This Can't Be That Hard
296 episodes - English - Latest episode: 20 days ago - ★★★★★ - 112 ratingsYou love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.
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Episodes
EP 133: The Value of What We Do with Kami Vanous
November 16, 2021 07:00 - 33 minutes - 23.3 MBI know you’re busy, and I promise: today’s podcast isn’t going to add to your to-do list. Instead, I wanted to spend my time this week celebrating the value of what we do for a living. It can be easy - especially this time of year - to feel worn down, under-appreciated, and burned out. So Kami Vanous and I are chatting about why we do what we do, and why self-care (in the form of boundaries and profitable pricing and making time for a book by the fire every now and then) is necessary to keep...
EP 132: The Newborn Retreat with Lisa DiGeso
November 09, 2021 07:00 - 24 minutes - 17 MBLisa DiGeso is a newborn photographer, podcaster, and fellow education junkie, and although we could easily have spent the entire episode bonding over those overlapping points on our respective bios, instead we dove deep on her online education platform, The Milky Way. Long before Covid forced ALL the photography conferences online, Lisa was figuring out how to create an online experience that truly served her audience. The Milky Way offers attendees the ability to sample a variety of teach...
EP 131: Reinventing your Business with Melissa Arlena
November 02, 2021 06:00 - 37 minutes - 26 MBIt's November, and you know what that means: it's getting to be feel-good movie season! In that spirit, I bring you today's conversation. Melissa is a student of mine, and over the course of the last 18 months, I have loved watching her business skyrocket: she’s nearly quadrupled her prices and is busier than ever… even in the wake of a move from DC to Florida. But it wasn’t until recently that I learned more about her backstory - how just a couple of years ago things had gotten bad enough ...
EP 130: Tales from the In-Person-Sales Crypt
October 26, 2021 06:00 - 26 minutes - 18.6 MBIn keeping with the spooooky Halloween season, I’m dusting the cobwebs off my own personal crypt of In-Person Sales horror stories. While IPS is widely known as the gold standard for selling photography - in some ways, with good reason - there's a bit of a dark side that few ever talk about... so today that's whta we're doing! LINKS: Simple Sales Masterclass Feeling stuck? Join the Business Plan Glow Up; a self-paced, 5-part workshop designed to take your business from meh to magical. ...
EP 129: Business Brainstorming with Colie James
October 19, 2021 06:00 - 34 minutes - 23.6 MBChatting with my friend Colie James always gets my creative juices flowing, but in today’s interview, I was also seeing dollar signs! Colie calls 2021 “The Year of the Pivot,” and we can all learn from her experiences and flexibility as she shares about how to handle tasks that no longer light you up, as well as leveraging what does light you up into possible revenue streams. But my favorite aha moment in today's conversation came from our discussion of VIP days: what they are and how they c...
EP 128: Five Client Gift Ideas (That Won't Break the Bank!)
October 12, 2021 06:00 - 20 minutes - 14.4 MBIt may seem early, but now is the time to start thinking about how to show your appreciation to your clients this holiday season. Every year, my goal is to strengthen the bond I have with my clients in a way that won’t break the bank (and may actually help bring in more revenue), and since I imagine those might be YOUR goals, too, I wanted to share some ideas and best practices. These five ideas range from nearly free to a max of around $25-30, but all of them are thoughtful, personal, and d...
EP 127: Intentional Transitions with Mary Otanez
October 05, 2021 06:00 - 53 minutes - 36.7 MBWe all make transitions in our business, some larger (like starting our businesses in the first place or switching from weddings to portraits), some smaller (like increasing our pricing or changing our sales structure). What often happens, though, is that we make those transitions haphazardly - with a vague vision of the end goal in mind, but no organized plan for how to get from here to there. Today, Mary Otanez - a veteran photographer and transitioner - is sharing her three-phase framewor...
EP 126: A's to Five Very Common Photography Q's
September 28, 2021 06:00 - 33 minutes - 23 MBI have a private Facebook group for photographers who want to talk business. Why private, you ask? Because I want people to feel free to ask hard questions - questions they may not want their friends and family (much less their clients) to see that they’re struggling with. The conversations are great, but certain topics tend to come up over and over again, so I figured I’d take some time this week to weigh in on five of the most common issues that come up. Links: Join the Facebook Group EP...
