TRICHOMES The High Ground artwork

TRICHOMES The High Ground

64 episodes - English - Latest episode: over 2 years ago -

On the TRICHOMES High Ground we feature leaders of the cannabis industry. We talk to everyone from farmers, to CEOs and public officials, anyone making an impact on the cannabis community and beyond.

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Episodes

Founder’s Interview: Scientific Innovation & Effects-Based Cannabis with Chris Emerson of Level

February 14, 2022 18:00 - 46 minutes - 43.5 MB

The High Ground - S1E2 - Founder’s Interview: Scientific Innovation & Effects-Based Cannabis with Chris Emerson of Level   Welcome Back to the High Ground, a Bi-Weekly Video Series in which I'm going to be interviewing Founders that Span All Categories in the California Cannabis Market. Today we speak with Chris Emerson, the Founder & CEO of Level, a Cannabis Products Brand in the Cannabis Capsules Space. We learn about his extensive Scientific Background, the Tech Boom in San Francisc...

Founder's Interview: Balancing Growth & Personal Fulfillment with Alexi Chialtas

January 31, 2022 18:00 - 45 minutes - 63 MB

Welcome to the Returning Season of The High Ground! We Bring You A New Bi-weekly Conversation That Looks At the Trends, Brands, & Data that Drive the Growing Cannabis Industry. More Than Just Market Data, the Mission of High Ground is to get an Unfiltered and Authentic Look at How the People Behind the Brands are Navigating the Ups and Downs of the Tumultuous California Market.  In Our New Series, We Speak with The People Who Are Pushing the Cannabis Industry into New Territories And Tod...

Creating ''Approachable'' Cannabis Products - HG Interview: Missy Bradley of Stillwater Brands

March 25, 2021 16:01 - 37 minutes - 51.6 MB

It’s no secret that a lot of people are starting to discover and use cannabis products for the first time. It is because of this that dosing is now more important than ever. On this episode recorded on 02/16/2021, Jesse Betend talked to Missy Bradley, Brand Director and co-founder at Stillwater Brands. Stillwater Brands’ deep background in food manufacturing and water soluble cannabinoid technology has led to the production of some of the best selling and most trusted edibles in Colorado, in...

Supporting Cannabis Farming Through Science - Dan Grace of Dark Heart Nursery

March 18, 2021 16:34 - 36 minutes - 49.5 MB

Have you ever thought about the negative impact of misinformation that has been spread across the cannabis industry? Our guest on this episode of The High Ground is Dan Grace, founder and CEO at Dark Heart Nursery. Since 2007, Dark Heart Nursery has specialized in cultivating high quality clones for growers across California and they also offer lab services. Jesse Betend and Dan talk about receiving misinformation when it comes to cultivation and how a big part of his organization’s mission ...

Funding the Emerging Cannabis Market - Rick Batenburg III of Cliintel Capital

March 11, 2021 15:10 - 30 minutes - 41.9 MB

In this episode recorded on 02/02/2021, Jesse Betend talks to Rick Batenburg III, Founding Partner and Chief Investment Officer of Cliintel Capital. Cliintel Capital Management Group was created to provide funding to emerging market companies. Rick talks about why he is feeling optimistic about the cannabis industry in 2021, the unique challenges the space has, and why brands need to make an emotional connection to their customers.   Founding Partner and Chief Investment Officer Rick Bat...

Stressing the Importance of Terpene Profiles - Casey Ly of The BLOOM Brand

March 04, 2021 15:01 - 36 minutes - 49.8 MB

On this episode of The High Ground recorded on 01/29/2021, Jesse Betend talked to Casey Ly, Chief Revenue Officer of BLOOM, a cannabis company based out of California. Jesse and Casey talk about the inconsistency in cannabis vape products, and why BLOOM’s products are more consistent than others. They also talk about why BLOOM’s “secret sauce” is in their terpene profiles, Casey's path into the industry, and why cannabis is being put in a good position in 2021.   The BLOOM Brands Website...

Mission Driven Team = Happy Cannabis Customers - Matthew Ingram of Proof

February 25, 2021 15:16 - 29 minutes - 40.8 MB

On this episode of The High Ground recorded on 01/25/2021, Jesse Betend  talked to Matthew Ingram, CEO of Proof, a family owned and operated cannabis company. Matthew talked about the journey his team has been on, and what sets them apart from other cannabis companies. He also discusses how Proof is mission driven and value based, which translates into having a loyal team, and how that benefits the consumer. Jesse and Mathew also talk about how important it is to work with the local communit...

