TheProfitablePractice
238 episodes - English - Latest episode: about 2 years ago -The Profitable Practice Podcast
By: Jason Pilgrim, CEO and founder of the Global Kaizen Group
This show is all about empowering and inspiring Allied Health Professionals and business owners to make sure that they get the most out of their clinics and businesses moving forward.
I got into this industry to help people, and impact lives.
For me, it’s all about changing the lives of 20 million people by 2025, and you guys are a part of that. So, the more that I can help you and impart my knowledge and experience, the more all of us can all grow together.
So, I would love it if you could subscribe to the show, share it around and let’s get some really great information and education out there into our amazing industry.
This will help all of us work together, improve ourselves personally and professionally, grow the industry, and help change even more lives of the people and the community around us.
We sincerely hope you enjoy every single episode. If you’ve got particular topics that you’d love us to talk about or get amazing experts in to talk about, as well as getting behind the scenes, tips and tricks; talk about all their different models and success stories, then please hit us up at [email protected]
Each episode is aimed to empower you to further your Allied Health Business to the next level!
Find out more at http://www.profitablepractice.com.au
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Episodes
How to use the hawthorn effect to grow your business
February 05, 2021 01:36 - 11 minutes - 10.7 MBFirst of all, you’re probably asking what the hawthorn effect is before your even wondering how it can benefit your business. But that’s totally natural and expected. Short, sharp, and powerful webinar on the hawthorn effect, explaining what it is and how you can easily implement it’s benefit into your business right now. Across all areas of sales and marketing, operations, team growth and much more. Understand the power of the observation effect and how you can turn potential n...
Why you shouldn’t pivot in your business
February 03, 2021 00:44 - 10 minutes - 9.21 MBYes, you read that right. You shouldn’t pivot in your business. This might cause controversy with so many people wanting to talk about pivots in their business and how the pivot was so successful. Yes, a pivot may be desperately needed and may be exactly what your business needs at that point in time. But fundamentally pivots are slow and only serves to show us that the model, systems, operations, marketing, and other avenues of the business were fundamentally wrong, if a pivot is nee...
How to use LinkedIn to easily grow your health business
January 29, 2021 01:30 - 16 minutes - 15.3 MBSurely, LinkedIn is just another social media channel that’s going to suck up more of your time and not help you grow your business? Surely, LinkedIn is just another digital marketplace where none of your clients are anyway, so we shouldn’t bother spending any of our time there either? Surely, there’ll be another excuse as to not having time or how not leveraging LinkedIn to your business? These questions and statements and many more are regular comments that are used in your busin...
Optimise KPAs to get better outcomes!
January 27, 2021 00:37 - 12 minutes - 11 MBWe’ve all heard of KPIs and how amazingly powerful they are in business but KPAs are even more powerful. First of all, you need to know what KPAs are, as they are the main driver for you to get more efficiency, growth and scale from your team and business. The best part is that drives better outcomes and more impact. Next, we need to know exactly what to identify and how to optimise these KPAs in all circumstances. Let’s be honest, if you’re going to do a job, then you might as well d...
Your Clients are never buying on price
January 21, 2021 03:22 - 13 minutes - 12.1 MBYes, you read that right. Your clients are never buying on price! Regardless of what they say and regardless of how they cry poor, we know from so many different avenues that it’s never actually about price. Price is normally the 4th or sometimes 5th purchasing decision aspect that comes into the equation and too many health and medical professionals create a race to the bottom based on price and leave the pricing structures that they believe will get them to see more clients. It d...
How to manage personal and professional relationships in your team
January 15, 2021 01:52 - 13 minutes - 12 MBWe've always been told that you can't have personal relationships with employees but that's BS old school way of thinking. Ultimately, a personal and professional relationship with team members, goes hand in hand and understanding that to be true and how to best manage those situations is always going to leave you with the best effective communication with all of your team. There's also two specific ways for you to optimise communication between your team and most importantly as yours...
