This Can't Be That Hard
296 episodes - English - Latest episode: 20 days ago - ★★★★★ - 112 ratingsYou love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.
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Episodes
223: Is a Mastermind Right for You? with Elena S. Blair
August 01, 2023 06:00 - 35 minutes - 24.2 MBIf you’ve ever considered a photography mastermind group, you know that once you dip your toe in that water it can get overwhelming pretty quickly. How do you know which group is the right fit? What questions should you ask? What goals should you set? What results can you expect? The list goes on... Today I am talking with Elena S. Blair who has been a leader in the group coaching space for quite some time now. Tune in to hear the reasons she believes mastermind groups can be so transformat...
222: You Aren't Charging Enough with Bonnie Sindelar
July 25, 2023 04:00 - 46 minutes - 32.2 MBTalking about the importance of pricing and sustainability is my jam, but I typically approach it from the "this is why it's important for YOU" perspective. The fact of the matter is that when enough photographers aren’t charging sustainable prices, it has major implications for the industry as a whole. Today's guest is Bonnie Sindelar. She’s a newborn and family photographer in Nebraska and the founder of Happily Ever Photo, a photographer directory where prospective clients can go to find...
221: A Client's Perspective
July 18, 2023 06:00 - 27 minutes - 18.6 MBEver wish you could peek inside your clients' heads and hear what they're thinking? Yeah, me too. Which is why I (finally!) decided to interview one of my own long-time photography clients about her experience as a client, and specifically her thoughts about my membership program. We (necessarily) spend so much time thinking about photography from our own perspective that it can be hard to put ourselves in our client's shoes. But if we want to be great at providing services our clients want...
220: Lessons from 1,000 Students
July 11, 2023 06:00 - 27 minutes - 18.9 MBMind: blown... there are now a thousand Simple Sales Blueprint students out there in the world! When I first launched the Blueprint back in January 2020, I had no idea whether anyone would be interested in my system, but in just three short years, Simple Sales has taken root and spread like wildfire in the photography world. As my education business has grown, I've gotten more and more questions about how I made that leap. Today felt like a good time to pull back to the curtain on that jour...
219: Striving for Stability
July 04, 2023 06:00 - 17 minutes - 12.3 MBI started my photography business when my two kids were young, and in many ways, the business felt like having a third child. Just like having young kids, having a young business can feel pretty chaotic, and in both scenarios, when you're in it, it can be hard to believe you'll ever escape the chaos. But the chaos can and does end. Today I want to talk about a major but un-talked-about milestone in the "life" of a young business: achieving stability. I'm covering what it takes to get there,...
218: Business Tip Road Trip
June 27, 2023 06:00 - 1 hour - 53.1 MBTypically on this podcast, I deep dive on one topic per episode, sometimes with a guest and sometimes solo. But as we head into road trip season, I wanted to shake it up and give you something exciting and different to enjoy the next time you've got some extra time in the car (or on a walk or wherever else you listen to your podcasts)! For today's show, I reached out to a handful of my favorite photography podcasters and asked them to share their #1 business tips - and the response was amaz...
217: Make it Easy for Them
June 20, 2023 06:00 - 11 minutes - 7.75 MBWant to increase your booking rate? Consider making it easier for your clients to say YES. I know that seems like a simple answer to a big problem, but the truth is that far too often, we overcomplicate the sales process, and when customers experience too many speed bumps in that process, we lose clients. Today I want to dive into what those speed bumps look like, because they can be sneaky! We'll talk about the small but significant issues that might be creating friction for your potenti...
216: PR Made Easy with Gloria Chou
June 13, 2023 06:00 - 26 minutes - 17.9 MBRaise your hand if you'd like more publicity. I don’t know a single photographer who wouldn’t like a feature in a magazine or local news outlet to give them credibility and visibility. The million-dollar question is, how do you get yourself there? PR coach Gloria Chou is back on the show today to give you some simple but effective ideas for pitching yourself to publications in your area that are actually desperately looking for quality stories to share about real people. Get your thinki...