EP 125: High Prices in a Low Priced Market with Elke Van den Ende
September 21, 2021 06:00 - 47 minutes - 32.9 MBDo you ever wish you could raise your prices but fear that your local market can’t or won’t support what you need to charge? If so, this interview with Elke Van den Ende is a must-listen. Elke is a wedding and portrait photographer is based in Western Europe, where most portrait photographers charge just a few hundred pounds for their services. But when Elke ran her numbers and saw that those numbers wouldn’t work for her, she decided to go out on a limb and charge more - close to five tim...
EP 124: Me and Money - A Brief History
September 14, 2021 06:00 - 29 minutes - 20 MBI recently polled a big group of photographers asking them what three words or phrases they would use to describe their feelings about money. The responses were overwhelmingly negative, and filled with words like stress, shame, scarcity, guilt, and insecurity. And maybe it seems that since I teach photographers about how to price and sell their work, and since I come from an in-person sales background, and since I openly talk about the fact that my photo business makes six figures, maybe it’...
EP 123: Mirrorless Mayhem Part 2 - the Final Decision
September 07, 2021 06:00 - 43 minutes - 30.1 MBBack in Episode 117, I shared that I had decided the time was right to switch from dSLR to mirrorless, and that I was in the process of researching my camera options. I decided to share that research and decision-making process on the podcast in the hopes that it may provide a less techy, more practical approach to gear decisions in general and mirrorless cameras specifically. Although it took me a bit longer than I’d originally anticipated, I’ve made a decision and am ready to share it (alo...
EP 122: 10 Reasons Why People Buy
August 31, 2021 06:00 - 28 minutes - 19.7 MBWhat is going through someone’s head when they hire a photographer? Sure, they need to like the photos, and yes, they need to be able to afford the pricetag, but assuming both of those things are true, what makes someone choose one photographer over another? There are ten major drivers that motivate purchasing decisions, and once you know which one(s) are most relevant to your ideal clients, you can build a business and a message that will set you apart and make you the only option they want...
EP 121: The Facebook Complain Train
August 24, 2021 06:00 - 15 minutes - 10.7 MBWe’ve all seen the thread: a photographer gets an inquiry, sends off a response, then gets an angry response from this would-be client who is shocked and outraged at the prices they’ve just been presented with. These posts often get dozens or even hundreds of responses, and some of them, inevitably, push the original poster to “educate the client.” Today, I’m here to tell you that trying to educate that person - at least at that point in the game - is an exercise in futility. Instead, I want...
EP 120: Creating, Funding, and Publishing a Photography Book with Amanda Thorson
August 17, 2021 06:00 - 48 minutes - 33.6 MBThree years ago, fine art portrait photographer and body positivity advocate Amanda Thorson got an idea for a photo book. As of two weeks ago, that idea officially became a reality when she crossed the goal line on her Kickstarter. The photos are made, the book is designed, the funding is there… now all that’s left is to go to print! I chatted with Amanda about the whole process - what’s fun, what’s hard, what she’s learned and - of course - how much it actually costs to self-publish an art ...
EP 119: A New Way to Think About Client Communication
August 10, 2021 04:00 - 17 minutes - 12.2 MBI have long preached phone calls and videos as important tools in any photographers communication arsenal, but I’ve never been able to perfectly describe the difference between when a text or email is appropriate vs. when you should pick up the phone or hit record on your camera… until I heard an interview with Juliet Funt. Funt is the author of a book called A Minute to Think, and while many of the book’s topics sounded interesting to me, it was a short aside in the interview that caught my...
EP 118: Email Marketing 101 with Sobrina Pies Crawford
August 03, 2021 06:00 - 45 minutes - 31.2 MBWhen it comes to email marketing, do you ever wonder what your emails should say? How often you should send them? How you can grow a small (or non-existent) list? How you can tell whether what you’re writing is resonating with your audience? Or even just why you should bother with email marketing at all? Then this episode is for you! LINKS Flodesk Flodesk University Flodesk’s Facebook Community Quiet Like Horses (Sobrina’s content strategy site) can be found at http://www.quietlikehorses.c...