Building & Rebuilding Relationships with Regulators - Hunter Neubauer of Oregrown

February 18, 2021 12:30 - 29 minutes - 40.7 MB

On this episode of the High Ground recorded on 01/21/2021, Jesse Betend talked to Hunter Neubauer, the co-founder and chairman of Oregrown, a cannabis company out of Oregon. Hunter has spoken in front of the state legislature and he's also built a personal relationship with the Oregon Liquor Control Commission, which is in charge of regulating cannabis in the state. During the conversation, Hunter talked about the relationships that he's built with regulators, and how they have suddenly chan...

Attorney Talks Defending America's Longest Serving Cannabis Prisoner - Chiara Juster

February 11, 2021 12:30 - 37 minutes - 50.9 MB

On this episode of The High Ground recorded on 1/7/2021, Jesse Betend talked to Chiara Juster, advocate and strategic counsel. Chiara was one of the attorneys who represented America’s longest serving nonviolent cannabis prisoner, Richard DeLisi. Richard was serving a 90 year prison sentence and was finally released in the state of Florida at the Age of 72. Jesse and Chiara talk about how she came to representing Richard, cannabis reform, and the future of criminal justice. On The High Gro...

Reflecting on a Pandemic Year - Brook Eagle of Pacific Reserve

February 04, 2021 12:30 - 42 minutes - 58 MB

Earlier last year, Brook Eagle of Pacific Reserve came on the TRICHOMES Hash It Out podcast. This was back in March and he was asked a lot about coronavirus and how it was impacting the industry at the time. Everyone was expecting this to maybe last one two months at most so we figured we checked back in with Brook almost one year later.   Jesse Betend and Brook talked about how taxes in California are shaping the industry in unexpected ways, and how while sales have stayed consistent, c...

The High Cost of Low Space - Camille Roistacher of Voyage Distribution & WYLLOW

January 28, 2021 12:30 - 34 minutes - 47.6 MB

The California cannabis market was projected to have 6,000 stores. In reality, there are only about 700. As you can imagine that makes shelf space in the stores that are operating both extremely limited and extremely valuable. It might not seem like it, but an empty shelf, is an expensive problem. On this episode of the High Ground recorded on 12/15/2020, Jesse Betend talked to Camille Roistacher, the co-founder of Voyage Distribution and WYLLOW. Jesse and Camille talk about voyages both ...

The Thin (Green) Line Between Legal Hemp & Illegal Cannabis | Justin Allen of Lumin Extracts

January 21, 2021 12:30 - 35 minutes - 48.4 MB

Most state guidelines require that in order to remain legal, industrial hemp must contain less than 0.3 percent THC. Anything above that, and your legal hemp is now illegal cannabis. The problem with that is that 0.3%, that number is completely arbitrary. While there are some things that farmers can do to influence THC content in their crops, the truth is it's a toss-up, a scientific coin flip ultimately leaving farmers constantly at risk of losing an entire crop. To nail down the details, J...

Making Cannabis Products with Care and Unmatched Expertise - Dr. Robb Flannery of Dr. Robb Farms

January 14, 2021 12:30 - 46 minutes - 63.6 MB

Dr. Robb Flannery is the CEO and founder of Dr. Robb's Farms. The basic version of Dr. Robb's story is one that you might have heard before. Robb, like a lot of other people, got into the business that he's in because he wanted to help a family member. In this case, Robb's mom who was diagnosed with cancer and was absolutely not a cannabis user. Unlike a lot of the people who get into the cannabis business because they want to help a family member, Robb's background isn't in medicine, he's a...

A Pharmacist-Founded CBD Company - Arby Barroso of Green Roads

January 07, 2021 12:30 - 38 minutes - 53.1 MB

When Arby broke his hip he knew was going to lay him out for a little while. What he didn't know is that it was gonna nearly tear his life apart. After his injury, Arby was prescribed not one, but at one point, four different pain killers. They helped him through the pain, but they also left Arby with an addiction that eventually led to his arrest in 2010. Today Arby is the co-founder of GreenRoads, a company that specializes in CBD products that he started with his pharmacist. Before foundi...