215: The Psychology of Time
June 06, 2023 06:00 - 17 minutes - 12.2 MBThey say that time is money, but too many photographers take that far too literally, justifying their prices by pointing to how much time it requires (not to mention how much time it's taken them to learn their craft). I'm not saying time has no relationship with price, but the truth is that pricing art is much more complicated than - say - charging an hourly rate to clean someone's house or help them move. Today we're talking about the nuances of pricing psychology as it relates to time...
214: Book More Clients with Brooke Jefferson
May 30, 2023 06:00 - 36 minutes - 25.3 MBMarketing your photography business can feel a lot like dating - you put yourself out there, write some cute content, and hope that the people you want to attract swipe right. On top of that, between algorithms, 3-second attention spans, and AI technology, it can feel darn near impossible to connect authentically with potential clients online. Brooke Jefferson is an expert at cutting through the noise and helping photographers connect with more of their ideal clients. Today she joins me to...
213: The Experiment Mindset
May 23, 2023 06:00 - 12 minutes - 8.68 MBI'm sure you’ve heard the saying "perfection is the enemy of progress," and today I'm sharing a story about how that can play out in real life. Sometimes we get so stuck in our ways - or so attached to doing things a certain way - that we end up with blinders on, stifling our creativity and limiting ourselves in business. Today's story illustrates how freeing ourselves up to be less than perfect can actually make us better - at art, and in business. If you need a little nudge to try out t...
212: Photographer's Nightmare Scenarios (and how they help us grow)
May 16, 2023 06:00 - 55 minutes - 38.3 MBI spend a lot of time on this show highlighting other photographers' greatest successes, brilliant ideas, and ah-ha moments, but we all know that with the ups come the downs. But the downs don’t usually get a lot of audio time, right? Mostly because we’d all like to forget our worst moments... but when we're IN our worst moments, sometimes it's nice to know we're not alone! This week, I've got a misery-loves-company-fueled show where I'm sharing one of my own horror stories, along with th...
211: Maximize Your Mini-Sessions with Alison Amick Brett
May 09, 2023 06:00 - 31 minutes - 21.7 MBWhen I stumbled across Alison Amick Brett's Little Llamas Portrait concept earlier this year, I immediately wanted to share it on the podcast. Alison is a Florida-based family photographer who wanted to reinvent mini-sessions in a way that combined them with playdates …. and Little Llamas Portraits was born! Little Llamas has been so successful that Alison is now fielding requests from other photographers around the country who want to essentially franchise her concept to put this system ...
210: The 3 Systems Mistakes Photographers Make
May 02, 2023 06:00 - 17 minutes - 12.3 MBLast week we covered the three systems that every photographer needs in their business. (If you haven’t listened to last week's episode, I recommend you go back and start there first!) Today I’m diving into the 3 biggest mistakes that photographers make when they set up those systems, how you can avoid them, and - most importantly - how you can optimize your system setups to help your business and customer experience run more effectively. Want to see my systems map? It lives inside the “St...
209: The 3 Systems Every Photography Business Needs
April 25, 2023 06:00 - 20 minutes - 14.2 MBIf someone asked you to quickly and clearly sketch out how your business works on the back of a napkin, could you do it? As soloprenuers, we wear so many hats that it’s easy to lose sight of the big picture. But stepping back periodically is critical to make sure all that effort is serving you. Today, I’m kicking off this two-part episode by sharing the three systems every photographer needs for a functional business, then next week, we’ll dive into the most common mistakes and issues I ...
208: A Better Way to Do Model Calls with Daisy Zimmer
April 18, 2023 06:00 - 39 minutes - 27.1 MBIf you're a family photographer struggling to fill your calendar with ideal clients, you're going to want a notebook for this one. (No, seriously. I’ll wait. Go get one.) Daisy Zimmer is my guest today, and she's sharing a genius idea she came up with to reach new clients at a higher price point when she redesigned her business and switched to Simple Sales. Wanting to avoid the common pitfalls of model calls and inspired by the ambassador programs a lot of senior photographers run, Daisy...
207: Diversifying Your Life with Nikki Closser
April 11, 2023 06:00 - 42 minutes - 28.9 MBEven though I meet so many different types of people working in photography, one thing I think we all have in common is our artistic souls. That little part of us that gets excited and inspired by many different things all the time. Right? On one hand, following every little idea you have can be problematic. You can spread yourself too thin, or become a jack of all trades (and a master of none). But on the other hand, following some of your different passions and ideas can be a really exce...