EP 117: Mirrorless Mayhem Part 1: An interview with B&H Photo
July 27, 2021 06:00 - 53 minutes - 36.8 MBThis is Part 1 of a two part series. In this episode, I interview Gabriel Biderman from B&H. We talk through the general arguments for mirrorless and the more specific nuances of what I want and need as a family photographer. Whether you’re a mirrorless fan already or just casually considering a switch from DSLR, I hope you’ll find this series educational and entertaining. LINKS: B&H Camera Feeling stuck? Join the Business Plan Glow Up; a self-paced, 5-part workshop designed to take your ...
Ep: 116 Five Ways to Repurpose the Content in your Client Prep Guide
July 20, 2021 10:00 - 22 minutes - 15.2 MBA well-done photography client prep guide is a thing of beauty: it is a fantastic, professional way to represent your brand to your new clients, it helps reassure them that you know what you're doing and are going to be a trustworthy guide through the process, and it helps you avoid lots of time spent answering and addressing common questions and concerns. But putting a good guide together is also a HUGE investment of time and energy, and it seems like a waste that it only gets seen by those...
EP 115: The Power of a Value Ladder
July 13, 2021 06:00 - 12 minutes - 8.92 MBYou may have heard the marketing term "Value Ladder," and while the concept of encouraging new business with small offers that lead to progressively larger ones is pretty simple, translating that into a strategy for your photography business might not be. In this episode, I am talking about value ladders: how to build one in your business and how to make sure you don’t fall off. LINKS EP 003: The Importance of Trust The Simple Sales System Masterclass Resources: Listen to the Simple Sa...
EP 114: Chain Reaction Marketing with Ben Hartley
July 06, 2021 06:00 - 53 minutes - 36.7 MBBen Hartley from The Six Figure Photography Podcast is a marketing whiz, and he attributes much of his success to something he calls Chain Reaction Marketing - a strategy that ensures your marketing efforts have as much impact as possible. As entrepreneurs often wearing ALL the hats in our businesses, this strategy is vital to stretch our marketing time and dollars to their limits… and all it requires is a bit of strategic planning! LINKS Booked Solid Course Ben Hartley’s Mastermind Facebo...
EP 113: Marketing 201 - an Advanced Strategy
June 29, 2021 07:00 - 13 minutes - 9.34 MBWhere do you get your best ideas? I take an hour-long walk with my dog on a leash and a business podcast or audiobook in my headphones 4-5x/week, and I get most of my best ideas that way. It’s not uncommon for me to pause whatever I’m listening to, pull out my phone, and dictate a thought or idea into the notes app, and today’s episode is the direct result of one of those ideas. I was recently listening to an interview on a marketing podcast and the person was talking about an online pie c...
EP 112: Revenue on Repeat - stories from my students
June 22, 2021 07:00 - 51 minutes - 35.6 MBEver worry about what would happen if you were to break an ankle and be unable to work for several months? That was always a nagging worry in the back of my mind, but it wasn't until it actually happened to me in the winter of 2018 that I did anything to protect my business. In the summer of 2020, I launched a portrait membership and secured around $4K a month regular income that I could rely on... and it was what saved my business when Covid hit less than a year later. Now I teach other pho...
EP 111: Building a Successful Video Strategy on IG with Natasha Samuel
June 15, 2021 07:00 - 38 minutes - 26.5 MBVideo on Instagram has quickly become one of the best ways to humanize your brand and market your offers to your ideal clients. That’s why today I’m sharing a value-packed conversation with Instagram Video superstar Natasha Samuel. Natasha is sharing her content pillar strategy and how to use that to ensure that you’re delivering the perfect balance of personal and professional why video content (all four types!) is a necessary complement to the beautiful still imagery you share in your f...
EP 110: Colonoscopies and Customer Service
June 08, 2021 06:00 - 16 minutes - 11.3 MBWhen is good customer service most important? When things are at their MOST uncomfortable… think colonoscopy-level discomfort. The good news? Even something as unpleasant as a painful medical procedure can be remembered in a better light if the experience ends well. And if that’s true for a colonoscopy, imagine the possibilities in our photography businesses! Today, I’m sharing some lessons from Nobel Prize-winning psychologist Dan Kahneman, along with my three-step system for how to appro...
