This Can't Be That Hard
296 episodes - English - Latest episode: 20 days ago - ★★★★★ - 112 ratingsYou love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.
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Episodes
EP 085: [MM] Pricing & Marketing in a New Area with Tara Fjetland
February 19, 2021 07:00 - 18 minutes - 12.6 MBIn this episode of Mini Mentoring, Tara Fjetland and I talk about launching your business in a new area. Is it better to start at a low price point and work your way up? How do you get new business in the door? And how do you adjust your business model? Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for ph...
EP 084: An Insider's Insight
February 16, 2021 08:00I started my photography business in 2010, and went full time with it in 2011. In 2017, I co-founded The Family Narrative, which was - in a way - a second business, then in 2019, I launched This Can’t Be That Hard, which is now the business on which I spend the most time. As a three-business-running parent, you can bet I stress about the impact my work life has on my home life and my ability to show up meaningfully for my kids… and I know I’m not the only one that stresses about that issu...
EP 084: An Insider's Insight
February 16, 2021 08:00 - 44 minutes - 30.9 MBI started my photography business in 2010, and went full time with it in 2011. In 2017, I co-founded The Family Narrative, which was - in a way - a second business, then in 2019, I launched This Can’t Be That Hard, which is now the business on which I spend the most time. As a three-business-running parent, you can bet I stress about the impact my work life has on my home life and my ability to show up meaningfully for my kids… and I know I’m not the only one that stresses about that issu...
EP 083: [MM] Diversifying your income and your brand with Emily Hines
February 12, 2021 08:00 - 18 minutes - 12.8 MBIn this episode of Mini Mentoring, Emily Hines and I talk about the why and how of diversifying your income as a photographer. What’s the best strategy when it comes to diversifying, and when should the different areas of your brand be kept separate or showcased together? Emily is a lifestyle family photographer based in Austin, TX. You can find her online here and here. Show notes: thiscantbethathard.com/podcast/083 Resources: Listen to the Simple Sales Limited Series Podcast where An...
EP 082: A Meta-Call to Action
February 09, 2021 08:00 - 18 minutes - 12.9 MBWe are photographers in a time when the people in our target market are both inundated with beautiful photographs and incredibly passive about the way they consume those photographs… it’s a tough spot as someone who needs to market their services! Today I’m going to talk about how one small (but consistent) action can help change the way people interact with your brand and your photographs, slowly but surely helping them feel connected to you as a person and - eventually - buying from yo...
EP 081: [MM] Transitioning from Part-Time to Full-Time with Tiernae Salley
February 05, 2021 08:30 - 17 minutes - 11.9 MBIn this episode of Mini Mentoring, Tiernae Salley and I talk about moving past your comfort zone and making the leap from part time to full time. How do you know when it’s the right time? Tiernae is a lifestyle family photographer based in Indianapolis. You can find her online here and here. Show notes: thiscantbethathard.com/podcast/081 Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography busine...
EP 080: Being the CEO of your Business with Sabrina Gebhardt
February 02, 2021 08:00 - 40 minutes - 27.7 MBSabrina Gebhardt joins me on today’s podcast to talk about the difference between running your business and letting it run you. With a solid background in business before ever getting into photography, you’d think Sabrina would’ve hit the ground running on her own business… but just like most of the rest of us, it took a lot of floundering before she said to herself “Wait a minute, this shouldn’t be this difficult!” Listen in to hear what she started (and stopped) doing, along with the tips...
EP 079: [MM] New Town, New Baby, New Marketing Plan with Megan Lacy
January 29, 2021 08:30 - 16 minutes - 11.3 MBIn this episode of Mini Mentoring, Megan Lacy and I talk about the struggle of getting re-established… after a new move, a new baby, or - if you’re Megan - a bit of both. How can we navigate forward when so much is in flux? Show notes: thiscantbethathard.com/podcast/079 Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business...