206: My New Favorite Productivity Tip
April 04, 2023 06:00 - 13 minutes - 9.39 MBTell me if this sounds familiar: you write a to-do list for the day with the best intentions to make big strides on the project you are working on, only to blink and find that it's dinner time and you've only really accomplished a few menial tasks. Sigh. As the queen of procrasta-working (trademark pending), I've developed a strategy for myself that helps me focus my energy, accomplish the most important tasks each day and stay on track with my goals. If you struggle with this too, then to...
205: Setting Yourself Up for Immediate Success with Elin Azganun
March 28, 2023 06:00 - 30 minutes - 21 MBBuilding a photography business is in itself a work of art and creativity - no two businesses look exactly the same. What I love about that is that it means we can all build our businesses to fit our lives. On the flip side, not having a clearcut path can make it difficult to strategize and grow. Elin Azganun is a new-ish photographer. She's been in business for just over a year now, but her story is somewhat unusual in that she came into the business of photography from a business backgro...
204 - The Do's and Don'ts of Outsourcing & Automating
March 21, 2023 06:00 - 21 minutes - 14.5 MBIf time is money (as the saying goes), then automation and outsourcing should be your two best friends. On the other hand, what often sets us apart in our small businesses are our personal touches and customer service, so many photographers (understandably) struggle to find a balance between personalization and profitability. Longtime listeners know that I'm a big fan of automating my workflow and outsourcing work where possible, but I balance that with personal touches that my ideal custom...
203: The Art of Fine Art School Portraits with Lindsey Turner
March 14, 2023 06:00 - 28 minutes - 19.5 MBWhen most of us think of school portraits we think about those awkwardly-posed artifacts of our youth, complete with plastered-on smiles and fake-laser backgrounds. And as a photographer, those are probably not the kind of photos that inspired you to get into business, right? Fine art school photography is gaining traction as an alternative to those cheesy school portraits, and Lindsey Turner is one of the lifestyle family photographers who has added it to her repertoire with great success....
202: Cultivating Confidence with Sabrina Gebhardt
March 07, 2023 07:00 - 39 minutes - 26.9 MBWhen I think about what really helped me gain traction and success in my photography business, it wasn't any one program, tool, or even system. At the end of the day, what really helped me go from hobbyist to business owner was the willingness to bet on myself, over and over... even when it felt scary. Confidence (not to be confused with arrogance or irresponsible decision-making) is the unsung hero of small businesses, and it's something that a lot of artists - particularly female artists...
201: Seeing The Light with Caro Cuinet-Wellings
February 28, 2023 07:00 - 40 minutes - 27.9 MBIf you've ever heard of the 100 Days of Light Challenge, then you know today's guest, Caro Cuinet Wellings. Caro started this challenge 7 years ago, and in that time, it has become a worldwide phenomenon. Caro's a source of constant inspiration to me as both an artist and a businesswoman, and I think the artist in you is going to sincerely enjoy this conversation about photography, art, publishing, and the human connection we find across continents and languages while pursuing similar goal...
200: Ask Annemie Anything
February 21, 2023 07:00 - 44 minutes - 30.7 MB200 episodes of the podcast is a big milestone, so I wanted to do something a bit different! Today I'm answering all kinds of listener-submitted questions on everything from dealing with unhappy photography clients to the ins and outs of the education side of my business, to the scoop on my upcoming nuptials. Thank you to everyone who submitted questions - I was truly overwhelmed by the response! - and thank you for being a listener these last 3 years. I (literally) couldn't do it without ...
199: Love Is (Almost) All You Need
February 14, 2023 07:00 - 10 minutes - 6.9 MBMost of the time on this podcast, I give you practical, actionable strategies to improve your photography business. Why? Because I know that when your business is succeeding, you are not only reaping the rewards of that success, but you are also (hopefully) feeling the joy that comes with doing something you truly love for a living. But once in a while, it's important to take a quick break from the nitty-gritty details of running a business to check in with yourself and see if what you are ...