EP 109: A Top-Notch Sales and Marketing Team Your Photography Business Can Actually Afford
June 01, 2021 06:00 - 43 minutes - 29.8 MBYou may think of Pic-Time as an online gallery software provider, and it's true: they offer photographers a beautiful way to present their images. But there's so much more to Pic-Time. When you go beneath the surface, you'll find a variety of incredibly powerful marketing and sales tools. It's a unique opportunity for photographers to get the power of big business strategies bundled in with software they need at a price they can afford. Today, I talk to Pic-Time's founders Amir and Nirit...
EP 108: Mini-Session Success with Rebecca Rice
May 25, 2021 06:00 - 33 minutes - 23.1 MBRebecca Rice is known as the Queen of Mini Sessions, and for good reason! Her approach is a great reminder that good things can absolutely come in small packages! In our chat, Rebecca and I discuss marketing mini sessions, timelines for promotion, and the importance of knowing your ideal market. Additionally, Rebecca discusses pricing, location choices, email marketing, and using automations to ensure great customer service for her high volume. This episode is jam-packed, so have a pen and p...
EP 107: Our Favorite Business Tools
May 18, 2021 06:00 - 55 minutes - 38 MBEvery other Friday, at 2pm Eastern, I join up with a group of talented people on the social media site, Clubhouse, to discuss topics relating to photography and the business of photography. We pick a different topic and this week’s topic was Our Favorite Business Tools. People in the room are able to ask questions or add to the discussion and we never know who might join in. This week, Sarah Landa, everyone’s favorite SEO guru was there; and we got some great insight from Carolina Guzik, hos...
EP 106: Helping Photographers and Clients Connect with Lachlan Shum
May 11, 2021 06:00 - 27 minutes - 18.9 MBConnecting with the right photography clients can feel overwhelming: what do they want? Where are they hiding? What’s the right price point or message or strategy? One of the most important things you can do as a business owner is put yourself in the shoes of your clients, and today’s conversation with Lachlan Shum - founder of the Focal Marketplace - is going to help you do just that. Lachlan’s entire business idea came from his experience, not as a photographer, but as a client. He built a...
EP 105: How Automations Help You AND Your Clients
May 04, 2021 06:00 - 27 minutes - 18.7 MBAutomations: friend or foe? If you think automations are only for big businesses or have avoided using them because you believe they limit your ability to deliver a personalized service, today’s episode is for you. I talk about three common misconceptions about using automations in your business, and about how - when used properly - automations can benefit not only you as the business owner, but your clients as well. Feeling stuck? Join the Business Plan Glow Up; a self-paced, 5-part worksh...
EP 104: Building a Community with LaShawn Wiltz
April 27, 2021 06:00 - 29 minutes - 20.6 MBSometimes it’s easy to get caught up focusing on how many followers we have on social media. LaShawn Wiltz coaches us on a different way to view that metric, which can help us zero in on what’s important and might just also lead to new business opportunities! Feeling stuck? Join the Business Plan Glow Up; a self-paced, 5-part workshop designed to take your business from meh to magical. Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to runni...
EP 103: [MM] Switching Target Audiences with Susannah Storch
April 23, 2021 06:00 - 20 minutes - 14 MBIn this episode of Mini Mentoring, Susannah Storch & I talk about transitioning from a longstanding career in weddings to focus entirely on family photography (after a year-ish off for Covid). How do you shift your messaging and get the word out that you’re still in business but doing something new? Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Grou...
EP 102: Raising Your Prices as Painlessly as Possible
April 20, 2021 06:00 - 36 minutes - 25.2 MBWe all have to raise our prices occasionally - sometimes a little, sometimes a lot. If that were as simple as adjusting a few numbers, perhaps price adjustments wouldn’t feel quite so daunting. But there’s more to it than just math… like, how do you come up with those new prices? How do you justify them to your clients? To yourself? How can you introduce those prices to existing clients in a way that communicates value and keeps them from running for the hills? Feeling stuck? Join the Busin...