EP 078: Creating a Video for your About me Page
January 26, 2021 08:30 - 24 minutes - 16.8 MBVideo is an extremely effective but also extremely underutilized tool when it comes to educating our photography clients, whether it’s before they’ve hired us, when they’re getting ready for their session, or when it’s time to purchase products. Today we’re talking about that first part, and how we can use video to help get noticed by potential clients noticed, make our brands stand out from the competition, and book more of the right clients. I’m giving you a formula for what to say, how t...
EP 077: [MM] Mind your Marketing Mentality with Nikki Shefchik
January 22, 2021 08:30 - 20 minutes - 14.3 MBIn this episode of Mini Mentoring, Nikki Shefchik and I talk about not just the HOW of marketing, but the WHY… What is the real goal of marketing a photography business, and how can fine tuning your thoughts on the subject help you more effectively focus your efforts? Nikki is a lifestyle photographer based in Appleton, Wisconsin. You can find her online here and here. Show notes: thiscantbethathard.com/podcast/077 Resources: Listen to the Simple Sales Limited Series Podcast where Anne...
EP 076: New year, new goals, & a New Format for The Family Narrative with Kate Thompson & Posy Quarterman
January 19, 2021 08:30 - 36 minutes - 25 MBCommunity is such an essential resource for any successful entrepreneur… no matter what we think, we actually CAN’T do it all alone! Today I’m sharing a conversation I had this weekend with the core of my photography community… my ride-or-die ladies, Kate Thompson & Posy Quarterman. We’re chatting intentions and goals for 2021, the talks each of us is giving at our upcoming conference, The Family Narrative, and our thoughts and feelings about the fact that the conference will - by necessi...
EP 075: [MM] Tweaking the System with Melissa Dorman
January 15, 2021 08:30 - 18 minutes - 12.7 MBIn this episode of Mini Mentoring, Melissa Dorman and I talk about tweaking the finer points of the SImple Sales System… specifically the pros and cons of adding more collections and the concept of sending a proofing gallery. Show notes: thiscantbethathard.com/podcast/075 Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business...
EP 074: Marking a Year With Lessons & Successes
January 12, 2021 08:00 - 25 minutes - 17.7 MBOn January 7th, 2020, I officially launched the Simple Sales Blueprint for the very first time. I was brand new to online teaching, and having invested hundreds of hours and thousands of dollars to get to that point, there was a lot riding on what came next. In celebration of the one year anniversary of that big day in my career, I’m sharing a few of the lessons I’ve learned about new ventures and how to approach them, along with a few of the success stories that my students were kind enoug...
EP 073: [MM] Marketing From Scratch with Anouk Briere-Godbout
January 08, 2021 08:00 - 18 minutes - 12.9 MBIn this episode of Mini Mentoring, Anouk Briere-Godbout and I talk about the mindset and strategies necessary to get some marketing traction when you’re brand new (never mind trying to do so in the midst of a pandemic). Show notes: thiscantbethathard.com/podcast/073 Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-foc...
EP 072: Real World Branding Strategies with Erica Benson
January 05, 2021 08:00 - 36 minutes - 25.4 MBOne of the perennial issues on almost any photographer’s to-do list is branding… whether you’re updating your website, fine-tuning your messaging, up-leveling your social media, or overhauling your visual branding (logo, etc.), all roads lead to your BRAND. On today’s podcast, photographer and branding expert Erica Benson talks us through her process and gives you actionable tips to help your brand stand out in the crowd. Show notes: thiscantbethathard.com/podcast/072 Feeling stuck? Joi...
EP 071: Looking Back, Looking Forward
January 01, 2021 09:00 - 5 minutes - 3.76 MBHappy 2021, everyone! Before we get back to our regularly scheduled Mini Mentoring episodes, I wanted to take a few minutes to reflect on what 2020 has meant and what I believe 2021 can bring in our businesses and our lives. Show notes: https://www.thiscantbethathard.com/podcast/071 Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a support...