198: SEO for Photographers with Meredith's Husband
February 07, 2023 07:00 - 43 minutes - 30.2 MBFinding new clients can feel like an uphill battle. You put yourself out there on social media, ask your clients for referrals... and sometimes it's crickets. If only there were a way that people in your area could find you with a simple search.... OH WAIT! Today's interview is with Chris Dawkins (aka Meredith's Husband), a decades-long veteran of the SEO business (so he really knows his stuff!) and the host of "Meredith's Husband," a podcast dedicated to SEO for photographers. SEO may not...
197: A Different Approach to Business Decisions with Natalie Jennings
January 31, 2023 07:00 - 34 minutes - 24.1 MBI'll be the first to say this episode is a departure from the usual for This Can't Be That Hard. While I tend to stick to practical, actionable steps for your photography business, I also always like to keep an eye out for areas where I can push myself (and you!) to try new things that may help us grow. Natalie Jennings has an unconventional way to help her students get unstuck, make decisions, and crush self-doubt - Tarot card readings. If you've been in business for any amount of time, y...
196: When Things Go Wrong
January 24, 2023 07:00 - 15 minutes - 10.4 MBIf it hasn't happened already, at some point in your photography business, something is bound to go wrong. From corrupted cards to unhappy clients to issues with your gallery software, s%*t happens, and how you deal with it is going to ultimately determine how catastrophic - or not - it ends up being to your business. Today I am sharing an anonymous but real-life story that happened to one of my students, and sketching out a game plan for you to follow next time something goes sideways in ...
195: Managing Meteoric Growth with Hannah Smith
January 17, 2023 07:00 - 35 minutes - 24.7 MBPhotography businesses are like snowflakes... no two are exactly the same. That's often appealing to the creative in us - there are a ton of things you can customize and personalize about your business to make it the perfect fit for you. On the other hand, it's a problem when we're tempted to compare our success with someone else's because that comparison is never apples-to-apples. Hannah Smith is a purposely-part-time photographer in Cincinnati, OH, who has gone from brand new to fully boo...
194: Welcome to the Consistency Club!
January 10, 2023 07:00 - 26 minutes - 18.3 MBMost photographers struggle with marketing. Whether it’s because we don’t have the time, have trouble coming up with fresh ideas, or just feel uncomfortable promoting ourselves, marketing often gets pushed to the back burner until we're desperate. But marketing really only works well when you're consistent about it. Joining me on the show is Dayna, the woman at the helm of TCBTH’s marketing efforts. Over the last 18 months, she's had a front-row view of the marketing successes and struggl...
Ep 193: The Journey Map
January 03, 2023 07:00 - 24 minutes - 17.2 MBA really great customer experience is something that will keep clients coming back to you again and again. But contrary to what we might think, our client's experience is a lot more than just what happens on the day of the session and how much they like the photos we deliver…. There are so many opportunities to give them that "WOW" experience (or not)! Today, I'm sharing a tool that will help you map out your customer's journey every step of the way, then figure out where and how you can im...
Ep 192: The Photographer's Work Wheel
December 27, 2022 07:00 - 14 minutes - 10.1 MBAs we get ready to kick off 2023, I wanted to take some time to help you figure out what areas of your business you need to focus on in the upcoming year. Often, when we are in the thick of running our businesses, it’s difficult to get a big-picture view of what’s working and what’s not. So this week and next, I am sharing a couple of helpful tools that will help you map out where you are currently putting your time, energy, and resources in your business - and see if you might want to shi...
Ep 191: Launching a Photo Membership in a Niche Market with Monica Adalsteinsson
December 20, 2022 07:00 - 27 minutes - 19.1 MBCreating a membership program in your family photography business is a win/win: your clients get yearly photos they can rely on and you get a predictable monthly schedule and income. But what if you don't photograph families? What if you're a boudoir photographer, or a brand photographer, or something else... could a membership work for you? Today's guest is here to answer that question (and so many more)! Monica Adelsteinsson is a dog photographer in Phoenix, and she's joining me on the sh...
Ep 190: Tales from Facebook Jail with Megan Lacy
December 13, 2022 07:00 - 28 minutes - 19.4 MBWhat would you do if you woke up one day to find that all the social media accounts you use for your business had been shut down? That's exactly what happened to my guest, Megan Lacy. You've probably heard the old adage "don't put all your eggs in one basket," and when it comes to marketing your photography business, that's great advice... especially when the basket is owned by someone else! Social media can be an amazing place to build your network and market your business, but it's import...