EP 101: [MM] Dialing In Your Messaging with Marc DeCarli
April 16, 2021 06:00 - 19 minutes - 13.8 MBIn this episode of Mini Mentoring, Marc DeCarli & I talk about creating targeted messaging on your website that will attract the right customers. We talk about what needs to go first, video strategy, and the nuances of taglines. What’s the best way to quickly capture the attention of your visitors, then educate them in a way that takes them from wanting to hire A photographer to wanting to hire YOU? Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 st...
EP 100: Surprise!
April 13, 2021 06:00 - 34 minutes - 23.5 MB100 whole episodes!!! Whether it’s a celebration of all the inspiration, education, and action-taking for your business or just a cheers to no more zeros in front of the episode number, 100 episodes deserves a bit of celebration, right?!? ! I wanted to figure out a fun way to commemorate the milestone, but before I did, SURPRISE! I was given the gift of a day off. Join me today for a super-fun surprise party 100th episode! Feeling stuck? Join the Business Plan Glow Up; a self-paced, 5-part ...
EP 099: [MM] Donkey or Workhorse? with Candra Schank
April 09, 2021 06:00 - 14 minutes - 9.9 MBIn this episode of Mini Mentoring, Candra Schank & I talk about the nuanced differences between business models, and how to ensure that the model you choose aligns with your unique gifts. Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!
EP 098: Don't get Dragged Down by Price Anchors
April 06, 2021 06:00 - 36 minutes - 24.8 MBHave you ever been told your prices were too high? When you were - because we ALL have been - did it ever make you want to yell “too high compared to WHAT?!?!” Well, here’s the answer: your prices are being compared to price anchors, and if you don’t pay attention to them, those anchors can sink your business. Today on the podcast, I’m teaching you what price anchors are, how they affect buying decisions, and how being aware of price anchors and how to unmoor them can help you dramatically i...
EP 097: [MM] How to Know What You're Doing Wrong (or right) with Klayne Rolader
April 02, 2021 06:00 - 21 minutes - 14.9 MBIn this episode of Mini Mentoring, Klayne Rolader & I talk about the self-doubt that creeps in when you’re not booking as many clients as you’d like to. Is it your work? Your prices? Your clients? Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!
EP 096: Brand Photography With Vicki Knights And Eddie Judd
March 30, 2021 06:00 - 45 minutes - 31.1 MBBrand photography is big business… and it’s an amazing opportunity for photographers of all kinds to add a revenue stream that can be managed during the regular work week… the trick is setting yourself up for success by understanding how to market, price, and run brand photography correctly from the start. Vicki Knights and Eddie Judd from the Shoot Edit Chat Repeat podcast join me to talk about the lessons they’ve learned in close to two decades of working in brand photography, as well as...
EP 095: [MM] So You Built It And They Didn't Come (Right Away)... What Next? With Evelynne Gomes-Greenberg
March 26, 2021 06:00 - 18 minutes - 13 MBIn this episode of Mini Mentoring, Evelynne Gomes-Greenberg & I talk about the head game that happens between the launch of a new business and that time when business really starts rolling in. How is it possible to stay upbeat, positive, and confident while your inbox remains quiet? Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive,...
EP 094: News and Announcements and Freebies, oh my!
March 23, 2021 06:00 - 20 minutes - 14 MBThere are some big (and perhaps overdue) changes happening at This Can’t Be That Hard - all exciting and all shared on today’s podcast! I’m introducing the newest (and actually, the first!) official members of Team TCBTH, as well as giving you a sneak preview of what I have in the works for you in the next few months. Listen in to hear all of that… and to learn how you can get access to my newest free resource for you. This is a good one! The Simple Sales System Masterclass Revenue On Re...
EP 093: [MM] Managing a Business and a Chronic Illness with Donna Craddock
March 19, 2021 06:00 - 18 minutes - 12.8 MBIn this episode of Mini Mentoring, Donna Craddock & I talk about strategies for staying consistent in your marketing and messaging, even when life is anything BUT consistent. Juggling chronic illness and a one-woman business? It can be done. Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers...
