World of Marketing

SEO For Super Excellent Organizers

In this webinar, Zach Stone talks about some more advanced SEO tactics to help you stand out from your competition.  Get the slides to follow along. SEO has many levels, but at its core, it’s all about organization. The images above show a messy, chaotic closet that is transformed into a much more organized closet—although there is still room for improvement. These closet images are a metaphor for SEO, which can help you to organize your website so users and search engines can easily fi...

Building Relationships That Last

Zach Stone’s family owns a bed and breakfast, so he grew up in the hospitality industry where relationship building is the lifeblood of their business’ success. Lindsey Daher’s mom manages a medical practice where relationships are the lifeblood of a successful business. Attorneys can learn a lot from how businesses in other industries build long-lasting relationships. It isn’t about doing one thing right, but doing everything well for the lifespan of a client. In our March 2018 webina...

Tom Talks with Dr. Brandt Gibson: The Importance of Balancing Your Practice With Your Life

Many business owners struggle to achieve the perfect balance between faith, family, work, and community; at times, this balance may seem unattainable. But believe it or not, you can run a very successful business and still have time to enjoy family and do the things you love. Dr. Brandt Gibson of Mountain West Foot & Ankle Institute has found the way—or at least gotten very close. Recently, he sat down with Tom and discussed his approach to work-life balance. Tune into our newest Tom Tal...

How to Standout in a Skippable World

Check out our December webinar where we discussed the 3 things users want in today’s skippable world: “Wow me everywhere.” Consumers are looking for help—help answering a question, help meeting a need, help finding information. “Help me faster.” Users demand fast, relevant, and frictionless experiences across all web properties. “Know me better.” Google and other companies are providing better, more accurate tracking solutions to give even more sophisticated advertising options. We hop...

What You Need to Do in 2018 to Crush Your Competition

Check out this month's Marketing Webinar as Tom Foster and Ben Glass discuss: What it takes to make the maximum impact on your practice and your life: Being smart about the business side of your law practice Taking responsibility for your weaknesses How to progress to the top, no matter where your firm is today by: Developing the components of a strong foundation Refining processes and operational systems Delivering better services while making more money and working less

TOM Talks with Ben Glass: 7 Mistakes Attorneys Made in 2017

It is a new year, and you are starting with a clean slate. However, it is important to examine what went right and what went wrong last year, so you can learn from your mistakes. During this Tom Talks episode, I speak with Ben Glass about the “Seven Mistakes Attorneys Made in 2017”: Mistake #1: No clear goals, no clarity of mission, unrealistic expectations, boredom, restlessness Mistake #2: Not putting in the required effort or not providing enough resources to achieve the very goals yo...

TOM Talks with Mike Mogill: Entrepreneurial Approach to Standing Out With Your Video Production

In this episode of Tom Talks, Mike Mogill and Tom discuss the significance of video in your marketing efforts. Mike tells us how he found his passion, and how his entrepreneurial motivations led him to the success he has today. Tom and Mike discuss some key points about how to handle your business in a way that is inherently beneficial for all parties—something that drives many of us in our industries.

How to Make the Most of Your Holiday Season Marketing

While we all need to take some time to rest during the holiday season, marketing does not take breaks. Marketing cannot take breaks, but that’s not a bad thing. The lull of your competitors provides you with a perfect opportunity to ensure people are seeing you at a time when they are on social media the most. People are on Facebook, Instagram, and Twitter more during the holidays than any other time of year. And while engagement is lower during this season, it’s a great time to reinforce ...

TOM Talks with Jonathon Cooper: Using Non Compete Agreements to Protect Your Business

Have you wanted to hear more about non-compete agreements to ensure your business is protected? Watch this video to learn from an experienced attorney.

How To Write For An Online World And How Content Impacts Your Overall Marketing Strategy

Marketing experts have been telling you to create unique, engaging content for years, but it's hard to know how to write great content when strategies are constantly evolving (remember keyword stuffing?). Luckily our Director of Content Operations, Lindsey Daher, joined the monthly marketing webinar to teach us how to write content that will please both users and search engines. Check out the recording to learn: What search engines want from your content. How to create a content-focused m...