Ep 189: Keeping Up with Social Media Trends with Cassidy Lynne
December 06, 2022 07:00 - 34 minutes - 23.5 MBKeeping up with the ever-changing landscape of social media can feel like a full-time job on top of your photography career (especially if you’re like me and don’t really love doing it). But there’s no denying that social media is a big part of most of our marketing strategies these days, so love it or hate it, we need to at least be able to fumble our way through the basics! I wanted to bring on a working photographer who juggles all the platforms, content creation, and algorithm juggernau...
Ep 188: Blogging to Increase Your SEO with Melissa Arlena
November 29, 2022 07:00 - 41 minutes - 28.5 MBI think we all know that SEO is crucial when it comes to growing our businesses and getting more inquiries, but it can feel like a complicated (or even impossible) nut to crack. Enter today’s guest! When Melissa Arlena relocated from DC to Florida, she was able to quickly and successfully relaunch her business with a simple SEO strategy based entirely on blogging. It turns out, blogging is not dead, but there is a new and improved way to go about it that will help you rank more quickly on...
Ep 187: Lessons from Lasso
November 22, 2022 07:00 - 16 minutes - 11.1 MBThere's never a perfect time to start a business, have a baby, or get a puppy... at some point, you just jump in and say "I guess we're doing this!" We recently got a new puppy (Lasso... yes, after Ted Lasso), and spending so much time with this bundle of fluff has reminded me of all the joys - and struggles - that come with starting something new. It's both exciting and frustrating at the same time, with big learning curves in between... Which is exactly how I felt about starting a photog...
Ep 186: How to Rebrand Yourself with Rachel Greiman of Green Chair Stories
November 15, 2022 07:00 - 44 minutes - 30.4 MBBrands evolve over time, and rebranding is a project that most of us have to tackle at some point in our businesses… but it can be a daunting process! Confusion about where to start, what to do, and what to say can turn what should be an exciting process into a frustrating slog. Today, Rachel Greiman of Green Chair Stories is sharing her expertise on the rebranding process. She gives advice on the order of operations and tips on how to decide what you can DIY versus what's better to outsour...
Ep 185: Reframing Burnout with Krista Marie Lynch
November 08, 2022 07:00 - 36 minutes - 25.1 MBIf you’ve been in business for any amount of time, you're probably familiar with burnout - it happens to the best of us. A lot of the resources out there focus on how to avoid burnout, which is great until you suddenly find yourself in the middle of it with no plan for how to turn the ship around. In case you find yourself in the throes of burnout - now or in the future - my guest Krista Marie Lynch has some solid strategies to help you reframe and move through burnout, so you can get back...
Ep 184: Bookkeeping for Photographers with Tanya Hirschy
November 01, 2022 06:00 - 44 minutes - 30.3 MBSo many photographers feel annoyed at best (and overwhelmed at worst) when it comes to the financial side of running a small business - most photographers aren't born bookkeepers, but of course as small business owners, it's something we all have to manage. Tanya Hirschy from Tidy Books Boutique is on the show today talking about why it’s important that we take some time to clean up our finances before the end of the year (hint: it can save you time, stress, and money!), and to give us some...
Ep 183: 5 Reasons to Run a Holiday Sale This Year
October 25, 2022 06:00 - 18 minutes - 12.6 MBI’m all about sharing the mistakes I made in my business to help you avoid making the same ones…. and one of the biggest, most costly mistakes I've ever made was not bothering to create a sale at the holidays for the first 8 years of my business. When I do the math, I estimate that one mistake cost me north of $50K (it still hurts to write that number!) If the word “sale” makes you cringe inside, then this episode is for you. There are plenty of reasons you can come up with to not run a ho...
Ep 182: The Myth of the "Overnight Success" with Carmen Bridgewater
October 18, 2022 10:00 - 34 minutes - 24.1 MBEvery photographer's path to success looks different. Some of us went to school for photography, while others of us picked up a camera for the first time when our babies were born. I think one of my favorite things about talking to photographers is that no two success stories are ever the same. Today’s guest is someone I have Instagram stalked for a long time, both for her beautiful images and her powerful words. And over the last few years, I've watched as her business has exploded. From...
