World of Marketing 38: Throwing Counter Punches With Somnath Sikdar

In the days before the pandemic, it was so easy to put things off and think, “I’ll do that later.” Now, everything has changed, and we can’t get to those things like we planned.

As a small business owner, you worry about who you’re going to disappoint and all those who depend on you. Somnath (Som) Sikdar, co-owner and instructor of Dragon Gym, says, “We’ve definitely had to evade and dodge, but now we’re throwing some counter punches.” Som and Tom discussed how he’s switched to virtual classes and training via Zoom and other digital services.

Som has used the constraints and restrictions to come up with better solutions to market his business. What changes have you made to keep things going? Find out what Som’s doing to expand his reach nationally.