EP 092: Studio Manager Magic with Amy Sanusi
March 16, 2021 06:00 - 45 minutes - 31.1 MBOutsourcing doesn’t need to be limited to hiring an accountant or an editor! In this episode, Amy Sanusi and I chat about all the aspects of hiring and working with a studio manager - from where to find one to how to train and pay one. Whether you’re ready to start outsourcing yet or not, this conversation will help you understand the who, what, how, & when of that process so you can be ready to maximize the amazing potential of a studio manager! Feeling stuck? Join the Business Plan Glow U...
EP 091: [MM] Getting Clients To Make The Leap with Cara Burk
March 12, 2021 07:00 - 19 minutes - 13.1 MBIn this episode of Mini Mentoring, Cara Burk and I talk about getting clients to consider and make the leap to a higher end product… in her case, family films. Is there a way to shift demand from a lower-priced product to a higher-priced one? Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers...
EP 090: Managing Your Money Mindset
March 09, 2021 07:00 - 19 minutes - 13.2 MBHow we think about, talk about, and act when it comes to money can be the difference between a thriving business and a failure, but there’s a lot of emotional baggage that can cloud our vision, making the choices and challenges we face regarding money seem much more complicated than they need to be. In this episode, I’m offering a way to filter those thoughts that will bring clarity to how you think of money in your business… and how you position your services and what you charge for them s...
089: [MM] Intentional Simplification with Kate Thompson
March 05, 2021 07:00 - 18 minutes - 25.7 MBIn this episode of Mini Mentoring, my TFN co-founder and (very) long-time friend Kate Thompson and I talk about how to rein in a business that’s gotten TOO multifaceted, and do so in a way that doesn’t destroy all the hard work you’ve done to get there. Kate is a wedding, family, and brand photographer based in Richmond, VA.
EP 089: [MM] Intentional Simplification with Kate Thompson
March 05, 2021 07:00 - 18 minutes - 12.9 MBIn this episode of Mini Mentoring, my TFN co-founder and (very) long-time friend Kate Thompson and I talk about how to rein in a business that’s gotten TOO multifaceted, and do so in a way that doesn’t destroy all the hard work you’ve done to get there. Kate is a wedding, family, and brand photographer based in Richmond, VA. Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Jo...
EP 088: SEO Strategies for Photographers with Sarah Landa
March 02, 2021 07:00 - 44 minutes - 30.7 MBOf all the SEO experts I could’ve asked to come on the podcast, Sarah Landa got first pick. Why? Because not only is she an active SEO consultant with a client roster populated by friends of mine who RAVE about her services, she also happens to be a fantastic family portrait photographer herself, so she truly understands the ins and outs of getting recognized in a crowded field. Her superpower is helping photographers and creatives find their why, connect with their ideal client, and reach p...
EP 087: [MM] Making a Transition Plan with Ashley Gliss
February 26, 2021 08:30 - 18 minutes - 12.5 MBIn this episode of Mini Mentoring, Ashley Gliss and I talk about managing the lull that inevitably happens when you leave your full-time job. Even if you’ve planned for that lull financially, how do you plan for it emotionally? Is there a way to take advantage of that extra time without letting the transition panic take over? Ashley is a family photographer based in Greenville, SC. You can find her online here and here. Show notes: thiscantbethathard.com/podcast/087 Resources: Liste...
EP 086: The Simple Sales Addition
February 23, 2021 08:00 - 11 minutes - 7.97 MBOn March 1st, the Simple Sales Blueprint is getting its first major update since I launched it over a year ago. From the beginning, I’ve had filmmakers, wedding photographers, and documentary photographers asking if there was a way to apply the principles of Simple Sales to their business models, which is trickier than it sounds. Simple Sales was originally created as a portrait sales solution, and the core of the system relies on being able to divide the deliverable into three-tiered option...
085: [MM] Pricing & Marketing in a New Area with Tara Fjetland
February 19, 2021 07:00 - 18 minutes - 25 MBIn this episode of Mini Mentoring, Tara Fjetland and I talk about launching your business in a new area. Is it better to start at a low price point and work your way up? How do you get new business in the door? And how do you adjust your business model?