This Can't Be That Hard
296 episodes - English - Latest episode: 20 days ago - ★★★★★ - 112 ratingsYou love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.
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Episodes
270 - Optimize Your Workflow with Imagen AI with Noella Andres
June 25, 2024 06:00 - 47 minutes - 32.7 MBI consider myself a systems and workflow fanatic. Whether it's a system or a piece of tech, I geek out about tools that help us optimizing and streamline our workflows, not just because I've experienced firsthand how those tools can make or break you in business, but because it genuinely brings me joy to watch people get hours (days! weeks!!!) of their year back by investing in the few hours it takes to get a new set up and running. That's what tools are supposed to do, after all: allow us ...
269 - Overcoming Unconscious Programming with Renee Bowen
June 18, 2024 06:00 - 39 minutes - 27.2 MBThis week, I'm branching out a bit from the strictly business talk to dive into the topic of unconscious programming. Specifically, how the thought patterns and beliefs we form as children can impact our creativity and businesses as adults, particularly around things like money and worthiness. Renee Bowen is a photographer and mindset coach for creatives, and her area of expertise is helping her clients identify and move past the deep-seated beliefs that are blocking their paths to success....
268 - The Transformative Power of the Simple Sales System with Mackenzie Romagni
June 11, 2024 06:00 - 15 minutes - 10.8 MBSimple Sales turned four years old at the beginning of the year, and since it first landed on the scene back in 2020, thousands of portrait photographers have used it to run more profitable, sustainable businesses. Today's episode is an interview with one such student, Mackenzie Romagni. MacKenzie signed up for the Simple Sales Blueprint last year and is on the show today to share both her experience with the course and the journey she's been on as she transitioned her business from all-in...
267 - Embracing your Hot Mess Success with Jessica Arden
June 04, 2024 06:00 - 33 minutes - 23.3 MBEveryone's journey as a photographer is different, and learning to trust the ride can be really difficult... especially in this age of social media, where comparisonitis runs rampant. Today's guest is my long time friend Jessica Arden (I even shot her wedding!), who lovingly describes herself as a "hot mess success." Jessica's journey as a photographer has taken several turns, from weddings to families to newborns and now boudoir photography. In this conversation, we talk about the importa...
266 - Broad Work vs. Deep Work
May 28, 2024 06:00 - 16 minutes - 11.5 MBI recently read a quote by Seth Godin where he distinguished between long work and hard work, describing long work as routine, consistent effort without risk that most everyone makes, and hard work as the innovative, risky, and potentially transformative efforts that some people are willing to make. Both have their place, but there is a point at which just putting in the hours without taking the leap might be holding us back. This got me thinking about the evolution of a photography busi...
265 - Simplifying Your Instagram Workflow with Angela Shae
May 21, 2024 06:00 - 44 minutes - 30.7 MBAlmost every photographer I know has a love/hate relationship with Instagram. On one hand, it provides a free and relatively easy way for us to showcase our work and reach new clients. On the other hand, the amount of time it takes to create enough content to stay on top of trends and the algorithm can be enough to send you over the deep end. But what if there was a way to hack the system? Today, in a special episode, my partner from The Consistency Club, Dayna Schaaf, is interviewing Ange...
264 - Finding Your Marketing Superpower with Casey Fatchett
May 14, 2024 06:00 - 52 minutes - 36.3 MBI wish I could wave a wand and help every photographer see their superpower - that one thing they do better than anyone else - so that they could use it to own their place in the market. Since I'm (sadly) not a fairy godmother, I'm doing the next best thing by bringing on Casey Fatchett of The Nerdy Photographer. Casey and I geek out on marketing, SWOTs, and other tools you can use to take stock of your business, but I particularly loved his marketing superhero analogy... and I think you wi...
263 - Photography: A Love Story
May 07, 2024 06:00 - 18 minutes - 12.9 MBRemember that feeling of first love? That intoxicating, overwhelming feeling of being completely obsessed with that person, to the point where they were all you could think about day and night? Finding photography can be a lot like falling in love (and starting a business is like that first big commitment)... but after that initial spark fades, where do we land? Today I'm talking about the 4 phases of your relationship with your photography business; from the initial spark, to the reality ...