How to Grow New Leads From SEO

A well-optimized website needs unique and useful content, a strong local profile, engaging social media presence, and excellent design and architecture. But even with all of these things in place, it can be hard to get noticed or compete with sites that came before yours. Lucky for us, Publicity.ai CEO Zeal Caiden joined our monthly marketing webinar to teach us “How to Predictably (and Automatically) Grow Your New Leads From SEO Month After Month.” Check out the recording to learn: The SEO...

How to Win Micro-Moments With Google

“Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.” —Think with Google We are living in a mobile-first world, and we need to be there for users who are searching on a mobile device! Ben Polk from Google joined our monthly marketing webinar to talk about “How to Win Micr...

How to Improve User Experience on Your Website

As online users, we have become accustomed to instant gratification. Your website users are no different—they want a site that is easy to navigate, loads quickly, and addresses their concerns up front.   Providing a great user experience (UX) is the key to better conversion rates, better engagement, higher ranking in search engines, and increased time on site. Zach Stone and Gretchen Upright joined our monthly marketing webinar to teach us How to Improve User Experience on Your Website. ...

How to Improve Online Marketing With Video

Video is an incredibly powerful way to connect with your audience, establish your authority, and build trust with prospects. In fact, online videos will account for more than 80% of all consumer internet traffic by 2020 according to Cisco! Thankfully Jamie Kelly and Allison Benson  taught us How to Improve Online Marketing With Video in this month's Marketing Webinar. Jamie and Allison work with clients on creating the highest converting and most engaging marketing strategies—this almost alw...

How to Manage Your Online Reputation

Managing your online reputation is critical to your business. Reviews, social media, content, and client experience will all have an impact on your reputation. If you leave it up to chance, you’re playing with fire. Check out the webinar recording where Molly McCormick and David Waiter talk about the importance of:   Branding your business through content. Using social media to your advantage. How to generate positive reviews. How to avoid negative reviews. How to use review gener...

How to Determine Your Online Success

You’re doing all of the right things when it comes to your website, but is it working? Let’s find out! Jamie Kelly and David Waiter joined our webinar to tell you, How to Determine Your Online Success. These are the factors that impact your success; check out the recording to learn how to evaluate them: Local visibility, Backlink profile, Content, Reputation, Client experience, Competition, And paid marketing performance. Here is a link the snapshot analysis which can give you...

How to Set Yourself Up For Success in 2017

Think of your business like a tree: the roots of the tree are your marketing efforts, the trunk and branches are your business offerings, and the fruit on your tree are great clients. The stronger and healthier your roots, the bigger and healthier your business will grow. Zach Stone and Tom Foster hosted our monthly marketing webinar to show you how to create the healthiest, most profitable marketing tree to set yourself up for success in the New Year! Check out the recording to learn: Ho...

How to Evaluate Advertising Opportunities

How can you accurately and effectively track which channels are bringing in the best leads or best cases? Legal Marketing expert Mischelle Davis joined us for another monthly marketing webinar to show you! Zach and Mischelle got back to basics in this webinar to provide the foundation for the most accurate, uncomplicated data tracking methods.  Check out the recording to learn: Where to get the data, How to enter the data to get accurate results, How to manage data integrity, How to...

How to Convert More Calls into Clients

You have an excellent and effective marketing campaign in place and you’re getting tons of phone calls, but no new business. What gives?! Intake is the first real impression of what it’s like to work with your practice. Are you sending the right message? Even if you have a fabulous marketing campaign, a wonderful staff, and a great relationship with all of your patients or clients, a poor intake process can leave prospects feeling underwhelmed or neglected. Bill Egan and Tod Novak, Intake ...

The Best Ways to Measure Your Marketing ROI

You’re investing in marketing, but what are you getting out of it? We see it a lot—doctors and lawyers who keep spending marketing dollars, and don’t know if they’re truly benefiting from it, or flushing their money down the drain. Mischelle Davis, marketing guru at Davis Law Group, joined us for the October 2016 Webinar to talk with us about her excellent methods for tracking the success of marketing efforts. Mischelle is aces when it comes to this stuff, and her insight is invaluable! Ch...

