EP 044: Little Lessons from Big Business

This Can't Be That Hard

English - September 15, 2020 07:00 - 13 minutes - 9.08 MB - ★★★★★ - 112 ratings
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Previous Episode: EP 043: [MM] Questions about Questionnaires with Jess Koehler

Next Episode: EP 045: [MM] How to introduce a big price increase to your existing clients w/Melissa Jeffcoat

Today I’m talking about a sneaky mistake that most of us make at least occasionally - something that seems when we’re doing it like it’s a way to make big changes less risky, but which often derails our efforts entirely. HBS professor Michael Porter calls this particular mistake “straddling,” and as I’ll point out in my examples everyone - from individuals to giant corporations to YOU - is vulnerable… at least if you’re not careful!

Show notes: thiscantbethathard.com/podcast/044

Resources:

Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!