262 - Website Design Secrets with Kelsey Christine
April 30, 2024 06:00 - 39 minutes - 27 MBIn the realm of marketing tools, your website reigns supreme, but navigating the sea of advice on its design can be daunting, to say the least. That's why I'm thrilled to welcome Kelsey Christine, a web designer who focuses on serving photographers. Today, Kelsey will guide us through the dos, don'ts, and latest trends in website design for photographers. She'll offer practical insights for those looking to refresh their sites and introduce the concept of an "Experience Page," a strategic b...
261 - Getting Started with a Virtual Assistant with Rick Liston
April 23, 2024 06:00 - 54 minutes - 37.3 MBIt's no secret that I've automated and outsourced everything but the absolute necessities in my photography business, but it wasn't always that way. For the first 7 years of my business I did it ALL myself... and it nearly killed me. When necessity forced me to change my approach, I hoped it wouldn't destroy the personal, high-touch brand I'd worked so hard to cultivate. Imagine my surprise when it not only improved my client's experience, but had a profoundly positive effect on my bottom l...
260 - Intersecting Skills with Amanda Dudzik
April 16, 2024 06:00 - 33 minutes - 22.8 MBI have long believed that the intersection of your (multiple) talents is where the magic for your business lies. So many of us have skills that we could bring to the table, but often don't because we think they have nothing to do with photography - or that they will somehow water down our photography business. Amanda Dudzik turns that notion on its head. In our chat today, Amanda shares how combining her talents in hair/makeup and photography has unlocked new success for her in both areas....
259 - Dealing with Difficult Clients with Rachel Utain-Evans
April 09, 2024 04:00 - 43 minutes - 30.1 MBEvery photographer has had the experience of dealing with an unhappy client (and if you haven't yet, you will at some point!). There's no two ways about it: that situation sucks, and will probably have you second-guessing yourself and your business. Today I am talking with Rachel Utain-Evans about how to handle difficult conversations with unhappy clients while protecting your business and maintaining excellent customer service... all at the same time. Rachel shares invaluable insights fro...
258 - How I'm using Pic-Time's new AI feature in my Family Photography Business
April 02, 2024 04:00 - 26 minutes - 18.4 MBToday I'm sharing a story I find pretty mortifying. As a professional photographer, I have dedicated countless hours to not only organizing my clients' photos, but also preaching the importance of good backups and organization... ...and yet the shameful truth is that my own family's photos are mostly a jumbled, unedited mess. Suffice it to say when I sat down to put together a slideshow for my son's 18th birthday, I was scrambling. But my story has a happy ending, and it's all thanks to ...
257 - Tech Your Business Needs Right Now with Dayna Schaaf
March 26, 2024 06:00 - 36 minutes - 25.4 MBWhen I find a way to work smarter, up-level my client experience, and stand out from the crowd - especially when the strategy is so easy to implement - the first place I want to share it is right here on the show! Dayna's joining me to nerd out about not one but two new pieces of affordable tech that we've been using and loving, and that we think have the ability to uplevel your photography business in a big way: Convert Box and Manychat. Not only will we share specific ideas for how to u...
256 - Increasing Print Sales with Wall Gallery Mockups with Sharisse Rowan
March 19, 2024 06:00 - 36 minutes - 24.9 MBIt's often hard for clients to have a clear vision about how they can or should display their photographs in their homes, so getting them to purchase products and larger print collections can be challenging. Family photographer Sharisse Rohan is using customized digital wall mockups to overcome that hurdle with her clients and it's working brilliantly! In this episode, Sharisse shares her exact process for building this into the Simple Sales framework, including how it has increased her p...
255 - Successfully Transitioning out of the Slow Season with Sabrina Gebhardt
March 12, 2024 05:00 - 31 minutes - 21.3 MBRight about now, a lot of portrait photographers are crawling out of their slow-season dens and gearing up for the inquiries, sessions, editing, etc. that come with the change in weather. Most of us spent the slower months optimizing our businesses behind the scenes - which is great! - but the transition from learning and planning to actually implementing can be a rough one. If you're not equipped with a plan, it's all too easy to slip right back to old habits you were trying to get past (...
