Helping Industrial Hemp Become Mainstream - Morris Beegle of WAFBA (We Are For Better Alternatives)

Two of the biggest contributors to climate change are industrial farming and construction. Hemp, on the other hand, is eco-friendly and can be used to build cheap non-toxic fireproof buildings all while literally sucking more carbon out of the air than it's slower growing relative, the tree. Of course hemp only became fully legal to cultivate two years ago with the passage of the 2018 Farm Bill. And between concerns caused by the stigma of cannabis, and costly but necessary regulatory hurdles, like safety testing, it means that we still have some ways to go before industrial hemp becomes fully mainstream, so to speak. 

Jesse Betend joins Morris Beegle, founder of WAFBA or We Are For Better Alternatives, which is a group of companies and organizations dedicated to advocating for, well, it's right there in the name. Morris's interest personally in hemp was sparked back when he was working in the music industry when he noticed just how much waste was being generated. From there, Morris began a journey that started with him exploring the possibility of creating hemp-based band merch and ended with him becoming a full-blown advocate.