EP 070: Holiday Special feat: We Are Photographers
December 29, 2020 08:30 - 1 hour - 45.7 MBOn this, the last installation of the holiday special episodes for 2020, I’m sharing my guest appearance on We Are Photographers, the Creative Live podcast hosted by Kenna Klosterman. I’m a long-time fan of Creative Live and of Kenna, and her podcast is one of my favorites - the guests she chooses and the stories she explores are always so inspiring. Kenna and I go way back (see the video below for evidence), and perhaps because of that, I particularly loved this conversation. I hope it...
EP 069: Holiday Special - Rewind Edition
December 22, 2020 08:30 - 48 minutes - 33.4 MBThis past summer, I released a series of episodes about business alignment. Ensuring that all the parts of your business are aligned is an ongoing and ever-so-important task, so I thought I’d package up the first two episodes for you to listen to back to back, and re-post the freebie I created to go along with them. Show notes: thiscantbethathard.com/podcast/069 Feeling stuck? Join the Business Plan Glow Up; a self-paced, 5-part workshop designed to take your business from meh to magica...
EP 068: Holiday Special feat: Shoot Edit Chat Repeat
December 15, 2020 08:30 - 1 hour - 52.9 MBToday I’m sharing the replay of an interview I did with Vicki Knights and Eddie Judd over on their fantastic podcast Shoot, Edit, Chat, Repeat where we talked about how to respond to inquiries, why it's so important to educate your clients before they book (and the best way to do that), how to get a client to make a spending decision, and how collections are an important part of the sales process. Show notes: thiscantbethathard.com/podcast/068 Feeling stuck? Join the Business Plan Glow ...
EP 067: Holiday Special - Rewind Edition
December 08, 2020 08:30 - 21 minutes - 14.6 MBDuring the month of December, I’m taking a break from creating new content for the podcast, and instead sharing some stuff I think you’ll enjoy from the past year. Show notes: thiscantbethathard.com/podcast/067 Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!
EP 66: Holiday Special feat: The Tog Republic
December 01, 2020 08:00 - 45 minutes - 42 MBDuring the month of December, I’m taking a break from creating new content for the podcast, and instead sharing some stuff I think you’ll enjoy from the past year. Today I’m sharing a conversation I had with Carolina Guzik on her podcast The Tog Republic. Show notes: thiscantbethathard.com/podcast/066
EP 066: Holiday Special feat: The Tog Republic
December 01, 2020 08:00 - 47 minutes - 32.4 MBDuring the month of December, I’m taking a break from creating new content for the podcast, and instead sharing some stuff I think you’ll enjoy from the past year. Today I’m sharing a conversation I had with Carolina Guzik on her podcast The Tog Republic. Show notes: thiscantbethathard.com/podcast/066 Feeling stuck? Join the Business Plan Glow Up; a self-paced, 5-part workshop designed to take your business from meh to magical. Resources: Listen to the Simple Sales Limited Series Pod...
EP 065: [MM] Getting a Different Perspective with Kristyn Miller
November 27, 2020 09:00 - 18 minutes - 13 MBWhen Kristyn Miller and I scheduled time to record this episode of Mini Mentoring, we had one plan for what we were going to talk about. Then, once we set the timer and actually talked it through, it turned out we had a whole different conversation on our hands. Show notes: thiscantbethathard.com/podcast/065 Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH ...
EP 064: Kahran & Reg Bethencourt and Their GLORY-ous New Book
November 24, 2020 08:00 - 37 minutes - 25.7 MBKahran and Regis Bethencourt are on fire. Their new book Glory was released last month and instantly hit the New York Times Bestseller list, and yet in the midst of promoting that, managing a full roster of private and commercial clients, working on their second book, and chasing their new puppy Pixel around, they made time to chat with me on This Can’t Be That Hard. You absolutely can’t miss this conversation! Show notes: https://www.thiscantbethathard.com/podcast/064 Feeling stuck? Jo...
EP 063: [MM] Keeping long-term clients happy when your business changes with Jaye McLaughlin
November 20, 2020 08:00 - 20 minutes - 13.8 MBIn this episode of Mini Mentoring, I’m chatting with Jaye McLaughlin about making changes in an established business and helping long-term clients adjust. Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!