254 - What Stays the Same
March 05, 2024 06:00 - 26 minutes - 18.6 MBOne of the main things that can set you apart from your competition is the customer experience you provide. This isn't limited to how you handle issues when they arise, but includes the way your clients feel when they work with you - from the moment they reach out to inquire with you until the moment they write a review and each step in between. Customer service will always be a cornerstone of your business, but the way you go about providing it will - and should! - evolve over the years a...
253 - Accommodating Neurodivergence with Stacey Feasel
February 27, 2024 05:00 - 31 minutes - 22 MBAn estimated 1 in 5 people fall on the neurodivergent spectrum, which means that you have probably worked with a client who is on that spectrum… even if you didn't know it at the time. As we all strive to give our clients an elevated experience, taking stock of how we can better accommodate all of our clients’ needs should be at the forefront of that conversation. So this week, I'm talking with photographer Stacey Feasel who has years of experience working to improve the photography experi...
252 - Welcome to the Simple Sales System
February 20, 2024 05:00 - 8 minutes - 5.95 MBMost portrait photographers are accidental entrepreneurs - they're talented artists who wake up one day and think, "hey... maybe I could actually make some money doing this thing I love!" Fast forward a few years and the vast majority of those artists have closed up shop, not because they didn't have the talent, but because running a business - no matter how small - can be super-challenging. If any of this resonates, you probably already know you are in the right place. I started this podca...
251 - The Power of Affiliate Marketing with Dayna Schaaf
February 13, 2024 07:00 - 35 minutes - 24.2 MBFor a long time in my career, I shied away from the idea of affiliate marketing… and that's a decision I kick myself for now! Most of us make recommendations every day without even thinking about it (read this book, check out this show, I love this shampoo, etc). Combine that with the fact that in creative businesses, we face inevitable ebbs and flows in revenue, and diversifying your income with affiliate marketing becomes a no-brainer! Today, Dayna and I are diving into affiliate marketi...
250 - Pivoting Like a Pro: Starting Over with Alison Bell
February 06, 2024 07:00 - 28 minutes - 19.3 MBA photography business comes with a lot of flexibility; we can choose the hours or days we want to work, who we want to work with, and when or where we shoot. But one thing that we don't always have control over is change... and when a massive change occurs, it's basically like starting all over again. Like it or not, many photographers face some at least one major change in their careers, whether due to change in circumstances, a major shift in the type of work they're doing, or a geograp...
249 - The No-Mistake Mindset
January 30, 2024 07:00 - 15 minutes - 10.4 MBRaise your hand if you’re the kind of person who agonizes over decisions. If you write long pro/con lists or take months to decide on the next move, I’m looking at you! While that kind of thoughtful, contemplative approach is to be commended in many areas of life, in others, there's potential for getting stuck in analysis paralysis… and that can be deadly when it comes to business. Instead, as scary as it sometimes is, I try to live by the philosophy that there are truly no "mistakes" in b...
248 - Designing the Life (and Business) You Want with Kristin Sweeting with Kristin Sweeting
January 23, 2024 07:00 - 31 minutes - 21.4 MBAs wrap up the first month of the new year, it's the perfect time to dream big about our goals and aspirations. But how do we actually achieve those dreams? Today I'm talking with Kristin Sweeting about her proven process for life and business design that has helped so many creatives go from dreaming to achieving. If you've ever found yourself saying "must be nice" about someone else's life (or business), then this episode is just for you; Kristin's perspective is going to turn that feelin...
247 - Adding Flash to Your In-Home Portrait Toolkit with Kim Hildebrand
January 16, 2024 05:00 - 24 minutes - 16.9 MBIf you've ever felt intimidated by (or even mistrustful of) using flash during a portrait session, then this episode is for you. My guest this week is Kim Hildebrand, a family photographer from Seattle who swears by using flash in her in-home shoots. We dive into the differences between flash and strobes, how to get started with flash on a budget, and how to make your flash photos look natural instead of overly-lit or "flashy". Kim shares great tips on gear, positioning, and practice. If yo...
246 - The Ten-Minute Commitment
January 09, 2024 05:00 - 16 minutes - 11.6 MBIt's the time of year when we all have stars in our eyes and big visions for the year ahead, but how to we take those visions and make them a reality? Today I'm sharing my favorite method for actually achieving goals - first by identifying what you need to do to make daily progress and then by committing to taking small action every day. I know you've probably heard this advice before, but it bears repeating, because small daily habits can make a huge difference over 12 months. Let's all m...
