The High Ground features talks with the leaders of the Cannabis industry. Farmers, CEOs, public officials, anyone making an impact on the cannabis community and beyond.

Jesse talked to Elisabeth Mack, CEO and founder of Holistic Caring. Elisabeth has 33 years of experience in medicine, and her new company aims to train alternative medicine specialists, like acupuncturists, massage therapists, and yes, even budtenders, to become cannabis health coaches. For "business in a box" as she describes it, outfits potential coaches with the skills and resources they need to provide quality medical cannabis recommendations to patients.