coach at Foster Web Marketing, a company that specializes in marketing strategies suitable for medical, legal, and service businesses. Jessica’s expertise in the marketing industry allowed her to develop key skills in advertising, SEO, customer relations, and management, which she utilizes when coaching clients on how to achieve marketing success. She earned her Bachelor’s Degree in Communications from Kean University in New Jersey. In this episode…...
Toby Crandall’s Career Journey and Helping Tom Foster Jr. Build FWM and DSS
March 17, 2023 06:00 - 36 minutes - 33.3 MBToby Crandall is the CTO at Foster Web Marketing, an award-winning agency that provides customized marketing solutions for law firms, medical practices, and service businesses. He has been part of the IT and marketing industries for over 20 years while developing his skills in multiple leadership positions. In this episode… As the web has become a more sophisticated place, there has been a rise in malicious cyber attacks. How can you ensure that your business and clients’ data are protec...
Dr. Schaeffer Is the Coolest Podiatrist on TV — He’s the Co-host of TLC’s My Feet Are Killing Me
March 10, 2023 07:00 - 36 minutes - 33.4 MBDr. Brad Schaeffer is a Board Certified Podiatric Surgeon and has established a private practice located in Central Park, New York, called SOLE. He is also the co-host of TLC’s show My Feet Are Killing Me, where he showcases his medical expertise with compassion and professionalism. Dr. Schaeffer is admired for his dedication to helping patients by continuously developing his surgical techniques and medical practice. In this episode… When creating a business, there’s always one question ...
Meet Our Own Susie Bacus, Our Tough Lady That Runs the Marketing Services Department at FWM
March 03, 2023 07:00 - 22 minutes - 20.5 MBSusie Bacus is the Director of Marketing Services at Foster Web Marketing. This award-winning marketing firm provides custom-tailored solutions for medical practices, service businesses, and law firms. Susie’s entrepreneurial spirit motivates her to help others by always adapting to challenges and finding innovative ways to create long-lasting change. She graduated from Radford University with a B.S. in Communications and Public Service. In this episode… As concern rises over the latest ...
Incredible Business Mind and Man, the Impressive William Harris — Marketing Agency Expert
February 24, 2023 07:00 - 31 minutes - 29.2 MBWilliam Harris is the Founder and CEO of Elumynt, an award-winning e-commerce marketing agency that utilizes the latest AI technologies and strategies to help businesses achieve their goals. As a marketing agency expert, William has had the opportunity to work with name brands and companies such as Nike, Nickelodeon, and Jack Daniels to substantially improve their business growth and revenue. In this episode… Stop setting meaningless target goals that only hurt your business. The modern ...