EP 062: Are You Overcomplicating Things?
November 17, 2020 08:30 - 20 minutes - 14.3 MBMost photographers set out to run a relatively simple business, but it’s surprisingly easy to quickly make things more complicated than they need to be. In this episode, I’m going to give you a quick way to assess whether you’re overcomplicating your business, and if you are, an easy strategy for identifying where things need to be streamlined and simplified. Show notes: https://www.thiscantbethathard.com/podcast/062 Resources: Listen to the Simple Sales Limited Series Podcast where...
EP 061: [MM] An Unschooled Post-Mortem with Dreama Spence
November 13, 2020 08:30 - 22 minutes - 15.6 MBIn this slightly unusual episode of Mini Mentoring, I’m chatting with Dreama Spence, a photographer who planned and executed an UnSchooled portrait session concept this fall. She’s giving us all the details - from her offer and marketing strategy to how things went and what she’ll do differently next time. She’s even included a link to her sales page for you to take a peek at! Show notes: thiscantbethathard.com/podcast/061 Resources: Listen to the Simple Sales Limited Series Podcast wher...
EP 060: Creativity in the face of Covid
November 10, 2020 08:00 - 44 minutes - 30.8 MBGet ready to be inspired! Carolyn Fong, Posy Quarterman, Sarah Sido, and Maryam Salassi are on the show talking about their creative solutions to Covid restrictions that they’ve introduced in their businesses, and even if these aren’t the right solutions for you and your business, they’re bound to get the wheels turning. Show notes: thiscantbethathard.com/podcast/060 Feeling stuck? Join the Business Plan Glow Up; a self-paced, 5-part workshop designed to take your business from meh to m...
EP 059: [MM] Adding a High-end Line to your Mid-Range Business Model with Martin Knowlesess model to your existing brand without rocking the boat.
November 06, 2020 08:30 - 18 minutes - 12.6 MBIn this episode of Mini Mentoring, Martin Knowles and I chat about adding a new business line and business model to your existing brand without rocking the boat. Show notes: https://www.thiscantbethathard.com/podcast/059 Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!
EP 058: The Win-Win-Win $1000 Year-End Challenge
November 03, 2020 08:30 - 17 minutes - 12.2 MBI don’t know ANYONE who wouldn’t benefit from a real win at the end of this insane year, so in this episode, I’m announcing that registration is open for an end-of-year challenge I’m putting on, and giving you all the details you need to know. As the name suggests, this challenge has been designed to earn you big money (at least $1000), but that’s just ONE of the wins… and there are two more after that! Click play for all the details… Show notes: https://www.thiscantbethathard.com/podcast...
EP 057: [MM] Booking Boundaries with Amy Sanusi
October 30, 2020 06:30 - 16 minutes - 11.3 MBIn this episode of Mini Mentoring, Amy Sanusi and I chat about the enviable but still problematic situation of being fully booked, but still wanting to serve your returning clients. The conversation ranges from good communication to setting boundaries to creating systems that allow you to prioritize returning clients. Show notes: thiscantbethathard.com/podcast/057 Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sus...
EP 056: The What/When/Why of 1:1 Coaching with Maz Pedersen
October 27, 2020 07:00 - 33 minutes - 23.3 MBThere are a million ways to learn what you need to learn to be a successful photographer - books, youtube videos, online courses, workshops, conferences… even podcasts! But navigating that enormous number of resources can be frustrating, especially when the help you need is either very specific or very broad. One solution is to find a coach or mentor who has been there and figured things out, and who will work with you individually to help you cut through all the confusion. Maz Pedersen...
EP 055: [MM] How to know when it's time to bump your prices with Angie Wynne
October 23, 2020 07:00 - 14 minutes - 9.9 MBIn this episode of Mini Mentoring, Angie Wynne and I discuss whether it’s a good idea to raise your prices when it means that your prices will be higher than those of other local photographers in your area - particularly photographers with more experience. Show notes: thiscantbethathard.com/podcast/055 Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebo...