Safety and Trust in a Semi-legal Industry - Aaron Riley of CannaSafe

December 30, 2020 12:30 - 41 minutes - 38.7 MB

Providing safe cannabis requires testing, and is becoming a lucrative part of the industry. But in an industry that requires a hefty amount of trust, safety testing requires just that little bit more. Aaron Riley is the CEO of CannaSafe, one of California's leading cannabis testing labs. Jesse talked to Aaron to find out more about transparency and safety in the semi-legal industry where one slip-up could mean completely losing credibility. This conversation centers on trust, how to convince...

How to Open a Cannabis Business Without a License - Chris Dell’Olio of WebJoint

December 24, 2020 12:30 - 28 minutes - 30 MB

It seems like every other episode that we're talking about licensing issues and it makes sense why, it's one of the fundamental issues of this new industry, and every single state has a different take at being fundamentally that gatekeeper. It makes sense that it gets as much attention as it does.   Chris Dell’Olio is the CEO and Co-Founder of WebJoint, a company that's making it possible to get into the cannabis industry even if you don't have a license. WebJoint is a cannabis software...

50 Years of Fighting Cannabis Prohibition - Ian Rassman of Los Angeles NORML

December 17, 2020 12:30 - 40 minutes - 56.1 MB

It's been 53 years since the passage of the Controlled Substances Act, and the damage that little bit of legislation has caused is truly hard to quantify. It's destroyed countless lives, pushed past the individual to decimate families and entire communities, and it's helped to create the out-of-control prison population that we have today. It's accurate to say ruined lives because mandatory minimum sentencing laws in many cases mean that people are serving life in prison for selling cannabis...

From Closets to Crop Yields - Brian Malin of Vital Garden Supply

December 15, 2020 12:30 - 29 minutes - 25.1 MB

Honestly, how much do you actually think about where your cannabis comes from? Have you ever considered growing yourself? Brian Malin is the CEO and founder of Vital Garden Supply, Vital Grown, and Vital Distribution. Today, he grows cannabis on a commercial scale, and he's also a sought-after expert on organic gardening methods for cannabis farms. But like most people, Brian got his start growing plants at home with a buddy.   In this episode, Jesse Betend meets one of the people behind...

Is it Fair to Want More from the MORE Act? - Marie Montmarquet of MD Numbers Inc.

December 10, 2020 12:30 - 34 minutes - 36.3 MB

Election day brought five new states with cannabis legislation, and in the week since, Democrats have promised to vote on the MORE act, which would quote remove cannabis as a scheduled substance, as well as offer banking protections for the industry. And while some of that is worth getting excited about, the devil of course is in the details. In this case, the details are pretty slim language about systems for expunging cannabis convictions, but no details about how that expensive process wi...

What Can DNA Tell Us About Our Body's Relationship with Cannabis? - Len May of Endocanna Health

December 03, 2020 12:30 - 41 minutes - 32.3 MB

When Len May tried cannabis for the very first time, he remembers instantly feeling like he could just suddenly focus. And from that point on Len developed an interest in the scientific study of cannabis, and the potential medical benefits. Now today, Len’s company, Endocanna Health, is asking a very interesting question, which is, what can our DNA tell us about our relationship with cannabis? Len’s company has created a product called Endo DNA which uses DNA analysis similar to companies li...

Cannabis Infused Beer: An Exciting Alternative - Lyden Henderson of Outbound Brewing

December 01, 2020 12:30 - 32 minutes - 25.8 MB

While the cannabis industry is still dealing with the fallout from the COVID-19 pandemic, one particular niche area of that industry got hit a lot harder than others, and that's THC and CBD infused beer manufacturers. And while it's niche now, it very likely won't be for long. In fact, before the pandemic, store shelves were on the verge of being lined with CBD beer offerings from well-known distributors. Lyden Henderson is the co-founder of High Style Brewing and Outbound Brewing. Jesse tal...