The benefit of getting comfortable with being uncomfortable
January 13, 2021 01:40 - 12 minutes - 11.6 MBHow can you possibly be comfortable with being uncomfortable? Surely, that’s an oxymoron. Well, yes, it is an oxymoron but it’s one of the most beneficial ways that a business owner and entrepreneur can grow. We all face challenges, and all have many opportunities in front of us and in most cases, they create an uneasy, anxious, unknowing, and uncertain feeling within ourselves. Sometimes it’s anxiety. Sometimes it’s fear. Sometimes it’s just the uncertainty of what’s about to happ...
Leadership. Who’s right? And What’s right?
January 07, 2021 06:36 - 9 minutes - 9.1 MBWe also hear people talking about leadership and professing that they know who’s right and who’s not. But the real crux around leadership, is that it’s not a good leader looking for who’s right. It’s actually about a good leader looking for what’s right instead. Understanding the difference and how critical it is for all of us to understand the difference between good and bad leadership can be simply identified and improved upon by all of us. So, jump in and ensure that you unde...
How our businesses can learn from the ocean
January 05, 2021 02:58 - 10 minutes - 9.78 MBWaves. Sand. Bikinis. Surfboards. The beach and the ocean have it all. But what’s that got to do with business and how will that help me? I’m certainly not saying you should deck out your clinic in surf apparel and put surf boards on the wall. Nor am I saying you should turn up with boardshorts and bikinis as your new team uniform. But there are several key aspects of what the ocean does that all of us as business owners can and should learn from. If we all took the understandin...
Why having clarity of direction can actually misalign you
December 29, 2020 03:01 - 13 minutes - 12.5 MBWe always hear about how important it is to know the direction and future we are craving. Or is it really? We always hear how you need to know about your vision and have crystal clear clarity around what your life looks like. Or do we? Why is it that some people tell us about the importance of such clear long-term clarity when it can actually misalign us so badly? There’s actually one significant problem that most people face when searching for this so-called important clarity of l...
Why you should always market the problem not the promise
December 23, 2020 01:21 - 11 minutes - 10.9 MBThere are many ways to market in the health and medical industry but marketing problems and not promises is always the best way. We have to make sure that we are marketing with emotional hooks and creating purchasing decisions in people’s minds based on what they are wanting to get away from rather than just the value and benefit of what you want to sell to them. This is an extremely important 10-minute podcast for anyone involving themselves in the marketing of a health and medical b...
Why the motivational material your consuming hurts your business
December 18, 2020 01:26 - 10 minutes - 9.98 MBYes, you did read that correctly. All the motivational material your consuming at an often-prevalent level is actually hurting your business right now. This isn’t to say that it isn’t important but there are several aspects that most people get wrong that are strongly detrimental to their business and I don’t want you to have the same problem. Just like the famous saying that motivation doesn’t last and hence why we do it regularly is very important. But also getting the key fundamentals...
The secret to marketing success in your business right now!
December 16, 2020 00:23 - 12 minutes - 11.9 MBEveryone likes to sell you there marketing success secrets, tips and tricks and their secret sauce blah blah blah. The good news is I’m not doing that in this podcast. But there is one aspect of all marketing that is of paramount importance to you in your business right now. It’s simple and easy to implement this model, have it all systemised and automated for the weeks ahead. So, grab the tips in this podcast. The 2 variations of the 1 consistent avenue for success that you nee...
How to best create your ideal diary
December 10, 2020 06:40 - 10 minutes - 9.63 MBWe all hear about being efficient and effective and making sure that we invest our time in the right ways at all times, but unfortunately most of us don’t. Having a default diary is absolutely crucial but again, many of us don’t have our default diary aligned with what needs to be our ideal week. The good news is the 3 simple steps to be able to create the ideal diary and then have that replicated into your default diary to maximum efficiencies and effectiveness of yourself, your team...
Why you shouldn’t pay admin time to your team
December 09, 2020 01:56 - 13 minutes - 12.6 MBThe heading of this podcast might seem a bit polarising or antagonistic. But it’s not. Nor is it meant to be about downplaying the role of an admin in your team. In fact, it is actually doing the opposite. Admin time that is completed by practitioners is one of the biggest dead spots in their diary and one of the most least efficient areas of your health and medical business right now. And further, the business shouldn’t be having to pay for separate admin time on a practitioner’s ...
