World of Marketing 41: Making Tough Decisions With Jason Abraham

Businesses of all sizes have been affected by this pandemic. It has forced many to make tough, emotional decisions.

Unfortunately, for many employers, these decisions include staffing changes. Jason Abraham, managing partner of Hupy and Abraham, says, “Bigger isn’t always better when you’re in the middle of a pandemic. It can be quite scary.” Jason talked to Tom about how “unbelievably hard” it was to lay off 85 of his 200 employees.

Jason also talked about how he’s marketing to his employees to make sure they feel safe and informed of what’s to come. What are you doing to show your staff how much you care? Find out how Jason is already bringing back most of his team, while also reevaluating their marketing strategy.