Cultivating High Quality CBD Using Stewardship Practices - Harvey Craig of Harvey's All Naturals

November 25, 2020 12:30 - 42 minutes - 32.4 MB

2020 has been an extreme year, and now it's extreme weather's turn to wreak havoc for cannabis farmers. Last week, we talked about the impact of wildfires on California's cannabis farmers, and how microbial decontamination may be the path to salvaging smoke damaged crops. In the opposite extreme in Colorado, a sudden cold snap last October caused its own brand of chaos.   Harvey Craig is one of the leading experts on producing high-quality premium hemp, a producer of farm-to-table full ...

Salvaging Smoke Contaminated Cannabis From CA Wildfires - Jill Ellsworth of Willow Industries

November 19, 2020 12:30 - 21 minutes - 29.3 MB

For the cannabis industry, managing contamination is a fact of life. Wildfires in California, for instance, have brought a host of negative impacts to cannabis cultivators in the region. Even those outside the path of the blaze, billowing smoke, and darkened skies, cannabis plants began flowering too soon. That forced farmers to harvest their crops early, and the smoke itself brought other damage besides.    Jill Ellsworth is the CEO of Willow Industries which offers ozone based microbi...

Meeting the Pandemic with Creativity - Shawn Credle of Pineapple Inc.

November 12, 2020 12:30 - 49 minutes - 38.8 MB

There's no doubt that cannabis businesses in many states being deemed essential services helped mitigate some of the worst potential impacts of coronavirus pandemic. But that doesn't mean that businesses, especially retail locations and dispensaries, aren't facing some serious challenges. While all companies have had to come up with new ways to safely get products to their customers, some are doing it in particularly fun and creative ways.  Shawn Credle is the CEO of Pineapple Inc., which ...

Why States with Legal Cannabis, Still Have Cannabis Inmates - Andrew DeAngelo of Last Prisoner Project & Harborside

November 05, 2020 12:30 - 53 minutes - 41.8 MB

One of the largest consequences of the ‘94 crime bill was something called mandatory minimums. Basically, it gave courts the right to give life sentences to repeat offenders. In many cases, for crimes that never would have received such a long sentence otherwise. The devastation that rule caused and in some states continues to cause, is hard to comprehend. And while certain politicians say that they've learned from the "mistakes" of the crime bill, many of those politicians are still in offi...

What the 2020 Election Means for Cannabis in the US - Matthew Norgren of Arcadian Capital

October 29, 2020 11:30 - 33 minutes - 45.5 MB

We are officially less than a week away from the presidential election, and the truth is that anybody who tells you that they know exactly what's going to happen and how that's going to affect any particular industry, is probably stretching the truth. Predictions can sometimes be unhelpful, but preparing for the future, of course, is a necessity.    Jesse Betend talked to Matt Nordgren, CEO of Arcadian Capital, he's also the managing partner of The Arcadian fund which has a portfolio of ...

The Challenges with Cannabis Social Equity Programs in America - Wanda James of Simply Pure

October 22, 2020 11:30 - 53 minutes - 45.1 MB

Jesse Betend had a conversation with Wanda James, co-founder of Simply Pure, one of the very first legal dispensaries in the country, and as it happens, the first black person to receive a cannabis license. Lately, Wanda has been part of an effort to create a social equity program in Colorado. That's right, despite being the first state in the country to pass cannabis legalization, Colorado still does not have a social equity program. Jesse talked with Wanda in order to find out more about w...

Helping Industrial Hemp Become Mainstream - Morris Beegle of WAFBA (We Are For Better Alternatives)

October 15, 2020 11:30 - 24 minutes - 33.3 MB

Two of the biggest contributors to climate change are industrial farming and construction. Hemp, on the other hand, is eco-friendly and can be used to build cheap non-toxic fireproof buildings all while literally sucking more carbon out of the air than it's slower growing relative, the tree. Of course hemp only became fully legal to cultivate two years ago with the passage of the 2018 Farm Bill. And between concerns caused by the stigma of cannabis, and costly but necessary regulatory hurdle...

Justice Joints - Adrian Sedlin of Canndescent

October 13, 2020 16:07 - 18 minutes - 24.8 MB

In this episode Jesse Betend talks to Adrian Sedlin, CEO of Canndescent. Cannadescent is usually referred to as a luxury cannabis brand. Shortly after the death of George Floyd at the hands of police officers their CEO Adrian Sedlin wrote a letter to his board describing the responsibility that he felt the industry and his company shared to do something. Now, the company has announced a new brand, Justice Joints where 100% of the profit are donated to social justice initiatives. To reach t...