Creating Content – The Must Do Tips for Success
December 04, 2020 01:25 - 13 minutes - 12.5 MBAll of us know how important creating authority is in our chosen marketplace but few of us actually like producing the content. Let’s face it. As health and medical professionals, it’s not our chosen passion to write blogs, do loads of regular and consistent social media, do podcasts, cut videos, do Facebook Lives and Instagram Stories and to also keep up-to-date on LinkedIn etc, the list goes on … But unfortunately, it is one of the best strategies to develop authority in your market...
How not to have people fall asleep in your presentation
December 02, 2020 06:00 - 9 minutes - 9.14 MBWe’ve all had those presentations where you feel like you’d rather put big, sharp objects in your ears and pins in your eyes than having to put up with the rest of the presentation. Yes, that might sound graphic, but you know exactly what I’m talking about. Those presentations that drag on that enable you to capture a little more sleep that you might have been missing out on from the previous week. Good news is that it doesn’t need to be that way and I’ve given some simple tips and tr...
Missing opportunities by not growing your database
November 20, 2020 00:46 - 11 minutes - 10.4 MBFor most health and business owners hearing that you need to grow your database is a scary thought. It leads to the unknown of the best way to do things and all the different complications around digital marketing, your digital footprint and how is the best way and most efficient and effective way to grow your database. Further to that, one of the biggest challenges business owners face is taking up the right opportunities when they present themselves. It’s often the simplest avenues ...
Do you really need new technology in your business
November 18, 2020 02:05 - 14 minutes - 13.2 MBEveryone loves new technology and bright shiny objects. But are they what you really need to be doing and implementing in your business right now? Sure, there are fantastic sales people selling how amazing it is, how it's a world-first and the unbelievable mind-blowing benefits of their technology and software that you just can't live without ... But what are the 2 major negatives and cons that often, for health and medical businesses, outweigh the pros that were sold to them in th...
Why to use 2 ads when hiring a team member
November 13, 2020 02:45 - 14 minutes - 13.6 MBWhy to use 2 ads when hiring a team member. For many people, hiring is an exciting time as it most often signifies business growth and more impact to the community around them. But it’s also a time that creates anxiety and angst for the senior team members and business owner primarily. What to post. What to comment on. What to put out as the advert itself. These are all parts that need to be addressed and putting them into a Seek Ad is the worst thing you can do. Let’s just get ...
Why you shouldn’t send Xmas gifts to referrers
November 10, 2020 02:21 - 12 minutes - 11.7 MBI’m not a grinch by writing that heading and for those that know me, I’m one of the most generous and grateful people going around. The real challenge is though, sending generic Xmas gifts to referrers does not achieve anything. Considering everyone feels its an obligation and you just paint yourself as one of another sheep in the flock, there’s no reason to do it in the first place. Unless your doing it to express gratitude and thanks to which it doesn’t actually do that anyway. ...
How to sell without selling on your website
November 05, 2020 01:49 - 13 minutes - 12.2 MBAs weird as it might sound that a website needs to sell without selling, its exceptionally important that your health and medical website does exactly that. It’s also one of the biggest problems with the digital footprint of health professionals. Yet, it is so easy to fix and ensure that you get it right for the pediment of your business, team and to create further impact by helping more clients. The real challenge as to why so many of us get it wrong is because of two (2) simple f...
Why most health professionals suck at management
November 03, 2020 02:14 - 11 minutes - 10.9 MBSo no doubt that heading has probably got your attention and potentially annoyed some of you by just reading it...But that’s great because it gives you an opportunity to now learn more and improve so that all of us can be better at management in our health businesses. There is one fundamental reason why most health and medical businessowners suck at management and it’s been something that has been getting gradually worse in the last decade. The good news is that it’s easily identifiab...
The 6 must do's in every challenging conversation
October 29, 2020 05:12 - 14 minutes - 13.3 MBWe often hear about all the things we shouldn’t do in tricky situations, especially challenging conversations with team members. And let’s face it, no one likes confrontation and no one actually enjoys having difficult discussions at the best of times, let alone when it’s based around negativity, discipline, problems with clients etc. But just like there are many things for us to avoid in these crucial conversations, there are also some key fundamentals that we must do if we’re wantin...