Webinar: How to Build Effective Marketing Funnels

Ben Glass joined our webinar to share insights on some of the major themes we will be discussing at the Great Legal Marketing Summit, and to teach us how to build effective marketing funnels. Check out the recording and follow along with the slides to learn: Why marketing funnels are absolutely essential, How they work to draw in users and guide them towards a buying decision, How to create marketing funnels that will get clients to commit before they walk into the office, And which m...

How To Create a Review Strategy

How to Actually Use Google Analytics

Google Analytics contains tons of information about your users—information you need to generate more website visitors, higher conversion rates, and better leads! It’s not enough to just see what’s happening on your website—the data in Google Analytics will tell you how to make better business decisions, and we can show you what to do with it. Watch to video and follow along with the slides to learn: How to set up a custom dashboard How to measure and track your goals and events Which ca...

Facebook Ads 101

With the right message and strategy, you can have an incredibly effective and affordable ad campaign on Facebook. However, navigating the ad platforms, picking the right ad types, and setting up your campaigns for success can be really confusing, even for seasoned veterans. Zach Stone and Molly McCormick hosted the April 2016 webinar to teach you how to build effective Facebook ads from the ground up. Check out the recording to learn: The difference between Power Editor and Ads Manager (an...

How to Write Great Content

You hear it all the time—"Content is King!" but that information is not helpful if you don't know how to write great content. We've pulled together a really helpful, comprehensive guide to writing great content. This podcast will not only help you understand the importance of different content types and why they are beneficial, but it will also finally explain how to actually write great content.

How Ben Glass Won a $1.8 Million MedMal Case

Not every case will be worth $1.8 million, but if it is, you better be prepared to secure that client before your competition does! Check out my interview with Ben Glass and to learn exactly how Ben managed to win and acquire his $1.8 million case, and how you can use the same strategy to bring in your own great clients and cases! Check out the interview to learn:   How Ben uses his website to attract the best clients and cases and still manages to run an incredibly successful law firm (y...

How to Write Awesome Case Results

Nothing can seem quite as uncaring as a lawyer or doctor who can't empathize. It is very easy to come across as out-of-touch over the internet—not because you’re insensitive, but because the internet is an easy place to misinterpret things. When a prospective client or patient is facing a major issue it can be overwhelming and stressful. They likely have hundreds of potential lawyers or doctors to choose from, and they have no idea who to trust, or who will have their best interest at heart...

How to Be The Life of The Social Media Party

In our August 2015 webinar, we teach you how to fully maximize each social media platform not only to attract new prospects, but also to continuously engage and intrigue them so that they eventually do business with you. Practically everyone is on social media these days, so how will you steal the show and become the LIFE of the social media party? Check out our webinar to learn how! In this webinar you will learn: The social mindset and how to post engaging content your followers want t...

Nurture and Convert Your Leads With Campaigns

In this webinar, we teach you how to make the most out of your contact list by creating campaigns that will convert those leads into paying clients. After all, every great relationship requires nurturing. Show them who you are and that you care, and they will WANT to be in a relationship with you! In this webinar you will learn: How to create email and print newsletters and ensure people read them. How to time and structure campaigns properly—don’t be too soon or too late! The significa...

How to Set Attainable Goals

We all talk about the things we’re going to do “in the new year” but how often do we really follow through? When it really comes time to start making things happen, our goals can suddenly seem daunting or something that we’ll “get around to eventually.” Rem Jackson can help! Rem is our good friend and business partner at Top Practices, and he is an ace when it comes to goal setting, but even more importantly, he’s an ace when it comes to goal ACCOMPLISHING. Check out the webinar recording ...

Lending a Helping Hand in Your Community!

There’s always the conventional way to get business, such as word-of-mouth and creating advertising campaigns, but people often forget about something as simple as getting involved in the community. Helping others can be the most rewarding experience; not only does it make you and those around you feel good, but it can also reward you in your business! Check out the recording and follow along with the slides to learn: The different ways you can get involved in your community—everything fr...