Helping Industries Ignored by Traditional Tech Providers - Tyler Beuerlein of Hypur

October 08, 2020 11:30 - 27 minutes - 37.9 MB

It’s regularly reported that there are over 600 Banks working with the Cannabis industry, but the real number is likely under 50. Lack of banking is a source of real problems for the Cannabis industry and there are reasons to doubt that a true remedy is even possible without Federal legalization. Take this in fact, we recently talked to financial experts who said that even if it does pass, it'll still likely fall short of its goal of bringing in the major players. But in the meantime, many c...

Getting Cannabis Companies Access to SAFE Banking - Kirsten Trusko of EMC and Zane Gilmer of Stinson LLC

October 01, 2020 11:00 - 35 minutes - 48.4 MB

You may have heard that one of the biggest challenges for the cannabis industry is that credit card companies and the overwhelming majority of banks refuse to work with cannabis companies. That's how we ended up with the SAFE Act or the Secure and Fair Enforcement Act of 2019, which seeks to give banks coverage to process cannabis-related payments as well as offer them traditional banking options. Jesse talked to Kirsten Trusko, CEO of Emerging Markets Coalition, and Zane Gilmer, partner a...

A Conversation with the First US Licensed Cannabis Business Owner - Tom Sterlacci of Cannabis 1

September 24, 2020 11:30 - 28 minutes - 21.2 MB

In this episode, Jesse Betend talked with Tom Sterlacci, the very first licensed cannabis business owner, about his experiences in the early days of the cannabis industry. In 2011 Tom Sterlacci made history when he was awarded the first cannabis license issued in the United States.    “As all of the first that I've had in my 40 years of working in Corporate America, I never achieved something that was so nationally and internationally recognized as that first license after 80 years of Pr...

Service and Sacrifice: How Starting A Cannabis Business Cost This US Veteran Her Military Career

September 17, 2020 11:30 - 36 minutes - 50.1 MB

We talk a lot on this show about how hard it is to get into the cannabis industry. There are the upfront costs, but then there's the permit process itself, which often has serious problems. Just for an example, take a look at our article last week on the alleged corruption in Illinois' recent permit lottery, not to mention there's issues with access to capital and working with banks. It makes sense that we do though because those licenses represent millions of dollars and perhaps more import...

Creating Cannabis Infused Meals - Cooking with Chef Matt

September 10, 2020 11:30 - 11 minutes - 16.3 MB

Jesse Betend talked to Chef Matthew Stockard, better known as Chef Matt, whose career has taken an improbable path. His culinary experience began at fourteen cooking with his grandmother, but he says his passion for cooking was actually born from an interest in crime. Growing up, Chef Matt says the two things that he wanted to do was either be a chef or go into forensic science. Those experiences with his grandmother eventually led Chef Matt to connect his interest in science with his passio...

From ER Doc to the Burgeoning Cannabis Industry - Dr. Kyle Kingsley of Vireo Health

September 03, 2020 11:30 - 24 minutes - 33 MB

Jesse Betend talked to Dr. Kyle Kingsley, CEO and chairman of Vireo Health. Dr. Kingsley spent a decade as an emergency medicine specialist before he walked away to start a cannabis company. Dr. Kingsley freely admits that modern medicine is not very good at managing chronic pain. But as a doctor who sworn an ethical oath to protect, an oath which, fun fact, old versions of which actually include a promise not to prescribe deadly drugs. For someone like that to get into cannabis, what goes i...

The Future of Health - Pioneering Endocannabinology | Dr. Janice Knox of The Doctors Knox

August 27, 2020 11:30 - 55 minutes - 38.2 MB

When Dr. Janice Knox’s first read about the endocannabinoid system, she says that it gave her the shivers. As a curious minded person, the potential that it represented for better understanding of some of the biggest mysteries about human physiology. It was that powerful to her.  Today, Dr. Knox is CEO of The Doctors Knox Inc. That's right, Doctors Knox. Both Janice's husband and her two daughters are all doctors specializing in cannabinoid medicine. In addition to being the CEO of The Doc...