Using accountability and habits to empower your team for growth
October 27, 2020 13:39 - 13 minutes - 12.8 MBThe Australian SAS and health and medical businesses owners have a huge amount in common. One of the biggest ways is with regards to habits and some processes and behaviours that are closely mirrored in what great business owners do and what all Australia SAS soldiers are renowned for. Mick Donaldson a 15year veteran of the Australian SAS talks habits and behaviours and the parallels between what the elite forces complete and how the best health and medical business owners do the exact s...
How observing improves your business by 10%
October 22, 2020 05:34 - 11 minutes - 10.2 MBStart watching it and it’ll grow… Yep, just like plants and grass, everything in your business ill increase, if you watch it. It’s known as The Hawthorne Effect and is scientifically shown to increase all areas of what you watch and observe by approximately 10%. So think about how important this one observation (pun intended) is in you being able to grow your business right now. It’s quick, simple and easy and all the information of how to reap the benefits is here in the next 8...
6.5 weeks to double your business
October 20, 2020 02:13 - 11 minutes - 10.9 MBIt almost sounds too good to be true… doubling your business in just 6.5weeks. Well for one of our clients, she’s done exactly that… and yep, in ONLY 6.5wks. Measuring her SPEC from when she first started working with our team to now, in less than 2 months, she’s doubled her client visits from each and every new client. With more new clients making appointments each week and a 100% positive outcome result in the past month, she has not only increased her new client numbers, but she...
The secret is in the follow up
October 15, 2020 03:53 - 12 minutes - 11.9 MBWhat if I told you the secret wasn’t in the original marketing message, but in the follow up instead? Would it change the way you “market” and “promote” your business and team? Because ultimately it doesn’t matter how creative you are in your marketing messages across any medium or platform, the REAL SECRET comes in your follow up. And knowing how to do that in a simple, systemised and structured way is the key to getting epic results from your marketing. Jump in now and learn t...
How to implement values and beliefs to help drive your business growth
October 13, 2020 02:16 - 13 minutes - 12.1 MBEveryone has no doubt heard of how valuable good team culture is to have a strong, stable and profitable business. And having a core set of values and beliefs is the exact underpinning of having this structure in place as a starting point. So what makes a “good” value and belief for a business to hold true? What if all health and medical businesses could learn from the Australian SAS core values and beliefs and more easily implement such valuable assets into their own business. ...
Why is AIDA crucial in your marketing
October 08, 2020 02:51 - 11 minutes - 10.8 MBYou might have read that and said “what the heck is AIDA anyway” Well what a great question to ask. And most of all, how the heck will it help my marketing? Lets dive in right away and find out the major problem with most health professionals marketing. It’s one of the four steps in the A.I.D.A model and the simple ways you can ensure your marketing is more specific, more powerful and hits the mark each and every time. If you’re going to bother to do marketing for your business, yo...
How a health business can learn leadership from the Australian SAS
October 01, 2020 00:39 - 15 minutes - 14.4 MBYou may well feel that the Australian SAS and health and medical businesses are polar opposites. But it many ways, they are very closely aligned. Mick Donaldson a 15year veteran of the Australian SAS talks leadership and the parallels between what the elite forces look for, what they work with and ultimately strive towards and how the best health and medical business owners do the exact same. Jump in now and see how you can leverage more than 20 years of elite combat leadership int...
How Gratitude is the perfect motivator
September 29, 2020 01:06 - 9 minutes - 8.24 MBThe words gratitude and motivation aren’t normally that well associated and written together. And that in itself is a real problem as we’ve known for many years of the beneficial links between the two. But ask yourself right now… Do you actively seek out what your most grateful for on a regular basis? And by regular, I mean daily. So with gratitude and motivation so closely linked, then knowing how simply and easily you can (on a daily basis) use this one simple tactic, to always i...
How to ensure you never over service a client
September 22, 2020 01:26 - 12 minutes - 11.2 MBOver servicing a client is no doubt one of the things a practitioner fears the most. Not from the fact of actually over-servicing… but from the angle of the perception from other people, colleagues or clients. And it scares inexperienced practitioners the most. Lets be honest. No one wants anyone to think that they over-service or even feel that there is a perception that they over service. But it’s a reality every practitioner needs to be aware of and the good news, there is one e...