How to Build a Sustainable Review Strategy

Reviews can make or break your business’s reputation, and creating an ethical and sustainable review strategy is the fourth of our 10 Marketing Commandments. In fact, a recent survey shows that 88 percent of consumers read online reviews, and 85 percent of those read ten or more reviews before making a decision. That means nearly every single person who has called your office has probably read your reviews! In this webinar we discussed: The RULES for reviews: if you don’t follow them, you...

How to Create Social Content

Social content is the kind of stuff you can share on social media that will actually generate engagement, so learn how to create it! Molly McCormick and Zach Stone hosted the February 2016 webinar to teach you how to create social content, and they gave you tons of excellent examples. Social content is interesting, click-worthy, and visual—it is NOT a bunch of links back to general information on your website or in-depth, factual articles. Check out the webinar recording to learn: The diff...

How to Create Social Content

Social content is the kind of stuff you can share on social media that will actually generate engagement, so learn how to create it! Molly McCormick and Zach Stone hosted the February 2016 webinar to teach you how to create social content, and they gave you tons of excellent examples. Social content is interesting, click-worthy, and visual—it is NOT a bunch of links back to general information on your website or in-depth, factual articles. Check out the webinar recording to learn: The diff...

How To Generate More Leads (And Turn Them Into Clients)!

So many people hyper-focus on their SEO, but don’t realize getting on the first page of Google is meaningless if you’re not getting business from it! Check out the November podcast recording to learn how to get those users to become leads, and those leads to become PAYING customers. Alex Hambrick, VP of Ngage Live Chat, joined us to talk about: How to get more leads from your website, What to do once you’ve got those leads, Common mistakes you’re making with your intake process, Why acco...

Give Your Marketing a Boost!

If you spend time hammering out content, setting up free offers, or posting to social media and you're still not seeing those leads come in, you know how frustrating it can be.You can't give up on great marketing, but sometimes great marketing takes a while to get the attention it deserves. Paid promotions will help you quickly and effectively get that attention while staying within your budget! Check out the podcast recording to learn: Which general paid listings you should be taking adva...

7 Steps to Hiring ONLY Superstars

Most people don’t know who they should or should not hire—they just go with the applicant who has education and experience, or they’ll go with their gut feeling. More than anything, most hiring decisions are based on enthusiasm.  This can be a toxic pattern! Are you hiring people because you have a really good feeling about them, or are you hiring people that will work well in their position AND with the rest of your team? It can be really difficult to know if you’re making smart hiring dec...

Web Content to Attract the Clients You Want!

In our podcast, we show you the step-by-step process to take in order to create great content that targets your ideal clients…content that potential clients will actually see and will truly want to read. The Internet has literally billions of websites, so how will yours stand out among your competitors? The answer is simple: with an exceptional and TARGETED content marketing strategy that you can learn to promote in a variety of ways! In this webinar, you will learn: Ways to develop a stra...

Get Lucky With Local SEO

In our podcast, we show you how to Get Lucky With Local SEO! This webinar is all about step #3 in our list of Marketing Commandments: “Thou Shalt Optimize Local Search and Niche Directories.” In this webinar, you will learn: How to optimize all local profiles, directories, and industry-specific profiles. Why these elements are critical to your success. When to review, refresh, and restructure all of the elements of your local SEO presence. You can follow along with the slides here. We ...

How to LOVE Your Website Again!

Remember when your brand new website first launched, and you were so excited to show it off and get tons of business from it? You can get that feeling back if you just show your website some love! Your website is one of the most important tools you have in your marketing toolbox. Step two of Foster Web Marketing’s “Ten Marketing Commandments” is “Thou shall update your website regularly.” Ok, so what exactly does this mean? In this hour-long webinar, you will learn: This step is a regular...

The Business of Running a Business

Buster Tate, Chief Operating Officer at Foster Web Marketing, joined us for the webinar: The Business of Running a Business. Ever have those days when you're so busy that nothing gets done? Many business owners are already so wrapped up in their day-to-day responsibilities that they think they just don’t have time for a business plan. A business plan is a critical element of operating successfully! Buster’s incredibly impressive résumé—including 32 years with the Department of Defense and d...