245 - Your Five People
January 02, 2024 07:00 - 12 minutes - 8.7 MBThe people you choose to surround yourself with have a profound impact on you - how you think, how you act, and ultimately, the results you get. The same is true in our businesses. Success in business requires not just strength of craft but strength of mind, and if we want to achieve that success, one of the best things we can do is surround ourselves with growth- and abundance-minded people. As we flip the page into a new year, I want to spend some time talking about mindset... specificall...
244 - Budgeting & Forecasting for Increased Profitability with Danielle Hendon
December 26, 2023 07:00 - 37 minutes - 25.7 MBConfession time: Do you avoid looking at your business's financial numbers until it's tax season and your accountant MAKES you do it? If you struggle with understanding the financial side of your photography business, you aren't alone. Budgeting and forecasting can be daunting tasks (especially to us creative types)! Today I'm bringing you an incredible interview with Fractional CFO Danielle Hendon. Danielle walks us through her 6-part framework for understanding your business numbers. Fro...
243 - Expense or Investment?
December 19, 2023 07:00 - 17 minutes - 11.8 MBAs the year winds down, you might be looking over your expenses from the year... and I'd be willing to bet there are some pieces of software or tech that you're considering getting rid of. Now I'm all for keeping an eye on expenses, But before you unsubscribe or cancel that software, I want you to listen to today's episode. The fact of the matter is that good technology - the kind that make tasks faster, easier, or totally automatic - is one of the easiest (and cheapest) ways to grow your ...
242 - Same Day Sales
December 12, 2023 07:00 - 34 minutes - 23.5 MBRaise your hand if you've ever had a client ask to see their photos during a session... who hasn't!? Conventional wisdom tells us to encourage them to wait for the final, edited images before sharing, right? Well, today's guest is turning that advice on its head. Liz Hansen runs a highly successful (read: 7-figure) boudoir photography business... and credits her success with sharing her photos immediately after her sessions! Today she's talking us through the business model that's working...
241 - Unlock your Marketing Magic
December 05, 2023 07:00 - 23 minutes - 16.3 MBStanding out in the highly competitive world of photography can feel difficult or even impossible at times. Great photos feels like it SHOULD be enough, but it almost never is... so how can we market our businesses in a way that encourages people to book us on something OTHER than price? The key is making your business impossible to compare to your competition. Today I want to talk about how you can figure out the special sauce only YOU can offer so that you can start focusing your marketin...
240: The Six Levels of Freelancing Life with Brian Hood
November 28, 2023 07:00 - 58 minutes - 39.9 MBToday we are zooming way out to look at the big picture journey of running a creative business. My guest is Brian Hood, host of the Six Figure Creative podcast, and he is breaking down the six levels of freelancing -what it takes to move from one level to the next, and what pitfalls to avoid along the way. Whether you're just starting out in photography or a seasoned pro, today's episode is going to give you some clarity about where you currently are in your business and what goals or step...
239: How to Bring on Associate Photographers with Jill C Smith
November 21, 2023 07:00 - 29 minutes - 20 MBToday we're talking about what you do when you have more business than you can handle. Champagne problem? Maybe... but even if you're not there just yet, I want you to listen in... because this is a very real issue that EVERY photographer can benefit from! Jill C. Smith is on the show talking about how she built an associate program in her family photography business. She has 3 associates in her very busy photography business, and has cracked the code on exactly how to find and train your ...
238: Keeping Your Photos Fresh
November 14, 2023 07:00 - 23 minutes - 16.5 MBWorking in a creative field comes with so many perks, but staying creative in the midst of the go-go-go busy season can be tough. Between the frenetic pace of the holiday season and the pressures of the end of the year, this is often a time when our creative well can start to run dry... at least MINE does. Never fear! I've got a system (of course I do!) for pulling yourself out of your photo rut. Tune in to hear how I keep my photos fresh all year long. Resources: Listen to the Simple ...