Why categorising yourself at a particular "level" always hampers your growth
September 17, 2020 02:30 - 12 minutes - 11.2 MBThe old business model of “You’re at x level of 4 steps in your business journey” is an old and broken business ethos and you need to avoid it. Simply put, this mentality of being told, (and believing) that you have 4-5 steps of a business model is an outdated approach to business growth and will only serve to slow you down and impact your ability to grow. Trying to make people believe that business has 4-5 steps in a triangular shape, only leaves you being placed into a box…a categor...
Leverage it for less than your worth
September 15, 2020 06:01 - 12 minutes - 11.2 MBLeveraging is one of your biggest assets to grow, scale and impact more lives with your business. So why do so many business owners fear it? Why do so many people blame a lack of money, or pretend they have the time to do it…when clearly they don’t? And worst of all, when they DO spend (not invest) their time doing that task, they end up taking way more time, in most cases they have a substandard result..and… it costs them way more money. So what’s the answer? Well that’s the ea...
Owner Time: Your best 5mins each day
September 11, 2020 00:33 - 10 minutes - 9.53 MBLearning how to be more efficient, and more so, more effective, is a critical part of being able to grow and scale your business. Choosing to be laser focussed on the right things, at the right time, is also a key marker point of whether your business will grow and become what you ultimately desire it to be. It’s why “Owner Time” is so crucial to your business success. But what is it? And can I really get huge benefit from this 5mins every day? Absolutely you can. Many of our...
Get a haircut and earn more profit in your business
August 25, 2020 02:54 - 11 minutes - 10.2 MBSo I just got a haircut and I grew my business as a result. It literally is as simple as that. Go and get yourself a haircut and you’ll be able to grow your business. There’s several great aspects that you can learn from getting a haircut and implement immediately, that I will guarantee, will help you grow your business. So jump into this 10min podcast right now and reap the benefits for yourself. Just don’t judge my haircut. ;-)
Business Growth Tip: Do the Dirty Reps
August 20, 2020 01:38 - 9 minutes - 8.56 MB"Do this. Do that. Look left. Jump up. Everyone has a bunch of success secrets that they profess to the world is their secret sauce to success. Maybe it’s their “top tips” or their “5 must do things” …either way, we’ve surely heard them all right? But there’s one constant that always remains true in every, single, one of these success secrets that we’re told. And I’ve quickly and easily unveiled it in this short podcast. So stop reading this now and use the next 6-7mins wisely. ...
How to reduce your biggest admin expense right now
August 18, 2020 00:50 - 15 minutes - 14.2 MBYour biggest admin expense in your business right now is killing your cashflow and nailing your profits. Now that got your attention didn’t it! … And so it should. As health business owners we often always push for more… more clients… more referrals… more utilisation with our practitioners. But what if the best way to get more… was to actually do less? I hear you saying “Go on Jase, tell me how that’s possible” So I will. In this short podcast you’ll easily see how the big...
Hiring a Team? You must Simplify to Multiply
August 14, 2020 03:56 - 14 minutes - 13.4 MBWhy is it that everyone makes the hiring process so complicated? We try to make everything perfect and everything set in stone, before we even go out to looking for the right team member? Everyone tries to do all the right “legals” and get all the “human resources” avenues in place, when to be totally honest, they are NOT the most important factors and will most likely change during the hiring process anyway. So why are we always trying to make the process so convoluted? The sec...
How to secure more client sessions by selling Chinese food
August 11, 2020 00:54 - 7 minutes - 6.71 MBI know what you’re thinking… what the heck is this guy saying? ..and more so, what drugs is this guy taking? Selling Chinese food?!? But I’m a health professional…and lets not get into what my clients will think if they walk into my clinic and it smells of fried rice and there’s left other satay chicken on the floor. *forehead slap But the secret to selling Chinese food is exactly what you need to be doing in your health business right now and in the next few minutes I’ll show you ...