EP 054 - Putting a Price on Privacy
October 20, 2020 07:00 - 26 minutes - 18 MBNavigating the subject of online privacy can be tricky… we want to be respectful of our clients’ wishes, but we have our own needs, too… particularly the need to share our work in order to get more work. If the threads in online forums are to be believed, my perspective on this subject is rather different from that of most people, but it’s worked well for me for several years, so I figured I’d share it on the podcast. Show notes: https://www.thiscantbethathard.com/podcast/054 Feeling st...
EP 053: [MM] Getting Good Referrals When You're New to Business with Tristen Aque
October 16, 2020 07:00 - 19 minutes - 13.1 MBIn this episode of Mini Mentoring, Tristen Aque and I discuss the tricky process of getting referrals as a brand new photographer (and not just any old referrals, but bluebird referrals)! If you’re not a brand new photographer, never fear: this episode's got some good food for thought about referral programs in general, too! Show notes: thiscantbethathard.com/podcast/mm-053 Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a ...
EP 052: The Bookkeeping Big Picture with Amanda Evans
October 13, 2020 06:00 - 43 minutes - 29.8 MBBookkeeping is one of those things… you know you need to take care of it, but you’d probably rather not dedicate one minute more than absolutely necessary to it, right? Trust me: I get it. That’s more or less how I feel, too, but today’s conversation is so straightforward, actionable, and filled with great pointers that I PROMISE it’s worth your time! Show notes: thiscantbethathard.com/podcast/052 Feeling stuck? Join the Business Plan Glow Up; a self-paced, 5-part workshop designed to t...
EP 051: [MM] Getting to the Next Level with Briana Averwater
October 09, 2020 07:00 - 16 minutes - 11.4 MBIn this episode of Mini Mentoring, Briana Averwater and I discuss how to break through the inevitable plateaus in business, namely, once you’ve gotten established, moving from “good enough” to truly great. Show notes: thiscantbethathard.com/podcast/mm-051 Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group fo...
EP 050: This One's Dedicated to You (yes, YOU)
October 06, 2020 07:00 - 5 minutes - 3.62 MBFIFTY WHOLE EPISODES!!! Today’s episode is a quick one where I give the credit for this milestone where it’s due: to YOU. Thank you so much for tuning in and being part of This Can’t Be That Hard… whether you’re a member of the Facebook Group, are one of my Blueprint Students, or just subscribe and listen. To show my appreciation, I collected and put together 50(+) pieces of photography wisdom from everyone willing to contribute. The compilation turned out - unsurprisingly - to be prett...
EP 049: [MM] Switching from All-Inclusive to the Simple Sales System with Lyndsay McNiff
October 02, 2020 07:00 - 17 minutes - 12.2 MBIn this episode of Mini Mentoring, Lyndsay McNiff and I discuss the best way to sell her clients on her decision to switch from all-inclusive pricing to the Simple Sales System. Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!
EP 048: The Decision Maze
September 29, 2020 07:00 - 21 minutes - 14.9 MBIf navigating your business sometimes feels like going through a maze, that’s because it is. Standing between you and the next big goal or milestone is a series of decisions that can feel very much like turns in a maze - some giving you a short cut to the solution, others leading to a convoluted series of twists and turns. But there’s a secret to the maze that any successful businessperson knows, and that’s what today’s podcast is all about. Show notes: thiscantbethathard.com/podcast/048...
EP 047: [MM] How to Run Profitable, On-Brand Mini Sessions with Dana Walsh
September 25, 2020 07:00 - 17 minutes - 12.1 MBIn this episode of Mini Mentoring, Dana Walsh and I discuss the best way to navigate the minefield that is mini-sessions… setting yourself apart, maintaining your brand, attracting the right clients, and pricing your minis in a way that brings people in the door without sacrificing profit. Show notes: thiscantbethathard.com/podcast/mm-047 Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography busin...