237: My Son's Senior Portraits
November 07, 2023 07:00 - 19 minutes - 13.3 MBIf you aren't familiar with LifeTouch, they are the ENORMOUS business responsible for most of the school portraits in the U.S. If you're based in America, chances are good that you've sat in front of a LifeTouch photographer at some point in your life... but the experience of buying photos from Lifetouch as a professional photographer and a mom has really put some things into perspective. As some of you know, this is my son Oliver's senior year, and he recently went to get his yearbook phot...
236: Neurodivergence and Inclusivity in Photography with Rose McAvoy
October 31, 2023 06:00 - 36 minutes - 25.1 MBOn the list of ways we are constantly trying to improve our businesses, one thing that might get overlooked is building inclusivity and accessibility in our customer experience. 15% of the population identifies as neurodiverse and that number is growing every day. Today, Rose McAvoy is joining me on the podcast to share simple ways photographers can be more accommodating and accessible for our neurodiverse clients. (Side note: most of these benefit our neurotypical clients as well!) A big...
235: 4 Ways to Use Loom In Your Photography Business
October 24, 2023 06:00 - 16 minutes - 11.4 MBIf you haven't figured this out by now, I really like technology that can streamline my workflow..... but I really L-O-V-E me some technology that can also make me stand out in the crowd and add a little wow to my client experience. Which is why I'm dedicating an entire episode to one of my favorite pieces of software: Loom. (#NotAnAd, just a huge fan!) Today I'm outlining 4 specific strategies for incorporating Loom into your photography business that will not only help you save time, but ...
234: Leveraging Podcasts to Grow Your Photography Business with Christina Lenkowski
October 17, 2023 06:00 - 41 minutes - 28.6 MBWhenever I poll photographers about what they need the most help with, the answer I get (by a factor of 10) is marketing. It seems everyone is always on the lookout for ways to stand out and get themselves in front of a bigger audience. But what if I told you marketing isn't the only way to do that? My guest today is Christina Lenkowski, a PR expert who specifically focuses on helping entrepreneurs and small business owners get featured on podcasts their ideal audience is listening to. An...
BONUS EPISODE: Planning for Profit
October 12, 2023 06:00 - 16 minutes - 11.3 MBHoliday sales can be an INCREDIBLE way to add revenue, bring in new clients, and serve your existing clients at the end of the year... ...but not all Holiday Sales are created equal - and during a time of year when everyone (you AND your clients) is busy, you need to be sure you're maximizing your chances for success! This free series will teach you: The four secrets to (wildly) successful holiday sales Profitable sale strategies (with or without discounts!), and The easiest way to plan...
233: Rewriting the Rules of Your Photography Business
October 10, 2023 06:00 - 18 minutes - 12.6 MBHow many times have you heard, "The customer is always right?" But that's not always true (and can get downright toxic in the photography business). Today I want to challenge some of the business advice we've all heard that I think may actually be harming your business. We all know how easy it is to get swayed by advice - especially when we're new or feeling unsure of ourselves - but I'm a big believer in listening to that inner voice when it's telling you something's off. My goal with th...
233: Rewriting the Rules of Photography Business
October 10, 2023 06:00 - 18 minutes - 12.6 MBHow many times have you heard, "The customer is always right?" But that's not always true, and can get downright toxic in the photography business. Today I want to challenge some of the business advice we've all heard that I think may actually be harming your business. We all know how easy it is to get swayed by advice - especially when we're new or feeling unsure of ourselves - but I'm a big believer in listening to that inner voice when it's telling you something's off. My goal with thi...
BONUS EPISODES: People Like Us (Consistency Club: October 2023)
October 05, 2023 14:00 - 20 minutes - 14.3 MBWe don’t make decisions in a vacuum, and neither do our clients. Believe it or not, a huge motivator behind our decisions to buy something (or not) is based on what we perceive those around us to be doing. You only have to look as far as the success of influencers to see this at work. It all comes down to a simple question, “do people like me do things like this?” And the same is true of your potential clients. The templates this month help you highlight who you and your people are, an...
232: Photographers using AI for SEO with Sarah Landa
October 03, 2023 06:00 - 34 minutes - 23.6 MBUnless you've been actively avoiding the internet, you've probably heard of ChatGPT and other AI tools that are (at time, controversially) becoming more mainstream. Since AI is probably here to stay, I wanted to bring on SEO expert Sarah Landa to talk about how photographers can utilize AI tools like ChatGPT to improve their SEO and content creation strategies. Sarah shares her experience warming up to AI after initially being skeptical and outlines some responsible ways photographers can ...