How to create long term loyalty with your team
August 06, 2020 03:31 - 13 minutes - 12.4 MBLong term loyalty with your team is one of the simplest avenues you can achieve with your team. It’s actually very easy and simple to get quite quickly. But it’s also one of the things that so many health and medical business owners, really struggle with the most. Why is it that some people just “get it” and what’s their big secret? Well to be totally honest with you…it’s not a big secret at all. It’s not some form of special superpower that they possess. If fact, it’s not that tri...
The reason why your clients won't buy a program
August 04, 2020 00:41 - 9 minutes - 8.64 MBPeople won’t buy your program. It’s as simple as that. No, it’s not because they don’t like you. No, it’s not because they don’t trust you. And no, it’s not because they don’t believe you can’t deliver what they want. This is NOT about treatment plans, bulk booking of client sessions or any of the fancy pants stuff that some people are wanting you to believe. It is simple, clear and accurate fact. And we know that by implementing this one simple change, the conversion rate percen...
Why you don't need more revenue in your business
July 29, 2020 01:11 - 9 minutes - 9.07 MBWhat type of crazy nonsense am I going on about? …You don’t need more revenue…? Surely that can’t be right…? But in actual fact, for most people RIGHT NOW, the last thing they need is just more revenue. What if I gave you 1000 new clients tomorrow? What if you did get a 50% increase in revenue today? Would you and your team cope with the increase? Is your business even setup to take a large increase in revenue right now? There’s many questions and speedbumps you need to over...
How a 3 month game plan won't help your business grow
July 24, 2020 00:14 - 11 minutes - 10.6 MBDon’t you just hate it when the best laid plans don’t work out? You spent so long planning it all out. Putting in many hours of time and effort. Maybe you even set aside time on your diary, saw less clients and decreased your revenue, to ensure you planned things out really well. Further, you followed the advice of what so many business “experts” say you needed to do regarding the planning of a successful business. And at the end of the three months… well… it just didn’t go as it shoul...
More client conversions and less cancellations
July 22, 2020 00:24 - 13 minutes - 12.7 MBIncreasing conversion of sales, getting more client appointments locked in and decreasing cancellations is a practitioners golden triangle of aims, if they are wanting to get better patient outcomes and keep their diary full. But right there is the ever continuing struggle practitioners face…or at least, the struggle that they perceive to be the hardest, to complete as a therapist. So what’s the secret? What’s the key? Good news! The solution is super simple and I teach this as a sim...
Guaranteed team culture in 30secs a day
July 16, 2020 01:08 - 10 minutes - 9.72 MB“Guaranteed team culture in 30secs” …that’s a big call right there surely? Well actually, it’s totally NOT AT ALL. It’s actually very simple, easy and best of all…QUICK. My 30sec tactic has been a secret sauce product I have been completely for many years now. And also one that many of my clients have implemented and benefited from over the past few years. Anything that you can do in 30secs a day, that is guaranteed to improve your team culture is one of THE most powerful strate...
The 5 top tips to better manage team members
July 14, 2020 02:38 - 13 minutes - 12.5 MBManaging teams can be one of the fun…or frustrating parts to running your own business. And we all should know the BIG difference between management and leadership. But what if I said there was 5 simple tips to be BETTER at the management of your team. Yep that’s right. 5 simple tips that EVERYONE reading this can implement TODAY. No excuses. 5 strategies. Implement today. Listen to this 10min powerful podcast right now to better improve your management with 5 simple, quick a...
To see behind your head will define your success
July 09, 2020 04:55 - 10 minutes - 9.88 MBHave you ever seen a dog chase its own tail? …Of course you have. And every time we see it happen, we all have a good laugh and think to ourselves “stupid dog” Well what if I told you that you were running your own business just like a dog chasing its own tail? Well it’s no different to being able to see behind the back of your own head. And knowing this of others is a clear defining characteristic of how successful they are going to be in business. So why would seeing behi...
The massive social media marketing change you need to know now
July 07, 2020 01:59 - 13 minutes - 11.9 MBSocial Media has been huge for years on so many levels and is ever changing as we all know. But one of the areas surrounding the most used platform of Facebook and advertising within it, MASSIVILY changed just over a week ago. This is not click bait. HUGE changes were slid into effect and the months ahead will change dramatically as a result. …and most of the self proclaimed FB ad “experts” in the health and medical industry haven’t even realised yet. So what does this all mean ...