EP 046: How to Spend Your Education Dollars Wisely with Kate Thompson & Posy Quarterman
September 22, 2020 10:50 - 42 minutes - 29.4 MBThe Family Narrative crew is back on the podcast, and this time we’re talking about finding the right way to allocate the education budget in your business. Do you invest in online courses? In-person workshops? Mentoring programs? Memberships? With so many options (and a thousand teachers for each platform), how do you decide? Kate Thompson, Posy Quarterman and I chat about our own personal experiences and strategies, and give a bit of insight on how we turned those ideas into the basis f...
EP 045: [MM] How to introduce a big price increase to your existing clients w/Melissa Jeffcoat
September 18, 2020 07:00 - 14 minutes - 10.2 MBIn this episode of Mini Mentoring, Melissa Jeffcoat and I discuss the best way to introduce a big price jump to the clients you love and don’t want to lose… a necessary and often intimidating step that most of us have to make at least once in a while! Show notes: thiscantbethathard.com/podcast/mm-045 Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook...
EP 044: Little Lessons from Big Business
September 15, 2020 07:00 - 13 minutes - 9.08 MBToday I’m talking about a sneaky mistake that most of us make at least occasionally - something that seems when we’re doing it like it’s a way to make big changes less risky, but which often derails our efforts entirely. HBS professor Michael Porter calls this particular mistake “straddling,” and as I’ll point out in my examples everyone - from individuals to giant corporations to YOU - is vulnerable… at least if you’re not careful! Show notes: thiscantbethathard.com/podcast/044 Resourc...
EP 043: [MM] Questions about Questionnaires with Jess Koehler
September 11, 2020 07:00 - 18 minutes - 12.6 MBIn this episode of Mini Mentoring, Jess Koehler - one of the women who joined me for the CRM roundtable discussion in episode 32 - joins me to talk about questionnaires … what to ask and when. Show notes: thiscantbethathard.com/podcast/mm-043 Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photograp...
EP 042: Running a Successful Donkey Business with Amanda Thorson
September 08, 2020 07:00 - 44 minutes - 30.4 MBI met Amanda Thorson in Australia last summer and we became fast friends - we share a sarcastic sense of humor and a very practical approach to our work - and when I decided to talk about alignment on the podcast, I knew I wanted to have her on as a guest. You see, when I talk to photographers about the three successful models, nearly everyone immediately self-identifies as a workhorse or a unicorn. The only examples of a donkey business we seem to think of are the Olan Mills’ and the Lif...
EP 041: [MM] Taking the Marketing Long View with Paige Daniels
September 04, 2020 08:00 - 17 minutes - 12.1 MBIn this episode of Mini Mentoring, I talk with Paige Daniels about marketing your business - best practices and how to know if they’re working. Show notes: thiscantbethathard.com/podcast/041 Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!
040 - The 5P Alignment Approach
September 01, 2020 07:00 - 24 minutes - 22.3 MBIn 2019, I gave a talk at The Family Narrative called “Creating a Business that Feeds Your Soul (and Your Family)”. My initial intention was to put together a talk on pricing, but the more I thought about it, the more I felt like the talk needed to be about alignment. Pricing, after all, isn’t a one-size-fits-all thing… but in order to work, pricing DOES need to be in alignment with your business model and your market. This episode is the second part of that talk, covering the five areas ...
EP 040: The 5P Alignment Approach
September 01, 2020 07:00 - 25 minutes - 17.7 MBIn 2019, I gave a talk at The Family Narrative called “Creating a Business that Feeds Your Soul (and Your Family)”. My initial intention was to put together a talk on pricing, but the more I thought about it, the more I felt like the talk needed to be about alignment. Pricing, after all, isn’t a one-size-fits-all thing… but in order to work, pricing DOES need to be in alignment with your business model and your market. This episode is the second part of that talk, covering the five areas ...
EP 039: [MM] Time Management During Quarantine with Carolyn Soling
August 28, 2020 07:00 - 16 minutes - 11.6 MBIn this episode of Mini Mentoring, I talk with Carolyn Soling about how it’s still possible to make time for your business while quarantining at home with kids. Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!