Ep 181: How who we are shapes what we do, with (my brother) Evan Berding
October 11, 2022 06:00 - 41 minutes - 28.3 MBEvan Berding is an incredibly talented custom furniture maker who happens to also be my one and only brother. What's funny is that for all our similarities (siblings, artists, entrepreneurs), there are also a lot of big differences. Evan and I take very different approaches to our work, and I always love chatting with him about how who we are has shaped the paths we've taken. Today I'm sharing our conversation about the challenges and benefits of being an artist in business - how some of t...
Ep 180: VIP Days for Photographers with Jordan Gill
October 04, 2022 06:00 - 39 minutes - 26.8 MBVIP Days have been gaining popularity over the last few years as a way for business owners to offer high-touch, high-value services that deliver fast results to their clients. If you've ever wondered how you could expand your photography business, either to increase revenue, stand out from the other photographers in your area, or to allow for more flexibility in your schedule, today's conversation about VIP Days with Jordan Gill of Systems Saved Me is going to get your wheels turning! We'r...
Ep 180: VIP Days for Photographers with Jordan Gill
October 04, 2022 06:00 - 40 minutes - 27.8 MBVIP Days have been gaining popularity over the last few years as a way for business owners to offer high-touch, high-value services that deliver fast results to their clients. If you've ever wondered how you could expand your photography business, either to increase revenue, stand out from the other photographers in your area, or to allow for more flexibility in your schedule, today's conversation about VIP Days with Jordan Gill of Systems Saved Me is going to get your wheels turning! We'r...
Ep 179: Keep Your Eyes Open
September 27, 2022 06:00 - 12 minutes - 8.68 MBMost of the time on this podcast I give you ideas for how to refine your business, streamline your systems, and improve your workflow. But today I want to talk about WHY doing those things is important. One of the (many) reasons it's good to have a well-run business is so can keep your eyes open for the golden opportunities that are all around you. Sometimes as soloprenuers, we're so busy juggling the many hats we have to wear that we can struggle to see the forest for the trees (especiall...
EP 178: Avoiding Data Disasters with Ryan Hamic
September 20, 2022 06:00 - 38 minutes - 26.8 MBIf you’ve been a photographer for any amount of time, you’ve probably had a card malfunction, or a drive corrupt, or watched as Lightroom choked in the middle of exporting a session. Oh 💩, right? In those moments, I always wish I could just pick up the phone and call my own personal IT department to make THEM fix it. This past spring, in the wake of the worst data nightmare that I have personally experienced, I was connected with Ryan Hamic of Zen Flow tech, who - it turns out - is exact...
Ep 177: Booking Clients WITHOUT a Phone Call (Student Success Stories)
September 13, 2022 06:00 - 35 minutes - 24.3 MBFor years, I've encouraged photographers to talk to prospective clients on the phone. For a variety of reasons, I believe it's the best way to not only book more clients, but to start the process of working together off on the right foot. But these days, more and more people - photographers AND their clients - are reluctant to pick up the phone... which has led some of my students to explore different ways to initiate contact. Sabrina Jill and Melissa Arlena are students of mine who've bee...
Ep 176: Unusual Marketing Strategies for Photographers with Raymond Hatfield
September 06, 2022 06:00 - 43 minutes - 29.9 MBOne of the most common questions that I get asked here at This Can't Be That Hard is: “How do I get more photography clients?" Right? It's the photography marketing magic bullet (say that 10 times fast!) that we are all looking for. But as you know by now, I’m a believer that there is no one-size-fits-all strategy for your marketing. It’s about trying different things, seeing what sticks, and above all, staying consistent. That said, I sure do love sharing fun, interesting strategies when ...
Ep 175: The Path to Profitability as a New Photographer
August 30, 2022 06:00 - 33 minutes - 23.3 MBWhen your first start your photography business, you need to make a plan for a period of time where you're building your client base up. It's normal to run at a loss for a year or two, but you need to have a plan in place for moving from that deficit into the land of profit. (If your profitability runway is too short, you’ll risk feeling like a failure. If it’s too long, you may never get off the ground) There are so many things to think about when you run your own small business that it ca...