The Future of Health - Pioneering Endocannabinology

August 27, 2020 11:30 - 55 minutes - 38.2 MB

When Dr. Janice Knox’s first read about the endocannabinoid system, she says that it gave her the shivers. As a curious minded person, the potential that it represented for better understanding of some of the biggest mysteries about human physiology. It was that powerful to her.  Today, Dr. Knox is CEO of The Doctors Knox Inc. That's right, Doctors Knox. Both Janice's husband and her two daughters are all doctors specializing in cannabinoid medicine. In addition to being the CEO of The Doc...

Can Hemp Building Materials Impact Fire Safety? - The High Ground Ep. 29 | Dion MarkGraaff of the U.S. Hemp Building Association

August 25, 2020 11:30 - 21 minutes - 29 MB

We're heading into fire season in California. Last week, Governor Gavin Newsom declared a statewide emergency and also admitted during a press conference “Let me just make this crystal clear here, we failed to predict and plan for these shortages, and that is unacceptable.” But that doesn't mean that there weren't options. Last week, TRICHOMES editor Rachel Heimann wrote an article tracing the history of hempcrete, a building material made of hemp that's both fireproof and already regularly ...

The Language Around Cannabis Legalization- The High Ground Ep. 28 | Bob Hoban of Hoban Law Group

August 20, 2020 11:30 - 40 minutes - 56.3 MB

Cannabis has been increasingly popping up in our political conversation heading into the 2020 election. There's been a lot of discussion about the potential role cannabis can play in economic recovery following the spread of COVID -19. Congresswoman Nancy Pelosi defended, including cannabis related provisions in the house's coronavirus relief package, calling cannabis a “therapy that has proven successful.” Then Democratic Presidential Candidate Joe Biden picked California Senator Kamala Har...

Why Cannabis Social Equity Programs Often Fall Short - The High Ground Ep. 27 | Michelle Morris of Ken Wolf Cannabis Consulting

August 13, 2020 11:30 - 34 minutes - 47.6 MB

Massachusetts was the very first state to create a social equity program. Since then, a lot of other states that have legal programs have looked to Massachusetts’ program as a blueprint when it comes to finding a way to make restitution to the communities most impacted by the prohibition of cannabis. However, four years later Massachusetts only has one social equity business up and running and open. Jesse Betend talked to Michelle Morris, the Regional Director of Ken Wolf Security Consulti...

Protecting Cannabis Patients & Providers in a COVID Era - The High Ground Ep. 26 | Ken Wolf of Ken Wolf Cannabis Consulting

August 06, 2020 11:30 - 39 minutes - 53.6 MB

The High Ground features talks with the leaders of the Cannabis industry. Farmers, CEOs, public officials, anyone making an impact on the cannabis community and beyond. Curbside pickup of cannabis may be exposing both customers and patients to unnecessary risk of robbery. 28 of 32 states with legal cannabis have implemented some form of curbside pickup options for cannabis dispensaries, but our guest today says there's a lack of guidance when it comes to what's required of businesses in te...

Using Law to Create Social Equity in the Cannabis Industry - The High Ground Ep. 25 | Ariel Clark from Clark Howell LLP

July 29, 2020 12:13 - 37 minutes - 51 MB

The High Ground features talks with the leaders of the Cannabis industry. Farmers, CEOs, public officials, anyone making an impact on the cannabis community and beyond. The Cannabis industry has a diversity problem. In many states, the owners of cannabis businesses are disproportionately white, affluent, and male. Take Illinois, despite specific policies that were intended to bring equity to communities that were disproportionately affected by the War on Drugs. Six months later, the city o...

The Cannabis Cash Crisis: Why Banking is a Big Deal - The High Ground Ep. 24 | Kirsten Trusko from Emerging Markets Coalition

July 23, 2020 11:30 - 21 minutes - 30 MB

The High Ground features talks with the leaders of the Cannabis industry. Farmers, CEOs, public officials, anyone making an impact on the cannabis community and beyond. In March, police arrested a German man named Ruben Weigand, he was later charged with conspiracy to commit bank fraud. Prosecutors alleged Weigand ran a scheme to disguise credit card transactions from a California based cannabis delivery company Eaze. In the end, they say over a hundred million in cannabis sales were proce...

Big Hemp Industry Dreams for TINY e PAPER CO - The High Ground Ep. 23 | Erica Halverson of TINY e PAPER CO.