231: Shameless Selling
September 26, 2023 06:00 - 12 minutes - 8.41 MBI often hear from photographers that they feel awkward asking for a sale. It's a common struggle but one we have to work through in order to be successful business owners. Today's episode is short and sweet - but it's super important. When you're done listening, I hope you'll be reminded and feel reassured that you ARE delivering real value through your work... and you should feel comfortable making offers to clients openly and honestly without apologizing! Cameo by Allison Patel - thank y...
230: Communication Strategies for Difficult Clients with Melody MacDonald
September 19, 2023 06:00 - 44 minutes - 30.8 MBYou know that feeling when you get crickets after delivering a gallery? Or even worse, when you get the "we need to talk" email from a client? GULP. Moments like those (while hopefully infrequent) can feel like a 10-alarm fire scenario... and knowing how to handle them can make or break your future relationship with that client. So I brought in an emergency expert to help us. With over 20 years as a 911 dispatcher, photographer Melody MacDonald is sharing some invaluable insights into effe...
229 - Charitable Marketing with Nicole Begley
September 12, 2023 06:00 - 36 minutes - 25.2 MBOne incredibly effective way to promote your photography business is through charitable marketing. Not only can you get connected with potential bluebird clients, but you get to give back to causes you care about at the same time. However, if you don’t have a solid, well-thought-out plan for your charitable marketing, it can be an enormous effort with little to no payoff. My guest today is Nicole Begley from Hair of the Dog Academy, who has been successfully leveraging charitable marketing ...
228 - Stories that Sell with Jude Charles
September 05, 2023 06:00 - 36 minutes - 25.1 MBToday’s show is like that first crisp fall day - cozy, nostalgic and full of inspiration. Jude Charles is an author and filmmaker who has produced stories for companies like Google and Steve Harvey... but Jude started out like a lot of us do: with a camera, a passion, and a desire to succeed. As visual artists and storytellers, Jude reminds us about the importance of what he calls “roadmapping” for clients - understanding their needs, creating a vision, and learning how to quickly and auth...
227: Staying the Course with Briana Tresko
August 29, 2023 06:00 - 31 minutes - 21.4 MBMost photographers I know have had a tough year so far… I’m not sure whether it’s the post-covid bounce or the economy or something else, but inquiries and bookings have been down… pretty much across the board. The good news is that things look like they’re finally turning a corner, but if you are one of the people who have been feeling the strain in 2023, today’s conversation with Briana Tresko is going to hit home. Briana bravely said yes to coming on the show to talk about some ideas fo...
226: Mastering the High-Season Madness with Jaye McLaughlin
August 22, 2023 06:00 - 39 minutes - 27 MBIf you are at a place in your photography business where the busy season means you're fully booked, you know how crushing it is when you have to turn people away. This week my guest is the brilliant Jaye McLaughlin, a family photographer in the New York metro area sharing her GENIUS strategy for managing the high client demand during the busy season - without having to turn anyone away! Jaye's been using this strategy for nine seasons straight, so she takes us through the core principles b...
225: Auditing Your Website to Increase Bookings
August 15, 2023 06:00 - 19 minutes - 13.1 MBYour website is arguably the most valuable marketing tool you have as a photographer. From the moment a potential client lands on your site until they click the button to connect with you, your website is doing all the work of attracting and connecting you to that client. That’s a pretty big job, so in this episode, I want to walk you through a quick audit of your home page to make sure it’s in tip-top shape. I’ll dive into 6 key feelings your website homepage needs to evoke that will help...
224: Finding Success as a Part-Time Photographer with Lydia Fine
August 08, 2023 06:00 - 28 minutes - 19.7 MBLast year my friend Erin Brown brought the term “purposely part-time” to the podcast, and the response was absolutely overwhelming. It turns out that many photographers are intentionally part-time in their businesses - for reasons ranging from other careers they don't want to give up to being home with their families after school - so that phrase has caught fire! Today I’m speaking with Lydia Fine - another purposely part-time photographer - about how she balances everything from mom life,...