July 09, 2020 11:30 - 16 minutes - 22 MB

The High Ground features talks with the leaders of the Cannabis industry. Farmers, CEOs, public officials, anyone making an impact on the cannabis community and beyond. The cannabis industry generates an awful lot of waste for a product that just grows out of the ground. Packaging, cultivating, processing, not to mention specialty safety lock packaging, that often comes from overseas.  Erica Halverson is the CEO and founder of TINY e PAPER Company, which is hoping to convince the entire ...

A Tasty Talk with Top Cannabis Edible Brand Co-founder - The High Ground Ep. 22 | Nancy Whiteman of Wana Brands

July 02, 2020 11:30 - 20 minutes - 27.5 MB

The High Ground features talks with the leaders of the Cannabis industry. Farmers, CEOs, public officials, anyone making an impact on the cannabis community and beyond. America's queen of legal cannabis, according to Inked magazine, is going International. Jesse Betend talked to Nancy Whiteman, CEO of Wana Brands. Nancy has earned a number of nicknames over the years, but her company Wanna Brands is best known for edibles. Even their failures have been interesting, namely cannabis infused ...

Bridging Traditional & Cannabis Medicine - The High Ground Ep. 21 | Elisabeth Mack of Holistic Caring

June 25, 2020 11:30 - 32 minutes - 25 MB

The High Ground features talks with the leaders of the Cannabis industry. Farmers, CEOs, public officials, anyone making an impact on the cannabis community and beyond. Jesse talked to Elisabeth Mack, CEO and founder of Holistic Caring. Elisabeth has 33 years of experience in medicine, and her new company aims to train alternative medicine specialists, like acupuncturists, massage therapists, and yes, even budtenders, to become cannabis health coaches. For "business in a box" as she descri...

The Future of Cannabis Consumption Technology - The High Ground Ep. 20 | Arnaud Dumas de Rauly of The Blinc Group

June 19, 2020 11:30 - 29 minutes - 26.3 MB

The High Ground features talks with the leaders of the Cannabis industry. Farmers, CEOs, public officials, anyone making an impact on the cannabis community and beyond. What CEO doesn't want a crystal ball, right? It's hard to imagine a leader of any kind passing up a chance to look into the future and predict the next industry shaking event. Jesse Betend talked to Arnaud Dumas de Rauly, the founder and the CEO of The Blinc Group. He's also the chairman of the international ISO standards o...

The High Ground Ep. 19 | Bryan Buckley from HVGC - Veterans Conquering Cannabis

June 10, 2020 12:00 - 31 minutes - 28.6 MB

The High Ground features talks with the leaders of the Cannabis industry. Farmers, CEOs, public officials, anyone making an impact on the cannabis community and beyond.  On this episode, Jesse Betend talked to Bryan Buckley from HVGC. Bryan is part of a newly designated institutional review board, which will allow him to publish findings in medical journals. And his company, The Helmand Valley Growers Club, is using profits from recreational cannabis sales to fund the research.  

The High Ground Ep. 18 | Josh Swider from Infinite Chemical Analysis Labs - The Low-Down on Cannabis Product Testing

June 05, 2020 11:30 - 25 minutes - 22.2 MB

The High Ground features talks with the leaders of the Cannabis industry. Farmers, CEOs, public officials, anyone making an impact on the cannabis community and beyond.  Cannabis edible manufacturers are failing pesticide tests -- and it's not because of the cannabis  Earlier this month CBS reported that 80% of Vapes tested at a San Diego lab were determined to be “unfit” for consumption. Results showed that the majority of the black market vapes tested contained contaminants including o...

The High Ground Ep. 17 | Codie Sanchez from Entourage Effect Capital - Transforming Cannabis Companies into Industry Leaders

June 03, 2020 11:30 - 31 minutes - 25 MB

The High Ground features talks with the leaders of the Cannabis industry. Farmers, CEOs, public officials, anyone making an impact on the cannabis community and beyond.  The current moment that we're living through, while undeniably difficult, presents an opportunity for the cannabis industry. Millions are out of work, but cannabis is hiring. States need tax dollars and cannabis is open for business. It doesn't take an expert to see the chance that presents the industry, but we got one. Je...

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